Martech

MAY 15, 2024

A: Echo AI came onto a radar screen because we were looking for AI-driven consumer insight platforms that can help marketing, sales and customer service teams optimize and become more efficient. It enables brands to learn intent based on what they hear from their customers and to automate actions based on those insights. No surprise.

Transform 86

Transform Logistics Retail Product 86

Search Engine Land

MAY 6, 2024

This requires diving deep into the performance data to uncover valuable insights that can inform optimization strategies. The data from your paid search campaigns contains a wealth of insights waiting to be uncovered. Understand where you are showing up Take a look at your Auction Insights reports, they may surprise you.

Analytics 84

Analytics Advertising Advertisers Place 84

Businesses Grow

FEBRUARY 19, 2024

To me, a book must contain insights and stories and quirky ideas that come from the unique perspective of the writer. ChatGPT failed miserably when it came to unique insights needed to create something unique and bold. Your conference guests will buzz about his insights long after your event! But who is? Need a keynote speaker?

Food 128

Food Education eCommerce Branding 128

Martech

APRIL 24, 2024

Dig deeper: A marketer’s glossary to essential agile marketing terms Step 3: Leverage AI analytics for customer insights With all that in place, it’s time to identify how you can use AI analytics to drive customer insights. Use the insights generated in the previous steps to structure well-formed experiments.

Customer 101

Customer User-Generated Analytics Place 101

Martech

MARCH 26, 2024

Their ability to assess and analyze vast data sets lets them provide critical insights into customer behaviors, market trends and the overall effectiveness of marketing strategies. These can be conversation starters, fostering dialogue on how data-driven insights can inform broader business strategies.

Transform 87

Transform Customer Customer Acquisition Finance 87

Animalz blog

MARCH 11, 2024

Copycat Content Antidotes: Data, Perspectives, And Insights Google is open to automation when used thoughtfully to enhance quality. To succeed in the evolving search landscape, content teams need to focus on creating genuinely valuable, original content that reflects their unique expertise and insights.

SEO 100

SEO Education Branding Marketing 100

Search Engine Land

JANUARY 25, 2024

If you can’t find your reports when you log into Google Ads, it’s because they’ve been moved to the “Insights and reports” section. A Google spokesperson said: “User research indicates that advertisers use both the Insights page, and various reports pages when trying to understand campaign performance.”

Advertising 115

Advertising Advertisers Management Search Marketers 115

Martech

MARCH 28, 2024

Customer data platforms (CDPs) are rapidly adding AI capabilities to provide better insight into customer preferences and activities. The time it takes to develop insights is time spent without putting those insights to work. It’s all part of the technology lifecycle. That’s no surprise.

Copywriting 121

Copywriting User-Generated CRM Marketing 121

Buffer Marketing

FEBRUARY 14, 2024

Explore the evolving digital world through insightful discussions on trends, impacts, and the next big things in social media directly from industry leaders. With a rich entertainment and digital media background, Coco offers invaluable insights and tips through engaging discussions.

Entertainment 97

Entertainment Health Influencer Marketing Education 97

Martech

JULY 6, 2023

I lacked perspective, and I had no insights about the moves I was making. That map is insights. Insights give you perspective. If you’re feeling lost or confused and if your marketing doesn’t seem to be getting you to your destination — you just need the right insights. What are insights, anyway? That’s an insight.

Transform 97

Transform Energy Customer Place 97

Martech

APRIL 23, 2024

Take the next step Use automation to free up time for smarter insights Having a clear vision for your marketing data analytics is critical for a successful marketing strategy. This complexity often leads to teams spending too much time on connecting and harmonizing data to create reliable insights instead of optimizing their efforts.

Analytics 66

Analytics Customer Journey User-Generated Customer loyalty 66

Martech

MARCH 6, 2024

44% believe AI will be essential for real-time data analysis and shopper insights. This report emphasizes that AI enables a more comprehensive understanding of in-store shopping, paralleling the insights we’ve long had online. 10% consider in-store data too complex for current AI capabilities. Personalization.

Retail 111

Retail Shoppers Transform Advertising 111

Martech

FEBRUARY 6, 2024

What’s more, 60% say they expect brands to text them at least once a week, according to Vibes’ Mobile Consumer Insights Report. Vibes’ Mobile Consumer Insights Report (registration required) is based on a survey of more than 1,000 “mobile-centric consumers” in December of last year. Three-quarters of U.S. Get MarTech! In your inbox.

