Search Engine Land

MARCH 17, 2023

Google Business Profiles new emergency help attributes for Ukraine support 2022: Google also added hotel attributes to define if hotels offered support to those displaced from Ukraine. Video: Martha van Berkel talks about structured data 2020: Does adding schema help improve your search rankings?

Search Marketers 120

Search Marketers SEO Marketing Marketers 120

Martech

JULY 12, 2023

Within the first hour alone, it received a whopping five million sign-ups — just three months after Meta confirmed it was working on an alternative to Twitter. Marketers are now understandably exploring new platforms to host their campaigns without compromising reach or quality. How many people have joined Threads?

Marketing 98

Marketing Marketers Retail Social Media Marketing 98

Neil Patel

AUGUST 31, 2021

How are you supposed to keep up with it all? Harnessing what’s trending could be a powerful fuel for your digital marketing strategy, for the content you are creating, and for reaching your target market with a message that resonates. From that, you can build campaigns and content around topics that matter.

Marketing 137

Marketing Marketers User-Generated Target Market 137

Sprout Social

FEBRUARY 7, 2024

Like Instagram’s boosts and X’s (formerly Twitter) promoted post feature, TikTok created a tool that allows users to turn their organic content into a paid promotion quickly and simply. All you need to do is choose a promotion goal, define your audience and set your ad duration and budget. TikTok Promote may be the answer.

Promotion 118

Promotion Advertising Advertisers Price 118

Search Engine Land

JANUARY 24, 2023

Eventually, however, Google came up with an algorithm change to deal with this and other Google bombing “pranks”: “People have asked about how we feel about Googlebombs, and we have talked about them in the past. A campaign encouraged people to link to Bush’s bio using the anchor text “Miserable Failure”.

Search Marketers 123

Search Marketers SEO Marketing Marketers 123

Spiralytics

FEBRUARY 7, 2024

Sounds like a marketer’s dream, right? We’ll delve into its intricacies, explore its benefits, and show some examples of how you can make use of this innovation. How Does Social Media Automation Work? Let’s understand how it actually works and the ways it can help you simplify your social media processes: 1.

Transform 105

Transform Analytics User-Generated Management 105

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

Influencer Marketing 118

Influencer Marketing Branding B2C Marketing 118

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

SocialPilot

JANUARY 21, 2024

Your marketing strategy should be planned in such a way that it propels maximum people to complete their sales journey and be converted into your customers. Studies have shown that adding a CTA button increased conversion rates by a whopping 83%. SET UP NOW FOR FREE What is a Call-To-Action (CTA)?

User-Generated 119

User-Generated Social Media Marketing Analytics Customer loyalty 119

Hubspot Marketing

AUGUST 21, 2023

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan. You should.

Marketing Plan 98

Marketing Plan Marketing Marketers Social Media Marketing 98

Martech

OCTOBER 28, 2022

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. The job of a digital marketing decision-maker within an SMB can be challenging— from the long hours to shifting budget priorities.

Digital Marketing 134

Digital Marketing Advertising Advertisers Shopper Market 134

Customers.ai

FEBRUARY 20, 2024

So, you want to grow your business and need email marketing tools that are easy to use, affordable, and will turn your leads into customers, correct? Lucky for you, we’ve narrowed down the more than 500 email marketing tools on the market to make up the best suite of email marketing software from email capture to inbox delivery.

Email Marketing 73

Email Marketing CRM User-Generated eCommerce 73

Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. ad campaigns and creator marketing activations.

Gen Z 109

Gen Z Millennials User-Generated Marketing 109

Hubspot Marketing

MAY 30, 2022

And then we suddenly find ourselves in the real world, only to realize that numbers do play a pivotal role in what we do — especially in digital marketing. To help those of you looking for a way to sharpen your skills, we've put together a detailed list of ways you can start using Excel to simplify your marketing tasks.

Key Performance Indicator 145

Key Performance Indicator Marketing Marketers SEO 145

CXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.

User-Generated 124

User-Generated Marketing Marketers Customer Journey 124

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Marketing 132

Marketing Marketers Market Trends Manufacturing 132

SocialPilot

DECEMBER 6, 2023

Social media marketing has become an integral part of modern business strategy in the last decade. In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. Social media marketing is thus a highly competitive domain. How can you execute each stage effectively and efficiently?

Social Media Marketing 61

Social Media Marketing Marketing Strategy Marketing Marketers 61

Neil Patel

APRIL 19, 2021

Like most social media platforms, Twitter is one of the best places to find and engage your target audience. That’s why you must leverage Twitter advertising and create an effective campaign if you want your Tweets to help you achieve your business goals. Why Should You Create a Twitter Advertising Campaign?

Advertising 128

Advertising Advertisers User-Generated Promotion 128

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. Hey, we hear you.

Customer 137

Customer Copywriting Marketing Marketers 137

Orbit Media Studios

FEBRUARY 14, 2023

It’s the 80/20 rule of content marketing: 80% of results come from 20% of your content. To find out, we need to do a content marketing audit. Today we’ll do it with the latest version of Google Analytics and do a content marketing audit using GA4, which you should have added as a tag to Google Tag Manager.

SEO 145

SEO Content Marketing Analytics Promotion 145

Hubspot Marketing

JUNE 20, 2022

Monitoring – It’s important to know how your brand is perceived online, so you’ll need to monitor mentions of your brand as well as topics within your industry. Reviewing and Optimizing – If you’re not reviewing your performance, how can you improve? While that is the average, some marketers post more or less depending on the platform.

