Search Engine Land

AUGUST 8, 2023

The output is what we have called a SERP, or search engine results page. A SERP is full of answers and ads. “SERP” has been used in search marketing for more than two decades. ” So we are introducing a neologism into the search marketing lexicon: CHERP for Chat Experience Result Page.

User-Generated 90

User-Generated Search Marketers SEO Communications 90

Search Engine Land

AUGUST 1, 2023

The search engine is showing five sponsored posts at the top of SERPs, when there should only be four, for some queries. For example: SERPs error. We wondered whether Google had increased the number of ads at the top of SERPs, from four to five, on purpose. ” Get the daily newsletter search marketers rely on.

Search Marketers 92

Search Marketers Product Marketing Marketers 92

Neil Patel

SEPTEMBER 7, 2020

The SERPs (search engine results pages) are the listings you see whenever you type a query into a search engine. For most of us (63%, plus 90% of mobile searches), that search engine will be Google, so if your website does well in Google’s SERPs, you’re going to see a lot of organic traffic. What Types of SERP Results Are There?

CRM 140

CRM SEO Advertising Advertisers 140

Neil Patel

FEBRUARY 16, 2021

Google continually updates its SERPs (search engine results pages). With the constant addition of new features, like passage indexing and mobile-first indexing, the SERPs of 2021 look far different than they did just a year or two ago. For marketers, though, it can be frustrating. SERP Result Trends in 2021.

SEO 144

SEO Analytics Digital Marketing Food 144

Rock Content

NOVEMBER 8, 2023

SERP volatility and results have been up and down on Google after so many Core Updates. What is SERP volatility? Volatility is instability on the search engine results page (SERP) and manifests itself when significant fluctuations in result positions occur over a period of time. Some tools measure SERP volatility.

SEO 69

SEO Digital Marketing Customer Marketing 69

Search Engine Land

JULY 14, 2023

A brand SERP is the results Google serves when a user searches for your brand name. I have been talking about brand SERPs since 2013. I’ve learned that a brand SERP isn’t just a “pretty Google Business Card.” Why are brand SERPs important? Look at competitor brand SERPs.

Branding 93

Branding User-Generated SEO Entertainment 93

SMA Marketing

MARCH 10, 2023

Understanding data from the search engine results pages (SERPs) is important for any business owner or SEO professional. Do you wonder how your website performs in the SERPs? Keeping track of SERP data manually can be a time-consuming process. In this case, let's say I wanted to target the term, “SERP Analysis.”

Energy 52

Energy SEO Search Marketers Marketing 52

Marketing Insider Group

MARCH 10, 2021

There’s only so much room on Google’s SERP pages, and a lot of that space is reserved for featured snippets, related questions, videos, and more. To capture your audience’s attention, it’s now critical for brands to get listed on Google SERP features. What Are Google SERP Features? Image Pack.

User-Generated 109

User-Generated SEO Price Content Marketing 109

Search Engine Journal

AUGUST 14, 2022

Wondering how you can easily beat your competition without adding another tool to your marketing stack? Learn how to use SERP APIs for SEO. The post How To Beat Your Competition Using Only SERPs appeared first on Search Engine Journal.

SEO 109

SEO Marketing Marketers 109

Search Engine Land

NOVEMBER 1, 2022

One thing that may not necessarily factor into your SEO strategies – as a threat and an opportunity – is how Google’s search results pages (SERPs) behave to the changes in both user search frequency and search intent. Has there been a change in user SERP behavior for this query? Get the daily newsletter search marketers rely on.

SEO 91

SEO Real Estate Health eCommerce 91

Neil Patel

FEBRUARY 22, 2023

Travel SEO helps websites become more visible in search engine results pages (SERPs) when implemented effectively. In this article, I’ll discuss proven strategies for improving travel SEO and competing in the SERPs. There are lots of different types of structured data out there, and many of them provide more insights in the SERPs.

SEO 81

SEO Customer Journey User-Generated Analytics 81

Content Marketing Institute

MAY 17, 2021

Continue reading → The post 3 Quality Signals That Help Content Rank Higher in SERPs appeared first on Content Marketing Institute. Here are three strategies to make that picture even better to boost your search rankings.