Marketing 112

Marketing Marketers Communications Branding 112

Search Engine Land

SEPTEMBER 19, 2023

Our software diligently analyzes calls, offering transformative insights to help agencies and their clients convert leads and optimize marketing spend. Prove your value with AI-powered insights Marketing agencies are constantly competing for business. Demonstrating your impact and proving your value is essential for client retention.

Transform 121

Transform Customer Journey Digital Marketing Advertising 121

Sprout Social

APRIL 16, 2024

These insights build stronger messaging, campaigns, product lines—the opportunities are endless. Today, listening tools are more intuitive, making insights more accessible. Today, listening tools are more intuitive, making insights more accessible. What conversations could yield valuable insights for teams across your business?

Health 96

Health Industry Insights Branding Market Research 96

Martech

APRIL 29, 2024

” Dig deeper: Here’s why your marketing’s success depends on insights Chasing results That’s where the results-driven crew comes in. Predictive analytics could offer subtle insights into how certain activities translate into long-term results, helping encourage more strategic decision-making. Making a real difference?

Transform 98

Transform Analytics Communications Branding 98

Search Engine Land

FEBRUARY 29, 2024

This article delves into personal experiences and industry insights, offering a comprehensive guide to mastering the art of ad buying. Delve into the “why” behind each success or failure, and let these insights inform your strategies across all projects. So, what separates good ad buyers from the truly world-class?

Finance 104

Finance Transform Industry Insights Retail 104

Search Engine Land

OCTOBER 23, 2023

Think of it as having a direct line to the source, gaining insights from Google as it crawls, indexes and ranks webpages. Analyze your webpage With an analysis prompt, Bard will generate insightful suggestions to enhance the on-page optimization of the specified page, aiming to boost its rankings for the identified keyword.

SEO 138

SEO User-Generated eCommerce Customer 138

Ariyh

JANUARY 1, 2024

This is a 3min practical summary of a scientific study 🎓 Join 24,793 marketers who use science, not flawed opinions 📈 Subscribe here Today’s insight is brought to you by… Storyblok Want a faster, more effective way to run your website? New to Ariyh ? Curious why? Try it for $0 for 14 days Want to sponsor Ariyh?

Direct Mail 108

Direct Mail Email Marketing Retail Customer Acquisition 108

Search Engine Land

APRIL 9, 2024

For brands, it’s valuable to consider these insights to make data-driven decisions about ad placement, ensuring optimal campaign performance and maximizing ROI. Research into the digital advertising landscape conducted by software engineering and digital consultancy company Intellias found that: 25% of U.S Why we care. ”

Shoppers 92

Shoppers Retail Advertising Advertisers 92

Search Engine Land

APRIL 10, 2024

Read our coverage of the $7 billion class-action lawsuit Facebook and Instagram advertisers filed against Meta for more insights. Meta advertisers claim the cost of running campaigns across it platforms has surged due to ongoing issues with its algorithm. Why we care. Business email address Subscribe Processing.

Advertising 125

Advertising Advertisers Performance Marketing Search Marketers 125

Search Engine Land

OCTOBER 6, 2023

By discontinuing the maintenance of individual and ad group keyword forecasting, advertisers lose access to related insights, including metrics like spend, which could affect how they make informed decisions and optimize advertising strategies effectively. Why we care. How Keyword Planner works. What has Google said?

Advertising 134

Advertising Advertisers Search Marketers Marketing 134

Customers.ai

DECEMBER 18, 2023

Initially used for network troubleshooting and security, reverse IP lookup evolved over time to become a marketing and sales tool, providing insights into website visitors and their associated organizations. Unfortunately, times have changed and the reverse IP lookup tools we relied on for so long are no longer as powerful as they once were.

User-Generated 114

User-Generated B2C Outbound Marketing Analytics 114

Hootsuite

FEBRUARY 5, 2024

Actionable insights to help you grow faster. On mobile (using Instagram Insights) If you’re looking for quick info on the go, Instagram Insights offers basic Instagram analytics free within the Instagram app. Next to Account insights , tap See all. 1 Analytics Tool for Growth Beautiful reports. Clear data.

Analytics 97

Analytics Social Media Marketing Management Promotion 97

Customers.ai

MARCH 12, 2024

If you are just starting to experiment with AI technology or have started testing out new tools, here are a few quick tips to consider: Lean into AI tools that can sift through data and uncover insights faster than any human could. Start small with AI-powered tools for insights or automation, and learn as you go. Well, guess what?

