Calvyn Lee Blog

JANUARY 15, 2024

With Chrome announcing plans to deprecate third-party cookies by 2024, marketers need strategies to maintain effective re-engagement campaigns in this new environment. Remarketing Without Third-Party Cookies The first key question is: will remarketing still be possible without third-party cookies?

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Customer Advertising Advertisers Customer Journey 130

illumin

APRIL 26, 2024

Google has, for the third time, delayed its self-imposed deadline to eliminate third-party cookies from its Chrome browser. The company has already delayed the inevitable twice, and now it is pushing cookieless back a third time. The CMA requested market feedback on the targeting tool by the end of June.

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Advertising Advertisers Management Product 111

Customers.ai

APRIL 10, 2024

Between the phase-out of third-party cookies to the rollercoaster of Facebook Ads and Google’s algorithm whims, things are in a constant state of flux. They are forcing us to become better marketers! Unfortunately, without third-party cookies, that becomes much more difficult.

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eCommerce Customer Journey Shoppers Direct Mail 121

Martech

MARCH 11, 2024

Google’s full deprecation of third-party cookies is right around the corner. Time is running out to get all those well-laid marketing plans off the whiteboards and into action. Enhance engagement with zero-party data Maximize the collection of zero-party data at each customer interaction.

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Customer Acquisition User-Generated Marketing Marketers 122

Search Engine Land

MARCH 4, 2024

In response to growing demand from consumers and regulators to protect online privacy, in January 2020, Google announced plans to phase out support for third-party cookies in its Chrome browser by 2022. Google’s decision to kill off cookies also won’t impact these arrangements.

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Advertising Advertisers Marketing Strategy Customer 115

Search Engine Land

FEBRUARY 6, 2024

The big cookie crumble of 2024 officially began in January with Google’s initial roll-out of Tracking Protection for Chrome users. Any PPC marketer caught off-guard by this either haven’t paid attention to the signals for several years or haven’t corralled the necessary parties to create a cohesive strategy in response – or both.

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Search Marketers CRM B2C Analytics 107

illumin

APRIL 29, 2024

Tech giant Google has announced that it is once again delaying its planned phase-out of third-party cookies. In a (maybe not so) surprising turn of events, Google issued a company statement on April 23rd stating that it is halting its plan for the phase-out of third-party cookies on its Chrome browser.

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Advertising Advertisers Product Branding 59

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial. We’re seeing more B2B-related email marketing,” said Marin. “A

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Customer Journey Email Marketing Marketing Marketers 127

illumin

MARCH 5, 2024

Marketers are gearing up for the cookieless mobile era. As data privacy regulations increase (as well as the start of the elimination of third-party cookies) advertisers and technology companies are shifting their strategies to stay competitive while adapting to these data privacy changes.

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Advertising Advertisers Transform Law 98

Martech

JANUARY 17, 2024

“I’m actually shocked because I really just thought they were going to be regulated away, but yes, they started out with 32 million folks, so it’s happening.” ” Tara DeZao, product marketing director for adtech and martech at Pega, was reacting to the news that Google had finally begun phasing out third-party cookies.

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Retail Finance Advertising Advertisers 135

Customers.ai

DECEMBER 11, 2023

Giants like Google, Meta, and Apple have made data privacy their mission, and the outcomes are impacting the very core of advertising and marketing strategies. As we explore these changes, one thing becomes abundantly clear: the job of marketers is getting harder. What does Google Chrome cookie deprecation mean for agencies?

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Law Marketing Marketers Advertising 100

Search Engine Land

FEBRUARY 15, 2024

The study said the Privacy Sandbox might make it harder for the marketing industry to show effective ads and could put smaller brands and media companies at a big disadvantage. Use cases that are currently not supported by third-party cookies and are thus out of scope. Why we care. What the IAB Tech Lab is saying.

