Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership

Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should.

Marketing Plan

Hubspot Marketing

FEBRUARY 25, 2025

If it feels like the B2B marketing funnel concept has been around forever, youre not far off. Elmo Lewis created the AIDA model , laying the foundation for the funnel we marketers use every day. Lets join other marketing experts and find out. Table of Contents What is the B2B marketing funnel? Right behind them is Gen Z.

Transform

Hubspot Marketing

MARCH 14, 2025

If youre staring at a blank screen (weve all been there) trying to figure out how to develop a marketing brief, there are a few questions you can ask yourself to get to the heart of the problems and solutions your campaign will address. Writing a great marketing brief will give you a strong foundation for your campaign.

Marketers

Martech

DECEMBER 16, 2024

As marketers, weve put a lot of work into fooling ourselves. We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. Its the marketing equivalent of I dont know where were going, but were making great time! We think we know what were doing.

Marketing Strategy

Hubspot Marketing

NOVEMBER 5, 2024

But, conversations are what the goals should always be with marketing.” B2C CRO Let’s face it: Conversion rates vary across markets. Even though over 60% of B2B and B2C leaders are leveraging AI tools for marketing, the marketing and conversion strategies that work well for each market are very different.

B2C

Hubspot Marketing

APRIL 21, 2025

It's rare that a B2B marketer is funny on LinkedIn. Today's expert tells us to stop obsessing over high-performing content, and why your buyer persona is bingeing Selling Sunset , too. Today's expert tells us to stop obsessing over high-performing content, and why your buyer persona is bingeing Selling Sunset , too.

Transform

Hubspot Marketing

NOVEMBER 26, 2024

Either way, it seems like all of our favorite channels are actively competing for gold, which presents quite the range of social media marketing challenges for us. In fact, our latest social trends report shows that they’ve manifested into the biggest challenges social media marketers are facing this year. Is it Instagram?

Social Media Marketing

Orbit Media Studios

OCTOBER 30, 2024

For marketers, AI brings both excitement and anxiety. This is especially true for content marketers and SEOs. Today, we explore the big topic: AI and the disruption of search marketing. Your marketing goals and Google’s profit model are not aligned. Are they doing deep research? Don’t despair.

SEO

SmartBrief - Marketing

FEBRUARY 12, 2025

You can also start to pattern the behaviors that indicate a high-intention buyer so you know where to channel your sales efforts. But for B2B marketers, the key is turning those insights into conversions. With more leads and higher-quality prospects, you can better focus your marketing and sales efforts to drive more revenue.

CRM

Martech

JULY 15, 2025

Now, in this final piece of the series, I want to zoom out and offer a broader perspective on where AI is headed—particularly in marketing—and what we can expect in the years ahead. And in many ways, marketing has been at the forefront of AI adoption, especially for content generation. 38% expect no change.

Transform

Martech

JULY 25, 2024

In B2B demand generation , buyer groups have become more important than individual buyers. Traditionally, marketers focused on the buyer journey as if a single person handled research, evaluation and final selection. What is a buyer group? However, in large organizations, this isn’t realistic.

CRM

Martech

APRIL 2, 2025

Marketing tactics such as content creation, a well-designed website, email marketing and even paid media don’t work well in isolation. There are several key factors to consider when conducting a detailed marketing audit. In short, tactics without strategy are just guesswork.

CRM

Businesses Grow

NOVEMBER 11, 2024

I recently saw a post touting the importance of a “timeless content marketing strategy. ” It occurred to me that there are many exceptions to the “rules,” and maybe it’s time to disrupt the traditional notion of content marketing. 1) Define clear buyer personas. Let’s see if you agree.

Marketing Strategy

Hubspot Marketing

JANUARY 22, 2025

Well, the same goes for organic marketing minus the juice part. Organic marketing is all about naturally attracting your audience to your brand or business. But how do you do that especially in a saturated market like 2025? Table of Contents What is organic marketing? Organic marketing, however, pulls people in.

Gen Z

Marketing Insider Group

AUGUST 26, 2024

A unique approach to demand generation is what will get you the most leads, and this involves building specific buyer personas and creating targeted campaigns to uncover gaps that most businesses miss. Demand generation is a holistic marketing strategy aimed at creating awareness and interest in a company’s products or services.

Manufacturing

Martech

OCTOBER 18, 2024

Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. LinkedIn is the largest social network for businesses and business people and an essential site for B2B marketing.

User-Generated

Neil Patel

JULY 11, 2025

Many marketers have great content strategies, but their campaigns don’t move the needle because they’re not speaking to the right people. That’s where a strong user persona comes in. When done right, user personas help you create content that feels like a one-on-one conversation with your ideal customer.

CRM

Hubspot Marketing

JUNE 30, 2025

Looking to grow your marketing team? It all starts with marketing job descriptions written to attract your best potential. I’ve encountered countless job descriptions during my time as a marketer and have learned a thing or two along the way. Wording, structure, even emojis — everything counts. Stay open to non-linear paths.

