Search Engine Land

FEBRUARY 16, 2024

The continued flood of purchase-ready visitors makes Amazon lucrative for sellers who can stand out and generate sales from the platform. Here are six marketing strategies to help you grow your sales on Amazon in 2024. Cover the basics Tips and tricks still don’t replace solid marketing fundamentals. Are your prices competitive?

Marketing Strategy 124

Marketing Strategy Shoppers eCommerce Advertising 124

Rock Content

APRIL 12, 2024

Marketing is like a living organism, constantly evolving and adapting. And, as marketers, we need to stay on top of best practices and trends. So, let me present you with the top 5 insights from the newest State of Marketing Report. Because AI is on the edge of becoming a marketer’s best friend.

Influencer Marketing 92

Influencer Marketing Marketing Marketers SEO 92

Search Engine Land

OCTOBER 3, 2023

At a time when many marketers are trying to predict when their lives will return to pre-pandemic normalcy, let’s examine three key trends reshaping YouTube marketing today. Created by Artificial Intelligence, Mike Fink, and Caleb Ward, this video now has more than 387,000 views. 26, now has 4.2 million views.

Gen Z 120

Gen Z Millennials Marketing Marketers 120

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Whitepaper 131

Whitepaper Content Marketing Thought Leadership Marketing 131

Martech

NOVEMBER 15, 2023

AI is everywhere, filling the web with content that often lacks the depth, nuance or forward-looking angle of expert insight. Yes, it’s a buzzword that took a beating several years ago with many self-proclaimed thought leaders, but it has never been a more important part of your marketing strategy. Industry-specific videos.

Thought Leadership 134

Thought Leadership Energy Marketing Marketers 134

Martech

SEPTEMBER 27, 2023

Marketers now have a blueprint to adopt new AI technology thanks to Shawn Goodin, principal martech strategist at technology services and digital transformation leader Capgemini. Goodin unveiled the marketing AI blueprint in a keynote that kicked off Day 2 of The MarTech Conference. Image: Capgemini. Foundation layer.

Transform 121

Transform Marketing Marketers New Technology 121

Digital Marketer

SEPTEMBER 22, 2023

In a world dominated by video marketing, artificial intelligence (AI) plays a role, in transforming the industry. By improving customer experiences increasing engagement and providing content AI is reshaping video marketing strategies both now and, in the future. In general, nowadays, 75.7%

Video Marketing 102

Video Marketing Transform User-Generated Marketing 102

Martech

MAY 9, 2024

Kim Davis And now, here are this week’s AI-powered martech releases and news. Wix.com’s AI Portfolio Creator lets users create and showcase an online professional portfolio. Freepik , a design platform with audio-visual resources and generative AI tools, acquired Magnific, an AI image upscaler, enhancer and transformer tool.

Transform 95

Transform User-Generated Branding Customer 95

Hubspot Marketing

APRIL 17, 2023

It's a question many people wonder as artificial intelligence gains prominence in our daily lives — especially in marketing. The market for AI in marketing is likely to hit $107.5 What could this mean for marketers and content creators? To answer this question, I spoke to several content creators who use AI.

Marketing 138

Marketing Marketers SEO Place 138

Hubspot Marketing

JANUARY 22, 2024

But have no fear – here, I've rounded up seven data-backed strategies for nailing Q1, as well as Q1 marketing tips from HubSpot experts. Interested in influencer marketing? Half of marketers plan to increase their influencer marketing investment in 2024. Double down on short-form video content. Let's dive in.

eCommerce 112

eCommerce Marketing Marketers Influencer Marketing 112

Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? Produce short-form videos.

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Search Engine Land

APRIL 9, 2024

The world’s biggest advertising group announced a major collaboration with Google that will see it utilize Gemini AI to help produce its ads, including: Ad narration. Voiceover script generation. PPC experts have consistently emphasized the importance of leveraging AI to stay ahead in marketing. Why we care.

