The Marketing Operations Leader

JANUARY 2, 2025

In this edition: Your Marketing Ops Career Guide for 2025 Marketing Tools Without Databases - Podcast Episode For Paid Subscribers: The Truth About Being More Strategic in Marketing Reminder! Join the Marketing Ops Interview Bootcamp for free on Jan 15. Imagine gaining 5 hours back each week. Try UTM.io

Non-Profit 130

Non-Profit CRM Thought Leadership Marketing 130

Buffer Marketing

OCTOBER 17, 2024

” It’s a question rooted in the business’ need for steady growth and customer loyalty to thrive in a competitive local market. Less authenticity: Focusing on growth often shifts the marketing strategy toward sales-heavy messaging, sacrificing the authenticity that appeals to local customers in the first place.

Whitepaper 115

Whitepaper Thought Leadership Finance Marketing 115

Martech

FEBRUARY 5, 2025

” Its focus is on AI-led growth (AiLG) and it mostly deals with sales in relation to go-to-market (GTM) motions. But the more I thought about it, the more I questioned whether the existing experiences marketing provides to B2B buyers should stay in place. AI has a role in marketing, but humans remain critical.

Thought Leadership 126

Thought Leadership Marketing Marketers Customer Journey 126

Marketing Insider Group

JANUARY 30, 2023

I am familiar with Qlik both from my experience in the BI, data, and analytics side of marketing and from my time at Dresner Advisory Services. And as a marketer who fancies himself a bit of a “marketing technologist” (to borrow Scott Brinker’s terminology), this really resonated with me.

Thought Leadership 117

Thought Leadership Transform eBook Analytics 117

Hubspot Marketing

NOVEMBER 19, 2024

And while I may relax that way in my personal life, I also use those skills in business, where I conduct B2B market research to build marketing strategies and plans. Let’s chat about how you can learn about B2B buyers and how market research can equip you and your team for success. Table of Contents What is B2B market research?

Market Research 119

Market Research B2C Marketing Marketers 119

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership 117

Thought Leadership Copywriting SEO Marketing 117

Martech

OCTOBER 18, 2024

Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. LinkedIn is the largest social network for businesses and business people and an essential site for B2B marketing.

User-Generated 139

User-Generated Thought Leadership Promotion Analytics 139

Hubspot Marketing

MAY 7, 2025

Social media marketing is a lot of work. Whether youre a marketer, a content creator, or a business owner, understanding social media involves a range of skills that require you to always be learning. To hone these skills, Ive put together a comprehensive list of social media marketing resources.

Social Media Marketing 111

Social Media Marketing eBook Marketing Marketers 111

Sprout Social

SEPTEMBER 12, 2024

AI social media content creation Artificial intelligence (AI) enables marketers to increase the speed of social media content creation. Beyond supporting content creation, AI-driven tools are transforming marketing because these emerging technologies also provide insights through data and analytics.

Management 138

Management User-Generated Key Performance Indicator Transform 138

Litmus

SEPTEMBER 25, 2024

What is lifecycle marketing? By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Management 96

Management Marketing Marketers CRM 96

SocialPilot

JANUARY 27, 2025

Here are the key objectives of a B2B social media strategy: Brand Awareness: Position your company as a trusted thought leader in the industry. Thought Leadership: Share insights, case studies, and innovative ideas to build credibility. You can use tools like SocialPilot to easily get all of this data in one place.

Thought Leadership 90

Thought Leadership Whitepaper User-Generated Price 90

Hubspot Marketing

MAY 20, 2025

While I firmly believe that authenticity is important everywhere you market your business , its especially important when it comes to making connections and growing relationships on social media. Just 18% of marketers expressed concern that AI would take over most marketers job duties. The key phrase here? More efficient.

Thought Leadership 89

Thought Leadership Energy User-Generated Copywriting 89

Businesses Grow

MARCH 10, 2025

There’s a whole world of marketing disruption and opportunity to talk about, so let’s put GPT on pause for a moment and consider the State of the Nation and the 10 biggest marketing challenges. I get a broad, global perspective of marketing issues from the very largest companies to solopreneurs and startups.

Transform 103

Transform Influencer Marketing Thought Leadership Marketing 103

Hootsuite

JANUARY 17, 2025

Hootsuites Social Trends research showed that 41% of marketers at nonprofits and 34% of healthcare marketers have been testing proactive engagements. Develop useful resources and thought leadership Effective advocacy campaigns rely on the social element of social platforms. Thought leadership is also important here.

