SocialPilot

APRIL 1, 2025

If your website doesnt immediately establish trust, potential customers might leave without making a purchase. Embed Google reviews directly into your WordPress site! Lets walk through the easiest ways to embed Google reviews on a WordPress website. Adjust the styling to match your websites theme.

User-Generated

Buffer Marketing

JULY 18, 2024

The same principle applies to  digital marketing. Here are the best free SEO tools on the market that will fill up your toolkit with options for every scenario. A great way to use this tool is to paste your competitor’s website and find potential link-building opportunities. Alternatives:  Moz Link Explorer 7.

SEO

Marketing Insider Group

NOVEMBER 18, 2024

Is the primary focus on brand awareness, engagement, driving traffic to your website, or promoting products and services? CoSchedule: Provides a centralized calendar for content planning and social media, including helpful integration features for WordPress and marketing teams. Align your goals with your content calendar.

User-Generated

Martech

JANUARY 22, 2025

Why pricing digital projects is complex Years ago, when working in website development, someone asked me, How much does a website cost? Instead, I asked a follow-up question, What do you need the website to do? For example, what’s the backup plan if youre building a WordPress site and a critical plugin becomes unavailable?

Price

Orbit Media Studios

AUGUST 6, 2024

It’s still an interesting and important question for digital marketers. So GA4 underreports all traffic and conversions , but there are other ways to record activity on your website… How can you measure the accuracy of GA4? of data is missing from websites that don’t use a cookie consent banner. but these are the big ones.

Analytics

Customers.ai

NOVEMBER 18, 2024

From email marketing to customer reviews to SEO, the possibilities are almost endless. In this post, we’re spotlighting 25 Shopify marketing apps that every ecommerce brand should know about. Integration Capabilities Your marketing apps need to play nicely with the tools you’re already using. That’s what we are here for.

eCommerce

Exposure Ninja

APRIL 7, 2025

billion websites worldwide. But before you can add your business to this global digital arena, you need to choose the right website platform. When it comes to Wix vs Squarespace vs WordPress vs Shopify , each platform has its strengths and trade-offs. This makes WordPress the top choice for lead-generating sites looking to grow.

eCommerce

Martech

MAY 8, 2025

They include tools for marketing and brand teams that position Figma as a competitor to Canva, Adobe, WordPress and Wix. Figma Buzz Built for brand and marketing teams, Buzz is a collaborative design space for creating visual assets at scale while maintaining brand consistency.

User-Generated

Backlinko

APRIL 29, 2025

Your websites visitors wont see them. Most content management systems (like WordPress, Shopify, and Wix) handle the technical implementation for you. Think of them as your website’s elevator pitch. For most websites, you can improve your meta tags in minutes through your CMS or with simple plugins.

SEO

Martech

OCTOBER 7, 2024

Dig deeper: Features drive marketers to replace martech, but cost is top of mind Off-the-shelf benefits Implementation It is easier to implement default products. No company wants a reputational blow of a data breach or embarrassing defacement of a website or channel by hackers. Processing.

Price

Welcome Software

JANUARY 10, 2025

We’ve scoured the CMS market and rounded up the seven best content management systems in 2025 to help you find the perfect fit for your business. Tools like a visual editor empower marketing to execute changes directly on the website and respond quicker to the content needs of your customers.

Management

Backlinko

OCTOBER 21, 2024

Here’s who I talked to: Name Role Website Niche Monthly Traffic Caroline Gilbert Director of Content Angi Home Services 6.4M Nisha Vora Founder Rainbow Plant Life Recipes 748K Sam Balter Head of Content Wistia Video Marketing 114.5K But Wistia’s priority is to be the go-to resource for video marketing.

SEO

Customers.ai

DECEMBER 19, 2024

website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. Here is how to identify and enrich your website visitor data with Customers.ai.: Start identifying your website visitors That’s it! A VP of Marketing has different goals than an IT Manager.

CRM

Martech

DECEMBER 12, 2024

The latest round in the battle between WordPress owner Automattic and WP Engine was won by the latter with California District Court judge Araceli Martnez-Olgun issuing an injunction to prevent Automattic blocking WP Engine’s access to WordPress.org resources and continuing to interfere with its plugins. Where this all came from.

Marketers

Orbit Media Studios

AUGUST 6, 2025

By Andy Crestodina Many of us predicted that this would be the top marketing question of 2025. Note: Marketers haven’t yet settled on a term for this new practice. If the sources are from your website, that’s all the confirmation you need that Learning Language Models (LLMs) are training on your brand. It’s time to adapt.

PR

Martech

NOVEMBER 13, 2024

That’s why investing in managed WordPress hosting is a good idea. Unlike shared hosting, managed hosting is specifically built to support high-performance websites. Managed hosts provide a home for your website with a backend fine-tuned for higher search rankings, boosted visitor retention and an exceptional user experience.

Management

Customers.ai

JANUARY 8, 2025

When we talk website demographics, we have to ask ourselves, where did all the data go? Because if you recall, there was a time when website demographics were the easiest part of marketing. For ecommerce marketers, this isnt just a minor inconvenience. Theyre the key to great marketing strategies and happy customers.

eCommerce

Martech

MAY 21, 2025

Status: Private Beta Applicable HubSpot Hubs: All Hubs Applicable HubSpot Tiers: All Tiers Research intent with Breeze Intelligence Whats new: Built into the Breeze Intelligence add-on, this tool taps into activity across more than 200,000 websites to identify high-intent companies based on relevant topics, keywords and buyer behavior.

CRM

Martech

SEPTEMBER 19, 2024

It provides insights into brand affinity, usage, and engagement, allowing marketers to make more informed decisions, leading to more effective and transparent influencer marketing campaigns. DreamHost’s Liftoff is an AI website builder for WordPress designed to create fully customized WordPress websites.

