Search Engine Journal

JUNE 1, 2023

The post Content & Brand Storytelling: Be A Better Brand Storyteller [Podcast] appeared first on Search Engine Journal. The secret to a powerful brand story? Find out what it is and how it works in this SEJ Show podcast episode.

Branding 85

Branding Digital Marketing Marketing Marketers 85

Content Marketing Institute

NOVEMBER 18, 2021

That’s one takeaway from Robert Rose’s latest Marketing Makers episode about visual storytelling. Continue reading → The post Why Visual Storytelling Demands More Than Just Images appeared first on Content Marketing Institute. It’s not a picture of diamonds with a tagline, “Diamonds are forever.”

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Content Marketing Institute

AUGUST 1, 2023

You already know how storytelling connects your brand with audiences. But you might not realize how powerful it can be in product marketing, too. Robert Rose explains how stories help you teach customers to care about what makes your product unique Continue reading →

Product Marketing 88

Product Marketing Product Marketing Marketers 88

Social Media Examiner

AUGUST 3, 2023

Why Video Storytelling Matters Storytelling is one of the fundamental things that makes us human. From telling stories around campfires, reading stories to […] The post Video and Storytelling: How to Connect With an Audience appeared first on Social Media Examiner.

Social Media Marketing 87

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Content Marketing Institute

OCTOBER 12, 2023

The storytelling unseated Purdue’s previous No.1 Discover the four lessons it teaches to manifest better video marketing. Purdue University let a girl envision her future, and audiences followed along. 1 video on its YouTube channel which had 15 years of views.

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Marketing Insider Group

MARCH 29, 2023

Did you know that brand storytelling can have the same effect? When brands use content marketing to tell compelling stories, they can make us forget that it’s marketing at all. And what better place to get brand storytelling inspiration than from the binge-worthy shows we just can’t stop talking about?

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Content Marketing Institute

DECEMBER 16, 2020

Visual storytelling brings ideas and personalities to life, while illuminating brand purpose. Here are nine tips from CMI’s Visual Storytelling Summit to help you tell better stories now (and free access to watch all the sessions).

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Hubspot Marketing

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. It’s also the heart of inbound marketing.

Entertainment 145

Entertainment Education Inbound Marketing PR 145

Content Marketing Institute

DECEMBER 1, 2021

Get inspired to break the mold with examples that show the heart of business storytelling. Continue reading → The post 4 Business Storytelling Examples That Break the Problem-Solution Mold appeared first on Content Marketing Institute. Content like this fills an information need – but rarely keeps people coming back.

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Content Marketing Institute

NOVEMBER 2, 2021

Follow the advice of these content experts to create the kind of authentic visual storytelling that captures interest, earns trust, and wins business. Continue reading → The post Video Storytelling: Here’s How To Get More From Your Investment appeared first on Content Marketing Institute.

Content Marketing 138

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Marketing Insider Group

MARCH 24, 2021

Storytelling is a human pastime, something we’ve been doing for thousands of years. Those same foundational elements of a moving story apply to content marketing. With brand storytelling, you can create an emotional connection with your audience. Following a step-by-step plan can jumpstart your storytelling initiatives.

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Trade Press Services Newsletter

MARCH 7, 2024

Authors can transform their dreams into reality by focusing on strategy, writing, editing, production, and marketing. With insights from experts and book authors, Breaking into Publishing: What It Takes to Write, Produce, and Market Your Book contains practical suggestions and step-by-step guides.

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Digital Marketer

JANUARY 20, 2023

Here’s how: How Storytelling Helps Your Brand Shine Bright in a Crowded Inbox Storytelling is the most effective way to communicate. Because storytelling helps you form positive emotional associations with you and your brand. And as a marketer, being able to entertain while selling is like having a superpower.

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Marketing Insider Group

JUNE 1, 2020

But, if we dig a little deeper into why empathy is so important, we can uncover one of the most effective tools in the world for connecting with people and driving results – storytelling. Storytelling is the art of drawing out empathy from both storyteller and audience. The Power of Storytelling in Action. Key Takeaways.

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Marketing Insider Group

MAY 13, 2020

With a long career in sales and marketing, I’ve had direct experience of how persuasive storytelling can be. But storytelling is a useful tool not just for selling things. But storytelling as a tool for leadership and education in the workplace is often overlooked. Storytelling and Empathy.

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Food Education Place Customer 145

Aspiration Marketing

AUGUST 8, 2023

In the fast-paced marketing world, one thing remains constant: the undeniable power of content. A well-crafted content marketing strategy can make all the difference in capturing your audience's attention and driving business growth. That's where creating killer content comes into play.

Marketing Strategy 202

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Content Marketing Institute

AUGUST 9, 2021

Continue reading → The post Try these Storytelling Structures To Build, Strengthen, or Repair Your Brand appeared first on Content Marketing Institute. But if you don’t deliver on that, your audience will make their own conclusion. Nowhere does this play a bigger role today than in your content.

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Duct Tape Marketing

JULY 29, 2021

How To Use Business Storytelling To Captivate Any Audience written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Janine Kurnoff. In this episode of the Duct Tape Marketing Podcast , I interview Janine Kurnoff. 7:26] What role does the storyteller play? [9:17] Like this show?

Succession Management 101

Succession Management Management Customer Marketing 101

Marketing Insider Group

OCTOBER 11, 2018

Brand storytelling is gaining momentum in the marketing world, and with good reason. The post Brand Storytelling, Defined appeared first on Marketing Insider Group. The post Brand Storytelling, Defined appeared first on Marketing Insider Group. In fact, stories stimulate brain activity.

