Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. From networking and recruiting to building credibility and beyond, the value of LinkedIn marketing is clear. This post explains how to build a LinkedIn content marketing strategy from scratch. Why do content marketing on LinkedIn?

Marketing Strategy 132

Marketing Strategy Content Marketing Thought Leadership Marketing 132

Trade Press Services Newsletter

MARCH 6, 2025

Whether looking for a new opportunity, seeking a promotion, or showcasing your thought leadership accomplishments, optimizing your resume can help you stand out in a competitive marketplace. Strike a Balance. Having relevant technical skills can set you apart from other candidates.

Transform 243

Transform Thought Leadership Communications New Technology 243

Martech

JULY 26, 2024

C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels business growth. Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies.

Transform 130

Transform Whitepaper Thought Leadership Customer Journey 130

Buffer Marketing

AUGUST 6, 2024

Early in my career, the idea of “thought leadership” wasn’t on my radar. My passion for narrative naturally evolved into a commitment to thought leadership, where I leverage the art of storytelling for myself and my clients to share insights, provoke discussions, and influence change.

Thought Leadership 115

Thought Leadership Transform PR Energy 115

Trade Press Services Newsletter

NOVEMBER 2, 2023

Whether you earned a spot on a “Best of the Best” industry list or “Top Professionals” directory, awards are a can’t-miss opportunity to build your thought leadership platform, strengthen your brand, demonstrate credibility, and highlight your expertise. Here are seven ways to actively promote your accomplishment: 1.

Thought Leadership 130

Thought Leadership Promotion Marketing Plan Advertising 130

MarketingOps

MAY 29, 2024

I feel like I can do this too if I want to, whereas men often do not doubt themselves or feel insecure about putting themselves out there because they see so many other men in leadership roles and have numerous examples of success to model their careers after.” Diversity of thought is essential for a creative, vibrant, and thriving workplace.

Thought Leadership 130

Thought Leadership Communications Education Promotion 130

The Marketing Operations Leader

JANUARY 2, 2025

In this edition: Your Marketing Ops Career Guide for 2025 Marketing Tools Without Databases - Podcast Episode For Paid Subscribers: The Truth About Being More Strategic in Marketing Reminder! Join the Marketing Ops Interview Bootcamp for free on Jan 15. Imagine gaining 5 hours back each week. Try UTM.io

Non-Profit 130

Non-Profit CRM Thought Leadership Marketing 130

Hubspot Marketing

MAY 7, 2025

Social media marketing is a lot of work. Whether youre a marketer, a content creator, or a business owner, understanding social media involves a range of skills that require you to always be learning. To hone these skills, Ive put together a comprehensive list of social media marketing resources.

Social Media Marketing 112

Social Media Marketing eBook Marketing Marketers 112

Martech

OCTOBER 18, 2024

Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. LinkedIn is the largest social network for businesses and business people and an essential site for B2B marketing.

User-Generated 139

User-Generated Thought Leadership Promotion Analytics 139

Scoop.it!

APRIL 18, 2024

Thought leadership in community engagement has shifted from traditional methods to a digital, inclusive, and collaborative approach. Implementing Community Feedback Content Creation Techniques for Community-Centric Thought Leadership 1. Effective Content Curation 2.

Thought Leadership 105

Thought Leadership Management Transform User-Generated 105

Buffer Marketing

OCTOBER 17, 2024

” It’s a question rooted in the business’ need for steady growth and customer loyalty to thrive in a competitive local market. Less authenticity: Focusing on growth often shifts the marketing strategy toward sales-heavy messaging, sacrificing the authenticity that appeals to local customers in the first place.

Whitepaper 115

Whitepaper Thought Leadership Finance Marketing 115

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership 117

Thought Leadership Copywriting SEO Marketing 117

Search Engine Land

JULY 23, 2024

Today, every business invests in digital marketing. Whether small or large, businesses either have an in-house team or outsource their digital marketing efforts to a third-party agency. Digital marketing is a broad term that encompasses many services. Hence, SEO and PPC are the two most crucial aspects of digital marketing.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Scoop.it!