Transform 133

Transform User-Generated Traditional Marketing Advertising 133

Search Engine Land

APRIL 29, 2024

B2B lead generation through paid search is constantly evolving. B2B marketers must adapt and zero in on: Hyper-personalization using first-party data. Leveraging account-based marketing to target high-intent audiences. Developing compelling video assets for Performance Max and beyond. Using AI-driven automation.

eBook 92

eBook Whitepaper Copywriting Education 92

Martech

OCTOBER 4, 2023

I am the first generative AI chatbot for search marketers. Prompt: Latest trends in digital marketing. Answer: According to the content on martech.org, here are the latest trends in digital marketing: 1. You are a data-driven marketing expert with 10 years of experience running personalized campaigns.

Digital Marketing 139

Digital Marketing Customer loyalty User-Generated Marketing 139

Hubspot Marketing

SEPTEMBER 25, 2023

If you’ve used newly accessible generative AI tools , you've likely realized how many tasks you can streamline in just seconds. But, with so many AI platforms hitting the market, the minutes you save using ChatGPT might be eaten up by hours of vetting which AI platforms and features are right for you.

Transform 112

Transform Price User-Generated CRM 112

Martech

DECEMBER 18, 2023

The secret to launching an operations framework to drive AI-enablement within your organization is not so secret. So much of what enables effective AI operations lies in reframing existing core operational tools and workflows rather than introducing entirely new systems. The introduction and safe use of AI is the ultimate goal.

Transform 116

Transform Marketing Marketers Traditional Marketing 116

Martech

MAY 8, 2023

Generative AI has taken marketing by storm: 73% of B2B and B2C marketing executives say their companies are using it to help create text, images, videos or other content, according to a new survey. Artificial intelligence is not new to marketing technology. Not holding out for long. Why we care. Get MarTech!

Transform 127

Transform B2C Marketing Marketers 127

Martech

FEBRUARY 6, 2024

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. Video will be everywhere. The consumerization of B2B marketing will continue. Marketing attribution will be more severely challenged.

Transform 115

Transform Whitepaper Direct Mail Marketing 115

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Customer 144

Customer Transform CMO Retail 144

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. But generative AI hits differently and closer to home. The value of AI tools depends on the effort you put into them. What’s the best way to put AI’s content capabilities in play? It’s also a free and easy way to proofread.

Content Marketing 117

Content Marketing PR Law CMO 117

SocialPilot

MARCH 11, 2024

As global spending on influencer marketing skyrockets to an impressive $34.08 However, amidst this growth, businesses and marketers continue to strangle with fundamental challenges, from combating influencer fraud to navigating compliance issues and finding the right influencers. What is AI influencer marketing?

Influencer Marketing 74

Influencer Marketing Transform Marketing Marketers 74

Martech

FEBRUARY 12, 2024

What could she do with the tools she had and the AI capabilities that were cropping up in new versions of those tools? What kind of team did she need to ensure that AI was managed effectively, efficiently, and ethically? Prompt: What are the challenges for marketing ops in 2024? Those, coupled with AI, formed a powerful triad.

Marketing 108

Marketing Marketers Telemarketing Customer Journey 108

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? As a content strategist and having to work with AI on a regular basis, I’ve seen firsthand how the right prompts can significantly impact the desired outcomes. Let’s get started! But how did I create this guide?

Transform 77

Transform User-Generated Marketing Marketers 77

Martech

AUGUST 17, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Persado ’s Essential Motivation is a GenAI language hub for marketers to create engaging messages.

User-Generated 98

User-Generated Marketing Marketers Analytics 98

Martech

MAY 16, 2023

AI applications and generative AI tools are becoming more widely available to marketers , but are marketers ready for them? AI requires human supervision As AI evolves, capabilities will expand. AI requires human supervision As AI evolves, capabilities will expand.

Entertainment 123

Entertainment Marketing Marketers SEO 123

Martech

APRIL 23, 2024

Adobe released Firefly Image 3, the third generation of its AI-powered image generator, on Tuesday. Adobe Firefly is a generative AI tool for creating and modifying images, illustrations, and fonts. The company says a video-generation version will be available in the Premier Pro video editing tool later this year.

