Search Engine Land

FEBRUARY 1, 2024

The language capabilities of generative AI , specifically GPT-4 , have proven helpful in various PPC tasks like managing keywords, writing ad text, and helping with audience development. To address these, PPC marketers working with GPT-4 can focus on four aspects: Prompt engineering. Custom GPTs.

User-Generated 120

User-Generated Price eCommerce Advertising 120

Unbounce

MAY 4, 2023

And marketers are quickly discovering how these AI-powered tools can help ‘em spin up entertaining blog content, optimize their social ad campaigns, and analyze their email performance. Many of the AI tools available to marketers right now are built using the same generic models—models that weren’t built specifically for marketing use cases.

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Businesses Grow

NOVEMBER 22, 2023

Open AI, the parent company of ChatGPT, recently introduced new functionality that allows you to create an AI personal assistant — a custom GPT — software anyone can program by simply typing in what you want. Paul is an experienced business leader, entrepreneur, and founder of the Marketing AI Institute.

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Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. How can marketers balance innovation and privacy? Layering AI on top of the immense amounts of data these platforms often contain about consumers, marketers suddenly have more power at their fingertips than ever.

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Law Marketing Marketers User-Generated 119

Businesses Grow

DECEMBER 4, 2023

Note: My friend Frank Prendergast has a newsletter that unwinds many of the most confusing aspects of AI and marketing. He’s like a plow going through the new fields of marketing, making it easier for all of us to follow along. He recently wrote about Custom GPTs in such an eloquent way that I wanted to share it with all of you!

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Search Engine Land

DECEMBER 4, 2023

For PPC marketers, ChatGPT also unlocked game-changing potential. Here’s a look back at ChatGPT’s first year and what we can expect next from this transformative technology. 30, 2022, offering free access to what seemed like an impossibly smart AI chatbot. Built on OpenAI’s GPT-3.5

Transform 112

Transform Copywriting User-Generated Price 112

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity. Custom GPT models are now available, where the database is solely user-provided data.

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Search Engine Land

JANUARY 11, 2024

OpenAI’s APIs, especially the large language model (LLM) GPT-4 and its chatbot ChatGPT, have gained significant popularity in the past year. Help you understand the different areas where ML-based automation can help boost efficiency and improve outcomes for digital marketers.

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Hubspot Marketing

SEPTEMBER 25, 2023

But, with so many AI platforms hitting the market, the minutes you save using ChatGPT might be eaten up by hours of vetting which AI platforms and features are right for you. HubSpot Marketing Hub offers AI tools including Content Assistant, a content creation tool for bloggers and web copywriters. Learn more or sign up here.

Transform 110

Transform Price User-Generated CRM 110

Marketing Insider Group

MAY 3, 2023

It’s no secret that artificial intelligence is quickly transforming the field of content marketing and search engine optimization. In hopes to make the B2B world a better place, Brody Dorland, co-founder of DivvyHQ , and I hosted a webinar to discuss our experiences and cautionary tales of using AI tools in content marketing and SEO.

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Content Marketing Transform User-Generated SEO 106

Search Engine Land

DECEMBER 29, 2023

What follows are links to the 10 most-read, must-read Search Engine Land PPC columns of 2023 that were contributed by our fantastic group of Subject Matter Experts. Learn what you can do here. (By By Menachem Ani. Published Feb. By Chelsea So. Published March 1.) By Greg Finn. Published Jan. By Benjamin Wenner. Published Oct.

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Marketing Insider Group

APRIL 8, 2024

At Marketing Insider Group, we’ve seen our fair share of “next big things,” but we’re especially intrigued by CustomGPT. Whether you’re in marketing , customer service, or any field in between, CustomGPT might just be the solution that both speaks your language and, more importantly, speaks to your audience.

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Vertical Response

APRIL 10, 2023

With the advent of chat GPT (generative-pre-trained prompt) technology, crafting great emails is now easier than ever! Chat GPT prompts provide helpful guidance to quickly and effectively create on-brand messaging so you can deliver effective email marketing campaigns.

