Neil Patel

JUNE 9, 2020

The 4 Ps of marketing… You’ve probably heard about them from a friend, a textbook, or even at school. So before we dive into it, let’s first break down what they are… What are the 4 Ps of marketing? My goal is to make Ubersuggest really easy to use, especially if you are new to marketing.

Price 145

Price Promotion Marketing Marketers 145

Rock Content

JANUARY 8, 2024

The secret often lies in their marketing planning. In the business world, a well-planned marketing strategy can be the difference between failure and success. But what actually constitutes an effective marketing plan ? Understanding the essence of marketing planning is the first step to unlocking its potential benefits.

Marketing Plan 71

Marketing Plan Key Performance Indicator Marketing Marketers 71

Marketing Insider Group

MAY 31, 2023

But do you know how direct the relationship is between understanding your customers’ needs and maximizing the results of your marketing efforts? This allows you to identify gaps in the customer experience and opportunities for improvement, as well as develop targeted marketing strategies that resonate with your audience.

Customer Journey 103

Customer Journey Customer Whitepaper Marketing 103

Hubspot Marketing

FEBRUARY 13, 2024

Table of Contents Companies Already Using Marketing Automation [+ Examples] Tools That Can Help Trends to Know in Marketing Automation for Financial Services Marketing Automation Examples for Finance Businesses Email and SMS Marketing Email and SMS marketing is a powerful tool for finance businesses.

Finance 91

Finance Transform CRM Price 91

Duct Tape Marketing

JUNE 26, 2023

10 Signs You Need A Marketing Strategy and How To Get Back On Track written by John Jantsch read more at Duct Tape Marketing As a marketing consultant, I meet numerous business owners who are all set to take their companies to new heights. This is where the AI Prompts for Building a Marketing Strategy toolkit comes in!

Marketing Strategy 78

Marketing Strategy Non-Profit Key Performance Indicator Price 78

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

Digital Marketing 124

Digital Marketing Whitepaper Marketing Marketers 124

Sachs Marketing Group

AUGUST 8, 2022

Are you looking for home services marketing tips that will help you get more customers? If so, you’re in the right place. The market is more competitive than ever, which means home services companies need to be competitive. There are a lot of different marketing channels you can use to reach potential customers.

Customer 103

Customer Marketing Marketers SEO 103

Digital Marketer

MAY 8, 2023

Turn to salon marketing ! Ensuring outreach and retention happens through targeted marketing and market-focused thinking. Here are four of the most impactful marketing techniques for beauty business owners. Their expertise and marketing knowledge helps ensure the salon has an impactful online presence.

Marketing 81

Marketing Marketers Social Media Marketing Advertising 81

Martech

DECEMBER 21, 2022

Effective marketing management can help your organization achieve key objectives for your business. For example, your brand might want to gain exposure, improve revenue, or break into new markets. In a highly competitive environment, effective marketing management helps you to remain competitive.

Management 99

Management Key Performance Indicator Marketing Marketers 99

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Influencer Marketing 108

Influencer Marketing Transform Marketing Marketers 108

Duct Tape Marketing

DECEMBER 30, 2022

4 Steps to Creating a Successful Agency Marketing System written by John Jantsch read more at Duct Tape Marketing. Running a successful marketing agency is no easy task. But, in order to stand out from the competition and make your mark, you need to have a winning marketing system in place.

Marketing 60

Marketing Marketers Price Promotion 60

Hubspot Marketing

AUGUST 25, 2022

If you’re a marketer looking to reach new audiences, partnering with influencers can be a great way to do that. Influencer marketing is an incredibly effective strategy. As a result, influencer marketing has naturally become one of the most popular marketing methods. million by 2025. Influencer Collaboration.

Influencer Marketing 145

Influencer Marketing Marketing Strategy Marketing Marketers 145

Exposure Ninja

AUGUST 9, 2023

A go-to-market strategy (GTM strategy) is a detailed plan that outlines how a company or organisation will introduce and promote its products or services to the target market and customers. It’s a strategic approach that covers all aspects of bringing a product or service from development to market launch and beyond.