User-Generated 91

User-Generated Branding Marketing Marketers 91

illumin

MARCH 19, 2024

Marketers relying on AI-generated content for their social media could find themselves in hot water in 2024. Meta’s top policy executive announced on February 5, 2024 , that it will require all users to label AI-generated audio and visual content on its platforms.

User-Generated 111

User-Generated New Technology Advertising Advertisers 111

Hubspot Marketing

JUNE 13, 2023

The conversational AI service amassed 1 million users in just five days, and 53% of marketers report using chatbots like ChatGPT in their role. However, you're probably curious to know if there are any ChatGPT alternatives that better suit your needs as a marketer. Bing AI Google isn't the only search engine dabbling in AI.

User-Generated 126

User-Generated Price Marketing Marketers 126

Martech

JUNE 29, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. XFactor.io’s MIKEY is a first-of-its-kind AI platform for driving revenue-based growth decisions at scale.

User-Generated 97

User-Generated CRM Retail Marketing 97

Martech

MAY 1, 2024

Video feedback. Beyond written answers to surveys, video feedback can convey sentiment and tone. Qualtrics AI can analyze and surface insights from video at scale. Remote interviews conducted through the Qualtrics platform with themes and topics summarized by Qualtrics AI. Specific Qualtrics AI solutions.

User-Generated 96

User-Generated Price Management Customer 96

Martech

JULY 10, 2023

My recent trip to Augmented World Expo (AWE), the world’s largest extended reality conference, triggered AI-induced anxiety. I experienced the latest AI-enabled tools and technologies that will transform how we interact with the world around us. There will be an AI for that! AI advances are astounding.

Market Trends 135

Market Trends Law Transform User-Generated 135

AWeber

JUNE 6, 2023

AI is starting to get so spooky-good, 38% of employees expect their job will be automated by the end of this year. But that doesn’t mean AI has to be something to fear. In many cases, AI simply means letting technology handle some of your workload. Then you may not always have time to generate picture-perfect emails.

Thought Leadership 99

Thought Leadership Marketing Marketers SEO 99

Hubspot Marketing

OCTOBER 24, 2023

Machine learning, a subset of AI, is a powerful tool that's rapidly transforming marketing. Around 35% of marketers are using AI to simplify their jobs and automate tedious tasks, according to HubSpot’s latest research. In today‘s post, you’ll learn how machine learning can supercharge your marketing team.

User-Generated 109

User-Generated Price Retail Marketing 109

Hubspot Marketing

NOVEMBER 14, 2023

By helping us generate and organize ideas, they can help both individual marketers, or teams who are always brainstorming. With features like virtual whiteboards, mind maps, and voting systems, today's brainstorming tools foster efficient idea generation and collaboration among team members, regardless of their physical location.

Price 101

Price User-Generated Marketing Marketers 101

Hubspot Marketing

APRIL 14, 2023

ChatGPT is generating a lot of buzz in the marketing industry, and if you're a marketer, you're probably wondering how to use the technology to its full potential. Fortunately, I've compiled a list of 190 prompts to enter into ChatGPT to take the guesswork out of figuring out how to use the AI. What is ChatGPT?

Marketing 143

Marketing Marketers Analytics Influencer Marketing 143

Rock Content

DECEMBER 18, 2023

As we step into the year 2024, it’s undeniable that Artificial Intelligence (AI) is now and forever a part of our daily routines for crafting compelling marketing strategies. Well, I bet you have tested a lot of AI features this year. Enter our Top 5 AI Tools for Marketing in 2024. Canva (for image editing)

Transform 86

Transform Price CRM User-Generated 86

Hubspot Marketing

MAY 30, 2023

It's no secret that AI is rapidly changing the marketing industry. In fact, our most recent State of AI survey found that 62% of marketing leaders and 66% of business leaders have already hired new employees to help leverage AI/automation tools. But what roles are marketing and business leaders hiring for exactly?

New Markets 115

New Markets Copywriting Digital Marketing Marketing 115