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Trojan horse SEO: How to gain traction in new markets

Search Engine Land

Much like paid search practitioners occasionally like to borrow competitor clout and poach traffic by bidding on brand terms, SEO professionals who are growing brands in new markets need to look at poaching the demand that already exists for related markets – and then explain why their brand is a great alternative.

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YouTube expands free editing app to 13 new markets

Search Engine Land

” Get the daily newsletter search marketers rely on. .” “With YouTube Create, you can easily make high-quality videos with editing tools, effects, filters and transitions all in an intuitive easy-to-use interface.” Business email address Subscribe Processing.

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Search marketing: Evolving roles, responsibilities, challenges

Search Engine Land

Search marketers design, run and optimize campaigns – and rely heavily on spreadsheets to successfully do their jobs, according to a new Search Engine Land survey. The biggest responsibilities for search marketers. Researching and recommending new marketing technology products. Why we care.

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The New Marketing Accountability

Marketing Insider Group

Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

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Why paid search marketers need a growth mindset

Search Engine Land

Do you ever feel like the world of paid search evolves faster than you can keep up? With constant updates and the push to accept AI and automation, it can be easy to feel overwhelmed and discouraged as a paid search marketer. This willingness to learn, experiment and adapt keeps paid search experts at the forefront.

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This day in search marketing history: January 17

Search Engine Land

Search Engine Land: Top Stories & Stats, Jan. From Search Marketing Expo ( SMX ). Ad testing in a multi-format world of responsive search ads, three headlines and more. Past contributions from Search Engine Land’s Subject Matter Experts (SMEs). 2012: A New Year, New Markets & New Keywords by Bill Hunt.

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Google expands Vehicle Listing Ads to new markets

Search Engine Land

Get the daily newsletter search marketers rely on. VLA can help you reach “vehicle shoppers online at the right moment, with the right listings and information to move them closer to a purchase,” according to Google. Key advantages include: More qualified leads. Omnichannel goals. Automated targeting.