Marketing Strategy 98

Marketing Strategy Marketing Marketers Communications 98

Hubspot Marketing

AUGUST 21, 2023

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan. You should.

Marketing Plan 98

Marketing Plan Marketing Marketers Social Media Marketing 98

Marketing Insider Group

JANUARY 16, 2023

Overcoming this year’s biggest marketing challenges may not be as difficult as you think. Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT to identify the biggest marketing challenges of 2023, and we’re ready to tackle them. What Are 2023’s Biggest Marketing Challenges? Image Source: Precedence Research.

Price 75

Price Marketing Marketers Market Trends 75

Hubspot Marketing

MAY 27, 2022

To reach a broader audience, meanwhile, marketers can pay for targeted advertisements to be shown on social platforms such as Facebook, Instagram, or TikTok. Other options include publishing targeted ads in users’ Google search results or via the Google display network, which reaches 90 % of Internet users worldwide.

Advertising 126

Advertising Advertisers Real Estate Customer 126

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

Market Research 98

Market Research Gen Z Price B2C 98

Customers.ai

DECEMBER 11, 2023

Giants like Google, Meta, and Apple have made data privacy their mission, and the outcomes are impacting the very core of advertising and marketing strategies. As we explore these changes, one thing becomes abundantly clear: the job of marketers is getting harder. In some cases, there are actual legal repercussions! No easy feat.

Law 100

Law Marketing Marketers Advertising 100

Vertical Response

DECEMBER 26, 2022

In 2022 cold call marketing was still being used as a way to reach out and connect with potential customers. As we move into 2023, more businesses are starting to use cold call marketing as an important part of their sales and customer outreach process. Did you know? Think about their characteristics – are they male or female?

Marketing 57

Marketing Marketers Target Market Price 57

Sprout Social

MAY 15, 2023

You can then analyze the data to uncover insights that will inform your marketing decisions. Plus, with powerful social media management tools built in, you can easily manage these issues all in one place. This gives you a better understanding of your market and audience, so you know what’s trending and popular.

Branding 113

Branding Price Analytics Place 113

Neil Patel

JANUARY 5, 2022

Are marketing degrees worth it? There’s not a definitive answer for everyone, as too many factors go into deciding which marketing career path you want to take, which marketing programs interest you the most, and which school experience is the best for you. Why Should You Get a Marketing Degree? Advertising.

Retail 114

Retail Marketing Marketers Communications 114

Duct Tape Marketing

OCTOBER 8, 2023

How to Become a Fractional CMO written by John Jantsch read more at Duct Tape Marketing Ever heard of a fractional CMO ? Imagine wielding the power of a marketing wizard without having to afford their six-figure salary. You see, as marketers we often forget that less can be more; but not when it comes to knowledge and expertise!

CMO 75

CMO Price Transform Marketing Strategy 75

Businesses Grow

JULY 31, 2023

Today I’d like to move beyond the tips and tricks phase of AI and marketing (although that is still a lot of fun!) and provide something more advanced — how to design an AI marketing strategy. These applications use data to make us more insightful and intelligent in our marketing. Why is this important?

Marketing Strategy 83

Marketing Strategy Marketing Marketers CRM 83

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. What is influencer marketing?

Influencer Marketing 145

Influencer Marketing Marketing Marketers Affiliate Marketing 145

OnPassive Marketing

MAY 9, 2022

Email marketing is one of the most effective ways to grow your business. Email Marketing software comes in many forms. The best email marketing software can help you create emails that are personalized, engaging, and well-targeted to your audience. There are a lot of high-priced email marketing tools out there.

Email Marketing 64

Email Marketing Marketing Marketers Target Market 64

Sprout Social

JUNE 26, 2023

Behavioral segmentation for targeted products and marketing According to The 2023 State of Social Media report, 49% of business leaders think AI will be critical for behavioral segmentation to identify and target specific customer segments. the popularity of a flight/destination) and seasonality (weekends or weekdays).