Content Marketing 139

Content Marketing Marketing Marketers 139

Rock Content

JULY 31, 2023

In recent weeks, SEOs across the web have reported high volatility in their website traffic and unstable SERP activity. The graph shows position exchanges in the SERPs based on a formula built by the company. And sign up for the Rock Content newsletter to keep up with the latest algorithm updates and hot digital marketing news.

SEO 85

SEO Digital Marketing Promotion Marketing Strategy 85

Scoop.it!

MARCH 21, 2023

2023 is outside, and most digital marketing specialists understand that today’s SEO is more than keywords in content and tons of backlinks from other resources. To win SERPs in 2023, we need to write content for people but, at the same time, make it look high-quality for search engines.

User-Generated 80

User-Generated SEO Copywriting Place 80

SMA Marketing

MAY 8, 2022

In the latest episode of Hack My Growth, we're looking at the impact SERP features have on ranking position, click-through rates, and overall traffic. How SERP Features Impact Ranking. What are SERP Features? There are a number of these SERP features today. These are some of the most common SERP features.

SEO 52

SEO Branding Place Product 52

Content Marketing Institute

MARCH 19, 2020

Continue reading → The post Rise Up in SERPs With the Right SEO Content appeared first on Content Marketing Institute. With all that happening on Google, how can your content battle search engine results pages? Put on these SEO boxing gloves.

SEO 128

SEO Content Marketing Marketing Marketers 128

Aspiration Marketing

APRIL 22, 2024

As a result, they don't see their content anywhere on the first page of SERPs. But without SEO optimization, it's nothing: no power, legacy, or impact. Unfortunately, most content creators fail to optimize their content. As a content creator, if you don't optimize your content, you won't be able to turn your aspirations into reality.

SEO 236

SEO Content Marketing Marketing Marketers 236

Rock Content

NOVEMBER 30, 2020

Users type “how do I get to the market” or “when does Spring start”, as if they were naturally talking to a person. What are the impacts of BERT on SERPs? What are the impacts of BERT on SERPs? Google showed an example to explain the changes that BERT causes in SERPs. When was BERT released?

Transform 107

Transform Food User-Generated SEO 107

Moz

MARCH 19, 2020

Modern SERPs require modern understanding. National SERPs are a myth — these days, everything is local. And when we're basing important decisions on SERPs and ranking, using the highest quality data is key. Russ Jones explores the problem with SERPs, data quality, and existing solutions in this edition of Whiteboard Friday.

SEO 67

SEO Analytics Customer Marketing 67

Moz

APRIL 21, 2020

Posted by Stephen_Job There are several studies (and lots of data) out there about how people use Google SERPs, what they ignore, and what they focus on. Two things I have never seen tested are the actual user reactions to and behavior with SERPs. What is biometric technology and how can marketers use it? Data sample.

Real Estate 66

Real Estate SEO Price Customer Journey 66

Aspiration Marketing

APRIL 1, 2024

We will discuss each one briefly and explain how each technique can help you rank higher in SERPs. You can use some techniques to optimize your website for search engines. If you want to discover these techniques, keep reading until the end. That said, let's get started.

SEO 201

SEO 201

Moz

APRIL 6, 2021

Brodie Clark teamed up with Izzi Smith to create a new SEO quiz series, testing marketers' knowledge of Google SERP features. In this post, read through the six most common misconceptions found in quiz answers, dealing with structured data, Featured Snippets, and more!

SEO 59

SEO Marketing Marketers 59

Search Engine Journal

FEBRUARY 19, 2021

The Marketing O’Clock team checks out Google Ads’ updated lead form extension, gives the lowdown on Google’s passage-based ranking going live, and more! The post Google Ads Rolls out Lead Form Extensions Directly in the SERPs & This Week’s Digital Marketing News [PODCAST] appeared first on Search Engine Journal.

Digital Marketing 65

Digital Marketing Marketing Marketers 65

Content Marketing Institute

JUNE 22, 2023

SEO optimization goes far beyond keywords and meta tags. Try these five ideas to structure your content for better visibility, more traffic, and winning positions on search engine result pages. Continue reading →

SEO 136

SEO 136

Search Engine Journal

JUNE 23, 2021

The post SEO for Early-Stage Startups: How to Get Found in Competitive SERPs appeared first on Search Engine Journal. Early-stage startups typically don't have the budget to compete against established brands for top keyword terms. Learn what to do instead.

