Search Engine Land

DECEMBER 14, 2023

Instagram is one of the most popular advertising platforms, with 2 billion monthly active users and over 2 million advertisers. This article breaks down Instagram’s ad formats and best practices for creating compelling ads for each placement. Video ads On Instagram, videos get 21.2% Speaks to your audience/industry.

User-Generated 101

User-Generated Advertising Advertisers Promotion 101

Search Engine Land

FEBRUARY 21, 2024

Instagram started testing two new features for brands and content creators: Backdrop: An AI background editing tool for Stories. Get Orders: In-steam ordering for feed posts and Stories. This presents a potential avenue to drive orders through Instagram content without the necessity of setting up an Instagram Shop.

Branding 113

Branding Product Marketing Marketers 113

Buffer Marketing

DECEMBER 14, 2023

LinkedIn carousels are a great content format for many reasons. Much like Instagram carousels , they tend to be very appealing because they differentiate from the other types of content you might come across on your feed. Pretty Little Marketer shares their favorite marketing moments of the year in a visually engaging carousel.

Transform 126

Transform User-Generated Thought Leadership Copywriting 126

Hubspot Marketing

APRIL 4, 2022

Instagram likes to keep marketers on their toes. Now it's up to marketers to evolve their Instagram strategy to better align with audience preferences, behaviors, and habits in 2022. Here, we'll cover five main challenges marketers are facing on Instagram and the best strategies to solve them. The reason?

Influencer Marketing 121

Influencer Marketing User-Generated Marketing Marketers 121

Search Engine Land

JUNE 22, 2023

Meta is extending its Ads on Reels pilot to a wider pool of marketers on Instagram. The initiative was previously exclusive to Facebook before being rolled out to some marketers on Instagram in May. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms. What has Meta said?

Advertising 92

Advertising Advertisers Marketing Marketers 92

Hubspot Marketing

MAY 2, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Speaking of Pinterest… Lemon8 is described as a Pinterest-Instagram hybrid. billion users), Instagram (2.3 and UK in February 2023. behind Pinterest.

Real Estate 133

Real Estate User-Generated Fashion Food 133

Buffer Marketing

DECEMBER 20, 2023

We integrated ChatGPT's AI straight into Buffer, helping you generate new posts for your Buffer schedule, repurpose existing posts, and come up with endless new ideas—all for free.  It’s free, easy-to-use, and you can cross-post content to other social networks, too.  What's next?

User-Generated 112

User-Generated Management Analytics Place 112

Martech

APRIL 19, 2024

Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Marketers interested in tapping into social have a familiar decision to make regarding tactics.

Social Media Marketing 119

Social Media Marketing B2C Whitepaper Marketing 119

Buffer Marketing

MAY 25, 2022

We recently launched direct Instagram carousels scheduling in Buffer. Now you can scheduled carousel posts to be published automatically in Instagram—no need for reminders. There’s lots of evidence suggesting that carousel posts generate more engagements than image or video posts.

Place 107

Place Customer 107

Hubspot Marketing

MAY 2, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Speaking of Pinterest… Lemon8 is described as a Pinterest-Instagram hybrid. billion users), Instagram (2.3 and UK in February 2023. behind Pinterest.

Real Estate 129

Real Estate User-Generated Fashion Food 129

Hubspot Marketing

FEBRUARY 27, 2023

It feels like Instagram, more than any other social media platform, is evolving at a dizzying pace. That's where the Instagram stats comes in. Read on to uncover more social media stats that'll help you get ideas and improve your own Instagram posting strategy. Instagram is expected to reach 1.44 Source ) 2.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Rock Content

MAY 24, 2024

Instagram is a fun, visually exciting social media network where you can uniquely express yourself and build a community. Yet, a common dilemma involves deciding how to grow your Instagram followers organically. So, if you’re ready to begin growing your Instagram followers organically, then dive into the steps we discuss below.

User-Generated 52

User-Generated PR Entertainment Social Media Marketing 52

Buffer Marketing

JUNE 12, 2023

You can now enjoy all of the benefits of Buffer with an Instagram Creator account. For years, we’ve heard from folks that they want to connect a variety of Instagram accounts to Buffer. We have over 1 Million people who have connected an Instagram channel to Buffer, so we get this request a lot.

