Marketing Insider Group

JULY 22, 2024

Browsing Multiple Product Pages: Navigating through different product pages within a single session shows interest in your offerings. Completing a Purchase: Triggering a purchase event shows engagement and interest in your product. Quality content can also drive engagement and improve overall website performance.

User-Generated

Martech

OCTOBER 22, 2024

Email interaction Opening emails is valuable, but actions like clicking through to your site or engaging with a product demo indicate stronger intent. In the same way, those with job titles that are relevant to your product offering should be prioritized. Pain points If a lead’s behavior (e.g.,

Communications

Martech

DECEMBER 12, 2024

SMS is more suitable for short, impactful messages with a stronger sales focus, so its an ideal platform for announcing a new product or special offer and notifying customers when a sale is about to end. On the other hand, email campaigns can provide more thorough details about your products and services.

Law

Martech

OCTOBER 1, 2024

Nonlinear multipliers: Why marketing’s impact is different The need for this is particularly acute for functions that are nonlinear multipliers of business performance. Marketing, product development, IT, data science and HR are five examples. It’s time for that to be the case in all the functions of your company.

Finance

Martech

JULY 25, 2024

Urgency through scarcity This can drive demand by making products or services appear more desirable. Limited editions, countdown timers and stock levels on product pages create a sense of urgency, encouraging quicker decision-making.

Price

Martech

JANUARY 2, 2025

The product was a financial advisory publication (we provided advice on what stocks to buy to enhance your financial portfolio), which is when I got to thinking about what red meant in the financial world. It discussed why red was the color of stop signs that subconsciously it could be sending a signal to stop. and drive more revenue.

Performance Marketing

Martech

AUGUST 13, 2024

Companies, faced with rising costs, responded with price hikes, product shrinkage and similar tactics, eroding consumer trust. This new era of skeptical consumers requires a radical shift in marketing strategy. The era of one-way, intrusive marketing is over. No, I am not interested in another trial for a meal kit service.

Transform

Martech

MARCH 17, 2025

Process optimization: Simplify, don’t add Marketing processes accumulate over time: more data, reports, approvals, campaigns and steps. Cutting out unnecessary efforts whether in campaigns, reporting, workflows or content production can have a significant impact on efficiency. What current tools or tactics will this replace?

Marketers

Martech

MARCH 18, 2025

They don’t want to share data or have it mined by vendors, and they don’t want to be the target of pervasive, automated marketing. AI-powered search, knowledge aggregation and bot-led procurement are systematically eliminating the need for vendor-led education, sales prospecting and performance marketing.

CMO

Martech

MAY 2, 2025

Sales productivity could skyrocket if companies had a solid indicator of customer readiness. But digital was “owned” by marketing, and marketing and sales worked in two segregated silos. The fact that someone engages with website content does not necessarily signal near-term intent to buy your product.

Non-Profit

Martech

JANUARY 14, 2025

Another cut content production in half yet doubled its effectiveness by focusing on what customers actually need. Dig deeper: Measuring marketings impact: From metrics to growth The new CMO playbook: Driving growth without the bloat What sets thriving CMOs apart in this budget crisis?

Transform

Martech

JUNE 20, 2025

Marketing leaders are under growing pressure from CFOs to provide clear, data-driven proof of branding’s business impact, and this demand is only increasing. In 2025, 55% of marketers prioritize performance marketing, compared to 22% focusing on brand. The incremental revenue attributable to brand strength.

Branding

Martech

JULY 30, 2024

Email marketing is a powerful method for nurturing leads and converting them into customers. Through targeted email campaigns, businesses can sustain direct communication with their audience, deliver personalized content and efficiently promote their products or services.

CRM

Hubspot Marketing

DECEMBER 20, 2024

Chris Savage, Co-founder & CEO of Wistia: My instinct goes to trying to get an awkward product placement in a summer blockbuster the dream would be like the next Mission Impossible. And its egregious itd have to be an over-the-top obvious product placement. Ethan Hunt has to use Wistia to decode something.

Transform

Martech

AUGUST 1, 2024

Frank added: “However, while it’s tempting to use identity resolution (IDR) to retarget visitors who have recently expressed interest in a product, this is where controversies associated with cross-site tracking become most visible. They also offer new customer insights with strategic value.” Proving RMN value.

Retail

Martech

MARCH 5, 2025

The store isnt just another place to buy glasses its an extension of the brand experience, serving as a product showroom and an embodiment of Warby Parkers customer-first ethos. The two-story, 150,000-square-foot space offers a comprehensive selection of home furnishings, decor, housewares, appliances and home improvement products.

Branding

Martech

APRIL 3, 2025

This allows for a better understanding of marketing efforts in sales, mainly when using the web framework for your customer journey. Dig deeper: KPIs that connect 5 metrics for marketing, sales and product alignment 4.

User-Generated

Martech

APRIL 7, 2025

Most marketers define their competition too narrowly and it’s costing them. They focus on companies that offer similar products or services, but customers don’t make decisions based on industry categories. Customers don’t make decisions based on industry categories or market definitions. Cinemark vs. AMC.

Customer

Martech

JULY 22, 2025

Finally, develop multiple budget scenarios tied to different business outcomes and market conditions, allowing for quicker adaptation. If you’re going big to bring a new product to market, you have a growth model. Ensure you create a specific line item for sales enablement within the marketing budget.

