Hubspot Marketing

FEBRUARY 25, 2025

If it feels like the B2B marketing funnel concept has been around forever, youre not far off. Elmo Lewis created the AIDA model , laying the foundation for the funnel we marketers use every day. Lets join other marketing experts and find out. Table of Contents What is the B2B marketing funnel? Right behind them is Gen Z.

Transform

Martech

OCTOBER 22, 2024

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Website interactions Page visits, time spent on pages, content downloads, blog reading frequency and form fills are all key indicators of interest.

Communications

Hubspot Marketing

DECEMBER 4, 2024

How to Develop a Newsletter Content Strategy Newsletter Content Trends Newsletter Content Ideas What is newsletter content strategy? B2B newsletters serve a very different purpose from email marketing or email promotions. That feedback loop can inform other aspects of your marketing and content strategies. Let’s get started.

Education

Hubspot Marketing

JUNE 4, 2025

Time is money in marketing, so why not use AI workflows to boost productivity? I spoke with some of my colleagues at HubSpot, and they say they've found workflows that maximize their productivity, save time, and act as the perfect automated assistant. My colleagues at the Marketing Against the Grain podcast would agree.

Product

Hubspot Marketing

JANUARY 16, 2025

With your own tailored content scorecard, you can create a data-driven process for measuring your individual content marketing success. Ive gathered examples from my own websites and brands across industries, plus tips to help you create a powerful content scoring system. Using a tailored content scoring process. Guess what?

Analytics

Hubspot Marketing

NOVEMBER 18, 2024

As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game. This blog details the full rundown of what I learned. After all, marketing budgets vary.

Influencer Marketing

Hubspot Marketing

APRIL 21, 2025

2025 is upon us, and a new year brings new trends and new challenges. I, your resident content creator and social media expert, have the expertise you need to prepare for social media video marketing in 2025. I also have stats from HubSpot's handy-dandy Social Media Trends Report, which includes data from 1,000+ social media marketers.

Social Media Marketing

Hubspot Marketing

DECEMBER 24, 2024

As a junior content marketer, it gave me my first logical framework for creating, organizing, and managing content production. I also know for a fact that cornerstone content formed part of the SEO content strategy that still drives millions of visits to the HubSpot blog today. Interest piqued? Make your first impression count.

SEO

Duct Tape Marketing

DECEMBER 20, 2024

Marketing Trends 2025: Actionable Insights for Agencies & fCMOs written by John Jantsch read more at Duct Tape Marketing The marketing world never sits still, and as we approach 2025, the buzz of new possibilities is louder than ever. No surprise a lot of these trends are powered by AI.

Market Trends

Hubspot Marketing

DECEMBER 18, 2024

And if there's one thing that all their content marketing strategies have in common, it is a solid content gap analysis. Every time you look up a topic, you will find hundreds of blogs that are just slight variations of each other. As marketers, we may rely on assumptions about the challenges to address and topics to cover.

Marketing Strategy

Hubspot Marketing

MARCH 26, 2025

For my companys video marketing campaigns, Facebook is a natural choice. A quality video marketing campaign on Facebook can strengthen your brand and increase your customer base. Though the steps are simple, running marketing videos on Facebook has many moving parts to consider. Gather trends to inform your video marketing plan.

Video Marketing

Hubspot Marketing

MAY 9, 2025

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Brands have engaged in inclusive marketing for decades, but it is only in recent years that the practice has become more widespread. 5 Inclusive Marketing Trends to Pay Attention To in 2025 1.

Market Trends

SocialPilot

JANUARY 27, 2025

After all, its not about trending dances or viral memes (although we wont judge if you try). But heres the catch: Creating a winning B2B social media strategy isnt just about posting your industry updates and calling it a day. Its ideal for sharing thought leadership, case studies, and industry insights.

Thought Leadership

SocialPilot

JULY 12, 2024

By breaking down the data gathered from social media channels, you can learn what makes people tick, prove the ROI of your social media efforts, and tailor your marketing campaigns accordingly. Deciphering all this data helps marketers and businesses understand how their social media campaigns perform and impact their business goals.

Analytics

Buffer Marketing

NOVEMBER 14, 2024

Build an Instagram marketing strategy 7. ” Step 3: Define your brand voice and aesthetic Even if you’re a creator and not a company, it’s worth crafting a   social media marketing voice  that’s uniquely you, so Instagram users can identify your posts without seeing the username.

Social Media Marketing

Hubspot Marketing

APRIL 30, 2025

The graph on Google Search Console was trending strongly up. Generally, the buyer journey will have three stages: Identification = pain and problem awareness Consideration = solution awareness Decision = provider aware Sometimes, its represented in a funnel, known as the marketing or conversion funnel. The client and I were thrilled.

SEO

Martech

JULY 25, 2025

Recently, I put some of the newer, more powerful deep research tools through their paces to see if AI could handle the kind of deep, strategic research marketers have to do but rarely have time for. It was about surfacing research, case studies and trends past the first page of search results. What I found surprised me.

Whitepaper

Buffer Marketing

OCTOBER 28, 2024

You've got big marketing dreams but a not-so-big budget? After 12 years of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digital marketing tools to see results. A lot of these marketing software offer free or low-cost versions. Let me guess.

Digital Marketing

Customers.ai

DECEMBER 30, 2024

Were talking visitor data like age, location, interests, industries, behaviors, and more. The kind of information we used to get that takes your marketing from generic to laser-focused. Here are the three main reasons website demographic tools are necessary for marketers: 1. Were talking about real insights.

