Marketing and Succession Management

How to Successfully Manage Marketing in a Recession?

Aspiration Marketing

JANUARY 4, 2023

Marketing is a crucial aspect of any business, and it's especially important during a recession. In fact, many businesses find that they need to ramp up their marketing efforts in order to stay competitive and attract customers in a tough economic climate.

Succession Management

Succession Management Management Marketing Marketers

We’re hiring: Marketing Services Client Success Manager

Martech

JUNE 1, 2022

Our marketing services manager position may be for you. We’re seeking a motivated self-starter to join our growing marketing services team. You’ll participate with our customers and your team members in the ideation, creation, and execution of marketing programs that unearth prospective customers.

Succession Management

Succession Management Management New Technology Marketing

Exploring the Creator Economy: Opportunities and Challenges for Marketers

Rock Content

MARCH 19, 2024

The rise of the creator economy is just one example, but it’s one that forever changed the face of digital marketing as we know it. Here we’ll go over the benefits of incorporating creator-driven content into your marketing campaigns, as well as how to do it right. Many actually prefer creator-driven content to the alternatives.

Key Performance Indicator

Key Performance Indicator Marketing Marketers Succession Management

Content marketing: What it is and why marketers should care

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers. How important is personalization in content marketing? Additional reading.

Content Marketing

Content Marketing Customer Journey Marketing Marketers

The Art of Collaborating with SMEs: 8 Essential Tips for Content Marketers

Marketing Insider Group

APRIL 17, 2023

Few content marketers can develop great material without input from one or more subject matter experts (SMEs). Product managers, salespeople, customer success managers, and solution engineers, among others, are critical resources for B2B writers. Count me in that group. Show how the content will enhance his or her brand.

Content Marketing

Content Marketing Marketing Marketers Communications

How email marketing is changing and what marketers should do about it

Martech

DECEMBER 8, 2021

Kim Davis, editorial director of MarTech, interviewed email marketing professionals at our recent MarTech conference, discussing important changes to our Email Marketing Periodic Table, and, the industry as a whole. Image: MarTech Email Marketing Periodic Table. Get MarTech’s Email Marketing Periodic Table.

Email Marketing

Email Marketing Transform Marketing Marketers

Product Marketing Management Challenges in E-Commerce

OnPassive Marketing

AUGUST 25, 2022

Product marketing management is a broad term that many companies are still grappling with. This article discusses Product Marketing Management challenges that E-commerce companies face and solutions they have found to overcome them. Why Is Product Marketing Management Important In E-Commerce?

Product Marketing

Product Marketing Management Product Customer Acquisition

The 5 Key Skills That Successful Managers Possess

Duct Tape Marketing

JUNE 14, 2023

The 5 Key Skills That Successful Managers Possess written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Dave Dodson In this episode of the Duct Tape Marketing Podcast , I interview Dave Dodson. 01:03): Hello and welcome to another episode of the Duct Tape Marketing Podcast.

Succession Management

Succession Management Management Place Customer

Hiring a Customer Marketing Manager? Look for These Backgrounds

Base.ai

APRIL 18, 2022

If you’re having trouble finding someone with “Customer Marketing Manager” as their previous job title, try looking for the following: Loyalty Manager Often found in the B2C world, Loyalty Managers are responsible for cross-functional collaboration, customer satisfaction, and building and rewarding customer loyalty.

Customer Marketing

Customer Marketing Management Customer Customer loyalty

Webinar: Keep customers engaged post-holidays and all year long by Cynthia Ramsaran

Search Engine Land

JANUARY 10, 2023

Your holiday campaigns were a success but keeping customers engaged throughout the rest of the year can be hard – particularly if you operate in a highly competitive market. Register today for “ Keep Customers Engaged Post Holidays and All Year Long, ” presented by Blueshift.

Customer

Customer Succession Management Management Whitepaper

What Does a Head of Marketing Do?

