Martech

MAY 6, 2024

Audit Trail enhancements are also on the way, though they haven’t been released at this time. Access to Asset Audit Trail and Admin Audit Trail can also be granted separately. Why it’s a win: Users with access to the Asset Audit Trail can track down the timing and source of recent edits to assets in Marketo.

Shipping 98

Shipping Management Customer Marketing 98

Martech

NOVEMBER 8, 2023

Marketing automation programs (MAPs) help marketers speed up processes and increase efficiency. They get updated frequently, so it’s important to audit them on a regular basis. Here are some tips for how to do this even as your marketing automation program continues to grow.

Marketing 106

Marketing Marketers Customer Place 106

Martech

OCTOBER 16, 2023

We email marketers are always searching for easier ways to do our jobs. Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. It’s not a complete guide to marketing automation.

eCommerce 130

eCommerce Law Shipping Email Marketing 130

Martech

AUGUST 31, 2023

Having an effective email marketing program has never been more crucial. If you’re feeling stuck and don’t know how to improve, our comprehensive email marketing audit checklist can help. Download the free email marketing audit checklist here. Today, there are more than 4.3

Email Marketing 96

Email Marketing Copywriting Marketing Marketers 96

Hubspot Marketing

NOVEMBER 4, 2022

The holiday season is around the corner, so it's time for marketers everywhere to gear up for Black Friday. From optimizing your website to launching outstanding deals and giveaways — there's a lot that marketers need to account for. Best Black Friday Marketing Ideas. Leverage email marketing. Audit product pages.

Marketing Strategy 142

Marketing Strategy Shoppers Marketing Marketers 142

Martech

MAY 8, 2024

We are facing a pivotal moment in how we measure the impact and value of our marketing efforts, no matter how much the deprecation of third-party cookies on the Chrome browser is delayed. In the inevitable cookieless future, quantifying marketing’s ROI and articulating its value for the organization will require a strategic shift.

B2C 98

B2C Marketing Mix Marketing Strategy Customer 98

Martech

JANUARY 30, 2024

“Email marketing is continually changing — not because the technology is changing, but because of consumers, their expectations, and how they use email changes. As marketers, we need to adapt to that.” We always start with these foundational programs because those are the core of what it takes to do email.

Email Marketing 111

Email Marketing Marketing Marketers Education 111

Search Engine Land

FEBRUARY 6, 2024

Any PPC marketer caught off-guard by this either haven’t paid attention to the signals for several years or haven’t corralled the necessary parties to create a cohesive strategy in response – or both. As an agency marketer, I’ve been in the position to help dozens of brands formulate an approach to life after third-party cookies.

Search Marketers 107

Search Marketers CRM B2C Analytics 107

Martech

OCTOBER 4, 2023

Do you really need another marketer on your team? Eventually, you’ll need to hire another marketer as your team grows. Upgrade your process One of the biggest challenges marketing teams face is a lack of processes and systems. Marketing constantly changes with new tools, platforms, channels and tactics.

Transform 113

Transform Energy Marketing Marketers 113

Search Engine Land

FEBRUARY 27, 2024

Selecting the right digital marketing agency partner is key for businesses aiming to drive results and scale efficiently. With countless agencies vying for attention, marketers must ask the right questions to ensure they make the best choice for their company’s needs. Account audit and optimization 6. Industry focus 15.

Digital Marketing 100

Digital Marketing Retail Marketing Marketers 100

Martech

APRIL 16, 2024

If you’re like most marketers, you’ve been hearing the term “real-time” a lot lately. And you’ve probably been wondering, what is real-time marketing? It can sound like marketers need to live in the world of the Oscar contender Everything Everywhere All at Once. What do marketers mean when they say “real-time”?

Customer Journey 95

Customer Journey Marketing Marketers Customer 95

Martech

MARCH 11, 2024

Time is running out to get all those well-laid marketing plans off the whiteboards and into action. No matter where your company is at in the post-third-party preparation curve, the truth is that we won’t fully realize the impact on our marketing efforts until Google finally flips the switch and we head into the unknown.

