Martech

MAY 2, 2025

The marketing qualified lead (MQL) is one of the most widely used metrics in marketing but it’s increasingly under fire. MQL marks the border between marketing and sales silos The MQL was born a couple of decades ago when sales management realized customers increasingly use digital media to make buying decisions.

Non-Profit 87

Non-Profit Customer Journey Energy Customer loyalty 87

Hubspot Marketing

NOVEMBER 25, 2024

I talked to a half dozen experts in the field, including both technical and content specialists, to tease out the difference between B2B newsletter marketing and other types of emails, guide you through best practices, and uncover some takeaways from indie newsletters that you can apply to your own brand.

Promotion 91

Promotion Branding Thought Leadership Marketing 91

Martech

SEPTEMBER 23, 2021

In an ever-changing marketing landscape, we need to continuously look towards the future of our industry. This September, agile marketers from around the world came together to help shape the next wave of agile in the marketing space with a revised Agile Marketing Manifesto. Did the tactic perform as expected?

Transform 137

Transform Marketing Marketers Traditional Marketing 137

Zumvu

MARCH 30, 2021

Do you have a brand or business and are trying to move away from more traditional marketing but not sure where to go from there?

Performance Marketing 52

Performance Marketing Traditional Marketing Marketing Marketers 52

Hubspot Marketing

AUGUST 12, 2022

The line between marketing and digital marketing has blurred. Offline marketing was once considered "traditional" compared to online or digital marketing. However, with many tactics living in the digital sphere, marketing changes as fast as technology does. Digital Marketing Specialties Are Endless.

Digital Marketing 120

Digital Marketing Pharmaceutical Real Estate Transform 120

Martech

JUNE 14, 2024

Data-driven marketing organizations must create a conduit of information between their data teams and creative teams. Let’s explore the roots of the divide between creative marketing teams and marketing analysts and uncover practical solutions to bridge this gap.

Gen Z 130

Gen Z Marketing Marketers Copywriting 130

Exposure Ninja

MAY 2, 2025

Morgan dominate the headlines, they’re part of a much broader landscape including over 80,000 finance and insurance businesses competing for attention, trust, and market share. You need a digital marketing strategy that attracts the right leads, builds trust and authority, and scales with your firm.

Digital Marketing 52

Digital Marketing Finance Gen Z User-Generated 52

Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Neil Patel’s foray into digital marketing began with his blog.

Digital Marketing 137

Digital Marketing Marketing Marketers SEO 137

Adobe Experience Cloud Blog

APRIL 28, 2010

As I wrote yesterday, in cases where the CSO lacks “bottom-up” visibility into future periods , highly accountable CMOs can fill the void with marketing forecasts. These are not “traditional” marketing forecasts, which take the form of a top-down market size analysis.

CMO 82

CMO Marketing Marketers Traditional Marketing 82

Duct Tape Marketing

AUGUST 22, 2024

written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. Are You Ready to Be a Fractional CMO? 05:44] One word: Branding!

CMO 85

CMO Customer Journey Transform User-Generated 85

Martech

MAY 27, 2022

As marketers, you have to stay on top of your game by keeping up to date with industry trends. As consumers have shifted their attention from traditional advertising to digital channels, it has become crucial for marketers to pivot. in the overall marketing budget and a 16.2% in the overall marketing budget and a 16.2%

Advertising 122

Advertising Advertisers Transform Customer Acquisition 122

Businesses Grow

JANUARY 19, 2023

I was honored to have my friend Douglas Burdett, host of the glorious Marketing Book Podcast , talk to me about my new book Belonging to the Brand: Why Community is the Last Great Marketing Strategy. If they sense you’re trying to manipulate them with your marketing. Instead of sell, sell, sell. What do you mean?

Gen Z 76

Gen Z Health Marketing Marketers 76

Bannerflow

JANUARY 9, 2019

In-house marketing is dramatically changing the way brands and agencies operate across Europe. According to a new Bannerflow and Digiday report , an astonishing 91 percent of brand decision makers have, or are in the process of moving part, or all, of their marketing in-house. Has the traditional marketing model had its day?