CRM

Martech

SEPTEMBER 10, 2024

As the organization activates segments, there may be unplanned challenges due to gaps in products, prices or sales channels. This improves market segmentations, enables better-targeted marketing and informs product development decisions.

Market Research

Sprout Social

FEBRUARY 26, 2025

Most influencers and content creators operate like small businesses, relying on timely payments to cover production costs, software and subcontractors (e.g., Usage rights often create back-and-forth between legal and marketing teams. photographers, video editors). Be sure to clearly define these in the contract, as well.

Affiliate Marketing

Martech

JULY 26, 2024

Conversion-focused product pages : Design product and service pages that are rich in detail, offering interactive demos, user reviews and case studies to facilitate informed decision-making. Compelling CTAs for decision : Design persuasive calls-to-action, limited-time offers and detailed product comparisons to drive conversions.

Transform

Search Engine Land

JULY 22, 2024

Get the newsletter search marketers rely on. Ad copy, creative and product An ad should urge people to take action. Audience and messaging personalization A brand can only expect many keywords to resonate strongly with its products, and that is OK. If your product is average, it only fuels branding discussions.

Price

SmartBrief - Marketing

JUNE 11, 2025

Meta’s recent announcement that it will begin using AI to automatically generate ad copy and creative based on an advertiser’s goal is a major inflection point for the digital marketing world. Imagine an ad auto-generated by AI that contradicts a brand’s values, misrepresents a product or taps into an insensitive cultural trope.

Retail

Martech

NOVEMBER 15, 2024

Short visits on a product page? If users get lost or exit early, this highlights areas where navigation can be simplified. Session duration and hotspots: These metrics show where users spend the most time. Long sessions on a blog post? That’s a content win. It might be time to rethink the layout.

Analytics

SmartBrief - Marketing

JUNE 2, 2025

Changing search: 46% of Gen Z prefers using social media for brand discovery and to find information about products and services. Performance > Brand building In times of economic uncertainty, marketers feel the pressure to do more. Performance marketing (i.e., And, soon enough, Gen Z will be in charge.

Gen Z

Martech

JULY 3, 2025

But in reality, marketing often defies this logic. And in some cases, combined initiatives create outcomes that are greater than the sum – or even the product – of their parts. Definition : The total effect is the product of factors, one enhances or scales the other. Some efforts multiply the effects of others.

Marketers

Hootsuite

OCTOBER 2, 2024

Social media management and AI tools can help streamline your efforts and boost productivity. Many social marketers spend more than half of their social media campaign budget on content creation. However, if you want a more custom approach, or you want to show off your specific products, you’ll need to hire a photographer.

B2C

Martech

NOVEMBER 5, 2024

Is it straightforward and product-focused to drive sales, or lighthearted and witty to build brand affinity? On the other hand, branding campaigns may see better engagement with visually rich video ads that tell a story, convey the brand’s values or use humor to create a memorable experience. The tone also plays a role.

Advertising

Martech

APRIL 17, 2025

Most marketers approach branded search with a healthy dose of skepticism. Because most performance marketing campaigns are conversion-optimized. ” Say you spend $10,000 on this campaign at an AOV of $300 and your product margins are 50%. However, that critical lens must be applied across every channel and tactic.

Non-Profit

Martech

MARCH 4, 2025

B2B tech marketing is shifting from a traditional, product-centric approach to a data-driven, AI-powered, customer-first model. Today, marketing is a core strategic pillar that shapes not just pipeline and revenue but also customer experience, product positioning and competitive differentiation.

Transform

Hubspot Marketing

JUNE 17, 2025

Table of Contents How to Market to Budget-Conscious Consumers How to Market to Budget-Conscious Businesses How to Market Higher-End Products (If You Can’t Change The Price) 5 Tools You Can Use to Market to Budget-Conscious Prospects How to Market to Budget-Conscious Consumers We’re midway through 2025, and U.S.

Branding

Power Digital Marketing

JUNE 6, 2025

Here are seven core benefits every performance marketer should leverage to get the most out of paid social. By enrolling in TikTok’s promotions, you can get your product tagged with the campaign’s name, gaining additional visibility and driving more traffic to your TikTok Shop.

Advertising

Martech

JANUARY 21, 2025

For instance, asking an AI for financial advice might yield suggestions tied to corporate partners like financial products, gig work or services. If its free, youre the product. AI tools, for instance, might subtly recommend financial products or services tied to corporate agreements. How does the system influence behavior?

Retail

Martech

OCTOBER 16, 2024

Integrating with Semrush amplifies Third Door Media’s ability to innovate and expand its reach, while ensuring it remains at the forefront of providing essential insights and education to marketers worldwide.

Law

Exposure Ninja

MAY 2, 2025

In our digital marketing for financial services guide, we’ll show you how to: Generate leads using proven tactics built for finance Outperform competitors in search and paid ads Stay compliant while promoting your products and services Build long-term marketing assets that drive ROI.

Digital Marketing

Animalz blog

JULY 8, 2025

In this episode, she reveals the “return on content spend” approach that converts performance-marketing skeptics into believers. Lane Scott Jones turned Zapier’s four-person blog into a 30-person content and corporate marketing team. Data shapes product, marketing, and company direction.

Thought Leadership