Buffer Marketing

DECEMBER 3, 2024

Instagram hashtags are often a forgotten part of the humongous Instagram strategy. But when done right, they can provide an additional push to your overall Instagram reach with minimal effort. Here’s a no-frills guide to Instagram hashtags and how to use them. Are Instagram hashtags still useful?

User-Generated

Marketing Insider Group

AUGUST 27, 2024

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.

Manufacturing

Hubspot Marketing

MAY 7, 2025

Social media marketing is a lot of work. Whether youre a marketer, a content creator, or a business owner, understanding social media involves a range of skills that require you to always be learning. To hone these skills, Ive put together a comprehensive list of social media marketing resources.

Social Media Marketing

Buffer Marketing

NOVEMBER 14, 2024

There are no definitive “growth hacks” for increasing your number of followers on Instagram — but there are still plenty of things you can do to build your Instagram growth strategy. Here are 13 steps you can take for organic Instagram growth, in the order we recommended doing them. Use relevant hashtags 9.

Social Media Marketing

Sprout Social

SEPTEMBER 26, 2024

When people see an Instagram post they like, they often engage with it by Liking and commenting on it. These engagement actions can tell you whether your Instagram strategy is paying off. So you need to closely monitor your Instagram engagement rate to understand your performance. But what is a good engagement rate on Instagram?

User-Generated

Martech

AUGUST 26, 2024

Like just about everything in marketing, B2B marketing is changing — and fast. So, we marketers need to get on board. Interestingly, this change in buying behavior has major implications for the role of the marketing function in the firm. Could be that marketing will enjoy an increase in power and influence in B2B?

eCommerce

Buffer Marketing

JULY 23, 2025

Instagram isn’t just a photo-sharing app anymore. We’ve pulled together the most important Instagram statistics for 2025 — blending industry-wide research with real insights from Buffer’s tools and data — so you can make informed decisions about your Instagram strategy this year.

Gen Z

Buffer Marketing

JULY 10, 2025

Gone are the days when Instagram was an app with a brown and beige logo to keep up with your friends. Today, Instagram has become one of the best social media platforms for creators, small business owners, and enterprise companies to develop their brand. Choose the right type of Instagram account 2. Use scroll-stopping hooks 6.

User-Generated

Marketing Insider Group

JANUARY 6, 2025

Inbound marketing focuses on drawing prospects toward your brand through meaningful content, and blogs often take center stage in this approach. Search engines prioritize websites offering consistent and useful content. Use headings, subheadings, and bullet points to break up content. Think of your blog as a conversation.

Inbound Marketing

Buffer Marketing

OCTOBER 31, 2024

Part of being successful on Instagram — whether you're a creator or a small business — means posting consistently. It happens — which is why it never hurts to get inspired by the great work other creators and brands are doing on Instagram.  🌱 New to Instagram?

Transform

Sprout Social

JUNE 18, 2025

According to the 2024 Social Media Content Strategy Report , Gen Xers are loyal to legacy social networks, with 92% having a profile on Facebook, 78% on Instagram and 74% on YouTube. Gen X social media usage A 2023 survey found that 92% of Gen Xers use social media every day. What sets Gen X apart is how they engage online.

User-Generated

Hubspot Marketing

OCTOBER 7, 2024

Social media and video content are integral to any marketing strategy in 2024. 91% of businesses use video as a marketing tool, and 35% are committed to making more social media videos in 2024. If you want to leverage social media videos in your marketing efforts but are unsure how you've reached the right blog.

Video Marketing

Hubspot Marketing

SEPTEMBER 30, 2024

It’s no secret that AI is driving marketing industry growth. As a writer in the marketing industry, I've seen it myself. But another marketing task that AI excels at? If you’re interested in using AI personalization in marketing to reach your customers, I put together this guide to help. Personalization.

Thought Leadership

Buffer Marketing

OCTOBER 17, 2024

” It’s a question rooted in the business’ need for steady growth and customer loyalty to thrive in a competitive local market. Less authenticity: Focusing on growth often shifts the marketing strategy toward sales-heavy messaging, sacrificing the authenticity that appeals to local customers in the first place.

Whitepaper

Businesses Grow

JANUARY 13, 2025

Too short for a blog post, too interesting to ignore, here are a few observations from the world of marketing, and beyond. Talk to me It seems like everywhere I turn marketers are touting the benefits of personalized marketing, and especially how AI is leading the way. I find marketing as impersonal and intrusive as ever.

Personalized Marketing

Hubspot Marketing

JULY 25, 2024

AI-generated video content is turning the marketing world on its head. But what trends should marketers be focusing on to stay ahead of the competition? If you've been following the latest buzz in AI marketing trends — and you should be — you know that AI video tools are at the forefront of this change.

Transform

Hootsuite

NOVEMBER 28, 2024

Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. Key tips for success include optimizing Pins with SEO keywords, experimenting with how-to content, and staying adaptable to new features and trends. The strategy?

Gen Z

SocialPilot

OCTOBER 20, 2024

Have you ever felt like you’re doing everything right on Instagram, but your posts don’t seem to get the virality they deserve? So, how do you go viral on Instagram and drive massive reach and followers? What Does It Mean to Go Viral on Instagram? Without further ado, let’s get started.