Social Media Marketing 140

Social Media Marketing User-Generated Marketing Marketers 140

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. The list of social media platforms is growing, and well-known platforms like Facebook are always evolving and adding new features. billion monthly active users Twitter: 368 million monthly active users LinkedIn: 900.2

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Neil Patel

MAY 7, 2021

One of a for-profit business’s best investments is often their online marketing strategy. Let’s take a look at how nonprofit marketing strategy is different from for-profit strategy and how nonprofit corporations may be able to better reach their goals by further leveraging digital marketing.

Marketing 128

Marketing Marketers Advertising Advertisers 128

OnPassive Marketing

SEPTEMBER 24, 2022

Social media marketing is such an effective form of advertising that businesses spend a lot of money on it to reach their audiences. This article will explore how you can use social media marketing even better to grow sales and keep your brand on top. The Importance Of Social Media Marketing.

Social Media Marketing 87

Social Media Marketing Key Performance Indicator Marketing Plan Marketing 87

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? As a content strategist and having to work with AI on a regular basis, I’ve seen firsthand how the right prompts can significantly impact the desired outcomes. But how did I create this guide?

Transform 78

Transform User-Generated Marketing Marketers 78

Hubspot Marketing

JANUARY 13, 2023

Then, we'll cover why you need lead generation and how to qualify someone as a lead. Let's say you take an online survey to learn more about how to take care of your car. A day or so later, you receive an email from the auto company that created the survey about how they could help you take care of your car.

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

Customers.ai

FEBRUARY 27, 2024

On February 22, the Ad Universe Summit took the digital marketing world by storm, packing a punch with its 5-hour marathon of cutting-edge advertising wisdom. With over 2000 registrants, the summit truly was buzzing with enthusiastic marketers eager to level up their game. Convert Website Visitors into Real Contacts!

Non-Profit 75

Non-Profit User-Generated Outbound Marketing Advertising 75

SocialPilot

FEBRUARY 26, 2024

When we talk about AI in marketing terms, it means AI can enhance the work of marketers by providing insights and automating tasks, allowing for more creativity and personalized customer engagement. But there’s more to AI marketing than just the strategies and the tools. What is AI Marketing?

Transform 71

Transform User-Generated Marketing Marketers 71

Search Engine Land

FEBRUARY 24, 2023

How to use the AMP status report to identify page errors, validate fixes 2020: Google posted an explainer for its AMP (accelerated mobile pages) status report. How to use the AMP status report to identify page errors, validate fixes 2020: Google posted an explainer for its AMP (accelerated mobile pages) status report.

Search Marketers 125

Search Marketers Neuromarketing SEO Marketing 125

Search Engine Land

AUGUST 15, 2023

Google is giving advertisers access to Demand Gen’s new features to upgrade thier Discovery ads. By signing up for the platform’s beta, marketers can explore the redesigned UI, create new Demand Gen campaigns and begin optimising them for maximum performance using the platform’s latest tools.

Advertising 91

Advertising Advertisers Entertainment Search Marketers 91

Neil Patel

MARCH 17, 2021

With an advertising audience of 353 million, Twitter is an ultra-effective free advertising tool. When used properly, these ads enable your brand to gain visibility and attract more followers, click-throughs, and app downloads. But how much do Twitter ads cost? 5 Factors That Affect the Cost of Twitter Ads.

Price 118

Price Promotion Advertising Advertisers 118

Sprout Social

MAY 10, 2022

Similar to the sports world , brand marketing is a highly competitive arena. With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Setting your brand apart from the competition is essential for success. What is brand marketing?

Gen Z 118

Gen Z Branding Law Transform 118

Hubspot Marketing

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. Twitter makes it easy to distribute content. What is a Twitter marketing strategy? Let’s get started.

Marketing 143

Marketing Marketers Analytics Promotion 143

Search Engine Land

JANUARY 5, 2023

Read all about it in Google Adding New Spam Warnings In Webmaster Tools. Google Ads error tells advertisers exact match keywords are saving as broad match. 2022: Search marketers entering exact match keywords may have seen an alert toward the bottom of their Google Ads interface stating, “Broad match keywords are on.

Search Marketers 88

Search Marketers Law Marketing Marketers 88

illumin

JANUARY 16, 2024

Understanding Meta advertising trends is essential for marketers. Meta is growing and shifting alongside its user base – evolving to fit market needs. Meta holds in its hand the favor of marketers and the potential for higher ad revenue. Retail was the largest ad spending vertical in 2023, accounting for 27.9%

Advertising 104

Advertising Advertisers Retail User-Generated 104

Buffer Marketing

SEPTEMBER 20, 2023

This is a thought that pops up many times throughout the day while I’m working as the Social Media Manager at Buffer. I’ll check Twitter/X, Instagram, LinkedIn, and Threads to make sure I’m covering all my bases and spending time in the best way possible. Feel free to adapt any of this to suit your specific needs.

Analytics 108

Analytics Management Branding Place 108

Search Engine Land

MARCH 17, 2023

Google Business Profiles new emergency help attributes for Ukraine support 2022: Google also added hotel attributes to define if hotels offered support to those displaced from Ukraine. Video: Martha van Berkel talks about structured data 2020: Does adding schema help improve your search rankings?

Search Marketers 71

Search Marketers SEO Marketing Marketers 71