Rock Content

MAY 17, 2023

The marketing world has been evolving pretty fast. Keeping up with the trends is a must if you are willing to be a successful marketer. In order to provide richer valuable information regarding the recent marketing trends, Hubspot partnered up with Rock Content , Litmus and Wistia to develop The State of Marketing Report 2023.

Marketing 98

Marketing Marketers eBook Education 98

Rock Content

MARCH 15, 2023

Creating a Marketing Strategy is not an easy task. However, when we are talking about global marketing, it can get even more difficult. Rock Content joined forces with Hubspot and Lokalise and launched the 2023 Global Marketing Playbook , a full guide to help professionals and companies create strategies to go global.

Global Marketing 98

Global Marketing eBook Marketing Marketers 98

Hubspot Marketing

FEBRUARY 22, 2023

Lead magnets, in marketing, are an effective technique for gaining a prospect's contact information. This email marketing campaign starts a conversation with the lead to keep them engaged with your business. Offer unique industry insights in an ebook or report. For instance, let's say you are an influencer marketing agency.

eBook 145

eBook Finance User-Generated Transform 145

Scoop.it!

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. This post will explore seven content marketing tips and examples for HR audiences and leaders. Let’s dive in and see how content marketing can help your HR department achieve key business goals. Damian Grabarczyk, the co-founder and growth marketer of PetLab Co.

Content Marketing 78

Content Marketing Whitepaper Thought Leadership eBook 78

Hubspot Marketing

DECEMBER 21, 2020

Ask any marketer who's responsible for copywriting about their writing process, and you'll quickly find out that there's no specific process to follow. Additionally, copywriting varies depending on your audience, purpose, and format — copywriting for an Instagram post, for instance, is entirely different than copywriting for a press release.

Copywriting 144

Copywriting eBook Communications Marketing 144

Hubspot Marketing

NOVEMBER 29, 2023

Education marketing is the answer. How do you develop your first education marketing campaign? In this guide, you’ll learn the fundamentals of education marketing. Understand the steps of building an education marketing strategy, as well as get actionable tips. Table of Contents What is education marketing?

Education 92

Education Gen Z eBook Marketing 92

Marketing Insider Group

MAY 3, 2021

Let’s get real about B2B content marketing. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). Most industries are in a state of content marketing saturation. Further, more data suggests B2B content marketers aren’t confident in their success.

Content Marketing 115

Content Marketing Whitepaper Thought Leadership eBook 115

Marketing Insider Group

APRIL 21, 2021

Content creation is the cornerstone of a successful inbound marketing strategy. With so much content inundating customers today—from short ads on social media to longer form blogs, eBooks, white papers, and articles—you need to carve out your content niche by asking yourself: What type of content will my target audience actually want to read?

Whitepaper 144

Whitepaper eBook Transform Inbound Marketing 144

Hubspot Marketing

JUNE 26, 2023

That's right – for well over a decade, content has been published on the HubSpot Blog to help hundreds of millions of readers discover best practices in the areas of marketing, sales, customer service, website development, agency work, and general business best practices. This process ensures effectiveness when analyzing metrics.

eBook 145

eBook SEO Real Estate Promotion 145

Hubspot Marketing

FEBRUARY 9, 2018

As an acquisition marketer, I hear questions like this all the time: "Is the PDF dead? How should we continue generating leads for our sales team while continuing to innovate on the content formats we produce and gate behind a form?". Instead, I’ll make a bold claim: webinars aren’t dead, and neither is the PDF ebook.

Logistics 287

Logistics eBook Thought Leadership Acquisition Marketing 287

Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. Get the daily newsletter search marketers rely on. Business email address Subscribe Processing.

Transform 140

Transform SEO User-Generated Whitepaper 140

Marketing Insider Group

AUGUST 10, 2021

Calls-to-Action (CTAs) are everything in B2B marketing. Well-crafted CTAs encourage prospects to click and convert to a marketing qualified lead (MQL), or possibly to a sales qualified lead (SQL), depending on which type of CTA you present. Download eBook Now. Copy: The text of your CTA must include strong action words.

eBook 144

eBook User-Generated Whitepaper Education 144

Rock Content

MARCH 14, 2024

This article is the first in a series exploring key findings from the 2024 State of Marketing Report , a comprehensive study by industry leaders like HubSpot, Litmus, Rock Content, and Search Engine Journal. Today, we delve into the future of content marketing, a future where personalization reigns supreme.

