Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. Here are 7 social media promotion ideas to explore instead, and how to execute them. Why promote your business on social media? All you gotta do is deliver the quality content they want and have a half-decent (OK, fully -decent) product or service.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. Product marketing is where sales, marketing, and product development overlap.

Product Marketing 145

Product Marketing Marketing Strategy Product Customer 145

Search Engine Land

JANUARY 24, 2024

Managing tens or hundreds of thousands of SKUs poses a challenge for advertisers, making it hard to focus on individual products. Still, delving into SKU-level details is crucial to uncover hidden potential, address wasted budget, or identify specific products affecting overall category performance. What is product scoring?

Product 99

Product Transform Price Market Trends 99

SmartBrief - Marketing

AUGUST 7, 2023

We’re all set to take a fascinating trip into the swirling, dynamic world of promotional emails. Promotional emails could be dismissed as just another piece in the massive jigsaw puzzle of digital content, right? Strike a balance between science and art Curating a powerful promotional email resembles a science project.

Promotion 52

Promotion Transform Shipping User-Generated 52

Neil Patel

FEBRUARY 17, 2021

We all love a great sales promotion. Whether it’s 20 percent off, buy one get one free, or a limited time offer, we’re all suckers for a deal, so why aren’t you using sales promotions in your paid campaigns? Sales promotions can make your ads jump off the page, boost engagement, and grow your sales. It’s in the name!

Promotion 131

Promotion Advertising Advertisers Price 131

Litmus

APRIL 15, 2022

AMP for email has continued to improve functionality, providing email marketers with a slew of personalization and interactivity capabilities — adding loads of features to the inbox. AMP for email allows marketers to send surveys and collect data , too. Who’s on board with AMP for email? An AMP for email use case.

Place 70

Place Retail User-Generated Customer loyalty 70

Rock Content

NOVEMBER 8, 2023

Content marketing is one of the best and most popular ways to promote a brand. It’s flexible, with various content formats and strategies companies could explore depending on their marketing goals and target audience. Various brands and businesses see the value of content marketing in their overall strategy, as well.

Product 63

Product Content Marketing Marketing Marketers 63

Hootsuite

SEPTEMBER 6, 2022

There’s no shame at all in boosting a post with the TikTok promotion feature. In this post, we’re digging into everything you need to know to put TikTok’s Promote feature to work for you. What is TikTok promotion? The TikTok Promote feature lets you turn your existing TikTok videos into ads with just a few taps.

Promotion 100

Promotion Analytics Advertising Advertisers 100

Hubspot Marketing

OCTOBER 17, 2022

There are plenty of perks to getting promoted. Beyond a salary increase, a promotion typically means more influence on your team, more autonomy, and more control over your day-to-day tasks. But to get promoted, you need to do more than just perform well in your current role. Let's dive in. Storytelling. This makes sense.

Promotion 92

Promotion Management Branding Communications 92

Hubspot Marketing

OCTOBER 14, 2020

Now, Facebook is a great place to advertise your business and interact with prospective and current customers. Below, let's discuss how you can use Facebook to promote your business. A great way to promote your business on Facebook is to participate in Facebook groups. Promote events. Sign up for a business page.

Promotion 138

Promotion eCommerce Social Media Marketing Management 138

OnPassive Marketing

APRIL 20, 2022

This article will teach you how to cross-promote your business and increase your sales growth. The result breaks down the factors contributing to this growth, such as low competition, affordable pricing, high product demand, and advanced marketing tactics. Where to s tart with Cross-Promotion.

Promotion 59

Promotion PR Affiliate Marketing Customer loyalty 59

Jeff Bullas

JANUARY 3, 2023

Your affiliate keyword marketing success depends on many things. You can’t attract the right audience or traffic and sell products or services on your affiliate site with the wrong keywords. What is affiliate marketing? You earn a commission every time someone purchases a product through your affiliate link. Image Source.

Affiliate Marketing 241

Affiliate Marketing Non-Profit eBook Health 241

Neil Patel

MARCH 25, 2021

Tapping into this diverse market offers a lucrative opportunity for brands. With the right TikTok marketing techniques , you can leverage this social network and open your brand up to an exciting market of Gen Z’ers and millennials. Below, I’ll show you the strategies and tactics you need to sell products on TikTok.

