Buffer Marketing

OCTOBER 18, 2023

Instagram is one social media platform that is evolving at a rate of knots. Remember when all you could do on Instagram was share oversaturated images of your food? The Instagram algorithm loves early adopters of its new features. Love you, Lo-Fi filter.) Tap the new message icon on the top right.

User-Generated 138

User-Generated Millennials Food Analytics 138

Search Engine Land

MARCH 12, 2024

TikTok is reportedly developing a new still image app to compete with Instagram. The code appears to suggest that TikTok users will soon start receiving prompts, encouraging them to share still images in the new app to “reach like-minded people who enjoy photo posts,” according to The SpAndroid. Launching soon?

Gen Z 114

Gen Z eCommerce User-Generated Influencer Marketing 114

Buffer Marketing

SEPTEMBER 26, 2024

I’ve collated a list of 28 social media marketing resources to help you stay up to date — or even ahead of the curve — at all times. 7 social media marketing newsletters Social media marketing newsletters are a great way to keep your ear to the ground without doing any heavy lifting.

Thought Leadership 97

Thought Leadership Social Media Marketing Marketing Marketers 97

Buffer Marketing

MARCH 14, 2024

When you think of “brands on Instagram,” you might picture fun, direct-to-consumer companies that make workout clothes or tinned fish. Many B2B companies forgo Instagram because it relies so heavily on visuals and “personality,” which is difficult to achieve when marketing payroll or restaurant software. 

Energy 120

Energy Entertainment Price Product 120

Buffer Marketing

AUGUST 28, 2024

Jump to a section Before you post: 5 prerequisites for any social platform As I share advice for each individual platform to gain more followers, I’m assuming you’ve already checked off these five things: 1. Imagine someone watched your social media posts and liked your content. Why is a social media bio so crucial?

Entertainment 73

Entertainment Education User-Generated SEO 73

Buffer Marketing

DECEMBER 14, 2023

LinkedIn carousels are a great content format for many reasons. Much like Instagram carousels , they tend to be very appealing because they differentiate from the other types of content you might come across on your feed. Pretty Little Marketer shares their favorite marketing moments of the year in a visually engaging carousel.

Transform 131

Transform User-Generated Thought Leadership Copywriting 131

Hubspot Marketing

APRIL 4, 2022

Instagram likes to keep marketers on their toes. Now it's up to marketers to evolve their Instagram strategy to better align with audience preferences, behaviors, and habits in 2022. Here, we'll cover five main challenges marketers are facing on Instagram and the best strategies to solve them. The reason?

Influencer Marketing 119

Influencer Marketing User-Generated Marketing Marketers 119

Buffer Marketing

SEPTEMBER 11, 2024

LinkedIn is also a powerful platform for employee advocacy , which has become an important part of our own marketing strategy.    With several months of consistent posting under our belts, the LinkedIn creator Bufferoos I spoke to for this article boast a healthy 50,000 followers between us — which is not too shabby!

Entertainment 107

Entertainment Education Communications Branding 107

Buffer Marketing

MAY 25, 2022

We recently launched direct Instagram carousels scheduling in Buffer. Now you can scheduled carousel posts to be published automatically in Instagram—no need for reminders. There’s lots of evidence suggesting that carousel posts generate more engagements than image or video posts.

Place 113

Place Customer 113

Search Engine Land

FEBRUARY 21, 2024

Instagram started testing two new features for brands and content creators: Backdrop: An AI background editing tool for Stories. Get Orders: In-steam ordering for feed posts and Stories. This presents a potential avenue to drive orders through Instagram content without the necessity of setting up an Instagram Shop.

Branding 112

Branding Product Marketers Marketing 112

Hubspot Marketing

MAY 2, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Speaking of Pinterest… Lemon8 is described as a Pinterest-Instagram hybrid. billion users), Instagram (2.3 and UK in February 2023. behind Pinterest.

Real Estate 137

Real Estate User-Generated Fashion Food 137

Hootsuite

SEPTEMBER 16, 2024

Psst: Once you grab your benchmarks, head to our guide to using social media for marketing in education to find out how to action these insights. #1 Best time to post on Facebook According to our research, Monday and Thursday evenings (8-10 pm) are the best times for educational institutions to post on Facebook.

