Content Marketing Institute

AUGUST 5, 2020

Learn what Google really thinks of your content. Discover the keywords you don't target but which still help your content show up in search results. Continue reading → The post How to Use Google Search Console to Drive More Search Traffic appeared first on Content Marketing Institute.

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Content Marketing Marketing Marketers 145

SMA Marketing

JUNE 14, 2022

Google Search Console is essential for any website owner who wants to know how their site is performing in search. Looking for guidance on how to set up Google Search Console? Before we dive in, let’s take a look at what Search Console does. What is Google Search Console?

Analytics 96

Analytics SEO Management Place 96

Rock Content

APRIL 24, 2023

Publishers who use Google’s Reader Revenue Manager to monetize their content and engage their audiences officially have a brand new tool to start getting excited about. Google has just introduced a new Search Console report designed to make connecting with readers even easier and more intuitive.

User-Generated 70

User-Generated Digital Marketing Health Management 70

Search Engine Journal

JUNE 24, 2022

The post Keywords Hidden For 46% Of Google Search Console Clicks: Ahrefs Study appeared first on Search Engine Journal. Ahrefs analyzed close to 9 billion clicks across over 146,000 websites to determine how often keyword terms remain hidden in GSC. Here's what they found.

Analytics 115

Analytics SEO Marketing Marketers 115

Hubspot Marketing

OCTOBER 2, 2018

What is Google Search Console? GSC (formerly Google Webmaster Tools) is a free platform for anyone with a website to monitor how Google views their site and optimize its organic presence. This guide covers: Adding your website to Google Search Console. Sign into your Google account.

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User-Generated SEO Analytics eCommerce 129

Content Marketing Institute

SEPTEMBER 26, 2019

Do you know what Google sees in your content? Read on for a seven-step process that uses the free Google Search Console to make those discoveries and explore the opportunities. How would that knowledge help you boost traffic?

Content Marketing 111

Content Marketing Marketing Marketers 111

Duct Tape Marketing

JUNE 19, 2018

Your Guide to Google Search Console written by John Jantsch read more at Duct Tape Marketing. Combined with the text below you should have a pretty good feel for how to use the new Google Search Console. Google’s Small Business Universe. A tour of Google Search Console.

Analytics 76

Analytics Energy SEO Place 76

Orbit Media Studios

JANUARY 4, 2022

But, in order to be able to do that, you need to keep a close eye on your website’s performance in the search results to know what’s working and what isn’t – which is where Google Search Console comes in. That’s why I’ve written this beginner’s guide to Google Search Console.

User-Generated 52

User-Generated Analytics SEO Management 52

Duct Tape Marketing

OCTOBER 8, 2019

The Most Useful Ways To Utilize Google Search Console written by John Jantsch read more at Duct Tape Marketing. Even if you don’t have much marketing experience, you understand how critical a presence on Google is to getting your business name out there. Submit Your Sitemap. Find Crawl Errors.

SEO 71

SEO Place Management Branding 71

Duct Tape Marketing

APRIL 30, 2019

What to Pay Attention to in Google Search Console written by John Jantsch read more at Duct Tape Marketing. Are you using Google Search Console for your business? Search Analytics Report. You should get things started with the Search Analytics Report. Search Query Report.

Transform 75

Transform SEO Analytics Place 75

Jeff Bullas

FEBRUARY 16, 2023

Google is always insisting that SEO marketers should pay more attention to the user’s needs rather than keywords. And while that’s true, search still largely depends on keywords and your site — and ranking for specific search queries. Then, there’s Google Keyword Planner (GKP). But there’s a catch.

SEO 293

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Aspiration Marketing

JANUARY 19, 2023

Popular tools include Google Keyword Planner, SEMrush, Ahrefs, Yoast SEO, Moz, Google Search Console, and Screaming Frog. Some tools are designed for specific tasks, such as competitive keyword research or backlink analysis, while others offer a broader range of features. We'll take a quick look at this.