Product 141

Product eCommerce User-Generated Millennials 141

Hubspot Marketing

AUGUST 21, 2020

Understanding product classification can help you understand your consumers' general buying behaviors, which will help you market your product more effectively. There are four types of product classification. Let's dive into each type, so you can determine where your product falls in the list. Convenience Goods.

Product 145

Product Price Retail Marketing 145

Litmus

APRIL 29, 2022

The email marketing community has had all eyes on privacy shifts in recent years–for good reason. There’s a lot of uncertainty about the future of data privacy and what it will mean for email marketers. There’s a lot of uncertainty about the future of data privacy and what it will mean for email marketers. Yet again!

Place 86

Place B2C Email Marketing Retail 86

Neil Patel

JANUARY 4, 2021

With over a billion active users and growing, Instagram may already be one of your favorite places to promote your e-commerce store. However, lots of opportunities exist for marketing on the channel , so it can be a great place to build a follower base and get the word out about your products and brand.

Product 145

Product Promotion Target Market Shoppers 145

Hubspot Marketing

JUNE 26, 2019

Volkswagen’s marketing for the vehicle is eye-catching, unique, and fun, and it fits the original “hippie” vibe the company was once known for. So who works on this type of marketing? Who helps create content that excites consumers about new and/or updated products, like the Volkswagen bus, to the point they want to buy them?

Product Marketing 145

Product Marketing Product Price Marketing 145

Hubspot Marketing

OCTOBER 12, 2023

No matter who you are and what you want to write about, there's a place for you on this platform. I've been writing about marketing since 2017, I've used many different platforms for publishing and promoting content. For instance, as a writer I can't promote controversial or extreme content on my Medium account.

Promotion 117

Promotion eCommerce SEO Affiliate Marketing 117

Martech

APRIL 18, 2024

The second-annual Green Media Summit at New York’s Javits Center last week showed the promise of greener pastures for marketers and customers concerned about harmful business practices overheating the planet. It enables advertisers to place their ads on higher-quality inventory that is more efficient and has a lower carbon footprint.

Advertising 99

Advertising Advertisers Finance Marketing 99

Hootsuite

JULY 21, 2022

If you’re drawing blanks, it’s time to recap a few marketing ROI formulas. Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. Use these four formula for ROI to analyze and prove the impact of your social media and digital marketing channels.

Promotion 113

Promotion Finance Analytics User-Generated 113

Rock Content

APRIL 30, 2024

Your inbound content marketing strategy is a bigger part of your brand’s audience-facing image than you may realize. Its primary goal is to drive traffic to your website, attract customers interested in your products, and support robust conversion rates. It empowers them to make wiser marketing decisions.

Content Marketing 64

Content Marketing Inbound Marketing Outbound Marketing Direct Mail 64

Animalz blog

SEPTEMBER 14, 2023

He explains how they’ve pioneered a unique approach to product development called “content-led product.” As a content marketer, you might think your job is crafting stories to attract customers to your product. Traditionally, product teams build first and then bring in marketers. What Is Content-Led Product?

Product 99

Product SEO Promotion Management 99

DIY Marketers

JANUARY 26, 2022

Setting a price for your product or service is one of the most important decisions that you can make as a small business owner. Not only that, but how you price your product will ultimately determine whether you stay in business or not. What Does Pricing Mean in Marketing. Remember the 4 P’s of marketing?

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Price Product Transform Promotion 98

Digital Marketer

MARCH 13, 2023

After years of speculating about whether the buzz around AI was justified, by now, most of us as marketers and entrepreneurs have accepted that the promise of AI-enabled tools is real. And while there are certainly challenges AI will present to us as podcasters, content creators, and marketers, there are also some incredible benefits.

Transform 75

Transform Product Marketing Product Marketing 75

Buffer Marketing

SEPTEMBER 8, 2022

In this article, we’ll dive into some of our (and other creators’) top recommendations for boosting productivity so you can effectively grow your social media accounts. ” Although you can’t force productivity onto creativity, you can improve other parts of the process of publishing your content.

