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Is Instagram Dying? [New Data]

Hubspot Marketing

But are these changes enough to cause users to jump ship? Typically, it means falling behind in several key areas — namely, user growth, engagement, and relevancy. But the platform itself is far from over — and here's why: User growth Instagram has a massive user base, and it's still growing. billion users by 2025.

Gen Z 119
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50% of product searches start on Amazon

Search Engine Land

For Generation Z, Google bested Amazon (38% vs. 36%, respectively). Reviews and ratings can make or break a sale more than any other factor, including product price, free shipping, free returns and exchanges, and more. Sixty percent of consumers looked at user-generated images or videos when learning about new products.

Gen Z 89
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The Best Video Marketing Channels to Grow Your Brand in 2022

Hubspot Marketing

Here, we'll list the best video marketing channels for your long-form, short-form, and live videos — based on ROI, engagement, and lead generation. In the social media sphere, YouTube feels like a steady ship in choppy water. While many marketers find success on YouTube for different reasons, its large user base ( 2.6

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10 Strategies to Mastering Social Media for Ecommerce

Digital Marketer

Social media users can stay on their social profiles, read about the product/service, and buy it — all of this without leaving the platform. Are they millennials or Gen Z? For example, Gen Zee tends to be more active on TikTok and Instagram, while millennials prefer Facebook and Twitter. What do they like and dislike?

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How Brands Are Using Influencer Marketing to Improve Their SEO

Scoop.it!

Aside from just before-and-after results, other content templates you can consider using are testimonials, case studies, and user-generated content. This practice not only improves the overall user experience, but also contributes significantly to SEO.

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6 integrations to get more from your social media management platform

Sprout Social

These principles inform how Sprout builds integrations to help our users work smarter, more efficiently and collaboratively across their business. Win new business by generating leads from social and capturing existing contacts’ social interactions. Scenario: A customer reaches out about delayed shipping of a product they ordered.

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What is Reddit, and Should Your Brand Be Using It?

Hootsuite

It boasts 420 million users — 20% higher than the population of the United States — and receives more traffic than Amazon with over 1 billion monthly unique visitors. Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. There are 2 types of flair: User flair. What is Reddit?

Branding 101