User-Generated

Martech

SEPTEMBER 5, 2024

Anyway, here’s this week’s AI-powered martech news and releases: Yoast’s AI Optimize is designed to simplify SEO tasks for WordPress users. IZEA Worldwide’s IZZY is an AI assistant for influencer marketing professionals, available to users of IZEA Flex.

Retail

Search Engine Land

SEPTEMBER 20, 2024

By harnessing AI, you can identify real-time market trends, audience profiles and behavior patterns – essential elements for crafting ads that truly connect with viewers. is a great tool for data-driven marketers. It also tracks competitor ads, giving you a competitive edge in your market. AdCreative.ai AdCreative.ai Processing.

Price

illumin

JUNE 15, 2025

UPDATED: JUNE 2025) MarTech (Marketing Technology) and AdTech (Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. MarTech is the use of software to automate, streamline, and improve the marketing efforts and campaigns of businesses.

CRM

Welcome Software

JULY 26, 2024

Each platform, like WordPress, Optimizely, Drupal, or Shopify, has its own unique vibe and set of perks. WordPress, for example, is super user-friendly and has a ton of plugins, making it great for blogs and small businesses. On the other hand, Shopify is a dream come true if you're all about e-commerce. But there’s more.

SEO

Lynton Web

MAY 8, 2025

Your recreation center's website is much more than an online brochure. It's your most powerful marketing tool, membership generator, and community hub. Effective website design begins with understanding these specific audience segments and crafting experiences that speak directly to their needs.

Transform

illumin

JANUARY 2, 2025

Martech(Marketing Technology) and Adtech(Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. Martech is the use of software to automate, streamline, and improve the marketing efforts and campaigns of businesses. What is Martech?

CRM

Marketing Insider Group

JULY 14, 2025

Content marketing takes effort. Image source Why You Need One for Your Website Old content piles up. Step 1: Create an Inventory List every blog post currently on your website. You can do this manually, or use a tool like Screaming Frog or a simple WordPress plugin. Others were never optimized in the first place.

SEO

Marketing Insider Group

APRIL 28, 2025

Faster Time to Market Need to launch something in weeks, not months? Or a WordPress wizard who can build that custom plugin is based in the Philippines. Theyve built websites and apps before. Theres a sweet spot where you can get expert-level developers from agencies or freelancers at a much better rate than local hires.

Communications

Orbit Media Studios

APRIL 30, 2025

Leah M Berry , AI Innovator “When you’re using agents powered by LLMs, you’re tapping into creativity and flexible thinking, which is great for tasks like writing and marketing. You may be in marketing because you were passionate about creating a certain deliverable (design, copy, video, analysis). AI has limits.

Transform

Martech

AUGUST 6, 2025

Think of it this way: You need to optimize your website and its content to show up in ChatGPT, Gemini, Perplexity and the like. Keep in mind, AI-driven search still makes up less than 3% of market share. Focus on the following: Link building : Link your site to popular websites with high authority. Here’s the great news.

SEO

Businesses Grow

MAY 5, 2025

Yet the foundation of my business is Word, Excel, PowerPoint, and a WordPress blog/website. About two years later, I heard from him a second time, He wanted to hire me to help him re-organize his corporate content marketing effort. Mark Schaefer is the most trusted voice in marketing. This is CRUDE.

Transform

Martech

JANUARY 16, 2025

Spotify went positive thanks to laying off 2,000 people and cutting its marketing budget. billion on marketing. Heres this weeks roundup of AI-powered martech releases: Quad/Graphics introduced At-Home Connect, a direct mail platform that combines the convenience of email with the impact of print marketing.

Non-Profit

Backlinko

FEBRUARY 27, 2025

JavaScript has enabled highly interactive and dynamic websites. JavaScript SEO is the process of optimizing JavaScript websites. Aligning JavaScript websites with SEO best practices can boost organic search rankings. JavaScript is versatile and benefits websites of varying sizes. Thats why JavaScript SEO is essential.

SEO

Backlinko

JUNE 12, 2025

Imagine if your website could rank for every single keyword related to your niche. In traditional content marketing , you create individual articles targeting specific keywords. Try our free website traffic checker tool. But one sitemap index for off market homes contained 4999 sitemaps, each with seemingly around 23K URLs.

SEO

Neil Patel

JULY 16, 2025

On top of that, poor website maintenance can hurt your SEO, security, and conversions. One study found that about 13 percent of people will leave a website if it takes more than 2 seconds to load. And that number is still 40 percent if the website takes over 3 seconds. Let’s break it down. Skip it, and you’ll pay for it later.

Shipping

Martech

APRIL 11, 2025

Dig deeper: HubSpot Marketing Hub is moving up to better serve larger marketing teams Updates managers will love Keep reps focused with in-workspace sales dashboards. Host HubSpot content on a WordPress subfolder. Lets take a look at the biggest HubSpot updates for March 2025. Track and report on campaign goals more effectively.

Health

Search Engine Land

AUGUST 20, 2024

The need for speed Businesses want returns on their marketing investment sooner rather than later, especially given ongoing supply chain issues, a looming economic downturn and increased labor costs. Many smaller sites built on Shopify, WordPress or other common CMS platforms have a limited number of technical issues. Processing.

SEO

Duct Tape Marketing

SEPTEMBER 26, 2024

Gain Client’s Trust by ensuring Cybersecurity written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Zach Kromkowski In this episode of the Duct Tape Marketing Podcast , I interviewed Zach Kromkowski, co-founder of Sention, about the importance of cybersecurity for small businesses and marketing firms.

Management