Education 89

Education User-Generated Social Media Marketing Analytics 89

Search Engine Land

DECEMBER 14, 2023

Instagram is one of the most popular advertising platforms, with 2 billion monthly active users and over 2 million advertisers. This article breaks down Instagram’s ad formats and best practices for creating compelling ads for each placement. Video ads On Instagram, videos get 21.2% Speaks to your audience/industry.

User-Generated 90

User-Generated Advertisers Advertising Promotion 90

SocialPilot

JUNE 25, 2024

One of the most effective ways is to create an inclusive Instagram marketing strategy that helps you hit the mark and achieve your business goals. However, with constantly changing algorithms and user behaviors, it’s essential to regularly update your Instagram strategy. What is an Instagram audit?

Real Estate 102

Real Estate Key Performance Indicator User-Generated Analytics 102

Hootsuite

SEPTEMBER 11, 2024

How do you know the “right” number of engagements to expect on your social posts? And when is the best time to post? Psst: Once you grab your benchmarks, head to our guide to using social media for healthcare marketing to find out how to action these insights. How often should you post on social media in healthcare?

User-Generated 92

User-Generated Social Media Marketing Analytics Management 92

Hubspot Marketing

FEBRUARY 27, 2023

It feels like Instagram, more than any other social media platform, is evolving at a dizzying pace. That's where the Instagram stats comes in. Read on to uncover more social media stats that'll help you get ideas and improve your own Instagram posting strategy. Instagram is expected to reach 1.44 Source ) 2.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Buffer Marketing

DECEMBER 20, 2023

We integrated ChatGPT's AI straight into Buffer, helping you generate new posts for your Buffer schedule, repurpose existing posts, and come up with endless new ideas—all for free.  It’s free, easy-to-use, and you can cross-post content to other social networks, too.  What's next?

User-Generated 118

User-Generated Management Place Analytics 118

Hubspot Marketing

MAY 2, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Speaking of Pinterest… Lemon8 is described as a Pinterest-Instagram hybrid. billion users), Instagram (2.3 and UK in February 2023. behind Pinterest.

Real Estate 129

Real Estate User-Generated Fashion Food 129

Search Engine Land

JUNE 22, 2023

Meta is extending its Ads on Reels pilot to a wider pool of marketers on Instagram. The initiative was previously exclusive to Facebook before being rolled out to some marketers on Instagram in May. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms. What has Meta said?

Advertisers 83

Advertisers Advertising Marketing Marketers 83

Sprout Social

MAY 31, 2022

When Instagram launched in 2010, users could only share square images from their mobile devices. Since then, the app has evolved to include features such as multi-image posting, private messaging and a broad set of editing tools that can make an amateur smartphone picture look like a professional image. Let’s get started!

CRM 135

CRM Management Analytics Customer 135

Buffer Marketing

JUNE 12, 2023

You can now enjoy all of the benefits of Buffer with an Instagram Creator account. For years, we’ve heard from folks that they want to connect a variety of Instagram accounts to Buffer. We have over 1 Million people who have connected an Instagram channel to Buffer, so we get this request a lot.

Management 118

Management Place Branding 118

Hubspot Marketing

AUGUST 8, 2022

Video marketing isn't "quick." To get the most traction out of your work, it's essential to pick the best video marketing channels to leverage. Here, we'll list the best video marketing channels for your long-form, short-form, and live videos — based on ROI, engagement, and lead generation. Instagram Video.

Video Marketing 130

Video Marketing Branding User-Generated Millennials 130

Martech

APRIL 19, 2024

Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Marketers interested in tapping into social have a familiar decision to make regarding tactics.

Social Media Marketing 125

Social Media Marketing B2C Whitepaper Marketing 125

SocialPilot

OCTOBER 20, 2024

Have you ever felt like you’re doing everything right on Instagram, but your posts don’t seem to get the virality they deserve? So, how do you go viral on Instagram and drive massive reach and followers? Take advantage of my proven strategies and turn your posts into viral hits.

User-Generated 92

User-Generated Analytics Promotion Branding 92

Search Engine Land

AUGUST 17, 2023

Instagram is piloting a new ad layout that crams four sponsored posts into one screen. It’s the platform’s latest take on Multi-Advertiser ads, which groups together related sponsored posts from different businesses and serves them to people who have recently shown an interest in related products or services.