Customer Acquisition 117

Customer Acquisition User-Generated Marketing Marketers 117

Martech

APRIL 5, 2023

As marketers, we know what this means. When times get tough, marketing budgets get cut. We also know businesses that keep investing in email marketing are better off when the economy improves. Besides my own recommendations, I also asked five other email experts for their best advice for recession-proof email marketing.

Email Marketing 122

Email Marketing Marketing Marketers CMO 122

Martech

DECEMBER 26, 2023

But the sudden, rapid adoption of the latest wave of AI tools that use massive large language models (LLMs) to generate text and artwork for marketers presents a new class of challenges. It’s not hard to come up with examples where marketing blunders produced representational harms that drew immediate backlash. Formalize principles.

Marketing 105

Marketing Marketers Customer loyalty Education 105

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. How can marketers balance innovation and privacy? Layering AI on top of the immense amounts of data these platforms often contain about consumers, marketers suddenly have more power at their fingertips than ever.

Law 120

Law Marketing Marketers User-Generated 120

Search Engine Land

APRIL 16, 2024

en wondering, what is real-time marketing? It can sound like marketers need to live in the world of the Oscar contender Everything Everywhere All at Once. Real-time marketing is not so much having all the answers all the time, but giving customers what they need, when they need it. Are we delivering content in seconds?

Customer Journey 79

Customer Journey Marketing Marketers Customer 79

Martech

APRIL 24, 2024

When Gartner surveyed CMOs in 2023 about the state of their marketing technology stack, most admitted to using only one-third of their martech stack. This percentage has been decreasing in the past few years, even though the purchase of new marketing technology platforms has increased in the same period.

Customer Journey 101

Customer Journey Communications Analytics Management 101

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. Marketing budgets In January 2023, many experts shared dire warnings about the economy. However, when they planned their 2024 budgets, most marketing teams expected to do more with less this year. Email ROI generates $36 for every $1 spent.

Marketing Strategy 86

Marketing Strategy Gen Z Transform Email Marketing 86

Search Engine Land

APRIL 5, 2024

“ SEO audits are a waste of time.” Recently, I came across a LinkedIn post that lamented on SEO audits. My comment got a lot of engagement, so the idea for this article was born: There are good arguments why you could say that audits are indeed a waste of time, but this cannot be generalized.

SEO 96

SEO Place Communications Education 96

Martech

MARCH 22, 2023

Among the clients for whom we manage RFPs, we see more requests for technology platforms that help marketers execute and innovate faster. ” Dig deeper: Economic uncertainty means marketers will re-evaluate ad buys more frequently in 2023 A rule of thumb holds that marketers use only about 20% to 30% of what a tech platform offers.

Marketing Strategy 89

Marketing Strategy Whitepaper Marketing Marketers 89

Martech

NOVEMBER 10, 2023

Conversely, migrating to Drupal 10 offers a chance to reassess and reinforce marketing technologies, ensuring that investments in the digital ecosystem are robust and future-ready. Key steps include: Auditing your current Drupal 9 site and modules to identify high-risk or deprecated elements. Enhanced Collaboration. Future-Proofing.

Transform 106

Transform CMO Management Digital Marketing 106

Search Engine Land

APRIL 19, 2024

Once the data is in a Google Sheet, you can import it into other platforms, such as Looker Studio, to create dashboards and visualizations or create thresholds to send email alerts using Apps Script. Get the daily newsletter search marketers rely on. Business email address Subscribe Processing. See terms.

Analytics 98

Analytics SEO Customer Management 98

Adobe Experience Cloud Blog

MARCH 9, 2020

The search marketing industry is built to run like a macroeconomy. Google is a governmental body, and they work to improve market outcomes through the application of policies (algorithm updates). . Let me break this idea down for you to show why it’s critical to think this way when executing any search marketing strategy.

Search Marketers 160

Search Marketers Marketing Strategy Marketing Marketers 160

Martech

OCTOBER 17, 2023

B2B marketing platform Integrate has announced the release of a new solution designed to ensure that lead data remains compliant with privacy regulations. Data Guardian uses AI-enhanced trust scoring and auditing to protect privacy as well as to increase visibility into media partner performance. Get MarTech! In your inbox.