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Search Engine Land

MAY 24, 2023

Marketers have relied on paid and organic search to deliver steady results time and again over the past decade. Changes occurred gradually, giving marketers ample time to adapt their strategies. Here’s a rundown of events that have a significant ripple effect on the search marketing industry. Firefox: 3.5% Firefox: 3.5%

Search Marketers 104

Search Marketers Advertising Advertisers Marketing 104

Hubspot Marketing

DECEMBER 5, 2022

Marketers and third-party cookies -- can you name a better combo? But with Google phasing out third-party cookies in 2024, marketers are busy searching for new strategies to collect user data. Which Third-Party Targeting Alternatives Are Marketers Exploring.

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Gen Z Millennials Marketing Marketers 107

Search Engine Land

DECEMBER 15, 2023

marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for the purpose of targeted advertising. Amid the worldwide push for enhanced privacy, including measures like the phasing out of third-party cookies , these statements have caught the PPC community off guard.

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Promotion Price Advertising Advertisers 131

Martech

JANUARY 4, 2024

TransUnion is a major consumer credit reporting agency that also offers marketing solutions under the TruAudience brand. The intention is to drive more value for marketers from the combined data assets of TransUnion and Neustar, the identity resolution vendor it acquired at the end of 2021. Gauging the enhancements. Why we care.

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Finance Marketing Marketers Advertising 108

Martech

MARCH 9, 2023

Cookie-based advertising is on its last legs, but not enough marketers have moved on. A full 75% of marketers still rely heavily on third-party cookies, according to a new Adobe study. The report surveyed 2,667 full-time marketing and customer experience leaders in the U.S., Why we care. Get MarTech!

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Marketing Marketers Advertising Advertisers 92

Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Access to the wealth of first-party data that many retailers have is hard for advertisers to pass up. But RMNs need to mature.

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Retail Transform Shoppers Advertising 100

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. It employs specialized teams to handle regulated markets such as financial services.

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Customer B2C Transform Retail 100

Martech

MAY 11, 2023

Data clean rooms (DCRs) are a relatively new technology that marketers are using to enhance their use of data in a privacy-compliant way. Dig deeper: How companies are leveraging data clean rooms as cookies vanish Who uses DCRs? Why use a DCR? DCRs can be used by brands, agencies and publishers. How much does it cost to use a DCR?

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Transform Marketing Marketers Analytics 123

Customers.ai

JANUARY 5, 2024

The golden days of easy clicks and cookie-cutter strategies are gone thanks to continuous changes by ad platforms like Google and Meta. New AI technology is making marketers’ lives easier and helping to overcome these challenges. Chrome Third-Party Cookie Removal Google warned us years ago they’d be removing cookies from Chrome.

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Outbound Marketing Advertising Advertisers CRM 105

Hubspot Marketing

DECEMBER 5, 2022

When it comes to marketing, almost nothing is more important than having high-quality data on your target audience. So it’s no surprise that data privacy changes limiting marketers’ visibility into what their customers are up to is a huge threat. But the big question is, why are marketers seeing positive impacts from privacy changes?

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Marketing Marketers Marketing Strategy Customer 124

Hubspot Marketing

FEBRUARY 12, 2024

Earlier this month, Google Chrome took another step in its plans to phase-out third-party cookies. And yet HubSpot Blog Research reports that 83% of marketers are still leveraging third-party cookies in some capacity. What are your marketing objectives? And change can be scary.

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Transform Advertising Advertisers CMO 100

Neil Patel

OCTOBER 7, 2021

For several years, many digital marketing teams relied on cookies for marketing. Mozilla Firefox and Apple Safari already block third-party cookies, and recently, Google revealed it would no longer support cookies on ad networks and its Chrome browser. Let’s find out.

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Marketing Marketers Key Performance Indicator Direct Mail 123

Martech

MARCH 15, 2022

With a number of privacy changes on the horizon, marketers will soon face new challenges with how we track and measure marketing performance. Frankly, marketers deserve better than what third-party cookies have been able to deliver in terms of measuring marketing value.

