Neil Patel

JULY 1, 2021

However, not all marketers understand how to implement a content strategy correctly. That’s where an editorial calendar comes in. We’re going to cover the basics, including how to create and manage your editorial calendar, and how it can help your content strategy grow. 4 Reasons to Use an Editorial Calendar.

Promotion 145

Promotion Management Product Education 145

Hubspot Marketing

APRIL 21, 2022

What do cross-country road trips, wedding speeches, and social media marketing have in common? By now, most marketers recognize that social media plays an integral role in an effective inbound marketing strategy. Social Media Content Calendar Tools to Plan Your Messaging. HubSpot's Downloadable Template for Excel.

Price 145

Price Social Media Marketing User-Generated Management 145

Hootsuite

NOVEMBER 30, 2023

Marketers need to take the same approach. That’s where content marketing comes in. Content marketing is a big job. Content marketing tools make that job significantly easier. All of this can help bridge the sometimes difficult gap between marketing and sales, making both teams more effective.

Content Marketing 104

Content Marketing Whitepaper Marketing Marketers 104

Hubspot Marketing

FEBRUARY 3, 2023

While other parts of business and marketing are becoming increasingly automated, content creation is still a very manual job. For example, if I wanted to search HubSpot's blog for marketing resources so I can cite one of our old blog posts, I'd do a site:search for blog.hubspot.com with the search term marketing resources.

eBook 116

eBook User-Generated Whitepaper Thought Leadership 116

SMA Marketing

JANUARY 25, 2024

A content marketing calendar is vital for any business with a content marketing agency. Content Marketing Calendar vs. Social Media Calendar While content calendar terms are often used interchangeably, there is a slight difference in how we use these documents.

Promotion 52

Promotion Content Marketing Communications Marketing Plan 52

Hootsuite

JANUARY 23, 2020

A social media content calendar is like the Marie Kondo of your entire social media strategy. Whether it’s a simple grid with a few links, or a bespoke dashboard that can plan out dozens of feeds, your calendar can be as simple or complex as your brand needs it to be. We’ll also list our favorite social media content calendar apps.

Analytics 145

Analytics Logistics Marketing Strategy Management 145

Hubspot Marketing

JANUARY 11, 2023

And for you inbound marketers plagued by the incessant demands of content creation, maybe also a little comforting? We're going to walk you through how to compile a valuable curated blog post in this post. How to Create a Curated Blog. Managing a content calendar is tough. But how can you curate content for your blog?

Thought Leadership 116

Thought Leadership SEO Inbound Marketing User-Generated 116

Rock Content

AUGUST 18, 2023

Over 10 years, we’ve developed blogs in English, Portuguese, and Spanish, attracting over 8 million monthly visitors. That’s why, as an SEO strategist for Rock Content’s blog, I dedicate nearly 100% of my time to organic growth analysis , conversion tactics , and other blog strategies.

Price 85

Price SEO Communications Product 85

SMA Marketing

MARCH 28, 2024

A content audit is a content marketing strategy that can help businesses align KPIs and content. Ultimately, a content audit can optimize digital marketing efforts and improve user experience on a website. First, many business goals evolve as companies add or remove products and services. What Is a Content Audit?

User-Generated 52

User-Generated SEO Marketing Strategy Content Marketing 52

Rock Content

JULY 17, 2020

We have seen different Content Marketing strategies coming up during the last decade. In this article, you’ll find: What is an editorial calendar? How to create your editorial calendar? What is an editorial calendar? First of all, an editorial calendar is a schedule.

Marketing Strategy 72

Marketing Strategy Content Marketing Marketing Marketers 72

Sprout Social

APRIL 6, 2023

Content calendars are widely used in content teams, regardless of the industry. Calendars can also help streamline collaboration and track marketing performance. Let’s dig into the purpose of a content calendar, the role it plays in content marketing and how to create an effective content calendar.

Key Performance Indicator 83

Key Performance Indicator Thought Leadership Management Branding 83

Martech

FEBRUARY 15, 2024

Mergers and acquisitions can throw your marketing plans into chaos. Step 1: Assessment and strategic alignment Clarify the business objectives with executives of both brands This seemingly obvious step should clarify the guiding principles you need to integrate a new brand effectively. How will you migrate product and brand content?