Rock Content

APRIL 13, 2023

If you’re someone with a knack for dreaming up great marketing concepts and a desire to stick with marketing, then you may decide to seek a head of marketing position at some point. But what does a head of marketing do, and what will your professional life look like if you become one? What Is a Head of Marketing?

Key Performance Indicator

Key Performance Indicator Marketing Marketers Communications

40 Office Costume Ideas for Marketing Nerds & Tech Geeks

Hubspot Marketing

OCTOBER 21, 2022

We've compiled a list of DIY Halloween costume ideas that are easy to put together, inexpensive, and perfect for the digital marketer or tech professional. 40 Office Costume Ideas for Marketing Nerds & Tech Geeks. Source: Maggie Bomze, Principal Customer Success Manager of Strategic Accounts at HubSpot.

Fashion

Fashion Marketing Marketers Transform

Expert tips for a productive and balanced team

Martech

OCTOBER 3, 2023

Managing resources is not just a buzzword; it’s the cornerstone of organizational success. The key to successfully managing resources is a seamless workflow that maximizes output while keeping your team balanced and motivated.

Product

Product Succession Management Management Performance Marketing

Webinar: Keep customers engaged post-holidays and all year long by Cynthia Ramsaran

Martech

JANUARY 10, 2023

Your holiday campaigns were a success but keeping customers engaged throughout the rest of the year can be hard – particularly if you operate in a highly competitive market. Register today for “ Keep Customers Engaged Post Holidays and All Year Long, ” presented by Blueshift.

Customer

Customer Succession Management Management Whitepaper

The Marketing Executive's Playbook: How Marketers Can Work & Level-Up Like 500+ Leaders in 2023 [New Data]

Hubspot Marketing

JANUARY 23, 2023

One of the best ways to be successful in your career is to learn from those who've mastered the craft. And when it comes to your marketing strategy, there’s nobody better to learn from than established industry leaders, like SEO wizard Neil Patel. Which Marketing Strategies are Most Effective?

Marketing

Marketing Marketers Management Promotion

What does marketing have to do with customer success?

Base.ai

MAY 16, 2019

“Why should my customer success team think about marketing?” is a question I often hear from customer success leaders in various domains and industries. My short answer is that customer success must evolve with the customer experience, and the customer experiences are more digital and personalized than ever before.

Customer

Customer Health Customer Journey Succession Management

5 Practical Ways to Strengthen Your Sales and Marketing Partnership

Adobe Experience Cloud Blog

APRIL 25, 2018

Imagine a world where sales and marketing can actually work together and, in fact, help one another instead of stepping on each others’ toes. Creating a strong partnership between sales and marketing teams has plagued companies since…well, forever. It’s easy to praise marketing when there’s a success at the top of the funnel.

Health

Health Thought Leadership Marketing Marketers

Executive Insights: A Marketing Transformation Conversation with CMO Advisor Kathleen Schaub

Marketing Insider Group

JULY 13, 2020

Fred Isbell, Research Director Dresner Advisory Services, High technology Veteran and former Senior Director SAP Global Marketing. I have had the pleasure to work with an amazing array of people over my nearly 30+ year marketing career. A: The short answer for what has changed marketing the most? Expanded media channels.

Transform

Transform CMO Direct Mail Global Marketing

How to Use Milestones to Map Your Customer Journey

Duct Tape Marketing

JULY 30, 2021

How to Use Milestones to Map Your Customer Journey written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch. Key Takeaway: In a previous episode , I talk about creating a Customer Success Track. Topics I Cover: [1:02] The idea behind the Customer Success Track. [1:48] Like this show?

Customer Journey

Customer Journey Customer Succession Management SEO

Five ways to harmonize PPC and SEO to boost ROI by Adthena

Search Engine Land

MARCH 14, 2023

Lingering recession worries mean budgets remain under close scrutiny, and digital marketers must show ROI for every move they make. For the search marketer, that demands a laser focus on consumer intent. Double down on your organic success by putting the paid search pedal to the metal. Everybody’s feeling the pinch.