JULY 13, 2023

Thought Leadership, combined with content curation, is used to deliver unique opinions and viewpoints by subject matter experts to inform, educate, entertain, and impart wisdom to others. In a survey conducted in 2022, Thought Leadership was an effective tool used by organizations to provide value to customers during tough times.

Thought Leadership 98

Thought Leadership User-Generated Entertainment Promotion 98

Marketing Insider Group

JANUARY 20, 2025

If youre looking for specialized support, Marketing Insider Group are the experts. Whether you need thought leadership pieces, how-to guides, or promotional blogs, theyve got you covered. Consider an e-commerce business launching a seasonal marketing campaign. Image source 1.

Thought Leadership 103

Thought Leadership Retail Fashion SEO 103

Marketing Insider Group

FEBRUARY 3, 2025

A strong blog content strategy forms the backbone of effective online marketing. Starting from scratch requires thoughtful planning, clear goals, and actionable steps to connect with your audience while achieving your objectives. Tailor promotions to match the preferences of your audience and the platforms you use.

Thought Leadership 102

Thought Leadership Promotion Analytics User-Generated 102

Martech

MAY 19, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Social media engagement: Utilize platforms like LinkedIn to share insights, industry news and thought leadership content.

Customer 104

Customer Whitepaper Thought Leadership Customer Journey 104

Litmus

SEPTEMBER 25, 2024

What is lifecycle marketing? By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Management 96

Management Marketing Marketers CRM 96

Marketing Insider Group

MAY 6, 2025

B2B SaaS companies need to stay vigilant with their marketing strategies in order to remain competitive in 2025. ” Now, more than ever, you need a clever product and a smart marketing strategy to stand outa strategy that will make the difference between stagnation and steady growth. .” Your niche is your power.

Marketing Strategy 79

Marketing Strategy Whitepaper Thought Leadership SEO 79

Hubspot Marketing

MAY 26, 2023

However, if your ebook isn't getting too many downloads or leads, your marketing might be the problem. Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource. Consider a co-marketing campaign. Utilize industry influencers for their thought leadership and reach.

eBook 145

eBook Promotion User-Generated Inbound Marketing 145

SocialPilot

JANUARY 27, 2025

Here are the key objectives of a B2B social media strategy: Brand Awareness: Position your company as a trusted thought leader in the industry. Thought Leadership: Share insights, case studies, and innovative ideas to build credibility. Its ideal for sharing thought leadership, case studies, and industry insights.

Thought Leadership 90

Thought Leadership Whitepaper User-Generated Price 90

Sprout Social

APRIL 29, 2025

And with LinkedIn incorporating short-form video into its platform, and growing at twice the rate of other formats, you should take it as a sign to add video to your LinkedIn marketing strategy. From educating people on your products and services to sharing quick thought leadership takes, nows the time to lean in and start experimenting.

Thought Leadership 78

Thought Leadership Education Promotion Entertainment 78

OnDemand CMO

JANUARY 10, 2025

Its the year for bold marketing moves and decisive action. In Part 1 of this series, we explored how embracing AI, redefining your messaging, and prioritizing efficiency can set your marketing strategy apart. Know Your Audience Better Than They Know Themselves Mass marketing is a relic of the past. Trying to appeal to everyone?

Thought Leadership 52

Thought Leadership eBook Marketers Marketing 52

Orbit Media Studios

OCTOBER 16, 2024

I’m also a content marketer. After thousands of hours spent writing hundreds of articles, I see a clear distinction between two approaches to content marketing and SEO. Better chance of thought leadership, opinions and counter-narratives. So this is channel-specific marketing. Content is built for promotion.

SEO 110

SEO Thought Leadership Promotion CMO 110

Hubspot Marketing

FEBRUARY 25, 2025

If it feels like the B2B marketing funnel concept has been around forever, youre not far off. Elmo Lewis created the AIDA model , laying the foundation for the funnel we marketers use every day. Lets join other marketing experts and find out. Table of Contents What is the B2B marketing funnel? Right behind them is Gen Z.