SEO 83

SEO Branding Content Marketing Marketing 83

Search Engine Land

APRIL 16, 2024

Between tons of algorithm updates and reports of Search Generative Experience (SGE) taking over the SERPs, there’s a lot of uncertainty and anxiety about the path forward. SERP analysis for “striking distance” keywords. Dig deeper: An SEO guide to audience research and content analysis Get the daily newsletter search marketers rely on.

SEO 108

SEO User-Generated Communications Search Marketers 108

Search Engine Land

FEBRUARY 29, 2024

The impact of Google’s Search Generative Experience on ads within Google’s SERPs has been explored in a new study. Ads at the top of the SERP accompany SGE snippets more often than shopping ads (carousels). Researchers found: Both shopping ads and ads at the top of the SERP accompanied SGE responses in 1,018 cases.

Fashion 132

Fashion eCommerce Retail SEO 132

Search Engine Journal

DECEMBER 12, 2019

The post How to Dominate SERPS by Focusing on Topics Instead of Keywords via @jesseseogeek appeared first on Search Engine Journal. Learn how to shift your strategy from a keyword-focus to topics and create content that dominates search results.

Content Marketing 94

Content Marketing SEO Marketing Marketers 94

SMA Marketing

JANUARY 11, 2024

The digital marketing industry loves its acronyms. In the video below, I explain the meaning of today’s most popular digital marketing acronyms. Video Transcript One of the things that the digital marketing industry loves is acronyms. Video Transcript One of the things that the digital marketing industry loves is acronyms.

Digital Marketing 98

Digital Marketing COS Key Performance Indicator CRM 98

Search Engine Land

JULY 14, 2023

One of the fastest developing and potentially essential shifts in search marketing is artificial intelligence (AI), specifically generative AI. Generative AI is poised to change the nature of the search engine results page (SERP). Thus, strategies for managing digital marketing campaigns must also evolve. SUBSCRIBE See terms.

Search Marketers 90

Search Marketers User-Generated Digital Marketing Marketing 90

Search Engine Land

MARCH 14, 2024

The rollout of Search Generative Experience (SGE) will change Google SERPs – that’s pretty much indisputable. Whether AI will dominate the SERPs altogether is up for debate. Check out this SERP example: Can we trust Google’s commitment to hidden gems? Get the daily newsletter search marketers rely on.

SEO 117

SEO Transform Promotion Branding 117

Aspiration Marketing

AUGUST 23, 2023

Search engine optimization (SEO) is essential to online marketing in today's digital landscape. Many marketers make common mistakes that can negatively impact their website's ranking in search engine results pages (SERPs). A well-optimized website can help businesses increase online visibility, drive traffic, and generate leads.

SEO 182

SEO Inbound Marketing Marketing Marketers 182

Search Engine Land

MARCH 1, 2024

This article explores how these factors collide by examining Google’s use of search engine results page (SERP) list-based features to further their monetary gains while going against their own content guidelines and advice. Get the daily newsletter search marketers rely on. YouTube checklist) {type} software (e.g.,

Non-Profit 130

Non-Profit User-Generated SEO Analytics 130

Search Engine Land

MARCH 21, 2024

Every year brings a ton of change in digital marketing. From Search Generative Experience (SGE) to Gemini (formerly Bard), the SERP results for both paid and organic are evolving almost daily. From Search Generative Experience (SGE) to Gemini (formerly Bard), the SERP results for both paid and organic are evolving almost daily.

SEO 108

SEO Education User-Generated Communications 108

Search Engine Land

APRIL 26, 2024

While this is a good indication of how a core update has impacted your site’s visibility in the SERPs, you’ll need to dig deeper to really understand the update’s effects. Evaluate the market and gain industry insight Once you’ve analyzed your site, assess the bigger picture. Get the daily newsletter search marketers rely on.

SEO 100

SEO Communications Place Analytics 100

OnPassive Marketing

JANUARY 19, 2024

Marketers and advertisers must adapt their strategies to cater to users who prefer concise answers as conversational search becomes more prevalent. Google Ads and SERP: Ads will eventually be included in SGE, but redundant SERP features will be removed. This may impact advertising costs and strategies.

Transform 145

Transform User-Generated SEO Advertising 145

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. There’s no better way to optimize your website than to work with digital marketing experts. Why Spend Your Budget on Digital Marketing Services?

Digital Marketing 129

Digital Marketing Whitepaper Copywriting Real Estate 129