Promotion 105

Promotion Thought Leadership Health Non-Profit 105

Hubspot Marketing

SEPTEMBER 23, 2024

Marketers who want to improve their SEO and maximize their efforts must have an SEO budget in place. Tracking your performance is essential for any marketing activity, and SEO is no exception. For example, let’s say I run a local pizza restaurant and plan to expand into new markets within the next year.

SEO 128

SEO PR Thought Leadership Health 128

Buffer Marketing

NOVEMBER 4, 2024

Whether you are a seasoned social media marketer, a marketer looking to venture into  social media  marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now. Does it fit your brand image? Facebook 3.65

Branding 123

Branding Social Media Marketing User-Generated Advertisers 123

Hubspot Marketing

FEBRUARY 25, 2025

If it feels like the B2B marketing funnel concept has been around forever, youre not far off. Elmo Lewis created the AIDA model , laying the foundation for the funnel we marketers use every day. Lets join other marketing experts and find out. Table of Contents What is the B2B marketing funnel? Right behind them is Gen Z.

Transform 85

Transform Marketing Marketers Gen Z 85

Hubspot Marketing

DECEMBER 12, 2024

No one knows this better than modern marketers, but for those of you new to the field or looking for a refresher on what actually falls under the umbrella of digital content, Im here to break it down. Ill also share what some industry thought leaders predict digital content will look like next year. Learn more in this article.

Tentpole 109

Tentpole Gen Z Thought Leadership User-Generated 109

Buffer Marketing

SEPTEMBER 5, 2024

The Buffer blog is one of our most valuable assets for our Marketing team, bringing in hundreds of thousands of pageviews each month. The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet.  This makes it easy to refer to your findings as you write.

Thought Leadership 106

Thought Leadership SEO Communications Place 106

Search Engine Land

SEPTEMBER 12, 2024

” Google is regularly updating its algorithm, AI is getting smarter by the day and new tools are entering the market faster than fashion trends, which go in and out of style. Below are our takeaways about this new tool and its implications for digital marketing. However, for marketers, two key distinctions stand out: Citations.

PR 100

PR User-Generated Transform Thought Leadership 100

Adobe Experience Cloud Blog

APRIL 21, 2020

The rapid onset of Covid-19 forced many businesses to quickly halt or adapt their existing email marketing strategy. Content needed to be evaluated for appropriateness, execution and segmentation strategies reconsidered for a disrupted market. Email marketing strategy can be one of your strongest tools right now.

Email Marketing 173

Email Marketing Marketing Strategy Outbound Marketing Thought Leadership 173

Sprout Social

NOVEMBER 4, 2024

In today’s crowded social media landscape, social marketers know how challenging it can be to get their brand’s content to rise above the noise. Instead of constantly coming up with new ideas, social marketers should look at what they already have and repurpose their top-performing blog posts, videos, reports, white papers and more.

Whitepaper 122

Whitepaper User-Generated Thought Leadership Copywriting 122

Sprout Social

APRIL 29, 2025

And with LinkedIn incorporating short-form video into its platform, and growing at twice the rate of other formats, you should take it as a sign to add video to your LinkedIn marketing strategy. From educating people on your products and services to sharing quick thought leadership takes, nows the time to lean in and start experimenting.

Thought Leadership 75

Thought Leadership Education Promotion Entertainment 75

Buffer Marketing

AUGUST 26, 2024

Share industry news A round-up of all the latest goings-on in your industry can be incredibly helpful for your followers and positions you as a first-in-the-know thought leader. Here’s a great example of Girl Power Marketing’s weekly social media round-up. Link post ideas 27.

Social Media Marketing 115

Social Media Marketing User-Generated Gen Z Thought Leadership 115

Hubspot Marketing

DECEMBER 12, 2023

We'll also review the different interests and hobbies that will help you stand out in the job market. For example, if you’re applying for a marketing manager role at an art museum, the hiring manager would likely expect you to be interested in art or art history. You can match niche industries or roles. Cooking Do you have a food blog?