Transform 86

Transform Marketing Marketers Gen Z 86

Hubspot Marketing

MAY 5, 2025

Email is the only marketing channel that offers an equal playing field for all marketers , says Jay Schwedelson. With email marketing, your brands message has just as much chance of being viewed as Apples, or Googles, or [fill in your favorite big brand here]. Hes recognized as one of the foremost experts in email marketing.

Thought Leadership 96

Thought Leadership Email Marketing Communications Promotion 96

Hubspot Marketing

DECEMBER 12, 2024

No one knows this better than modern marketers, but for those of you new to the field or looking for a refresher on what actually falls under the umbrella of digital content, Im here to break it down. Ill also share what some industry thought leaders predict digital content will look like next year. Learn more in this article.

Tentpole 110

Tentpole Gen Z Thought Leadership User-Generated 110

Marketing Insider Group

OCTOBER 20, 2020

Sure, webinar marketing initiatives can lead to high-value impact and brand loyalty for your business. In fact, 76% of marketers say webinars allow them to yield more leads and extend brand awareness. Are you looking to market your B2B business differently and generate new leads to boost your bottom line? Source: ON24.

Thought Leadership 145

Thought Leadership Whitepaper Promotion Marketing 145

Buffer Marketing

NOVEMBER 4, 2024

Whether you are a seasoned social media marketer, a marketer looking to venture into  social media  marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now. Does it fit your brand image? Facebook 3.65

Branding 123

Branding Social Media Marketing User-Generated Advertising 123

Tiecas

JULY 15, 2024

Writing technical content for different stages of the buyer’s journey is a big hurdle for many manufacturing content marketers. In fact, a study by the Content Marketing Institute found that 62% of them identify it as a significant challenge. Thought leadership content goes beyond technical details and product specifications.

Whitepaper 52

Whitepaper Manufacturing Thought Leadership Transform 52

Buffer Marketing

JULY 25, 2024

On the flip side, while in traditional email marketing, you own and manage your subscriber list, with LinkedIn newsletters, LinkedIn manages your subscriber list, and you don’t have direct access to subscriber email addresses. Publishing a LinkedIn newsletter can be a game-changer for your content marketing strategy.

Analytics 119

Analytics Thought Leadership Email Marketing SEO 119

Sprout Social

NOVEMBER 4, 2024

In today’s crowded social media landscape, social marketers know how challenging it can be to get their brand’s content to rise above the noise. Instead of constantly coming up with new ideas, social marketers should look at what they already have and repurpose their top-performing blog posts, videos, reports, white papers and more.

Whitepaper 122

Whitepaper User-Generated Thought Leadership Copywriting 122

Hootsuite

OCTOBER 22, 2024

Your employees are one of your biggest untapped marketing resources — and psst, they’re already on social media. That’s right: whether employees are re-posting your brand’s content or crafting their own, any social media content that promotes your company can be considered employee advocacy.

PR 114

PR Gen Z Thought Leadership Communications 114

Adobe Experience Cloud Blog

APRIL 21, 2020

The rapid onset of Covid-19 forced many businesses to quickly halt or adapt their existing email marketing strategy. Content needed to be evaluated for appropriateness, execution and segmentation strategies reconsidered for a disrupted market. Email marketing strategy can be one of your strongest tools right now.

Email Marketing 173

Email Marketing Marketing Strategy Outbound Marketing Thought Leadership 173

SmartBrief - Marketing

MARCH 19, 2025

Helping to establish thought leadership Showcasing certain authority is an important part of building a companys reputation. This can be highly effective in helping you promote more of your offerings. Digital platforms are always changing, so your content marketing strategy should adapt as well.

Thought Leadership 84

Thought Leadership Analytics Marketing Strategy Promotion 84

Marketing Insider Group

JANUARY 26, 2021

If you’re like most companies, you realized in 2020 that annual marketing budget planning doesn’t work anymore. Unsurprisingly, 46% of B2Bs say they’re paying closer attention to their marketing’s direct impact on sales post-pandemic as well. Quick Takeaways: Annual marketing budget planning isn’t ideal anymore.

Thought Leadership 145

Thought Leadership PR Traditional Marketing B2C 145

Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. That’s where the email marketing funnel comes in—a framework that supports subscribers through every stage of the customer journey, which doesn’t stop once you’ve earned their business.

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107