Whitepaper 111

Whitepaper User-Generated eBook Health 111

Hubspot Marketing

OCTOBER 14, 2022

As inbound marketers, we care about creating frictionless experiences for our website visitors that will also generate leads. Over the past few years, pop-up forms have re-emerged as a popular marketing tactic for promoting content, driving blog subscriptions, growing email lists , and fueling lead generation. In other words, context.

Real Estate 144

Real Estate User-Generated Marketing Marketers 144

Hubspot Marketing

SEPTEMBER 8, 2022

You might have exported the data from elsewhere, like a piece of marketing software or a survey tool. For example, Column C, Row 2 illustrates that 49% of people with a service level agreement (SLA) also say that inbound marketing demonstrated ROI. Or maybe you're inputting it manually. Choose from the graph and chart options.

Inbound Marketing 142

Inbound Marketing eBook Price Place 142

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Finally, I’ll conclude with a guide to the most popular and powerful AI models available today, along with my short list of AI marketing tools worth paying for. Integrations.

Price 137

Price User-Generated Education eBook 137

Hubspot Marketing

APRIL 9, 2019

If you really think about it, the content formats we rely on today have an uncanny resemblance to the content formats we relied on yesterday -- our blog posts look like print articles, our offers look like books, and our slide decks like look presentations. What is interactive marketing? Interactive Marketing Campaign Examples.

Entertainment 145

Entertainment Inbound Marketing eBook Marketing 145

Use Insider

DECEMBER 6, 2023

For retail and e-commerce marketers, this means optimizing your marketing strategy to ensure a great customer experience is critical, regardless of market conditions. If you’re a consumer electronics marketer, how are you making sure you get your fair market share? Is your website optimized for increased sales?

Retail 52

Retail eCommerce Shoppers eBook 52

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Quantifying content marketing is a standard part of determining its performance. And is it working?

Content Marketing 136

Content Marketing Key Performance Indicator User-Generated Whitepaper 136

AWeber

NOVEMBER 22, 2023

Imagine successfully marketing your coaching services across several platforms with so many leads flowing your way that your waiting list is getting out of hand. There’s a lot to do when starting a coaching business , and you don’t want to spend the majority of your time on marketing. How do coaches find clients?

eBook 97

eBook Marketing Plan Influencer Marketing Marketing 97

Rock Content

SEPTEMBER 20, 2023

Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy? A Go-to-Market (GTM) strategy is a strategic plan developed to position your new service or product for launch. Without it, you might target the wrong audience, enter the market at the wrong time, or struggle to stand out in a crowded market.

Marketing Strategy 95

Marketing Strategy Customer loyalty Key Performance Indicator Marketing 95

Rock Content

NOVEMBER 24, 2020

Content Marketing is a powerful approach to expand your business’s organic reach, attracting potential consumers, and starting their journey in the sales funnel. Through blog posts, ebooks, and several other formats, you can deliver the right message to educate the public about your brand and solutions.

Marketing Strategy 134

Marketing Strategy Content Marketing Marketing Marketers 134

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. Let’s get started!

Transform 77

Transform User-Generated Marketing Marketers 77

AWeber

NOVEMBER 9, 2022

You’ve probably seen it yourself: websites offering huge gifts to compel website visitors to join their email lists — 10-page ebooks, 5-day courses, 25-page white papers and beyond. The problem is, while a great lead magnet is a valuable list-growth tool, you probably feel overwhelmed by the idea of writing a 10-page ebook.

eBook 111

eBook Whitepaper Health eCommerce 111

Rock Content

AUGUST 25, 2023

If so, you need a great B2B content marketing strategy. Miss the mark and your marketing approach may fail to resonate with business stakeholders, allowing your competitors to swoop in and land the sale. Fortunately, creating a B2B content marketing plan is not rocket science. Ready to get started?