SEO

SEO Real Estate Succession Management Communications

How To Use Business Storytelling To Captivate Any Audience

Duct Tape Marketing

JULY 29, 2021

How To Use Business Storytelling To Captivate Any Audience written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Janine Kurnoff. In this episode of the Duct Tape Marketing Podcast , I interview Janine Kurnoff. Questions I Ask Janine Kurnoff: [1:30] Why are all marketers telling us to tell stories? [2:57]

Succession Management

Succession Management Management Customer Marketing

The 4 Things Digital Marketers are Missing

Adobe Experience Cloud Blog

JULY 1, 2014

Author: Bill Balderaz Today, the distinction between offline and digital marketing has become practically irrelevant. Offline” marketing like TV and radio ads are likely to spark activity online (say Twitter, Facebook and Google+) which means that a well-executed radio ad could have a significant, if indirect, impact on your SEO.

Digital Marketing

Digital Marketing Logistics Thought Leadership Marketing

How To Create A Customer Success Track

Duct Tape Marketing

JULY 22, 2021

How To Create A Customer Success Track written by Kyndall Ramirez read more at Duct Tape Marketing. Marketing Podcast with John Jantsch. In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show covering some ideas that are from my upcoming book, The Ultimate Marketing Engine. Like this show?

Transform

Transform Customer Succession Management Management

4 tips to lead a world-class remote marketing team

Rock Content

SEPTEMBER 11, 2020

The marketing team works in close coordination with the leader to suitably position the business in the market and work towards achieving the organization’s vision. Therefore, remote marketing teams need a strong leader who can inspire them to achieve their marketing goals and keep them aligned with the vision.

Transform

Transform Real Estate Energy Communications

Adobe Announces Offerings to Help Small & Mid-Sized Companies

Adobe Experience Cloud Blog

MARCH 30, 2020

Please contact your client success manager for details about Marketo and Magento offerings. The post Adobe Announces Offerings to Help Small & Mid-Sized Companies appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Thought Leadership

Thought Leadership Succession Management Management Product

Deciding What Platform Is Best For Your Website

Duct Tape Marketing

JULY 15, 2021

Deciding What Platform Is Best For Your Website written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Josh Neimark. In this episode of the Duct Tape Marketing Podcast , I interview Josh Neimark. More About The Certified Marketing Manager Program Powered By Duct Tape Marketing: Check it out here.

Succession Management

Succession Management SEO Management Digital Marketing

5 tips to boost user adoption of new martech tools

Martech

APRIL 5, 2022

Gartner’s 2020 Marketing Technology Survey showed that only 58% of marketing organizations utilize the full breadth of their martech stack’s capabilities. Get the daily newsletter digital marketers rely on. Use your customer success manager. Processing.Please wait. You need wins!

User-Generated

User-Generated New Technology Succession Management Management

[AEMKT 201] Get Agile with Litmus: Webinar Recording + Q&A

Litmus

AUGUST 13, 2021

In marketing, agile gives you the ability to be flexible to meet the ever-changing demands of a business. In this webinar, Jonathan Harrell (Customer Success Manager at Litmus) and I talked about agile marketing and shared five ways you can use Litmus to speed up your whole email workflow. Have you heard of it?

Analytics

Analytics Succession Management Email Marketing Management

SEO Pricing: How Much Should You Spend on SEO Services?

Hubspot Marketing

MAY 11, 2023

SEO isn’t easy — it often requires an entire team of people who solely focus on SEO within your marketing department to get it right. Search engine optimization (SEO) is an important marketing strategy because it helps you rank higher on search engines. Other agencies might specialize in B2B marketing. But where do you start?