SEO 254

SEO 254

Calvyn Lee Blog

DECEMBER 16, 2023

Implementing a comprehensive SEO strategy is crucial for ranking higher in Google and driving more organic search traffic to your website. When executed properly, these pillars work together to signal to Google that your site provides value to searchers. Google wants to surface websites that satisfy searchers’ needs.

SEO 130

SEO Transform Digital Marketing Marketing 130

Search Engine Land

JANUARY 31, 2024

With Google Analytics 4 (GA4) reports, you can better understand the performance of your organic search efforts. Knowing how much traffic is coming from Google or other search engines lets you enhance your SEO strategy for better results. Direct : When users get to a website directly by entering the URL.

Advertising 133

Advertising Advertisers Analytics SEO 133

Search Engine Land

APRIL 1, 2024

Yours deserves to be top of Google. Figuring out the levers to pull to get your content to the top of Google isn’t quick, but it can be done. If a page isn’t ranking well, then it speaks to a problem with how Google perceives the content. But it just won’t rank. So why isn’t it? If it is, take note of the keywords.

Energy 121

Energy SEO Education Place 121

Aspiration Marketing

JANUARY 19, 2023

Popular tools include Google Keyword Planner, SEMrush, Ahrefs, Yoast SEO, Moz, Google Search Console, and Screaming Frog. Some tools are designed for specific tasks, such as competitive keyword research or backlink analysis, while others offer a broader range of features. We'll take a quick look at this.

SEO 212

SEO 212

Search Engine Land

FEBRUARY 1, 2023

Revamped Google Partners program finally launches In 2022, the changes to Partners program requirements, originally announced in 2020 , finally took effect. Read all about it in Google finally launches revamped Partners program. Google Q4 search ad revenue: $43.3 billion came from Google advertising. Of that, $61.2

Search Marketers 125

Search Marketers Shoppers SEO Marketing 125

Search Engine Land

APRIL 23, 2024

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content.

SEO 87

SEO User-Generated Health Analytics 87

Buffer Marketing

APRIL 11, 2024

I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits.   One key difference between nonprofits and startups comes into play when launching a marketing initiative. Yes, people are extremely important in nonprofit marketing. Think again.

Energy 107

Energy Marketing Marketers Direct Mail 107

Search Engine Land

FEBRUARY 25, 2023

Google expands mobile-friendliness as a ranking signal In 2015, Google announced it would expand its use of mobile-friendliness as a ranking signal, beginning April 21. This algorithmic change would have a “significant impact” in the mobile search results, impacting all languages worldwide, Google said.

Search Marketers 113

Search Marketers Marketing Marketers Advertising 113

Search Engine Land

APRIL 4, 2024

Before we set out in search of any issues, let’s make sure that this isn’t just a tracking bug. We’re looking for a couple of common signs: Big data discrepancies: Google Search Console is reporting vastly different metrics than your internal analytics platform. Google Search Console can tell you fairly quickly.

SEO 119

SEO Analytics PR Branding 119

Duct Tape Marketing

NOVEMBER 7, 2017

A Comprehensive Guide on How and Why to Use Google Search Console written by John Jantsch read more at Duct Tape Marketing. We do strange things for love, and when you love your business you find yourself making all sorts of little weird changes to your website to boost that Google Search ranking slightly higher.

User-Generated 52

User-Generated Analytics SEO Place 52

Search Engine Land

APRIL 26, 2024

With so many moving parts, pinpointing results and actions for your website can seem like an impossible task after a Google algorithm update finishes rolling out. Get a visibility overview The best starting point is to look at search visibility often using tools like Semrush, Ahrefs or Sistrix.

SEO 101

SEO Communications Place Analytics 101

Orbit Media Studios

FEBRUARY 14, 2023

It’s the 80/20 rule of content marketing: 80% of results come from 20% of your content. To find out, we need to do a content marketing audit. Today we’ll do it with the latest version of Google Analytics and do a content marketing audit using GA4, which you should have added as a tag to Google Tag Manager.