Price

Vertical Response

JULY 14, 2024

Remember, content marketing isn’t just about what you want to say; it’s about what your audience wants to hear. These tools offer a wealth of data, from keyword difficulty scores to search volume trends. Share your unique experiences, offer bold predictions about your industry’s future, or provide in-depth analysis of current trends.

SEO

Hubspot Marketing

OCTOBER 29, 2024

B2B ecommerce is a thriving industry. I wanted to find out how exactly B2B ecommerce strategies differ from B2C ones, the different types of B2B ecommerce channels, and how to successfully market a B2B business, so I talked to the people who know it best. In some industries, this can extend up to three months,” says Hutt.

eCommerce

Lynton Web

FEBRUARY 7, 2025

Critical data points that could drive strategic marketing or sales decisions remain trapped in departmental silos - engineering specifications languish in PLM systems, customer interaction histories sit in legacy CRMs, and valuable engagement metrics scatter across disconnected marketing tools.

Transform

Backlinko

JUNE 23, 2025

AI marketing tools are everywhere. So, to save you the guesswork, I tested seven popular AI marketing tools for various tasks. So, to save you the guesswork, I tested seven popular AI marketing tools for various tasks. View each tool’s highlights here: What Are the Best AI Marketing Tools? Seen your LinkedIn lately?

User-Generated

Hubspot Marketing

OCTOBER 21, 2024

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Although Jade graduated a few years ago, much of Gen Z’s attitudes around jobs, post-grad life, and overcoming the competitive job market, has not changed.

Gen Z

SocialPilot

JUNE 19, 2025

seconds, shorter than the 9-second attention span of a goldfish” – Golden Steps ABA Report To stand out (and actually engage), you need more than just consistency – you need the right mix of content formats that speak to your audience, match the platform, and deliver value fast. That’s exactly why we created this blog.

Thought Leadership

Set Up

JANUARY 21, 2025

As part of the Set up Marketing Relationship Survey , we ask Clients what kind of work they need from their Agency partners. We also see an increased need for shopper marketing rising from 5% to 15%. In fact, Forbes predicted that the content marketing industry was projected to reach a valuation of $600 billion in 2024.

Shopper Market

Backlinko

MARCH 26, 2025

For example, when outlining an email marketing guide, AI might suggest adding a section on automation that I hadn’t considered” The key is to start with your own research. Blog posts. Using AI for Secondary Research Secondary research meant spending hours reading papers, reports, and discussions. Academic papers.

eCommerce

Exposure Ninja

MAY 2, 2025

Morgan dominate the headlines, they’re part of a much broader landscape including over 80,000 finance and insurance businesses competing for attention, trust, and market share. You need a digital marketing strategy that attracts the right leads, builds trust and authority, and scales with your firm.

Digital Marketing

SocialPilot

FEBRUARY 17, 2025

Thats rightpeople locate brands, blogs, and businesses through platforms like Facebook, Instagram, LinkedIn, and even TikTok. Innovative Use of Pinned Posts, Highlights, and Featured Links Pin lead-generating posts, customer testimonials, or trending content to your profile. Include a direct, trackable link to your website.

Transform

Backlinko

JULY 26, 2024

Want to learn about the state of blogging in 2024? What are the benefits of blogging to businesses? What are the most popular blogging formats? Keep reading as we will cover answers to these questions and more with a curated list of 29 up-to-date blogging statistics to know in 2024.

User-Generated

SocialPilot

JANUARY 30, 2025

If you want to succeed in social media marketing, you dont just randomly post your content and hope for the best. The word campaign gets tossed around a lot in the industry. But, as a social media manager or a marketing agency, do you truly know how to create a killer campaign that delivers fast, measurable results for your clients?

Social Media Marketing

SocialPilot

JANUARY 30, 2025

If you want to succeed in social media marketing, you dont just randomly post your content and hope for the best. The word campaign gets tossed around a lot in the industry. But, as a social media manager or a marketing agency, do you truly know how to create a killer campaign that delivers fast, measurable results for your clients?

Social Media Marketing

Backlinko

DECEMBER 9, 2024

Like HubSpot: And HubSpot sometimes links back to us for the same reasons: We dont communicate with HubSpot about this. Technology improves at a breakneck pace (particularly with AI), and pretty much every market continues to become more competitive. First, make sure the website is related to your industry or niche.

SEO

Marketing Insider Group

APRIL 29, 2025

Modern buyers: Educate themselves through blogs, videos, and peer reviews Hop between LinkedIn, email, Google, and review sites, all in a single decision cycle Want proof (not promises) before they invest Therefore, your marketing and sales strategies must evolve as quickly as they do to win their attention (and their trust).

CRM

Hubspot Marketing

SEPTEMBER 10, 2024

Securing approval for a marketing budget is often tough, especially in times of economic uncertainty. I haven’t been there myself, but my learnings from C-level marketers show the many complexities around marketing budgets. In this article: Expert Marketers Featured in this Post What Is the Budget Approval Process?

Marketers

Backlinko

MAY 12, 2025

On this page, you can add buttons to your blog, shop, podcast, or freebies whatever you want people to check out. Lets say youre part of an in-house marketing team working with an external copywriter. You can also write and organize blog posts , newsletters, and other content with the same team setup.

Management

Search Engine Land

JULY 12, 2024

This is Semrush’s report for one of my own niche sites. The long-tail shift from niche sites to user-generated content sites You’ll hear a lot of speculation about what happened, but this report from Sistrix tells you all you need to know. Get the daily newsletter search marketers rely on. Google loved it. What happened?

User-Generated