Price

Price SEO eBook Succession Management

Making Web Design Easier With Duda

Duct Tape Marketing

JULY 27, 2021

Making Web Design Easier With Duda written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Itai Sadan. In this episode of the Duct Tape Marketing Podcast , I interview Itai Sadan. More About The Duct Tape Marketing Consultant Network. Marketing Podcast with Itai Sadan. Check it out here.

eCommerce

eCommerce Succession Management Management Partner Marketing

Morgan DiGiorgio on Think Factory Podcast

DirectMail2.0

MARCH 12, 2024

Explore the intersection of technology and traditional marketing with Morgan DiGiorgio, Senior Vice President Sales & Marketing at DirectMail2.0, a martech company, integrates up to 14 different technologies to enhance the effectiveness of print marketing. in this engaging podcast episode. DirectMail2.0

Direct Mail

Direct Mail Real Estate Traditional Marketing Succession Management

25 Black Friday Cyber Monday Tips for 2023 and Beyond

Customers.ai

NOVEMBER 20, 2023

We have easy install options for Google Tag Manager, WordPress, and Shopify, or you can install the pixel manually. SJ Carcamo, Partner Marketing Manager at Justuno Tip 5: Curate Experiences with Source Data Precision Understanding your audience begins with identified and anonymous visitors.

eCommerce

eCommerce Shoppers Promotion Partner Marketing

What Qualities Should You Look for in a Marketing Automation Manager?

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. 53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.–

Management

Management Thought Leadership Marketing Automation Platform B2C

How to build a customer value squad — and why

Martech

JANUARY 10, 2023

Noticing this, marketing strategist Kathleen Schaub is offering a human solution: the customer value squad. Elements of such an approach were outlined last year in the two part series, “ Return on investment is missing in action ,” and “ Static ROI metrics, meet dynamic marketing situation.” Or product service.

Customer

Customer Management Succession Management Communications

Customer success gets passionate

Martech

OCTOBER 11, 2021

.” Cipirani-Espineira has been in SaaS customer success throughout her career, including in senior account director and VP Customer Success roles at Cision and Medallia respectively. From account management to customer success. She looked back at her Cision days, which concluded in 2015.

Customer

Customer Real Estate Transform Succession Management

How a three-word A/B test led to triple-digit conversion growth

Unbounce

MARCH 5, 2024

marketers, they were struggling with issues that affected their ability to better understand their customers. Forrest Schaffer, Senior Manager of Growth at Going Landing pages are essential to Going’s marketing strategy because they can test different ways to package their services. Like many (all?)

Succession Management

Succession Management User-Generated Management eCommerce

Is Customer Success a service or part of the product delivery?

Rock Content

APRIL 21, 2020

Check right now the subjects you will see in this article: Customer Success versus Customer Success Management; Fitting Customer Service in your workflow; Main organizational models of Customer Success Management; Find out the best concept for your company; Conclusion. Fitting Customer Success in your workflow.

Product

Product Customer Succession Management Transform

Litmus Live 2021 Speaker: Meet Lyla Rozelle—With Email & In-app Messaging Best Practices

Litmus

OCTOBER 15, 2021

Litmus Live —THE conference for email marketers—is almost here! This October 26th-27th, you’ll get how-tos, tips, and advice from marketing leaders and email marketing experts like Lyla Rozelle. Senior Growth Manager, Appcues. What’s your email marketing origin story? What do you love about email marketing?

Email Marketing

Email Marketing Communications Succession Management Management

6 martech contract gotchas to be aware of

Martech

AUGUST 10, 2022

Get the daily newsletter digital marketers rely on. Your account executive or customer success manager may say it will and even spell that out in an email. . Make sure that an SLA meets your expectations. Further, remember that most of the time, you get what you pay for. So, if you want a better SLA, you may have to pay for it.

Price

Price CRM Succession Management Management

Behind the scenes of Sprout Sessions Digital 2020: How we use social to promote digital events

Sprout Social

MAY 4, 2020

Sprout isn’t exempt from this feeling: we’ve had our upcoming digital event for social marketers, Sprout Sessions Digital , in the works for awhile, but moved it up an entire month to support our customers with thought leadership and #SproutTips as soon as possible. More importantly, clarify why your audience should head to each channel.