User-Generated

Sprout Social

SEPTEMBER 17, 2024

Want to keep your brand top-of-mind for your audience using Instagram Stories ? However, scheduling Instagram Stories can help avoid these scenarios. We’ve created this in-depth guide to show you how to schedule Instagram Stories. Why should you schedule Instagram Stories?

Social Media Marketing

Buffer Marketing

AUGUST 21, 2024

Social media marketing is more complicated than ever. Here are the top 12 courses to improve your social media marketing skills. Here are the top 12 courses to improve your social media marketing skills. Growing your business with LinkedIn pages : for learning how to use LinkedIn for business.

Social Media Marketing

Marketing Insider Group

SEPTEMBER 3, 2024

Power Reviews reports that 87% of consumers regularly research products online before purchasing them, so mastering digital marketing is essential as you grow your business. That’s where a digital marketing checklist becomes your best ally. SEO Digital Marketing Checklist Image Source 1.

Digital Marketing

Martech

DECEMBER 18, 2024

As they do, their impact is fundamentally transforming what we market and why. Gen Z: The new powerhouse in the consumer market Consider this: Gen Z overtook Baby Boomers in full-time roles this year. Gen Z: The new powerhouse in the consumer market Consider this: Gen Z overtook Baby Boomers in full-time roles this year.

Gen Z

Sprout Social

SEPTEMBER 26, 2024

Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t. Plus, get recommendations for using Sprout Social and other tools to streamline the process. For social media marketers, Facebook monitoring allows you to keep a pulse check on your brand.

Analytics

Buffer Marketing

JANUARY 8, 2025

Instead of starting from scratch for every platform, you can adapt and share content across different channels — like turning an engaging Instagram Reel into a TikTok or turning an X thread into a LinkedIn post. What is crossposting? Crossposting is when you share the same (or similar) content on multiple social media accounts.

Energy

Hubspot Marketing

APRIL 7, 2025

When we surveyed marketers in 2025, we wanted to find out which one is best for social metrics like audience growth and site traffic and where they're re-investing. Before we look at segmented data points, here are key data points on the ROI marketers report on Meta platforms, and the investments theyre making.

Social Media Marketing

Hubspot Marketing

NOVEMBER 19, 2024

And while I may relax that way in my personal life, I also use those skills in business, where I conduct B2B market research to build marketing strategies and plans. Let’s chat about how you can learn about B2B buyers and how market research can equip you and your team for success.

Market Research

Hubspot Marketing

JANUARY 22, 2025

Well, the same goes for organic marketing minus the juice part. Organic marketing is all about naturally attracting your audience to your brand or business. But how do you do that especially in a saturated market like 2025? Table of Contents What is organic marketing? Organic marketing, however, pulls people in.

Gen Z

Buffer Marketing

JANUARY 20, 2025

The first rule of the Instagram algorithm means understanding that there is no single algorithm. In this article, I’ll break down exactly how the platform ranks content and share tips for increasing your chances of getting your Instagram content in front of more people. ⚡ Need Instagram help?

User-Generated

Hubspot Marketing

NOVEMBER 18, 2024

As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game. I had little idea how influencer pricing works and how to budget for it. Thankfully not. I was, too.

Influencer Marketing

Buffer Marketing

JULY 16, 2025

Instagram Reels, TikToks, LinkedIn’s new video feed: it’s everywhere, and it feels like every platform is building for it. Let’s examine how different content types perform on Threads, TikTok, LinkedIn, X (formerly Twitter), Instagram, and Facebook. What is interesting is how close the race has become.

User-Generated

Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should.

Marketing Plan

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing.

Social Media Marketing

Buffer Marketing

FEBRUARY 26, 2025

If your Instagram profile looks a little different, you’re not alone. Instagram is rolling out a new 4:5 aspect ratio for post previews, replacing the classic 1:1 square grid. This means posts now appear taller, bringing the profile grid in line with the vertical-first format already used for feed posts and Reels.

Social Media Marketing

Martech

OCTOBER 31, 2024

Consider how things have changed. Ross admits he’s a proponent of direct mail marketing but tells us: “If what shows up in your mailbox is relevant and respectful, then you’re likely to engage with it. Which leads us to one of the enduring merits of direct mail. Often they receive mail with joy.

Direct Mail

Sprout Social

SEPTEMBER 24, 2024

Marketing teams can’t afford to lose direction when navigating influencer collaborations, hashtag campaigns and content creation. That’s where this flexible seven-week influencer marketing plan comes in. Use these milestones as a guide and adjust as needed to fit your specific circumstances.

Influencer Marketing

Hootsuite

MARCH 19, 2025

Did you know that the average Instagram post only reaches about 32% of an account’s followers? Many marketers struggle with what well call Low Engagement Fatigue (LEF) a totally real (and definitely not made-up) social media syndrome that leaves you wondering, Am I shadowbanned ? Why arent my posts getting traction?

Social Media Marketing

Buffer Marketing

JULY 24, 2024

You’re spinning multiple plates at once as a social media marketer. Brainstorming content ideas, scheduling posts, replying to comments, analyzing your social media marketing performance, tweaking your marketing strategy based on data — and repeating it all over again day in and day out for multiple social media platforms.

Social Media Marketing