Marketing Strategy 52

Marketing Strategy Whitepaper Content Marketing B2C 52

Marketing Insider Group

DECEMBER 9, 2019

How do you feel about your content marketing strategy? Content marketing isn’t a perfect science —nor is it a one-and-done kind of activity. Even if your content is performing well, your content marketing strategy may still need adjustments. With this approach, you’ll ensure consistent messaging across all formats and channels.

Marketing Strategy 117

Marketing Strategy Content Marketing Marketing Marketers 117

Marketing Insider Group

FEBRUARY 23, 2021

Case studies are one of the most powerful forms of content to have in your marketing repertoire. You can incorporate case studies in content marketing in a myriad of ways. What are Case Studies in Content Marketing? What Role Can a Case Study Play in Content Marketing? Brand storytelling is a powerful marketing tool.

Marketing Strategy 112

Marketing Strategy Content Marketing eBook Marketing 112

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today. When did content marketing start?

Content Marketing 87

Content Marketing Marketing Marketers Transform 87

Adobe Experience Cloud Blog

JANUARY 17, 2017

Author: Ellen Gomes In the world of content marketing, it’s inescapable: Success comes down to engagement. Simply put, without engagement, a key component of your marketing strategy will be missing: your audience. Simply put, without engagement, a key component of your marketing strategy will be missing: your audience.

Digital Marketing 134

Digital Marketing Content Marketing Thought Leadership Key Performance Indicator 134

Hubspot Marketing

APRIL 21, 2022

The marketing team can then align the goal to build trust, and apply it to their marketing portfolio. To help you brainstorm and map out content ideas for targeting specific segments of your audience, we've created a new free template resource: The Content Marketing Planning Template. Image Source. Content Mapping Template.

Price 145

Price CRM Marketing Marketers 145

Rock Content

JULY 19, 2020

Knowing how to create an ebook is mandatory for a good content strategy. Content marketing is one of the main allies for you to attract, retain, and convert clients. 7 steps to create an ebook. If you come across a brand offering an ebook but don’t know anything about the company, what are the odds of you downloading it?

eBook 78

eBook Promotion Education Place 78

Digital Marketer

NOVEMBER 4, 2022

Long-form content can come in various forms, including online guides and eBooks. Formatting. As for the format, there are many styles that you can incorporate. Just keep in mind: How you format your content will also need to be adaptable to a particular market. Want to get certified in Content Marketing?

Whitepaper 77

Whitepaper Fashion eBook SEO 77

Buffer Marketing

MAY 23, 2023

Choose the right format(s) The “right” format looks different for everyone, and deciding what that looks like for you will always be an ongoing process. Formats abound for creators, from short to long form. If you get weary of a particular format, re-evaluate your relationship with it.

eBook 111

eBook Social Media Marketing Product Branding 111

Hubspot Marketing

MAY 30, 2022

And then we suddenly find ourselves in the real world, only to realize that numbers do play a pivotal role in what we do — especially in digital marketing. To help those of you looking for a way to sharpen your skills, we've put together a detailed list of ways you can start using Excel to simplify your marketing tasks.

Key Performance Indicator 145

Key Performance Indicator Marketing Marketers SEO 145

Hubspot Marketing

MARCH 14, 2018

The definition of a whitepaper varies heavily from industry to industry, which can be a little confusing for marketers looking to create one for their business. And although it is put together like an ebook, the two are written quite differently. Click here to download our 13 customizable ebook templates for free.

Whitepaper 137

Whitepaper eBook Thought Leadership Education 137

Hubspot Marketing

MARCH 28, 2019

No matter what industry you’re in, email list building is still an important and high impact marketing activity. Though you may see the occasional article proclaiming “email marketing is dead,” you can safely continue your campaigns, and know that “the money is in the list” ( as they say ). Take, for example, WaitButWhy.

eBook 144

eBook Copywriting User-Generated Entertainment 144

Digital Marketer

NOVEMBER 26, 2022

Long-form content can come in various forms, including online guides and eBooks. Formatting. As for the format, there are many styles that you can incorporate. Just keep in mind: How you format your content will also need to be adaptable to a particular market. Source: Pexels.

Whitepaper 72

Whitepaper Fashion eBook SEO 72