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Marketing Insider Group

JUNE 23, 2021

That is why having a successful video production strategy is so important in your brand storytelling. A good video marketing campaign can bring attention to your brand and traffic to your site. B usinesses are adding video production to their marketing strategy at an ever-increasing rate. Quick Takeaways. Promote Your Video.

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Product Branding Entertainment Promotion 133

Content Marketing Institute

MARCH 25, 2021

They make it look easy, but sports writers face the same challenge content marketers do – including how to tell the same basic story in fresh and exciting ways. These go-to sports storytelling techniques can help you find the agony and the ecstasy in your brand stories.

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Content Marketing Institute

DECEMBER 12, 2019

Many marketers take the “brand” in brand storytelling too literally. But when done well, brand storytelling is a differentiator and memorable opportunity to engage an audience. Continue reading → The post How to Do Brand Storytelling in 3 Successful Ways appeared first on Content Marketing Institute.

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Content Marketing Institute

JUNE 1, 2018

You probably never hear anyone reply: “I studied content marketing as an undergraduate and earned a Ph.D. Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. storytelling Click To Tweet. Let’s take a look at the secrets to their storytelling success.

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Fashion Education Entertainment Content Marketing 110

Animalz blog

SEPTEMBER 19, 2022

” I went down a Google rabbit hole, hoping to find out more about storytelling in content marketing. So I decided to settle for a lesser quest: finding out when to use storytelling in content marketing. So You Think You’re a Storyteller? ” – Stefan Sagmeister in You are not a storyteller.

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Content Marketing Non-Profit Law Outbound Marketing 55

Practical eCommerce - Marketing

FEBRUARY 24, 2022

The post Behind-the-scenes Content Is Authentic Storytelling appeared first on Practical Ecommerce. Behind-the-scenes content provides customers and prospects with a real-life view of a company. It drives authenticity and thus trust. Here are four examples from online retailers.

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eCommerce Retail Customer Advertising 87

Content Marketing Institute

JUNE 20, 2019

A select few use augmented and virtual reality in marketing. Learn what he says are the four principals of using AR/VR for successful storytelling in your marketing. Continue reading → The post AR/VR Storytelling for Marketing: 4 Things to Know appeared first on Content Marketing Institute.

Marketing 101

Marketing Marketers Content Marketing 101

Content Marketing Institute

MARCH 29, 2019

Here’s a secret: Even the most seemingly effortless storytellers work for it – formal training, study of storytellers they admire, perfection through retelling, etc. Get their best advice to improve your brand’s storytelling.

Content Marketing 111

Content Marketing Marketing Marketers 111

Duct Tape Marketing

SEPTEMBER 30, 2021

How To Boost Your Sales Success Using The Power Of Storytelling written by Sara Nay read more at Duct Tape Marketing. The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. What is the science behind good storytelling?

Law 97

Law Marketing Marketers 97

Rock Content

JULY 9, 2020

The key to success in the world of Digital Marketing is offering qualified experiences to the consumer. To attract and nourish leads, enabling financial return , a marketing strategy must be able to engage them. Recently, for example, the trend is to use long-form storytelling. What is long-form storytelling? Not at all.

Marketing Strategy 75

Marketing Strategy Thought Leadership User-Generated Marketing 75

Duct Tape Marketing

FEBRUARY 20, 2020

Storytelling Around Disruption and Innovation written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Michael Margolis. Today on the Duct Tape Marketing Podcast, I sit down with Michael Margolis, CEO and founder of Storied. Marketing Podcast with Michael Margolis. Podcast Transcript.

Marketing Strategy 82

Marketing Strategy Customer Marketing Marketers 82

David Meerman Scott

MARCH 26, 2024

Marketers are ineffective when they use the classic "customer testimonial" format and pop that onto their blog or make it into a video. Here’s our product. It is great. Here are customers who say it is great. Now buy some of our product."

Customer 62

Customer Product Copywriting Marketing 62

Marketing Insider Group

AUGUST 19, 2019

When identity, values and experiences are core brand differentiators, storytelling becomes essential. The post The Role of Data and Storytelling in Marketing Transformation appeared first on Marketing Insider Group. Vital to […].

Transform 86

Transform Marketing Marketers Product 86

Content Marketing Institute

AUGUST 2, 2018

Marketers didn’t invent the technology to build bots, mobile apps, games, and productivity tools, but they can make them entertaining, delightful, and helpful to entice their audiences to use them. And marketing tech tools once available to enterprise-level brands with big budgets are now viable for small and medium-sized businesses too.

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Branding Food Marketing Marketers 98

Content Marketing Institute

JUNE 8, 2020

Continue reading → The post No Need to Survey, You Already Have Data for Great Storytelling [Examples] appeared first on Content Marketing Institute. Spotify’s personalized data-informed subscriber emails get shared widely. Is your brand telling data-driven stories?

Content Marketing 129

Content Marketing Branding Marketing Marketers 129

Content Marketing Institute

MARCH 28, 2024

It’s the convergence of public relations and content marketing. If you tackle it the right way, you can forever enhance your brand’s storytelling. Are you ready for the transformation? We’re not talking about AI.

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Transform PR Content Marketing Marketing 111

Marketing Insider Group

FEBRUARY 25, 2016

Brand storytelling isn’t a new concept, as Susan Gunelius wrote back in 2013. Brands of all sizes realize the need to entertain their customers and prospects via the age-old method of storytelling. The post 4 Benefits Of Using Storytelling In Marketing appeared first on Marketing Insider Group.

Entertainment 111

Entertainment Marketing Marketers Branding 111

Hubspot Marketing

JANUARY 31, 2018

As content strategists, we spend a lot of time talking to business people about the importance of storytelling to their business. The pressure of storytelling can keep a lot of people from even trying. Storytelling is part of what makes us human. Unfortunately, some of us give up on our storytelling ability too early.

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