Management 112

Management Place Branding 112

Hubspot Marketing

AUGUST 8, 2022

Video marketing isn't "quick." To get the most traction out of your work, it's essential to pick the best video marketing channels to leverage. Here, we'll list the best video marketing channels for your long-form, short-form, and live videos — based on ROI, engagement, and lead generation. Instagram Video.

Video Marketing 131

Video Marketing Branding User-Generated Millennials 131

Search Engine Land

AUGUST 17, 2023

Instagram is piloting a new ad layout that crams four sponsored posts into one screen. It’s the platform’s latest take on Multi-Advertiser ads, which groups together related sponsored posts from different businesses and serves them to people who have recently shown an interest in related products or services.

Advertising 93

Advertising Advertisers Shoppers Product 93

Sprout Social

MAY 31, 2022

When Instagram launched in 2010, users could only share square images from their mobile devices. Since then, the app has evolved to include features such as multi-image posting, private messaging and a broad set of editing tools that can make an amateur smartphone picture look like a professional image. Let’s get started!

CRM 125

CRM Management Analytics Customer 125

Buffer Marketing

MAY 29, 2024

It’s no secret that Instagram Reels might be your golden ticket to building a following on the platform.  Regularly creating engaging reels to grow your Instagram account is no mean feat — which is why tapping into Instagram Reel trends should be an essential part of your marketing strategy as a brand or creator.

Gen Z 60

Gen Z Millennials Finance User-Generated 60

Many Chat

MAY 18, 2022

When we talk to our users, we often hear that they’re continually looking to sell more on Instagram. Many business owners find themselves constantly on Instagram replying to comments and answering DMs from customers, spending hours on the platform without much to show for it. Plan and create your Instagram content.

Customer 98

Customer Place Product Branding 98

Search Engine Land

OCTOBER 7, 2022

Add musical soundtracks to videos and photo carousels. If you prefer to post a photo instead of a video, the carousel format will display your still images one right after another. Viewers to your carousel posts can swipe at their own pace. Photo Mode. You can also add a musical soundtrack. Dig deeper. Why we care.

Target Market 98

Target Market SEO Branding Social Media Marketing 98

Duct Tape Marketing

DECEMBER 20, 2022

The Definitive Guide To Instagram Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jenn Herman. In this episode of the Duct Tape Marketing Podcast , I interview Jenn Herman. Jenn is a social media consultant, speaker, and globally recognized Instagram expert.

Marketing 96

Marketing Marketers Customer Journey Education 96

Neil Patel

JUNE 22, 2021

From a marketing perspective, there are many opportunities to engage with new audiences and expand your company’s reach. By devising a Facebook marketing strategy. If you’re new to Facebook marketing, let me walk you through using the tools available to your advantage. What Is Facebook Marketing? Carousel Ads.

User-Generated 145

User-Generated Real Estate Marketing Marketers 145

Hootsuite

DECEMBER 14, 2022

Are you using Instagram alt text? Alt text , or “alternative text” on Instagram, is an important tool for increasing accessibility and improving user experience. It’s also important for Instagram’s own algorithm, which uses alt text to understand what a post is about. What is Instagram alt text?

Fashion 113

Fashion User-Generated SEO Social Media Marketing 113

Sprout Social

JULY 25, 2022

Not 100% sure what Instagram influencer marketing is all about? It’s no surprise that Instagram is the go-to network for influencers. Recent stats say that carousels , Reels and Stories are among the most popular content types for creators. In this post, we’ll break down the basics! Fair question!

Influencer Marketing 107

Influencer Marketing Branding User-Generated Promotion 107

Hubspot Marketing

SEPTEMBER 18, 2023

Think about how the fall of Vine gave way for Instagram videos to gain popularity and how many Vine content creators had to pivot to platforms like Instagram and, later, TikTok. Social media influencers and content creators must always be ready to jump to new platforms or incorporate them into their marketing strategy.

Place 114

Place Analytics Branding Marketing Strategy 114

Sprout Social

JULY 26, 2021

Crafting a witty Tweet, optimizing your Instagram posts with hashtags or brainstorming copy for Facebook ads may all seem like completely different tasks. More importantly, you need to know the ideal character count for social media posts. This could improve your chances of getting people to read or engage with your posts.