Email Marketing 77

Email Marketing User-Generated Marketing Marketers 77

Animalz blog

JANUARY 23, 2023

Two years of experimenting with a host of generative writing tools — GPT-3, Copy.ai, Writer, Jasper, and ChatGPT. Here’s why and how you should integrate AI writing tools into your content marketing. AI is a force multiplier for great writers. It took us a long time to say that. But our decision is: it’s an advantage.

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Content Marketing Fashion eCommerce Marketing 125

Search Engine Land

JULY 11, 2023

Automation has had a game-changing impact on PPC marketing over the last six months, according to Frederick Vallaeys, co-founder & CEO of digital marketing agency Optmyzr, who spoke at SMX Advanced. So how can you use GPT to your advantage in PPC? Vallaeys said he has tested GPT 3.5 GPT does it for you.”

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Search Engine Land

NOVEMBER 13, 2023

This article aims to simplify transformers, explaining what they are, how they function, why they matter, and how you can incorporate this machine learning approach into your marketing efforts. This sentence alone is quite a mouthful, so let’s unpack it. Each word in the input sequence is converted into these three vectors.

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Digital Marketer

MARCH 20, 2023

Are you a marketer or business owner looking for a powerful secret weapon to help you think deeply and learn the intricacies of marketing? Look no further than Marketer Vision, the ultimate marketing framework designed to elevate your understanding and skills to new heights. Includes recommended prompts for GPT-3.5

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Marketing Marketers Transform Entertainment 89

Martech

AUGUST 8, 2023

What’s gone relatively undiscussed is how this technology could be used beyond content generation to expand the growth potential of email and CRM-based marketing. In March, Salesforce announced its foray into generative AI for CRM, Einstein GPT. That’s not for lack of technology. Sounds good, right? But pump the brakes.

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Search Engine Land

JULY 10, 2023

GPT gets an A+ on all exams.” “GPT GPT gets through MIT entrance exam with flying colors.” It seems like every day, there’s a new thread claiming that GPT is almost Skynet, close to artificial general intelligence or better than people. I want to highlight two major ones here – plagiarism and hype-based marketing.

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SEO User-Generated Shipping eBook 98

Search Engine Land

MARCH 13, 2024

However, despite what many scripts published claimed, none included search term data; instead, they were limited to category labels. What data is now available? Analyzing the data Now that you have Performance Max search query data pulled into a spreadsheet, what insights can you gain? It does not provide visibility into cost.

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Advertising Advertisers User-Generated Search Marketers 118

Traackr

JANUARY 12, 2023

We explore what Chat GPT 3 is, and how it could affect influencer marketing, creators, and content creation.

Influencer Marketing 131

Influencer Marketing Marketing Marketers 131

Search Engine Land

OCTOBER 6, 2022

We’re marketers, and many of us SEOs. We’ll cover some of the current uses where applicable, then move on to discuss where I see the technology going in the near-to-mid future and how it’ll impact marketers. What if I had them holding a product? And really, who can blame us? We can’t help ourselves. Stable Diffusion.

SEO 96

SEO User-Generated Marketing Marketers 96

Martech

JUNE 1, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. DoubleCloud. Web solutions. Get MarTech! In your inbox.

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User-Generated Marketing Marketers Analytics 85

Search Engine Land

JUNE 5, 2023

Last month, I shared my first GPT-enabled Google Ads script. This month, I wanted to push the limits of GPT a little harder and see if I could get it to write my next script for me. GPT excels at writing compelling stories, so it seemed like a good solution for my problem. Spoiler alert: It worked!

Management 95

Management Analytics Advertising Advertisers 95

Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. What are the risks and benefits? Your answer to this question colors your next steps, like the content generation tools you choose and how to work AI content into your marketing strategy (more on that later). So, give AI jobs it can execute.

Content Marketing 127

Content Marketing Thought Leadership User-Generated SEO 127

Search Engine Land

FEBRUARY 3, 2023

Microsoft Bing is working towards integrating ChatGPT with GPT 4.0 What it looks like. Revised Bing Home Page with Ask Me Anything Bing ChatGPT interface Here is a GIF of it in action from Owen: What is ChatGPT? It is built on OpenAI’s GPT-3.5 It is the next version of GPT-3.5, which is currently used by ChatGPT.