Branding 91

Branding Communications CRM Management 91

Hubspot Marketing

MAY 13, 2022

Would it be correct to assume a major part of your marketing strategy today is digital? Consumers and businesses alike are almost always online and on the go – and you want to be able to reach them and observe their behavior where they spend their time. It includes actionable tips and templates to set you up for success.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Neil Patel

OCTOBER 8, 2020

If you’ve ever led a marketing team, you know it’s easy to get overwhelmed by tasks and plans. Numerous blog posts, social media marketing campaigns , and emails crowd your pipeline. To solve this problem, consider using a marketing calendar. Why Use a Marketing Calendar?

Transform 145

Transform Marketing Marketers Social Media Marketing 145

Neil Patel

JULY 1, 2021

If you create content, you need a content calendar. What about a calendar specifically for your paid content? Should it be part of your regular editorial calendar ? A separate calendar? Do you even need a paid content calendar? What Is a Paid Content Calendar? It depends on what you want them to do.

Promotion 135

Promotion Social Media Marketing Product Management 135

Hubspot Marketing

JANUARY 11, 2023

On top of lead generation, a blog can also help your site climb in search rankings. At the HubSpot Blog, which gets a whopping eight million page views per day and has seen a 25% boost in traffic year after year, we've experimented with and written many key strategies that can make any blog successful.

User-Generated 145

User-Generated Law SEO Promotion 145

Orbit Media Studios

JUNE 20, 2023

With an effective content strategy, you can use content for marketing, sales, customer support, and internal alignment. Sure, you could create 143 Google sheets and pivot tables and content calendars — but that isn’t a content strategy — it’s content strategy documentation. Your content calendar is not a content strategy.

Whitepaper 83

Whitepaper Content Marketing Management Education 83

Welcome Software

MARCH 29, 2022

For time-starved marketers, sitting down to create an editorial calendar can feel like a monumental task. So, it’s no wonder that 46% of marketers don’t have a documented content strategy. The irony is that creating an editorial calendar can actually save you time. Determine your content workflow.

Gen Z 52

Gen Z Whitepaper Thought Leadership Management 52

Hubspot Marketing

JUNE 24, 2022

Every marketing team is challenged to do more with less — especially nonprofit organizations. That’s why we created this nonprofit marketing guide. Your organization might not operate for profit, but it can still get value from the traffic, funds , and awareness marketing brings in. Inbound Marketing for Nonprofits.

Non-Profit 145

Non-Profit Inbound Marketing Education Transform 145

Hubspot Marketing

JUNE 6, 2019

Love ‘em, hate ‘em, or can’t live without ‘em, they’re a reality of a marketer’s life. I’ve gathered some of the best examples around, along with some free templates to get you started. A milestone for a blog launch might be, “ Blog post draft due on 5/30. ”. In our blog post example, a task might be, “Edit blog post. ”.

Social Media Marketing 128

Social Media Marketing Management Event Marketing Product 128

Hubspot Marketing

JUNE 13, 2018

You’ve been spearheading your organization’s content marketing efforts for a while now, and your team’s performance has convinced your boss to fully adopt content marketing. There’s one small problem, though: your boss wants you to write and present a content marketing plan to her, but you’ve never done something like that before.

Marketing Plan 144

Marketing Plan Energy Marketing Marketers 144

Rock Content

DECEMBER 7, 2020

You already know that relying on a well-organized editorial calendar is fundamental to the success of any Content Marketing strategy. So, it is necessary to count on a tool that facilitates the entire marketing process’s management. What to look for in a Marketing Calendar Software? Keep reading!

Whitepaper 83

Whitepaper Transform Marketing Marketers 83

Buffer Marketing

SEPTEMBER 20, 2023

Although each business/creator is unique, here are some suggestions for how often you should post on the platforms you are active on. Brainstorm and work on new ideas Everyday, I take some time to look at the content calendar and add a few new ideas for social media content. The Weekly Social Media Management Checklist 1.