Advertisers 84

Advertisers Advertising Shoppers Product 84

Many Chat

MAY 18, 2022

When we talk to our users, we often hear that they’re continually looking to sell more on Instagram. Many business owners find themselves constantly on Instagram replying to comments and answering DMs from customers, spending hours on the platform without much to show for it. Plan and create your Instagram content.

Customer 98

Customer Place Product Branding 98

Duct Tape Marketing

DECEMBER 20, 2022

The Definitive Guide To Instagram Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jenn Herman. In this episode of the Duct Tape Marketing Podcast , I interview Jenn Herman. Jenn is a social media consultant, speaker, and globally recognized Instagram expert.

Marketing 99

Marketing Marketers Customer Journey Education 99

Backlinko

JUNE 4, 2024

Ecommerce marketing is the process of making potential customers aware of your online store and generating sales. When you implement the right ecommerce marketing strategy, you can make a big impact on your business’s performance. The beauty brand added shoppable content carousels to its landing and product pages.

eCommerce 89

eCommerce Shoppers User-Generated Marketing 89

Hootsuite

DECEMBER 14, 2022

Are you using Instagram alt text? Alt text , or “alternative text” on Instagram, is an important tool for increasing accessibility and improving user experience. It’s also important for Instagram’s own algorithm, which uses alt text to understand what a post is about. What is Instagram alt text?

Fashion 122

Fashion User-Generated SEO Social Media Marketing 122

Sprout Social

JULY 25, 2022

Not 100% sure what Instagram influencer marketing is all about? It’s no surprise that Instagram is the go-to network for influencers. Recent stats say that carousels , Reels and Stories are among the most popular content types for creators. In this post, we’ll break down the basics! Fair question!

Influencer Marketing 114

Influencer Marketing Branding User-Generated Promotion 114

Buffer Marketing

OCTOBER 30, 2024

The Meta ad library is like a Pinterest board of all the ads running on Meta's platforms — including Facebook, Instagram, Messenger, and Audience Network. The ad started running on October 13, 2024, and is active on Facebook, Instagram, Messenger, and the Audience Network. Maybe there’s an untapped market there.

Advertising 62

Advertising Advertisers Law Branding 62

Search Engine Land

OCTOBER 7, 2022

Add musical soundtracks to videos and photo carousels. If you prefer to post a photo instead of a video, the carousel format will display your still images one right after another. Viewers to your carousel posts can swipe at their own pace. Photo Mode. You can also add a musical soundtrack. Dig deeper. Why we care.

SEO 93

SEO Target Market Branding Social Media Marketing 93

Backlinko

SEPTEMBER 6, 2024

AI copywriting involves using artificial intelligence tools to generate compelling marketing copy. You can use it to create: Snappy taglines Persuasive product descriptions Attention-grabbing social media posts There are lots of AI copywriting tools out there. Like ads, slogans, and social media posts. How does it work?

Copywriting 76

Copywriting User-Generated Price Promotion 76

Neil Patel

JUNE 22, 2021

From a marketing perspective, there are many opportunities to engage with new audiences and expand your company’s reach. By devising a Facebook marketing strategy. If you’re new to Facebook marketing, let me walk you through using the tools available to your advantage. What Is Facebook Marketing? Carousel Ads.

Real Estate 145

Real Estate User-Generated Marketing Marketers 145

Sprout Social

JULY 26, 2021

Crafting a witty Tweet, optimizing your Instagram posts with hashtags or brainstorming copy for Facebook ads may all seem like completely different tasks. More importantly, you need to know the ideal character count for social media posts. This could improve your chances of getting people to read or engage with your posts.

Real Estate 145

Real Estate Education Advertisers Advertising 145

Hubspot Marketing

SEPTEMBER 18, 2023

Think about how the fall of Vine gave way for Instagram videos to gain popularity and how many Vine content creators had to pivot to platforms like Instagram and, later, TikTok. Social media influencers and content creators must always be ready to jump to new platforms or incorporate them into their marketing strategy.

Place 119

Place Analytics Branding Marketing Strategy 119

Sachs Marketing Group

DECEMBER 20, 2022

Conceptually, TikTok differentiates itself from its short-form video peers like YouTube and Instagram in a number of important ways: its user base, the type of videos it promotes, and the way businesses portray themselves on the app to tremendous success. . Do they like your inspirational posts better? TikTok, the Rebirth of Vine.

Marketing Strategy 93

Marketing Strategy User-Generated Marketing Marketers 93