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Free trial vs. demo: What’s more effective in B2B SaaS ads?

Martech

The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products. Regardless of the complexity of the product or process, it’s safe to say most B2B SaaS buyers want to see the product in action before they invest. Free trials: Users try the software for a limited number of days.

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Understanding Non Profitable Organizations: Key Insights and Strategies

Vertical Response

Non-profitable organizations, or nonprofits, aim to serve public interests over personal profit. Understanding these aspects is crucial to grasping the impact of non-profitable organizations. What Are Non Profitable Organizations?

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What the Google antitrust ruling could mean for advertisers

Martech

Google’s loss in its federal antitrust case may mean huge changes for the company, web users and digital advertisers. Google’s own efforts with generative search have shown it isn’t yet ready for prime time. Even with more choices offered, user inertia alone would leave Google and Chrome with enormous market share.

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Does Instagram Shopping Drive ROI? New Data on How to Get Approved, Add Product Tags, & Actually Make Sales

Hubspot Marketing

The platform has gone from a simple feed of blurry photos for our friends to a powerhouse for businesses looking to build awareness, generate leads, and sell. How to Get Approved for Instagram Shopping Instagram Product Tagging Savvy Tips for Getting the Most Out of Instagram Shopping Are Instagram Shopping tools effective in 2024?

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The 8 Creator Niches AI Is Disrupting (And How to Monetize Each Right Now)

Jeff Bullas

Why it matters New media (YouTube) and other social media platforms are disrupting old media but AI is the next revolution and replacing expensive production with instant creation. One-person AI-powered channels can now rival Hollywood in output and profit. What once took a studio now takes a script, a prompt, and an upload button.

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Six simple behavioral science tips to improve any marketing message (and the brands that get it right)

Hubspot Marketing

Their product is tremendous in the world of payment processing, but this ad makes no sense. Generation Effect — Gut Foundation There's a straightforward way to get someone to notice your ad: Remove a letter. The Gut Foundation, a non-profit specializing in digestive health, applied this technique to their ads.

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3 high-impact email automations you need to drive revenue

Martech

Welcome emails generate 320% more revenue per email than promotional ones. This automation is activated immediately after a user submits a sign-up form or interacts meaningfully with your brand. Email 2: Value-driven content showcasing product benefits. Detail specific product features or benefits. 60 or 90 days).