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A 2025 Check-Up on the Health + Wellness Industry

Set Up

In the last five years, the health and wellness industry has experienced a significant transformation, from personalized nutrition, to the rise of telehealth, to a growing emphasis on marketing transparency. The consumer is becoming more integral in everyday decisions across all industries.

Health 59
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Post Performance Report: Healthcare organizations harnessing social media

Sprout Social

In a sweet nod to the resilience and strength of patients battling cancer, UCHealth transforms them into true comic book superheroes on social. With the production of the vaccine came a tidal wave of misinformation. Creators and athletes arent the only ambassadors for the brandthey also turn to their patients.

Gen Z 69
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March Madness advertising: why brands are scoring big this season

illumin

Paramount and Warner Brothers Discovery saw increased spending among pharmaceutical, insurance, automotive, and banking companies as well. In contrast, investment in Los Angeles TV and movie production has declined, reflecting the reliability of sports events like March Madness in attracting consistent viewership and engagement.

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Why mindset, not just tech, defines AI success in marketing

Martech

Remember when “digital transformation” meant getting everyone on email? While it is valuable to examine productivity gains, this mindset limits AI’s transformational potential. ” Novartis similarly transformed its approach across organizational functions. Those days feel quaint now.

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Study Compiles 59 Thought Leaders To Help You Bridge The Digital Gap

Marketing Insider Group

To bridge the digital gap, companies need to have a deep understanding of their current business model and to accelerate the improvements to capabilities in five key areas: Digital Transformation, Customer Experience, Social Media, Big Data & AI, and Marketing Technologies. Read full study here : Insight Digital Transformation. “

Transform 133
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‘Rocket Fuel’ and Today’s $50M Funding News

Adobe Experience Cloud Blog

Indeed, there’s a new class of cloud technology that is transforming the enterprise, and business overall. Marketo is right in the thick of that transformative shift. On the opposite end of the spectrum, our new Spark by Marketo™ product is fueling rapid growth for small businesses in the US and abroad.

Transform 100
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When it comes to marketing technology, ends come before means

Martech

When it comes to digital transformation…our overall strategy is entrenched in our overarching business objective. While the company was well-positioned in both approach and products to respond to the pandemic, it was hit by an entirely different change in the market. “We What changed? Agility depends on clarity.