Marketing 111

Marketing Marketers 111

Hubspot Marketing

MAY 13, 2022

Would it be correct to assume a major part of your marketing strategy today is digital? With a number of other responsibilities and tasks that you need to do, how can you also efficiently create, fine-tune, and maintain an agile digital marketing strategy? Now, let's look at digital marketing strategy. We cover that below.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Martech

AUGUST 10, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. Business email address Subscribe Processing.

User-Generated 91

User-Generated Marketing Marketers Analytics 91

Hubspot Marketing

FEBRUARY 23, 2024

Webinar marketing is essential to getting those numbers up and your mission out. During my eight years in marketing, I learned several best practices for hosting a successful webinar. That includes how to build a marketing campaign that gets participants through the digital doors. We‘ll explore best practices below.

Marketing 101

Marketing Marketers Transform Promotion 101

Digital Marketer

MAY 14, 2024

Once upon a time… Two marketers graduated from business school with big plans to start their own agency. Ready to conquer the world, they started cold calling, cold emailing, and doing everything under the sun to get clients. We sat together to audit all her past clients, and we found that Medical practices were her best clients.

Transform 97

Transform Analytics Price Energy 97

Marketing Insider Group

MARCH 25, 2024

Let’s face it: In the grand chess game of marketing , your marketing database is the queen. Having a marketing database isn’t just about hoarding data like a digital dragon sitting on a pile of gold. Actively using a marketing database enhances campaign effectiveness by targeting the right audience at the right time.

Customer loyalty 102

Customer loyalty Law Marketing Marketers 102

Martech

MAY 24, 2023

Marketing organizations are using less and less of their martech stack’s capabilities. Audit the stack (find out what’s there and what is and isn’t being used). ” It’s also important to align the audit with business use cases. There’s also a shortfall in user satisfaction.

Marketing 95

Marketing Marketers Communications Direct Marketing 95

Martech

SEPTEMBER 26, 2023

Your customers crave that level of precision in marketing. By mastering the three Rs of marketing automation — relevance, response and ROI — you can give them exactly what they’re looking for. Ready to create marketing that’s as tailored as those Netflix recommendations? That’s personalization at its best.

Marketing 114

Marketing Marketers Energy Analytics 114

Litmus

APRIL 25, 2022

Email remains a top-performing marketing channel with 78% of marketers continuing to see an increase in email engagement. Audiences still love email because it allows brands to communicate with them on their preferred channel in a personalized way. Email deliverability. Conduct an email deliverability audit.

Email Marketing 101

Email Marketing Marketing Marketers CRM 101

Lynton Web

MARCH 9, 2023

The next phase is to use the information throughout your inbound marketing plan and strategy. Where to Use Buyer Personas in Your Marketing Strategy As a quick refresher, a buyer persona is a fictional representation of your ideal customer. You’ve spent a lot of time curating these buyer persons — let’s put them to good use.

Inbound Marketing 119

Inbound Marketing eBook Entertainment Marketing 119

Customers.ai

DECEMBER 12, 2023

Identify who is visiting your site with name, email and more. Shopify also has a robust suite of marketing tools, analytics, and third-party app integrations, which helps merchants expand their reach, enhance customer engagement, and ultimately foster sustainable growth in the competitive ecommerce landscape.

eCommerce 120

eCommerce PR User-Generated Marketing 120

Customers.ai

NOVEMBER 16, 2023

The success of email marketing hinges on a fundamental metric: email deliverability. Studies reveal that nearly 20% of emails never reach their intended recipients. This is pretty troubling for DTC marketers when you consider that the return on investment for email marketing is unmatched.

Marketing 73

Marketing Marketers User-Generated Email Marketing 73

Search Engine Land

FEBRUARY 15, 2024

You have cutting-edge tools working for your campaign SEO agencies have access to and understand how to navigate a wide range of marketing tools. You probably know your site very well and understand what’s happening in your niche market. This can include everything from an SEO audit to full-service offerings and more.

SEO 116

SEO Thought Leadership Education Management 116

Martech

FEBRUARY 29, 2024

“Do more with less” is a popular theme in marketing today. Including this phrase in your 2024 marketing plan deck may prompt at least one team member to start job hunting. This can be done through a survey, through employee interviews or an external audit. Dig deeper: How experimental marketers can drive martech utilization 2.

CMO 101

CMO Price Marketing Plan Management 101