Customer 106

Customer Price Transform Logistics 106

Hubspot Marketing

DECEMBER 13, 2023

The hospitality industry faces a number of obstacles and opportunities in regard to marketing, with one of the greatest puzzles being email marketing. From budget accommodations offering a port in a storm to luxury hotels offering bucket-list experiences, hotels have a lot to gain by leveraging email marketing successfully.

Email Marketing 91

Email Marketing Marketing Marketers Customer Acquisition 91

SocialPilot

FEBRUARY 8, 2024

Businesses worldwide embrace influencer marketing to advertise their brands, products, or services to a wider audience. According to an IMH report, about 60% of brands incorporate at least ten influencers in their marketing campaigns. The purpose is to reach the target market, increase brand awareness, and boost sales.

Influencer Marketing 87

Influencer Marketing Non-Profit Communications Price 87

Customers.ai

DECEMBER 11, 2023

Giants like Google, Meta, and Apple have made data privacy their mission, and the outcomes are impacting the very core of advertising and marketing strategies. As we explore these changes, one thing becomes abundantly clear: the job of marketers is getting harder. In some cases, there are actual legal repercussions! No easy feat.

Law 56

Law Marketing Marketers Advertising 56

Neil Patel

JANUARY 4, 2021

With over a billion active users and growing, Instagram may already be one of your favorite places to promote your e-commerce store. However, lots of opportunities exist for marketing on the channel , so it can be a great place to build a follower base and get the word out about your products and brand.

Product 145

Product Promotion Target Market Shoppers 145

Hootsuite

MARCH 8, 2022

Formerly called Shoppable Pins, Product Pins look like regular Pins but have a unique format to highlight your product information, including a special title and description, price, and stock availability. The little price tag in the corner makes it clear these items are available to buy. Price, including sale markdowns.

Price 114

Price User-Generated Social Media Marketing Shoppers 114

Hubspot Marketing

JULY 5, 2023

Your ability to create a brand perception that appeals to your target market drives company growth. Create a system to handle negative mentions immediately and stay on top of talk about your brand, products, and marketing campaigns. You want to monitor social media comments, online reviews, relevant hashtags, forums (i.e.,

Branding 111

Branding Transform Manufacturing PR 111

Neil Patel

OCTOBER 6, 2021

Plus, you don’t have to charge markup fees to cover those additional costs, so you can keep the prices low for your customers. The hiccup comes with marketing. Warby Parker can offer competitive prices by selling directly and avoiding markups at the doctor’s office. Peet’s Coffee Subscription. 7 Strategies for D2C Brands.

Branding 116

Branding Millennials Price Retail 116

illumin

NOVEMBER 20, 2023

It enables advertisers to set their campaign goals, select the relevant channels, and leverage real-time bidding to place ads on supply-side platforms (SSPs). Media buying vs. media planning Media buying and media planning are two integral components of the advertising process, both crucial for a successful marketing campaign.

Key Performance Indicator 52

Key Performance Indicator Advertising Advertisers Market Research 52

Search Engine Land

SEPTEMBER 21, 2023

This article dives into neuromarketing – the study of how our brains react to marketing signals and how these reactions affect what we buy – and how to use it for SEO. Neuromarketing uses brain imaging, eye tracking and biometric measurement to understand how consumers respond to marketing messages. What is neuromarketing?

Neuromarketing 114

Neuromarketing SEO Content Placement User-Generated 114

OnPassive Marketing

MAY 19, 2022

This system will allow you to track all of your customer data in one place. This information can improve your marketing efforts and identify new growth opportunities. Optimizing your marketing strategy with bespoke CRM s ystem. Businesses need to optimize their targeted marketing strategies for increased efficiency.

CRM 70

CRM Management Target Market Marketing Strategy 70

Exposure Ninja

OCTOBER 2, 2023

Throughout your marketing career, you’ll come across many successful marketing campaigns in all areas of marketing — some will inspire you, and others will give you second-hand embarrassment. When it comes to marketing, you should look for inspiration inside and outside your niche. Let’s start with traditional marketing.

PR 52

PR Marketing Marketers Promotion 52