SEO 145

SEO Content Marketing Analytics Promotion 145

Search Engine Land

APRIL 19, 2024

Page load speed, among other Core Web Vitals , is a known Google organic ranking factor. But Google didn’t include the Page Timings report in GA4, so where can you find similar information now? Google Search Console Pros : Free. Get the daily newsletter search marketers rely on. See terms.

Analytics 96

Analytics SEO Customer Management 96

Search Engine Land

MARCH 24, 2023

Google Panda patent granted In 2014, a patent ( Ranking search results ) written by Google’s Navneet Panda and Vladimir Ofitserov – possibly describing the Google Panda algorithm update , or parts of it – was granted. on SEO by the Sea. And here’s the patent.

Search Marketers 114

Search Marketers PR Non-Profit SEO 114

Search Engine Land

DECEMBER 1, 2022

Google has improved its system to count clicks and impressions for the Google Search Console Discover performance report. The Discover performance report within Google Search Console helps you track how much visibility your content and articles are obtaining within Google Discover; that report was updated.

Marketing 88

Marketing Marketers SEO 88

Search Engine Land

FEBRUARY 24, 2023

SEOs upset over Google dropping attribution in featured snippets In 2019, SEOs were not happy about a Google featured snippet format that didn’t immediately show the source of the content. Read all about it in Controversy over Google Featured Snippets stealing publisher traffic reignites.

Search Marketers 126

Search Marketers Neuromarketing SEO Marketing 126

Search Engine Land

JANUARY 28, 2023

Google penalizes French link network In 2014, Google’s Matt Cutts tweeted, “Today we’re taking action on a French link network that violates our quality guidelines (Buzzea).” Read all about it in Google Takes Down Another Link Network, France’s Buzzea. Did Google Just Penalize Another Link Network?

Search Marketers 122

Search Marketers Marketing Marketers Retail 122

Search Engine Land

DECEMBER 1, 2023

A content gap analysis is a valuable type of market research, helping you to discover opportunities you may have missed and improve your content marketing. Content gap analysis is the process of identifying and addressing missing or underperforming content on a website, compared to competitors or market standards.

SEO 121

SEO eCommerce Market Research Product 121

Hubspot Marketing

JANUARY 3, 2024

What's more, if you frequently write about similar topics, you most likely have some common phrases For instance, on my blog, I talk extensively about brand messaging, my framework for copywriting and content creation, and marketing strategy. In the example below, Amazon personalizes content to remind me of my recent searches.

COS 93

COS SEO Health Copywriting 93

Animalz blog

MARCH 11, 2024

Google’s massive March 2024 search update takes aim at AI-generated “copycat content.” ” The search giant expects this update to reduce unhelpful, low-quality content by 40%. This update is part of a broader effort to combat content spam, as Search Engine Land reports.

SEO 100

SEO Education Branding Marketing 100

Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Whitepaper 122

Whitepaper Analytics User-Generated Key Performance Indicator 122

Internet Marketing Ninjas

APRIL 13, 2022

Indexation has long been a popular dilemma in an SEO community as we naturally want Google to capture our new URLs quickly, but there’s no sure-fire way to force Google to do that. That may be due to Google returning results from different databases.

SEO 129

SEO Marketing Marketers 129

Search Engine Land

JANUARY 11, 2023

Google Panda becomes a core ranking signal. In 2016, Google Panda became baked into Google’s core ranking algorithm. Google Panda was one of Google’s most significant spam-fighting algorithmsl First launched in February 2011 , the final confirmed refresh was Panda 4.2 , which started rolling out July 18, 2015.

Search Marketers 114

Search Marketers Health Law Marketing 114

Search Engine Land

APRIL 22, 2024

Over the years, Google has seemingly established a pattern in how it interacts with the web. The search engine provides structured data formats and tools that allow us to supply information to Google. Google then consumes and learns from this structured data deployed across the web. Google usually wins this race.

SEO 106

SEO User-Generated Advertising Advertisers 106

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. And who can blame them?

Whitepaper 111

Whitepaper Analytics User-Generated Key Performance Indicator 111