Product 123

Product Energy Management Price 123

Ariyh

NOVEMBER 27, 2023

📝 Intro You have a couple of products that you know customers love and buy in troves. So you decide to tag them with a “Bestseller” label on your ecommerce store, hoping to further boost sales of these flagship products. The study focused entirely on physical products. New to Ariyh ? What’s going on?

Product 67

Product Shoppers eCommerce Fashion 67

Litmus

MARCH 5, 2021

Explore all the ways email marketing experts would make real-life newsletters more effective. But to be more accurate, here are a few places Litmus’ own email team gets their inspiration from. The go-to coding resource for Carin, our Email Marketing Specialist, is Good Email Code. Compare notes ?. Everywhere. Just Good Copy.

Place 104

Place Pharmaceutical Retail Email Marketing 104

OnPassive Marketing

APRIL 27, 2022

Digital marketing is a great way to grow your business and build your audience. Fortunately, the LinkedIn platform has made it much easier for B2B marketers to find their target audience on this robust social network. If you have a product or service to promote, why not start a LinkedIn group? What Is LinkedIn?

Promotion 59

Promotion Energy Marketing Strategy Product 59

Neil Patel

APRIL 19, 2021

Maybe hire a few hundred influencers to promote your business? One or two sellers would think of crazy publicity stunts to create hype for their products. After all, plenty of advertising platforms help promote products to potential customers. However, at a certain point, your e-commerce business will need to scale up.

Advertising 113

Advertising Advertisers Product Shoppers 113

Marketing Insider Group

JUNE 23, 2021

That is why having a successful video production strategy is so important in your brand storytelling. A good video marketing campaign can bring attention to your brand and traffic to your site. B usinesses are adding video production to their marketing strategy at an ever-increasing rate. Have a Production Plan.

Product 132

Product Branding Entertainment Promotion 132

Marketing Insider Group

APRIL 13, 2023

Marketing your company is as important as your routine business operations and requires just as much work. To train budding entrepreneurs, experts developed the 4 Ps of marketing over half a century ago. Review the fundamentals of the 4Ps of marketing and discover which elements still work today.

Marketing Mix 133

Marketing Mix Price Finance Promotion 133

Hubspot Marketing

NOVEMBER 7, 2022

You’ve created a digital product, put it up on your website and announced it to your audience. But despite the hard work you poured into bringing your online course, ebook, or other digital product to life, it’s not selling. To throw your arms in the air and declare, "nobody wants my product — it was all a waste of time."

Product 121

Product Transform Non-Profit eBook 121

GrowPowerful

JULY 5, 2023

To ensure a strong finish in 2023, you need to have certain key elements in place. A Clear-Cut Go-to-Market Attack Plan: Having a well-defined go-to-market (GTM) strategy is crucial for a successful second half. Your GTM strategy should align with your business objectives, target audience, and market trends.

Place 52

Place Key Performance Indicator Price Market Trends 52

Hootsuite

JUNE 26, 2019

When it comes to social media event promotion, it’s important to make a plan. Often, organizers can spend a lot of money and energy on marketing before an event without much thought about what comes next. Often, organizers can spend a lot of money and energy on marketing before an event without much thought about what comes next.

Promotion 111

Promotion User-Generated Price Energy 111

Sprout Social

FEBRUARY 13, 2020

The content was just too good to keep in the box, so we’re sharing the five skills you need to get promoted in 2020 here, with you. We’re also offering our social marketing career growth template if you would like to deploy some of the tactics we will discuss in your own life. Going for a promotion is a big undertaking.

Promotion 110

Promotion Health Education Finance 110

SocialPilot

JANUARY 31, 2024

The power of influencers can turn a brand into a phenomenon and a product into a movement. It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. You should start by reading some impactful influencer marketing case studies.

Influencer Marketing 89

Influencer Marketing User-Generated Education CRM 89

Sprout Social

MAY 8, 2019

It’s time to rethink how to promote your Instagram account. As a result, it quite literally pays to have as many tactics as possible to promote Instagram to your target audience. Ramp up your content production. That means ramping up your content production and posting more frequently. Focus on people-centric content.

Promotion 110

Promotion User-Generated Influencer Marketing Food 110