Jeff Bullas

FEBRUARY 2, 2023

For so many brands and businesses, Instagram is a vital marketing tool. With Instagram, you can promote your products and services to new people, attract new followers, and engage in conversations with your existing customers and followers. What is Instagram automation?

Price 241

Price Analytics Marketing Marketers 241

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. The biggest change social media marketers have seen in the past year is the growing importance of building active social communities.

Social Media Marketing 144

Social Media Marketing Gen Z Global Marketing Millennials 144

Businesses Grow

SEPTEMBER 16, 2024

At the end of Marketing Rebellion , a bestselling book that served as a wake-up call for the state of marketing, I predicted what might be the next consumer rebellion. Let’s take a look at what’s going on, and the implications for marketing and our AI future. This was the end of marketing control.

Marketing 105

Marketing Marketers Health Advertising 105

Hubspot Marketing

OCTOBER 27, 2023

Channels like Facebook, Instagram, Pinterest, Twitter, and WhatsApp already have thousands of businesses marketing on their platforms, and many have adopted shopping and payment functions that allow people to buy a product or service directly on the platforms. dollars in 2022. dollars in 2022. dollars in 2022. dollars in 2022.

Gen Z 121

Gen Z Millennials eCommerce Social Media Marketing 121

Marketing Insider Group

AUGUST 13, 2024

Content marketing is vital for all businesses because it helps their message reach its intended audience. No matter the size of your agency, effective content marketing can transform how you connect with potential travelers, turning casual browsers into loyal adventurers.

Content Marketing 90

Content Marketing Transform User-Generated Marketing 90

Calvyn Lee Blog

DECEMBER 4, 2023

Doing marketing without a strategic plan leads to failure. As a business owner, you need a clear, actionable marketing plan guide to reach your goals. This comprehensive guide walks through the 10 essential steps for crafting an effective marketing plan from scratch. Marketing without a plan equals planning to fail.

Marketing Plan 130

Marketing Plan eCommerce Marketing Marketers 130

Social Media Examiner

SEPTEMBER 5, 2024

Need help developing a winning Instagram Reels strategy? Wondering how to create Reels that both entertain and sell? In this article, we’ll explore a short-form video strategy that helps you connect, engage, and sell across Instagram and beyond.

Entertainment 95

Entertainment Social Media Marketing Marketing Marketers 95

Marketing Insider Group

AUGUST 27, 2024

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.

Manufacturing 95

Manufacturing Whitepaper Marketing Marketers 95

Jeff Bullas

JANUARY 8, 2023

The internet is a big place, and Instagram shows it. In fact, Instagram has become so big that it’s used as a reference point for many consumers and internet users to check on the reputation and trustworthiness of brands, businesses, public figures, and more. Why do people buy Instagram auto likes? Let’s get started!

User-Generated 311

User-Generated Price Customer Place 311

Jeff Bullas

FEBRUARY 13, 2023

This comprehensive guide will teach you everything you need to know about how to build a social media marketing strategy that delivers value to your audience and helps your business grow. Table of contents The importance of social media for business But what is Social Media Marketing? What are the benefits of Social Media Marketing?

Social Media Marketing 306

Social Media Marketing Marketing Marketers User-Generated 306

Hubspot Marketing

NOVEMBER 15, 2023

In other words, social media users want to socialize and social media platforms want to sell, leading to a misalignment between a product and its customer base. Users Prefer to Share with ‘Close Friends’ There is one social media feature that satisfies users’ desire to connect — Instagram’s Close Friends.

Non-Profit 143

Non-Profit User-Generated Law Entertainment 143

Hubspot Marketing

APRIL 4, 2024

The Instagram stories the media personality shared. In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 billion in 2016.

Influencer Marketing 116

Influencer Marketing Branding Gen Z Marketing 116

Hubspot Marketing

APRIL 26, 2022

In 2022, it's clear that Instagram is no longer just a photo-sharing app. Not only has Instagram become a thriving social media channel with all sorts of video, Story, and even live stream features, but it's even evolving into a shopping platform that fuses e-commerce and social media together. So which tools perform best?

Marketing 129

Marketing Marketers Marketing Plan Product 129

Hubspot Marketing

APRIL 14, 2023

ChatGPT is generating a lot of buzz in the marketing industry, and if you're a marketer, you're probably wondering how to use the technology to its full potential. If you're looking for other ways to integrate AI into your marketing workflow, you may be interested in HubSpot's new Content Assistant. What is ChatGPT?

Marketing 145

Marketing Marketers Analytics Influencer Marketing 145

Buffer Marketing

APRIL 10, 2024

In 2014, making money on social media was a feat for a select few people like travel creator Gabby Beckford ( @packslight ), who made $2,000 for six Instagram posts in the same year. Top Instagram influencers reported earning as much as $92,000 per post (on the low end) and as much as $2,000,000.  Let’s get into it.

Affiliate Marketing 111

Affiliate Marketing Non-Profit Finance Promotion 111

Martech

JUNE 27, 2024

By now marketers may feel like they’re trying to ride a pogo stick across a minefield. The answers from both veteran marketers and the latest polling may surprise you. The answers from both veteran marketers and the latest polling may surprise you. “We’re So what’s to be done? More than half (54%) of people in the U.S.

Marketing 115

Marketing Marketers B2C Advertising 115

Social Media Examiner

JUNE 13, 2024

Struggling to sell your products or services on Instagram? In this article, you'll learn a proven organic framework for selling more on Instagram without relying on paid ads. Want to know how to effectively create content that leads to sales?

Product 103

Product Social Media Marketing Marketing Marketers 103

Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? What challenges are they facing?