CMO 61

CMO Marketing Marketers Entertainment 61

Martech

MARCH 9, 2023

Modern marketers are obsessed with data — and for a good reason. The wrong data sets can be just as damaging to your marketing program as having none. In this article, I’ll tackle three ways data misuse can harm our marketing efforts and how a holistic testing methodology can help glean better insights.

Email Marketing 117

Email Marketing eCommerce Analytics Traditional Marketing 117

Set Up

AUGUST 9, 2022

When there is a disconnect across departments and a marketing campaign’s KPIs are vanity metrics, the first touchpoints in a long running brand awareness ploy, or the foundation of what’s to come - it can be hard for the C-Suite to see the full picture to get on board. Jennifer Davis | Chief Marketing and Communications Officer | LEARFIELD.

Real Estate 52

Real Estate Marketing Mix Education Marketing 52

verse.ai

OCTOBER 1, 2024

Content marketing has risen in importance for B2C brands. Benefits of B2C content marketing include boosting customer lifetime value by up to 70% and conversion rates by 6x. Ultimately, this is because content marketing focuses on helping, not selling.

B2C 59

B2C Content Marketing CRM Marketing 59

Bannerflow

APRIL 6, 2023

As we head into 2023, marketers face an increasing set of challenges and opportunities. To stay ahead of the curve, marketers must be proactive, data-driven, and focused on delivering long-term results. Once the data is gathered, it can be analysed to identify patterns and insights that can be used to inform marketing decisions.

Transform 52

Transform Customer Acquisition Marketing Mix Marketing 52

Rock Content

SEPTEMBER 18, 2017

Brands waste too much time and effort chasing the next, shiny marketing strategy or buzzword, thinking it’s a silver bullet. Leading with “intent” lets brands put their audience first, and leaves the tactical marketing implementation as a detail, not a key focus. Inbound Marketing.

Outbound Marketing 45

Outbound Marketing Inbound Marketing Branding Logistics 45

Rock Content

JANUARY 28, 2019

When you’re assembling a strategy for account-based marketing, consider taking that layer-by-layer approach, allowing you to focus on. At first, this task can seem overwhelming, but by leveraging tools that allow you to perform market research , you can more easily identify accounts you’d like to target.

Direct Mail 49

Direct Mail Whitepaper Fashion Market Research 49

Hubspot Marketing

AUGUST 21, 2023

If you want to build a thriving company that can pull ahead of the competition, you need to prepare for battle before breaking into a market. Image Source Tips for Writing Your Executive Summary Clearly define a problem, and explain how your product solves that problem, and show why the market needs your business.

Price 98

Price Finance Marketing Strategy Product 98

CXL

MAY 27, 2022

This behavior has marketers pledging to up their demand generation budgets. Demand generation combines marketing tactics, strategies and programs to create awareness and drive interest in your products or services. But isn’t that the role of any marketer? Demand generation owes a lot to inbound marketing.

Management 79

Management User-Generated Inbound Marketing CRM 79

Duct Tape Marketing

AUGUST 22, 2024

written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. Are You Ready to Be a Fractional CMO? 05:44] One word: Branding!

CMO 66

CMO Customer Journey Transform User-Generated 66

Exposure Ninja

AUGUST 11, 2023

It’s all of those things and more, but at its core, marketing is about understanding your audience and creating campaigns that speak to them in a way that gets them to take action. Marketing can be complex, but with the right knowledge and approach, it can also be a powerful tool for growth. What Is Marketing?

Outbound Marketing 52

Outbound Marketing Affiliate Marketing B2C Inbound Marketing 52

Search Engine Land

JULY 1, 2024

An effective business strategy must align development, promotion and sales with overall business goals to ensure sustainable growth and a successful market approach. Marketing often becomes isolated from broader strategies, leading to missed opportunities, inefficiencies and a lack of visibility into what works. What do we do well?

Marketing 81

Marketing Marketers CRM Promotion 81