Analytics 108

Analytics Management Branding Place 108

Hubspot Marketing

APRIL 12, 2019

As a baseball player turned blogger, my blogging platform is just as important to me as my bat was to me. Similarly, when blogging eventually replaced baseball in my life, I discovered using a blogging platform I was comfortable with and liked enabled me to produce better work and, in turn, results. Best Blogging Platforms.

Shipping 142

Shipping Analytics Food SEO 142

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Content Marketing 91

Content Marketing Real Estate User-Generated Marketing 91

Marketing Insider Group

JANUARY 30, 2024

They’re focusing on what each part of their business needs, tailoring their content to these specific areas. But here’s the catch – not many have a strategy that covers the whole business. We’re talking about reaching out to different kinds of customers with content that’s all about marketing and selling.

Transform 94

Transform Customer Acquisition Education Customer 94

Hubspot Marketing

APRIL 4, 2024

While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research. Insights from these actual search terms can help inform your content strategy as well as your larger marketing strategy.

SEO 102

SEO Inbound Marketing Transform Analytics 102

Hubspot Marketing

NOVEMBER 8, 2023

Excel is used by marketers, accountants, data analysts, and other professionals. With Excel, they can easily make sense of their business’ data. You can also download Excel templates below for all of your marketing needs. After you download the templates, it’s time to start using the software.

Management 114

Management Transform User-Generated Customer 114

Customers.ai

OCTOBER 17, 2023

The best digital marketing agency tools are built to scale, will impress your clients, and win you new business. Two of the most reported challenges for marketing agencies are finding services to offer that differentiate themselves from the competition and adopting new marketing technologies to gain a competitive advantage.

Digital Marketing 52

Digital Marketing Marketing Marketers Analytics 52

Adobe Experience Cloud Blog

MAY 6, 2014

Author: Dayna Rothman There are a lot of moving parts involved in creating the perfect content marketing plan. What are the elements of a well-run content marketing machine? That’s why we’ve created a handy (and interactive) template, our Content Marketing Tactical Plan —to help you put some structure behind your content plan.

Content Marketing 134

Content Marketing Thought Leadership Marketing Marketers 134

Rock Content

NOVEMBER 20, 2020

Marketing collaboration software has become essential to connect team members, especially nowadays, that work is developed in digital environments. On these platforms, professionals can browse planning calendars, manage ongoing projects, and get informed about their daily duties. What is a marketing collaboration software?

Price 83

Price Marketing Marketers User-Generated 83

CXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.

User-Generated 124

User-Generated Marketing Marketers Customer Journey 124

Hubspot Marketing

MARCH 4, 2019

While no content marketing tool can replace a solid strategy and talented humans, having the right tech stack can certainly help you get the job done better, easier, and more efficiently. There are hundreds of content marketing tools available, some free or cheap and some very expensive. The 19 Best Content Marketing Tools in 2019.

Content Marketing 108

Content Marketing Analytics Marketing Marketers 108

Buffer Marketing

SEPTEMBER 20, 2023

Although each business/creator is unique, here are some suggestions for how often you should post on the platforms you are active on. Brainstorm and work on new ideas Everyday, I take some time to look at the content calendar and add a few new ideas for social media content. The Weekly Social Media Management Checklist 1.

Analytics 52

Analytics Management Branding Place 52

Rock Content

DECEMBER 2, 2020

Success in Digital Marketing requires strategic planning that involves the production and distribution of various contents capable of conveying the brand’s desired message. Each content produced by this department is fundamental for the business results, therefore being considered as true company assets. Keep reading!

Management 78

Management Transform Marketing Marketers 78

Sprout Social

FEBRUARY 17, 2017

Social media marketers have a plethora of productivity apps and platforms in their tool boxes. We discussed how social media marketers can get the most out of their business day, business goals and tips and tricks for increasing productivity. Managing Your Content Calendar. SproutChat. DSreBEhZ1k. SproutChat.

Product 52

Product Social Media Marketing Marketing Marketers 52

Pam Didner

NOVEMBER 5, 2020

In the B2B world, marketing creates tons of content. SEO-optimized content coupled with Google Search helps prospects and customers ‘learn’ about your products and services, which creates a big opportunity for marketers and sellers to ‘educate.’. But supporting sales by providing content as a marketing person can be tricky.

Whitepaper 75

Whitepaper Customer Journey Education Marketing 75