Jeff Bullas

FEBRUARY 13, 2023

But, diving in without a sense of what it encompasses and how it can benefit your business can do more harm than good. This comprehensive guide will teach you everything you need to know about how to build a social media marketing strategy that delivers value to your audience and helps your business grow. Get this: there are 3.77

Social Media Marketing 306

Social Media Marketing Marketing Marketers User-Generated 306

Jeff Bullas

JANUARY 31, 2023

Specifically, we’ll talk about how affiliate marketing is one of the best options, especially if you’d like to use Instagram as one of your main tools. Specifically, we’ll talk about how affiliate marketing is one of the best options, especially if you’d like to use Instagram as one of your main tools.

Affiliate Marketing 212

Affiliate Marketing Promotion Marketing Marketers 212

Hubspot Marketing

APRIL 4, 2024

The Instagram stories the media personality shared. In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 billion in 2016.

Influencer Marketing 101

Influencer Marketing Branding Gen Z Marketing 101

Sprout Social

MAY 9, 2024

Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. We’ll explore five influencer marketing trends shaping the social media landscape in 2024. We’ll also share trends in influencer marketing by industry to help you benchmark your brand.

Influencer Marketing 84

Influencer Marketing Market Trends Gen Z Fashion 84

Jeff Bullas

MARCH 15, 2023

Instagram started out as an image-sharing app with only a tiny workforce. One of the most popular topics people search for on Instagram is “How to Make Money on Instagram.” Soon it was a tool for many; famous celebrities, politicians, marketers, and even some top-notch businesses.

User-Generated 357

User-Generated Fashion Product Branding 357

Jeff Bullas

FEBRUARY 14, 2023

It’s hard to believe that Instagram has been around for less than a decade, given its massive presence in the social media market. Instagram was born from the idea that people wanted to post picture-perfect photographs online for their followers to see. What is the big Instagram marketing secret?

User-Generated 360

User-Generated Social Media Marketing Analytics Target Market 360

Businesses Grow

APRIL 1, 2024

“OK, how about an audiobook?” Younger people are moving away from traditional media, burrowing themselves in private communities, and moving out of reach of marketers. So if you’re a brand … how do you reach her? How do you market to young people who seem unreachable?

Gen Z 127

Gen Z Marketing Marketers User-Generated 127

Backlinko

MAY 14, 2024

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. This guide will teach you how to market your small business using six best practices. Here’s how: Do Market Research Market research helps you understand your target customers on a deeper level.

PR 103

PR Customer loyalty User-Generated Marketing 103

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. The biggest change social media marketers have seen in the past year is the growing importance of building active social communities.

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08 billion USD in 2023.

Influencer Marketing 96

Influencer Marketing Gen Z Fashion Food 96

SocialPilot

FEBRUARY 21, 2024

Digital marketing is rapidly taking over the marketing industry, with influencer marketing being the most popular form. One of the best online marketing platforms is Instagram. As per the latest reports, Instagram has the highest number of influencers, and 80.8% What is Instagram Influencer Marketing?

Influencer Marketing 90

Influencer Marketing Fashion Marketing Marketers 90

SmartBrief - Marketing

MARCH 7, 2024

Amidst tightening budgets in 2024, marketing teams are under extra scrutiny to prove that their work contributes to the bottom line. One area marketers can’t dismiss is dark social media activity. According to Capterra research , marketers say nearly half of their brand’s web traffic can be attributed to dark social channels.

Marketing 110

Marketing Marketers Place Influencer Marketing 110

Hubspot Marketing

JULY 17, 2023

Each major platform has an algorithm that works differently, and understanding the basics can be helpful in terms of knowing how to create the content that actually shows up in front of your audience. We've put together this simple guide on how the algorithm works on Facebook, Twitter, Instagram, and TikTok. Let's dive in.

Entertainment 145

Entertainment Marketing Marketers Place 145

Lynton Web

FEBRUARY 21, 2024

Yet, posting the same content across Facebook, Twitter, LinkedIn, and other social media isn’t doing you any favors. That could range from your post not aligning with your brand to the content not making sense for the platform. billion social media users : Reddit, Snapchat, TikTok, Instagram, Pinterest, and more.

Social Media Marketing 102

Social Media Marketing Marketing Marketers User-Generated 102

AWeber

MARCH 13, 2024

Your Instagram profile is prime real estate, but have you ever wondered whether you’re making the most of the links in your bio? The link in bio on your Instagram profile has the power to skyrocket conversions, sales, and web traffic for your business. What is an Instagram link in bio? Instagram doesn’t allow links in posts.

Real Estate 104

Real Estate CMO Promotion Marketing 104

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories.

Influencer Marketing 124

Influencer Marketing Entertainment Marketing Marketers 124

Sachs Marketing Group

SEPTEMBER 26, 2023

Some effective ways to create content for Instagram include posting high-quality images and videos, creating engaging stories and reels, and sharing user-generated content. Leveraging Instagram’s multiple features can help you build a strong brand presence and foster community engagement. You’re not alone.

User-Generated 91

User-Generated Transform Marketing Marketers 91

Martech

DECEMBER 8, 2023

While ads are not currently available on Threads they are coming soon), marketers can still engage with users and enhance brand awareness by creating profiles and generating organic traffic. The use of topic tags simplifies the process for users to discover your posts and engage with your brand. Only one tag is permitted per post.