Outbound Marketing 67

Outbound Marketing Customer Journey Advertising Advertisers 67

Search Engine Land

FEBRUARY 28, 2024

A spokesperson recently confirmed: “If you currently run ads campaigns or monetize your properties with ads, make sure your ads accounts are linked to continue getting these actionable insights. If no account is linked, you will see a page that prompts you to link to an ads or publisher account.”

Analytics 117

Analytics Advertising Advertisers Performance Marketing 117

Sprout Social

OCTOBER 4, 2023

In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. Using Tags allows you to filter social media reports to see specific content pieces, themes and posts, enhancing your social media insights. Let’s dive in.

Branding 118

Branding Fashion Non-Profit Marketing 118

Martech

FEBRUARY 2, 2024

” “How can I use data-driven insights to create more effective marketing plans?” That’s why, along with offering free access to MarTechBot, we regularly feature Best of the MarTechBot articles to give you additional insight into how to improve your prompt writing. 1: General marketing. ” Theme No.

User-Generated 99

User-Generated Marketing Marketers CMO 99

Ariyh

JANUARY 29, 2024

If you have been following Ariyh insights via an RSS feed (e.g. Hey there evidence-based marketer! Ariyh has now fully moved from Substack to Beehiiv (a different email platform). through Feedly) please use this new RSS feed link. If you are an email subscriber no action is needed, you have been migrated to the new platform already.

Marketing 98

Marketing Marketers 98

Search Engine Land

FEBRUARY 1, 2024

This new data layer enables B2B marketers using LinkedIn’s Insight Tag to set new conversions, build retargeting audiences and measure campaign impact without the need for additional tracking codes on your website. What is LinkedIn’s Insight Tag? Why we care.

Advertising 93

Advertising Advertisers Product Marketing Management 93

Martech

JANUARY 11, 2024

Microsoft today unveiled new AI-powered features for its Dynamics 365 Customer Insights platform designed to aid marketers in managing and maintaining projects and campaigns. Like those two companies, Microsoft doesn’t intend for Dynamics 365 Customer Insights to do all marketing functions. Get MarTech! In your inbox.

Customer 95

Customer CRM Customer Journey Management 95

Search Engine Land

NOVEMBER 30, 2023

Auction Insights in Google Ads and Microsoft Advertising offers a ready-made solution for viewing key data about competitor ads where they’re bidding against the same queries as you. Accessing auction insights Depending on the amount of data available, you can look at auction insights at the account level by campaign, ad group or keyword.

Advertising 108

Advertising Advertisers Management Branding 108

Martech

DECEMBER 4, 2023

AI delivers insight into the thinking process of people and how they think. This is the kind of insight that in years past would take weeks, if not months to generate, but with the AI tools at our disposal today, we have the ability to generate these kinds of insights in a matter of hours and days — and do so dynamically.

Customer Journey 117

Customer Journey CRM Customer Marketing 117

Martech

JANUARY 30, 2024

The Performance Center offers two capabilities that use AI to help B2B marketers derive accelerated insights. Of course, what we’ll gradually learn is which AI solutions can really pull off delivering these insights accurately and at scale. The data comes from a new report by Integrate’s media arm, Pipeline360. Get MarTech!

Management 99

Management Branding Marketing Marketers 99

Search Engine Land

JANUARY 11, 2024

Using a Sheets template like this one , you can extract entities of titles, URLs, or meta descriptions of top-ranking pages and use the insights from the analysis to inform your topical maps and content direction. Analyze these entities and map the findings against your site content for enhanced insights. the price).

Transform 128

Transform SEO User-Generated Whitepaper 128

Search Engine Land

APRIL 5, 2024

With that in mind, here are 10 of the best (in my opinion) non-marketing books that offer great insight and value for any SEO professional. It is full of actionable insights, challenging entrepreneurs and employees alike to rethink the essentials for success. It’s also valuable to look outside of the industry. See terms.

SEO 116

SEO Marketing Marketers New Technology 116

Search Engine Land

MARCH 15, 2024

Advertisers can still utilize Insights within Meta Business Suite (MBS) following the deprecation of CrowdTangle. Despite expectations of the project’s end, CrowdTangle continued offering data insights to users. Meta announced that CrowdTangle will be discontinued on Aug. Why we care. API rate limits. Alternatives.

Analytics 93

Analytics Advertising Advertisers Search Marketers 93