Management

Martech

MAY 7, 2025

For years, we’ve fixated on sales and marketing alignment. It’s about the buyer and the shifting external environment. It’s about the buyer and the shifting external environment. Think back: When money was cheap and markets were stable, vendor-buyer dynamics were simpler. The real shift?

Analytics

Hubspot Marketing

NOVEMBER 29, 2024

Your research and development team has been working on a new product for months and putting valuable resources into its design and manufacturing. They’ve carefully researched the market and the problem they intend to solve — and now it’s time to let your product marketing manager work their magic. Here’s what I learned.

Product Marketing

Hubspot Marketing

APRIL 29, 2025

Because Im a marketer, AI tools have flooded my working world with the promise of revolutionizing my department and company. Ive found AI agents helpful in some capacities saving me time, automating repetitive tasks, and assisting with research. Why are AI agents useful in marketing? Why are AI agents useful in marketing?

Price

Hubspot Marketing

NOVEMBER 20, 2024

Thankfully, much of this has improved today, but the challenges (and importance) of capturing human candor and understanding remain — especially for marketers. Let’s unpack how to maintain your human touch while still reaping the benefits of AI content as a marketer. via GIPHY Keeping up with a full marketing calendar is hard.

User-Generated

Backlinko

NOVEMBER 18, 2024

Notes for writer: Provides specific guidance to help them meet the objectives After you master the above, you can improve your content briefs with these additions: Internal research: Include data, studies, or reports from your company. External research: Credible data or information from outside sources to support your claims.

Whitepaper

Hubspot Marketing

JUNE 17, 2025

Like many buyers in America today, I cringe whenever I swipe my credit card. While much of your marketing mix doesn’t necessarily need to change, you should meet these buyers where they are and talk to them using language they appreciate. Economic uncertainty and rising prices have buyers snapping their wallets shut.

Branding

Hubspot Marketing

JUNE 10, 2025

The study results tell me that inclusive marketing resonates with consumers. It shows them that marketers understand their needs, how to meet them and care about their experiences. Despite this, inclusive marketing isn't a commonplace practice. It's also clearly good for business.

Fashion

Martech

JULY 25, 2025

Recently, I put some of the newer, more powerful deep research tools through their paces to see if AI could handle the kind of deep, strategic research marketers have to do but rarely have time for. It was about surfacing research, case studies and trends past the first page of search results. What I found surprised me.

Whitepaper

Hubspot Marketing

SEPTEMBER 3, 2024

According to research by WordStream , the average conversion rate in Facebook Ads for lead gen campaigns across major industries is 8.25%. But a marketer can dream, right? I'm no Facebook Ads expert, but Founder and VP of Marketing of B2B Rizz Tim Davidson is. A good Facebook Ads budget is a limitless one. Next question.

Advertisers

Duct Tape Marketing

JULY 23, 2025

Marketing That Connects and Converts written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Talia Wolf, internationally recognized conversion optimization expert, keynote speaker, and founder of GetUplift.

Marketers

Hubspot Marketing

JANUARY 21, 2025

I love to do content research what's more satisfying than falling down a few Google rabbit holes? Of course, great marketing content is built on more than just Google search results. I've put together a six-step guide to how I do my own content research for HubSpot blog posts using a real-life example. Don't answer that.)

User-Generated

Hootsuite

NOVEMBER 4, 2024

In this post, we’ll share tactical tips to help you understand specific audience data points, including: where to find them, what they can tell you, and how to use this information to refine your social media marketing efforts and improve ROI. Then, you analyze that data for insights to guide your social marketing strategy.

Analytics

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing.

Social Media Marketing

Sachs Marketing Group

JANUARY 13, 2025

The digital marketing landscape is constantly evolving, driven by rapid technological advancements, shifting consumer behaviors, and ever-changing algorithms on search engines and social media platforms. Data-Driven Decision Making In 2025, data isnt just an assetits the foundation of every successful marketing campaign.

Digital Marketing

Hootsuite

APRIL 23, 2025

Here are the key metrics to track for account growth: Follower count or follower growth + engagement rate: Each week, I record our follower total and compare it to the number of posts we shared and the engagement those posts received, says Paige Schmidt, Hootsuites social performance & community marketing specialist. Try it free today.

Analytics

Martech

SEPTEMBER 11, 2024

Many companies operate with rigid boundaries between the marketing, sales and customer success departments. The hidden cost of boundaries: Why siloed teams hurt revenue and customer satisfaction Putting boundaries between marketing, sales and customer success in your business could cost you money and lower customer satisfaction.

Customer

Neil Patel

MAY 30, 2025

Instead, it’s a marketing issue. Potential buyers now research solutions independently long before they get on the phone with a sales representative. Which means you need to invest in marketing for your manufacturing business. Digital marketing is a major focus for many manufacturing businesses. The solution?

Manufacturing

Martech

MAY 8, 2025

Meanwhile, marketing continues to be one of the few functions where AI and ROI are proud of each other. Users can access a pre-built tool library for tasks like webpage analysis, presentation creation and keyword research. PubMatic launched an updated buyer platform powered by generative AI.

Transform