User-Generated 113

User-Generated Marketing Marketers Branding 113

Hubspot Marketing

OCTOBER 16, 2023

Among the frontrunners is Threads, Instagram's newly-developed social media hub. Post-launch, Threads quickly gained traction as one of the fastest-growing social platforms for 2023. While the initial buzz may have faded, Threads still remains an untapped goldmine for marketers looking to elevate their social media strategy.

Social Media Marketing 97

Social Media Marketing Marketing Marketers Promotion 97

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Creators on platforms like YouTube, TikTok and Instagram have loyal followers who trust their opinions. Today’s brands recognize the value of authenticity and targeted reach for online consumers.

Branding 125

Branding Logistics Influencer Marketing Affiliate Marketing 125

Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. Tools like Creator Studio for Facebook and Instagram can help. In this guide, we cover what it is, how you can access it and what features you can use to build a powerful creator profile.

Key Performance Indicator 102

Key Performance Indicator Marketing Marketers Management 102

Martech

FEBRUARY 13, 2024

Here are some of the results from the game that marketers can take note of for the year ahead, including social media winners and top-performing brands. Image: Influential Market Intelligence. How has it been for you? As the Kansas City Chiefs mounted a late-game charge to become repeat champions (three titles in five years!),

Transform 120

Transform Entertainment Social Media Marketing Marketing 120

Hubspot Marketing

APRIL 14, 2023

ChatGPT is generating a lot of buzz in the marketing industry, and if you're a marketer, you're probably wondering how to use the technology to its full potential. Fortunately, I've compiled a list of 190 prompts to enter into ChatGPT to take the guesswork out of figuring out how to use the AI. What is ChatGPT?

Marketing 143

Marketing Marketers Analytics Influencer Marketing 143

Hubspot Marketing

FEBRUARY 8, 2024

To help you win and bring your dream to fruition, I will discuss the most interesting dental marketing campaigns I’ve seen and highlight what makes them so effective. I’ll also share some out-of-the-box marketing strategies for growing your dental business. Here’s how these dental offices and companies found success.

Transform 110

Transform User-Generated Marketing Marketers 110

Buffer Marketing

MAY 14, 2024

After analyzing millions of social media posts sent through Buffer, we discovered that video content is far and away the best-performing content type for every social media platform.  But… creating enough video content to satisfy the TikTok, YouTube, or Instagram algorithm is not easy.   Great!

Price 87

Price User-Generated Marketing Marketers 87

Buffer Marketing

MAY 8, 2024

According to a survey of 2,270 affiliate marketers by Authority Hacker, the “average” affiliate marketer earns over $8,000 monthly, and 35 percent of respondents use social media platforms to sell.     What is affiliate marketing?   So, what exactly does an affiliate marketer do in this case?

Affiliate Marketing 68

Affiliate Marketing Marketing Marketers User-Generated 68

Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? What challenges are they facing?

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Hubspot Marketing

OCTOBER 30, 2022

If the last few years taught us anything, the real test of a marketer’s skill is how well they adapt to change. In fact, in our most recent research, nearly 80% of marketers say their industry changed more in the past three years than in the last 50. So, how can you succeed in a world where the unprecedented has become common?

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hubspot Marketing

SEPTEMBER 11, 2023

It's amazing how fast things can change in just one year. After combing through major reports on inbound marketing, content marketing, social media, and online behavior, as well as gathering our own data, we’ve compiled the top visual content marketing statistics for marketers to reflect on.

Content Marketing 111

Content Marketing Gen Z Health Inbound Marketing 111

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Influencers.

Influencer Marketing 118

Influencer Marketing Whitepaper User-Generated Marketing 118

Buffer Marketing

MAY 16, 2024

Over the past decade, Instagram has grown exponentially, with more than a billion monthly active users. According to this report, as of 2019, there were approximately 95 million fake Instagram accounts, representing about 9.5% However, with that increase in users has come an equal rise in fake accounts. Why bother with fake accounts?

User-Generated 82

User-Generated Promotion Product Social Media Marketing 82

SocialPilot

JANUARY 21, 2024

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023? As we navigate through 2023, understanding the importance of hotel social media marketing is more crucial than ever.

Social Media Marketing 89

Social Media Marketing Transform User-Generated Gen Z 89

Martech

JULY 12, 2023

The buzz around Threads is huge news for marketers as many have been taking a step back from Twitter following Elon Musk’s takeover last year, resulting in a 59% drop in ad spend in the US. Marketers are now understandably exploring new platforms to host their campaigns without compromising reach or quality.

Marketing 98

Marketing Marketers Retail Social Media Marketing 98

Buffer Marketing

APRIL 29, 2024

  As with other AI tools, there’s no shortage of artificial intelligence image generators in the market.   As with other AI tools, there’s no shortage of artificial intelligence image generators in the market. Here are my favorite AI image generators and how they stack up with one prompt in particular.

User-Generated 109

User-Generated Gen Z Price Marketing 109

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Influencer Marketing 123

Influencer Marketing Affiliate Marketing Marketing Marketers 123

Hubspot Marketing

JANUARY 30, 2024

And because my marketing brain never shuts off, I can’t help but be curious about these restaurant marketing strategies. How well do they work? How do established restaurants maintain interest after the grand opening buzz wears down? How do established restaurants maintain interest after the grand opening buzz wears down?

Food 102

Food Marketing Marketers Millennials 102

Search Engine Land

JULY 11, 2023

The buzz around Threads is huge news for marketers as many have been taking a step back from Twitter following Elon Musk’s takeover last year, resulting in a 59% drop in ad spend in the US. Marketers are now understandably exploring new platforms to host their campaigns without compromising reach or quality.

Marketing 96

Marketing Marketers Retail Advertising 96