Real Estate 145

Real Estate Education Advertising Advertisers 145

Buffer Marketing

OCTOBER 18, 2023

Instagram is one social media platform that is evolving at a rate of knots. Remember when all you could do on Instagram was share oversaturated images of your food? The Instagram algorithm loves early adopters of its new features. Love you, Lo-Fi filter.) Tap the new message icon on the top right.

User-Generated 52

User-Generated Millennials Food Analytics 52

Buffer Marketing

DECEMBER 21, 2023

Last year, I shared Buffer’s top social posts and why I thought the posts performed so well. Today, I’m sharing Buffer’s top-performing social posts from each platform and will give you an analysis of why I think these posts performed so well. What metrics are we using to calculate these top posts?

Analytics 120

Analytics Branding Social Media Marketing Product 120

Sachs Marketing Group

DECEMBER 20, 2022

Conceptually, TikTok differentiates itself from its short-form video peers like YouTube and Instagram in a number of important ways: its user base, the type of videos it promotes, and the way businesses portray themselves on the app to tremendous success. . Do they like your inspirational posts better? TikTok, the Rebirth of Vine.

Marketing Strategy 93

Marketing Strategy User-Generated Marketing Marketers 93

Customers.ai

AUGUST 29, 2022

Today I’m going to show you how to build a social media sales funnel that sells—that is, how to generate direct revenue from your business’s social media marketing channels. But with a social media marketing funnel in place, you can create a seamless path to Unicorn Land. Check out the Instagram post by @yogaclubbox below.

Customer Journey 103

Customer Journey Entertainment Social Media Marketing User-Generated 103

Digital Marketer

AUGUST 1, 2022

A simple, 2-hour-per-month content marketing framework for the content beginner. Content marketing is vital in developing your audience’s “know, like and trust” factor. There are two categories of content that every business needs in their content marketing strategy. Core Content is the core of your marketing efforts.

Content Marketing 81

Content Marketing Finance Marketing Marketers 81

Content Marketing Institute

JANUARY 22, 2020

Add in Facebook and Instagram carousel ads. Continue reading → The post 3 Creative Ways to Promote Content With Carousel Ads appeared first on Content Marketing Institute. Want to improve your content promotion mix?

Promotion 99

Promotion Content Marketing Marketing Marketers 99

Hootsuite

MAY 17, 2022

Sure, you do, because it’s the first step of every successful Instagram sales funnel… Plus, you’re reading this right now. Instagram can be your all-in-one sales funnel, as long as you set it up for success with a solid Instagram marketing strategy. Bonus: Get the Instagram advertising cheat sheet for 2022.

User-Generated 120

User-Generated Social Media Marketing PR Customer loyalty 120

OnPassive Marketing

JUNE 13, 2022

Affiliate marketers may learn about the finest affiliate marketing traffic sources in this article, including starting an affiliate website to employing paid ads, focused traffic, social media sites, and search engines. What is affiliate marketing, and how does it work? How can affiliate marketers get free traffic in 2022?

Affiliate Marketing 83

Affiliate Marketing Marketing Marketers Promotion 83

SocialPilot

FEBRUARY 5, 2024

With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience. This figure demonstrates the effectiveness of Twitter influencer marketing. Being a real-time conversation platform, Twitter is a popular social media channel for influencer marketing.

Influencer Marketing 96

Influencer Marketing Marketing Marketers Entertainment 96

illumin

SEPTEMBER 25, 2023

This was followed in 2006 with the creation of Twitter and later by the 2010 launch of Instagram. The birth of paid social With the rise of social media came the birth of social media marketing. Instagram introduced its own advertising options in 2013, a full three years after the app first launched.

Social Media Marketing 52

Social Media Marketing User-Generated Advertising Advertisers 52

Buffer Marketing

JUNE 26, 2023

Repurposing content can increase engagement, save you a lot of time and energy, and gives people a chance to see your best content they may have missed the first time you posted. Repurposing content has saved us a lot of time and mental energy when it comes to trying to come up with multiple posts for multiple platforms.

Energy 107

Energy Analytics Social Media Marketing Branding 107

Many Chat

JUNE 3, 2022

People use Instagram as more than just a social outlet. More than half the people surveyed by Meta said they used Instagram to shop weekly. Recap: What is Instagram eCommerce? Instagram eCommerce uses the Instagram social platform to brand, market, and sell products, all within the platform.

eCommerce 98

eCommerce Product Branding Customer 98