Thought Leadership 103

Thought Leadership Marketing Marketers B2C 103

Hubspot Marketing

DECEMBER 1, 2023

If you're like many people, you've likely been tempted to impulsively buy a pull out your credit card for a product or service you saw in an Instagram Reel with an incredibly convenient link to shop. To do this, consider leveraging social media selling tools. In this blog post, we’ll go over: What are social selling tools?

Price 112

Price CRM Social Media Marketing Management 112

Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should.

Marketing Plan 103

Marketing Plan Marketing Marketers Social Media Marketing 103

Rock Content

APRIL 29, 2024

Looking for essential social media marketing tips? Social media marketing is a powerful field that nearly every business leverages to connect with its target audiences. But, social media marketing varies. 7 Social Media Marketing Tips 1. More than 4.95 Here are a few tips to help you do so.

Social Media Marketing 98

Social Media Marketing Marketing Marketers SEO 98

Buffer Marketing

JULY 8, 2024

While my co-founder Jenny Olson and I worked on product development over the course of two years, we didn’t want to lose the momentum of this trend, so we looked for ways to engage customers before we even had a prototype, let alone a product to sell.  This drove thousands of views to our nascent Instagram channel.

Product 89

Product Food User-Generated Promotion 89

Hubspot Marketing

SEPTEMBER 9, 2024

Julian Shapiro is the founder of numerous startups, including Demand Curve , a growth marketing training program that began life as a Y Combinator investment. He’s also a former marketing columnist for TechCrunch. Shapiro graced the Trends team with a lecture on growth marketing, and below, we share 15 of his most actionable tactics.

Direct Mail 57

Direct Mail Non-Profit Marketing Marketers 57

Businesses Grow

MAY 20, 2024

Yes, there is a most important word in marketing! The most important word in marketing A few years ago, I helped a business selling highly engineered metal parts to the aerospace market. I asked the marketing manager. Well, we’re the market leader, and we’re going to go after it and get it all back,” he said.

Shipping 122

Shipping Non-Profit Price Marketing 122

Businesses Grow

OCTOBER 3, 2022

Today I bring you a few small observations on marketing that are a little too small for a full post. Apple’s ad business is doing about $4 billion a year, and there are new plans to sell ads in their map, TV, book, and podcast apps. ” Marketing to them will not require a change. Let’s start with a toilet.

Gen Z 132

Gen Z Marketing Marketers Health 132

Hubspot Marketing

JULY 26, 2023

Continue reading to learn the marketing moves that helped Skims reach unicorn status four times over. Skims Marketing Strategies Winning on Social Instagram is Skims’ top social media channel. Skims Marketing Strategies Winning on Social Instagram is Skims’ top social media channel. With over 5.2

Gen Z 97

Gen Z Millennials Law Fashion 97

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. Examples: Instagram, Snapchat, Pinterest and Imgur.

User-Generated 145

User-Generated Social Media Marketing Marketing Marketers 145

Hootsuite

AUGUST 15, 2022

Planning a Black Friday marketing strategy is the key to standing out in a large crowd of advertising. Don’t let planning your Black Friday marketing strategy frustrate you. Don’t let planning your Black Friday marketing strategy frustrate you. Here are 18 tried and tested marketing strategies to try for Black Friday!

Marketing Strategy 106

Marketing Strategy Shoppers eCommerce Retail 106

Businesses Grow

APRIL 10, 2023

I recently had a dream come true when I got to meet my marketing hero Philp Kotler. He was the author of my first marketing textbook that influenced me to get into marketing, and at 91, he remains an inspiration to me and countless others. I teach marketing, and someone else teaches finance, and that’s not the real world.

Finance 136

Finance Education Marketing Marketers 136

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

B2C 115

B2C eCommerce Retail Shoppers 115

Hubspot Marketing

OCTOBER 13, 2023

With all that consumption, more businesses turn to social media to market to their audiences. But marketing is just one aspect of the buyer's journey — what about sales? It's now entirely possible for businesses to sell products and services natively within social media sites. I figured 45 minutes would be more than enough.

Gen Z 121

Gen Z Shipping Millennials Product 121

Hubspot Marketing

JULY 29, 2022

Marketing your nonprofit can be challenging. Thankfully, learning from others that have already engaged with nonprofit marketing, leveraged trends, and found success can be helpful when it comes to developing your own strategy. When it comes to nonprofit marketing, this can dictate the strategies you use to fundraise for your business.

Market Trends 137

Market Trends Gen Z Non-Profit User-Generated 137

Buffer Marketing

AUGUST 21, 2024

Social media marketing is more complicated than ever. Here are the top 12 courses to improve your social media marketing skills. Here are the top 12 courses to improve your social media marketing skills. Meta Blueprint : for learning about the basics of digital marketing, Facebook, Instagram, and ads.

Social Media Marketing 103

Social Media Marketing Copywriting Price Marketing 103

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. You should start by reading some impactful influencer marketing case studies.

Influencer Marketing 113

Influencer Marketing User-Generated Education Marketing 113

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. That’s how good marketing works—even the strongest fall. Do I really need it? Not at all. Do I still put it in my shopping cart? Guilty — I admit. Let’s get started.

Branding 131

Branding Fashion Gen Z B2C 131

Hubspot Marketing

FEBRUARY 27, 2023

It feels like Instagram, more than any other social media platform, is evolving at a dizzying pace. That's where the Instagram stats comes in. Read on to uncover more social media stats that'll help you get ideas and improve your own Instagram posting strategy. Instagram is expected to reach 1.44 billion users by 2025.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

AWeber

DECEMBER 21, 2022

And no matter what you sell, there’s an opportunity for you to make a splash, especially after you've got proven ideas for New Year's marketing campaigns. No matter what you sell, or how you want to promote your work, at least a few of these New Year's marketing campaigns can work for you. Sell product bundles.

Customer loyalty 109

Customer loyalty Fashion Marketing Marketers 109