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Marketing Marketers Place 100

Search Engine Land

MARCH 7, 2024

Google launched a new measurement tool for advertisers in anticipation of its plan to phase out third-party cookies later this year. Meridian, an open-source Marketing Mix Model (MMM), has been introduced to help advertisers analyze campaign performance while prioritizing user privacy. Accessibility.

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Advertising Advertisers Marketing Mix Law 123

Martech

NOVEMBER 28, 2022

Marketers are hoping more data sources will translate into better quality data. The average number of sources used by marketers grew by 50% from last year to this, according to a new Salesforce study. This comes at a time when multiple studies show marketers losing faith in their data. Why we care. Get MarTech! In your inbox.

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Law New Technology Marketing Marketers 111

Martech

MARCH 16, 2023

Data protection and privacy are at the forefront of marketing conversations today as consumers demand greater control over their data. states roll out new privacy legislation. This article covers three privacy-centric solutions for marketers looking to comply with privacy regulations.

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Transform User-Generated Marketing Marketers 93

Martech

JULY 27, 2022

Google has pushed back its self-imposed deadline of the end of 2023 for the deprecation of third-party cookies. It will now “begin” to phase them out in the second half of 2024. In January 2022, it abandoned its highest profile alternative to cookies, FLoC, and turned to targeting by Topics.

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Non-Profit Advertising Advertisers Digital Marketing 124

Martech

JUNE 1, 2022

Third-party cookies are going the way of the dodo. The looming cookieless world has many marketers more than a little nervous. Marketing teams have until that point to find analytics alternatives for website analytics. The dawn of a world with no cookies. They’re also vital to digital marketing.

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Analytics Marketing Marketers User-Generated 122

Martech

SEPTEMBER 14, 2023

Nearly two-thirds of ad buyers (62%) cited the lack of measurement standards as a top challenge to continued growth, a new IAB study found. First-party data for personalization is also harder to come by with more privacy regulations and the phasing out of third-party cookies. In-store measurement.

Retail 116

Retail Advertising Advertisers Shoppers 116

The CMO Survey

FEBRUARY 28, 2022

Results from the February 2022 edition of The CMO Survey examined three topics on the minds of many marketing leaders and stakeholders—climate, privacy, and spending. Managing Climate Change : Only one-third of marketers surveyed report that their companies have specific goals related to climate change.

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CMO Digital Marketing Transform Analytics 130

Bannerflow

DECEMBER 21, 2023

As we enter 2024, digital marketers are navigating a landscape that's not just changing – it's transforming. One of the biggest game changers is the phase-out of third-party cookies. It's not just about adapting; it's about innovating how we connect with audiences.

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Transform Marketing Marketers Digital Marketing 52

Customers.ai

FEBRUARY 14, 2024

It’s the year of the cookie and while we’ve had plenty of time to prepare for what we are calling the “end of the cookie era”, it feels like marketers still aren’t ready. And it turns out it feels that way because well, they aren’t. Here are Kim’s tips for gathering and stockpiling your first-party data.

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Advertising Advertisers Law Outbound Marketing 78

Martech

APRIL 5, 2023

Identity resolution platforms enable marketers to “close the loop” on customer marketing, analytics and compliance with a comprehensive holistic view of activity across all of an organization’s customer touchpoints and channels. A number of key factors have promoted the importance of these platforms over the last couple of years.

Law 100

Law Advertising Advertisers Analytics 100

Martech

MARCH 21, 2023

Consumers buying products and services across various online channels leave a trail of every digital marketer’s most important asset — data. DMPs allow marketers to understand customers and their purchasing behaviors better. This leads to more effective marketing campaigns that drive higher engagement and sales.

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Management Law Digital Marketing Advertising 93

illumin

JANUARY 26, 2024

The alarm has been sounding for years, but the event some marketers have dreaded for years is finally upon us – the post-cookie era is here. To meet clients’ needs, marketers must achieve consistency with their core guiding principles and strategy, seeking customer consent for advertising across all touchpoints and media.

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