Promotion

Promotion Thought Leadership CMO B2C

How to prioritize SEO keywords for content creation

Search Engine Land

APRIL 28, 2023

Think about business and marketing goals If you’re creating SEO content , you must have a goal in mind. You can prioritize your essential clusters by considering the following: Management’s desires and business goals : Marketing should support management to drive the business forward. How do you get started?

SEO

SEO Succession Management Management Advertising

Management Strategies for Developing an Effective Remote Work Culture

Adobe Experience Cloud Blog

MAY 7, 2021

Combining the technology available with personal skills in motivating and empowering your team is key to successful management at the current time. The post Management Strategies for Developing an Effective Remote Work Culture appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Management

Management Thought Leadership Customer Acquisition Communications

“Good company culture” and why it’s essential

illumin

OCTOBER 27, 2023

Burnout is described as “a syndrome conceptualized as resulting from chronic workplace stress that has not been successfully managed. Follow @illuminHQ Made for marketers Learn how illumin unlocks the power of journey advertising Get started! Burnout kills productivity – and it can also cost a company valued team members.

Energy

Energy Advertising Advertisers Health

The Whole Customer: Why You Need a 360-Degree View

Adobe Experience Cloud Blog

OCTOBER 22, 2013

With a 360-view of how customers are using our marketing automation software , we gain insight into each one’s progression with their success plan. Keeping track of these indicators helps customer success managers effectively predict whether or not a customer will remain loyal when it’s time to renew.

Customer

Customer Thought Leadership Customer loyalty Succession Management

How to Successfully Manage Marketing in a Recession?

We’re hiring: Marketing Services Client Success Manager

Trending Sources

Exploring the Creator Economy: Opportunities and Challenges for Marketers

Content marketing: What it is and why marketers should care

The Art of Collaborating with SMEs: 8 Essential Tips for Content Marketers

How email marketing is changing and what marketers should do about it

Product Marketing Management Challenges in E-Commerce

The 5 Key Skills That Successful Managers Possess

Hiring a Customer Marketing Manager? Look for These Backgrounds

Webinar: Keep customers engaged post-holidays and all year long by Cynthia Ramsaran

What Does a Head of Marketing Do?

40 Office Costume Ideas for Marketing Nerds & Tech Geeks

Expert tips for a productive and balanced team

Webinar: Keep customers engaged post-holidays and all year long by Cynthia Ramsaran

The Marketing Executive's Playbook: How Marketers Can Work & Level-Up Like 500+ Leaders in 2023 [New Data]

What does marketing have to do with customer success?

5 Practical Ways to Strengthen Your Sales and Marketing Partnership

Executive Insights: A Marketing Transformation Conversation with CMO Advisor Kathleen Schaub

How to Use Milestones to Map Your Customer Journey

Five ways to harmonize PPC and SEO to boost ROI by Adthena

How To Use Business Storytelling To Captivate Any Audience

The 4 Things Digital Marketers are Missing

How To Create A Customer Success Track

4 tips to lead a world-class remote marketing team

Adobe Announces Offerings to Help Small & Mid-Sized Companies

Deciding What Platform Is Best For Your Website

5 tips to boost user adoption of new martech tools

[AEMKT 201] Get Agile with Litmus: Webinar Recording + Q&A

SEO Pricing: How Much Should You Spend on SEO Services?

Making Web Design Easier With Duda

Morgan DiGiorgio on Think Factory Podcast

25 Black Friday Cyber Monday Tips for 2023 and Beyond

What Qualities Should You Look for in a Marketing Automation Manager?

How to build a customer value squad — and why

Customer success gets passionate

How a three-word A/B test led to triple-digit conversion growth

Is Customer Success a service or part of the product delivery?

Litmus Live 2021 Speaker: Meet Lyla Rozelle—With Email & In-app Messaging Best Practices

6 martech contract gotchas to be aware of

Behind the scenes of Sprout Sessions Digital 2020: How we use social to promote digital events

How to prioritize SEO keywords for content creation

Management Strategies for Developing an Effective Remote Work Culture

“Good company culture” and why it’s essential

The Whole Customer: Why You Need a 360-Degree View

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