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8 Brainstorming Tools Marketers Need to Try in 2023

Hubspot Marketing

By helping us generate and organize ideas, they can help both individual marketers, or teams who are always brainstorming. Price: HubSpot AI Content Writer is available as part of CMS Hub, which offers a free version, Starter at $23 per month, Professional at $360 per month, and Enterprise at $1,200 per month.

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What is marketing automation and how can it help B2B marketers?

Martech

What factors are driving marketing automation platform use, and what capabilities do MAPs provide for B2B marketers? Our new report, “ B2B Marketing Automation Platforms: A Marketer’s Guide ” is now available for free download. Marketers double down by replacing MAPs.

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Six Tips for Using A/B Testing to Transform Your Marketing Messaging

Trade Press Services Newsletter

No matter how much time and energy we put into our marketing efforts, not every campaign gets positive results. A/B testing helps marketers determine the best-performing version of their messaging before launching a campaign that falls flat. The marketing channels you can use to A/B test your variables are nearly endless.

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Nonprofits: Steal These Marketing Practices from Tech Startups

Buffer Marketing

I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits.   One key difference between nonprofits and startups comes into play when launching a marketing initiative. Yes, people are extremely important in nonprofit marketing. Think again.

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How Responsive Web Design Works

Hubspot Marketing

But what they're doing on those mobile devices is even more compelling for marketers like us. This guide sets out to answer those questions, offer some compelling statistics, and teach you the key features of responsive design all marketers should know about. (For reference, the world population is currently 7.8 Let’s get started.

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How to Run a Marketing Campaign on a Tight Budget [Expert Tips & Free Tools]

Hubspot Marketing

Sometimes, marketing teams also run into tight budgets. There are still clever ways to run lean marketing campaigns. In this post, we’ll highlight budget-friendly marketing campaign tips straight from experts. For example, I took on the role of owner at a costume store and created a landing page for a Halloween sale.

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Marketing Reporting Examples: How to Build and Analyze Marketing Reports

Hubspot Marketing

As a marketer, I make crucial daily decisions that can impact the company I work for. Using my best judgment, I track important metrics like traffic, leads, and customers — and I provide a marketing report to back up my decisions. To reiterate: Marketing reports inform decisions. The same goes for marketing reporting.

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