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How to Sell During a Trade War

SMEI

He also recommended nearshoring manufacturing to a facility in Mexico, which allowed Titan to produce equipment closer to their new customer base. This reduced shipping costs and avoided many of the trade restrictions imposed by the ongoing dispute. This proactive approach helped avoid delays and ensured smooth transactions.

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5 Brands that Centered Digital Transformation Around Customers

Adobe Experience Cloud Blog

Inside Adobe’s Digital Transformation. Adobe, Narayen said, has spent the past few years going through its own significant transformation–one that has spanned every part of the organization. Our success has been predicated on the core belief that digital transformation starts by reimagining the entire customer journey.”.

Transform 133
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How to build a successful marketing technology roadmap

Martech

The rise in marketing technology platform offerings, coupled with consumer behavior shifts, has created a need for strategic transformation. Courtney Trudeau, Senior Director of Technology Strategy at Merkle, recently worked with Dick’s Sporting Goods to build out a marketing tech roadmap for the brand to address these issues.

Transform 125
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How to Sell During a Trade War

SMEI

He also recommended nearshoring manufacturing to a facility in Mexico, which allowed Titan to produce equipment closer to their new customer base. This reduced shipping costs and avoided many of the trade restrictions imposed by the ongoing dispute. This proactive approach helped avoid delays and ensured smooth transactions.

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International marketing: What you need when entering foreign markets

Sprout Social

Interested in entering a foreign market? In a day-and-age dominated by digital commerce and worldwide shipping, borders shouldn’t hold back your growth. However, tapping into a foreign market isn’t as easy as flipping a switch. Conventional wisdom says that entering foreign markets isn’t cheap.

Shipping 135
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How to Grow Your Business Beyond Your Borders

Adobe Experience Cloud Blog

Not to mention increased marketing expenses in a bid to introduce your brand to the local market! Why should you expand into new markets? The digital revolution has transformed the way business is done. There has been an influx of small businesses across the US. Today, it’s easy.

Logistics 133
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How to analyze customer sentiment to improve customer experience

Sprout Social

Data visualization tools can transform your findings into charts, graphs and heat maps that highlight sentiment trends. For instance, if your product is hitting a new market, you’ll want to tune into that area’s local review sites and social platforms.

Customer 141