Place 122

Place Real Estate Non-Profit Finance 122

Marketing Insider Group

APRIL 20, 2021

That’s exactly the mindset you can achieve when you prioritize consistency in content marketing. Research from Content Marketing Institute shows that B2B marketers with low-performing content rank content creation as their top challenge. Content Marketing Institute. What is Consistent Content Marketing?

Content Marketing 145

Content Marketing Transform Thought Leadership Marketing 145

Orbit Media Studios

OCTOBER 30, 2024

For marketers, AI brings both excitement and anxiety. This is especially true for content marketers and SEOs. Today, we explore the big topic: AI and the disruption of search marketing. Your marketing goals and Google’s profit model are not aligned. Other marketers will stay focused on quality. Don’t despair.

SEO 107

SEO Branding User-Generated PR 107

Animalz blog

MAY 15, 2025

In that case, place more value on search impressions. For example, a blog post on thought leadership might offer a free list of 100 writing prompts to help readers brainstorm social content. Even qualitative data like “How did you hear about us?” You can also use SEO for brand visibility.

Thought Leadership 106

Thought Leadership User-Generated SEO eBook 106

Hootsuite

OCTOBER 22, 2024

Your employees are one of your biggest untapped marketing resources — and psst, they’re already on social media. And hey, creating a great place to work has many other benefits. Step 5: Get employees involved in your strategy Once you have goals and guidelines in place, it’s time to reach out to employees.

PR 114

PR Gen Z Thought Leadership Communications 114

Hubspot Marketing

DECEMBER 10, 2024

If marketing and SEO arent making money for your business, then theres no point in doing it. The primary purpose of marketing is sales. The great content, steered by SEO, means theyre featured in four places right at the top of Google. SEO is rarely a one-and-done marketing tactic. SEO drives business growth.

SEO 129

SEO Gen Z Finance Transform 129

Orbit Media Studios

OCTOBER 16, 2024

I’m also a content marketer. After thousands of hours spent writing hundreds of articles, I see a clear distinction between two approaches to content marketing and SEO. Better chance of thought leadership, opinions and counter-narratives. So this is channel-specific marketing. By Andy Crestodina I’m an SEO.

SEO 110

SEO Thought Leadership Promotion CMO 110

Adobe Experience Cloud Blog

JANUARY 15, 2020

As customers and technologies evolve, marketing analytics is likely to remain essential for marketing teams across industries to demonstrate ROI, and forward-thinking companies will look to leverage neuromarketing insights for added depth and confirmation of metrics. Demonstrating marketing ROI is a must.

Neuromarketing 174

Neuromarketing Analytics Transform Thought Leadership 174

Animalz blog

AUGUST 12, 2024

There are highly opinionated thought-leadership articles and literal technical how-to guides from Google or Outlook, but there isn’t a glossary of terms defining them without sifting through paragraphs of information. TikTok and Instagram are great places for pithy, stamped-out videos about prosumer productivity topics.

Shipping 117

Shipping Logistics Thought Leadership Product 117

Hubspot Marketing

NOVEMBER 20, 2024

Thankfully, much of this has improved today, but the challenges (and importance) of capturing human candor and understanding remain — especially for marketers. Let’s unpack how to maintain your human touch while still reaping the benefits of AI content as a marketer. via GIPHY Keeping up with a full marketing calendar is hard.

User-Generated 135

User-Generated Thought Leadership Branding Management 135

Adobe Experience Cloud Blog

APRIL 21, 2020

It’s no secret that this is a challenging time for field marketers and event marketers. We’re over a month into our new reality, and our field marketing team has launched six virtual events. Having backup plans in place is critical for success. Always Have a Plan B…and a Plan C.

Thought Leadership 167

Thought Leadership Event Marketing Marketing Marketers 167

SocialPilot

JANUARY 21, 2025

Here are some of its key features: Platform-Wide Analytics: Track engagement metrics for Facebook, Instagram, X, YouTube, LinkedIn, and Google Business Profile all in one place. This dashboard helps you see how well your marketing efforts are paying off and whether youre attracting the right audience. followers, are growing.

Analytics 110

Analytics Key Performance Indicator Transform User-Generated 110

Marketing Insider Group

FEBRUARY 6, 2023

As marketers we know the importance of planning, executing, and measuring the results of campaigns. Skate to where the puck is going, not to where it has been” may be a rather overused quote, but it’s very in true in marketing. We are in the era of digital-first marketing.

Transform 123

Transform Thought Leadership Marketing Marketers 123