Transform 119

Transform User-Generated SEO Branding 119

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. I’ll start with what hasn’t changed and provide an overview of what I consider a strategic approach to AI tool selection. What does your business need to do with AI?

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Price User-Generated Education eBook 126

Unbounce

JUNE 15, 2023

But while AI is helping us turn on the lights by shouting and making it easier to find a cool disco to boogie with friends, SEOs and content marketers could have a tough time adapting to the rapid changes. Why bother sifting through endless search engine results when you can have AI explain what you wanna know directly? GPT’ to you.”).

SEO 132

SEO Transform User-Generated Marketing 132

Martech

MARCH 12, 2024

The expansion was first reported by Google Ads expert Thomas Eccel, who spotted the tool within Bing Ads and shared a screenshot on X : What is Copilot? The company is also rolling out its Copilot GPT Builder feature for anyone with a Copilot Pro subscription. Copilot GPT Builder is now available to all Copilot Pro subscribers.

Advertising 89

Advertising Advertisers User-Generated Product 89

Martech

FEBRUARY 10, 2023

The discussion so far has been mostly about the impact on marketing and SEO. But what about the impact on martech? Q: There’s been a lot of talk about how these AI chat bots will impact marketing, but what about martech? What do you think it will do there? Q: That’s great news for marketing ops.

Transform 112

Transform Marketing Marketers Analytics 112

Rock Content

MARCH 22, 2023

AI is booming more than ever and several companies and market giants are in the race – for gold – to show themselves as a leader in AI, launching new tools and products that deliver the latest technologies to their audience. ” The company said it is also 40% more likely than its predecessor (GPT-3.5)

Transform 98

Transform User-Generated Copywriting New Technology 98

Hubspot Marketing

MAY 22, 2023

Email marketing is integral to any marketing strategy because it’s a great way to generate leads and convert audiences. Whether you’re creating your first strategy or looking to modify your process, AI email marketing tools can help you save time, optimize your strategy, and meet your email goals.

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Email Marketing Price User-Generated Health 109

Search Engine Land

FEBRUARY 1, 2023

Paid search marketers are no strangers to artificial intelligence. Read on to see how you can use ChatGPT to level up your marketing game without sacrificing strategy, authenticity or creativity. Read on to see how you can use ChatGPT to level up your marketing game without sacrificing strategy, authenticity or creativity.

Marketing 100

Marketing Marketers Copywriting Energy 100

Orbit Media Studios

MAY 24, 2023

Marketing is based on empathy. That’s what an AI marketing persona is for. You can use AI to create an artificial version of a member of your target audience and ask them anything about sales and marketing, triggers and topics, hopes and fears. What problems do they have? What do they need to know and when?

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Non-Profit Health Finance Social Media Marketing 116

Neil Patel

FEBRUARY 10, 2023

Everyone in SEO is talking about GPT-3, and for good reason. We’ve made some elements of AI-generated content part of our everyday lives (autocomplete in your Gmail emails, for example), but how does GPT-3 content differ? Created by OpenAI, GPT-3 content generators have polarized marketers and content writers.

SEO 81

SEO Transform User-Generated Copywriting 81

Hubspot Marketing

APRIL 11, 2023

In this post, we’ll cover: What is AI detection? How to Detect AI-Generated Text How to Detect AI-Generated Images and Videos AI Detection Tools What’s the best AI detection tool? To get more technical, tools use the context of what's to the left of the following word to predict the likelihood of the word to the right.

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Price Education Place Entertainment 94

Jeff Bullas

FEBRUARY 2, 2023

But what if you wanted to do very little? What if I could do something that I really love doing, like writing…but do it with powerful technology that gets it done faster and allows me to wrap in my own creativity and opens up my imagination? What can AI do? What can’t AI do? Lazy or smart? And…is that wrong?

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