Buffer Marketing

AUGUST 16, 2023

As the founder of a PR agency that defied the odds, I learned firsthand that reaching the seven-figure mark requires more than just a passion for communication and storytelling. So how did I scale my PR agency to a coveted seven-figure powerhouse? Don't spread yourself too thin by trying to expand into five new places at once.

Transform 52

Transform PR Key Performance Indicator Thought Leadership 52

Search Engine Land

AUGUST 16, 2023

A powerful influencer gives your product a glowing review. So I also checked in with our PR expert, Michelle Garrett of Garrett Public Relations, to get her perspective and ideas. And in the past, we’ve caught publicity issues with Google Alerts that PR teams have missed. What kind of publicity are we talking about?

PR 96

PR Health Law Advertising 96

Search Engine Land

OCTOBER 12, 2023

” “Certainly, sir, that is on aisle 15” You walking along aisle 15 is the manifestation of a Google search, and the SERPs are the products on the shelves. One of the questions pitched at him was, “Is digital PR link spam?” Mueller answered: “I think a lot of digital PR is really fantastic. And it does.

SEO 121

SEO PR Branding Price 121

Hubspot Marketing

MARCH 25, 2020

There are few times more exciting in a company than during a product launch. Still, a question always arises when a new product launches: do enough people know about this product launch for it to be successful? Featured Resource: Product Marketing Email Templates [Download Now]. Internal Product Launch Email.

Product 111

Product PR Communications Promotion 111

Search Engine Land

APRIL 15, 2024

Indirect mentions These may involve product names, services or content closely associated with the brand without explicitly naming it. Developments in search volumes, as well as trends around brand terms and products, are signals we can turn to when reporting on the impact of direct/indirect mentions across channels. Leveraging UGC.

Branding 114

Branding Manufacturing Real Estate PR 114

Search Engine Land

SEPTEMBER 6, 2023

Typical methods to distribute the content to earn links: Social ads remarketing Social ads Social media organic shares Google Ads In contrast to link building outreach, earning a link does not require a request to place a link or share content. Outreach uses tactics from influencer marketing and digital PR to secure links.

PR 137

PR SEO Health Influencer Marketing 137

Search Engine Land

MARCH 6, 2024

Keyword targeting Brands have keywords that represent who they are, what they do, the problems they fix and the products and services they offer. Cross-channel promotion Different people hang out in different places. Communicating among these teams regularly keeps the brand aligned and alerted anytime a PR issue or opportunity arises.

SEO 116

SEO PR Branding Customer 116

Duct Tape Marketing

NOVEMBER 2, 2017

7 Ways to PR your Personal Brand on a Budget written by Guest Post read more at Duct Tape Marketing. Make the best use of the tight resources you have with these 7 best practice tips to PR your personal brand on a budget: 1. You don’t need to hire an expensive PR firm to get some traction with this. Get Media Coverage.

PR 69

PR Branding Non-Profit Social Media Marketing 69

Businesses Grow

MARCH 11, 2024

And if they are relevant, their brand is heading in the right direction — a leading indicator of new product success and sales. Ideas and innovations Many brand communities put a premium on ideas for new products and innovations. For example, IKEA, Nike, and Lego all run large communities devoted to product development.

Branding 113

Branding Customer loyalty PR Influencer Marketing 113

Search Engine Land

DECEMBER 1, 2023

Things like gift guides are always popular, but if you are working on a website that isn’t product-based, there are still plenty of opportunities. Update product descriptions and titles and, if possible, images. This will help those individual products to rank for those all-important searches from potential customers.

SEO 131

SEO PR eCommerce Analytics 131

Hubspot Marketing

APRIL 9, 2024

Many business leaders believe we underestimate AI’s impact on companies, with 65% reporting that AI will rival the Industrial Revolution in its impact on productivity. For example, in my email lists, I will segment by industry, size of their business, products purchased in the past, and areas of interest. What does this mean for you?

Advertising 73

Advertising Advertisers PR Millennials 73

Duct Tape Marketing

OCTOBER 6, 2017

Here’s a question – is your PR working? As small business owners or marketers, we all know full well how important it is to put time aside for PR. If you’re an astute CEO you’ll feel it in your water when PR is working. It’s also a way to see that your PR is working. written by Guest Post read more at Duct Tape Marketing.

PR 48

PR Pharmaceutical Analytics SEO 48

Search Engine Land

NOVEMBER 22, 2023

Best practices for aligning your efforts with paid search, social, PR and other marketing initiatives leading up to opening day and beyond. The website should include valuable information about the business, such as where it’s located and the products or services that will be offered.

SEO 125

SEO PR Promotion Customer Journey 125

Search Engine Land

FEBRUARY 16, 2023

We haven’t yet arrived at a place where SEO clearly informs every part of the business like: PR. So where do we place SEO responsibilities within an organization to ensure the best results? But oftentimes, the marketing, tech or PR team (or person) has to implement the SEO advice. How do people use your product?

SEO 100

SEO PR Key Performance Indicator Communications 100

Sprout Social

MARCH 9, 2023

The former is to enrich employee relations, increase their productivity and retain them, while the latter is to build more awareness about the company’s offerings among employees. Internal marketing is a strategy to help employees make an emotional connection to the products or services the company sells. Some companies, like QAD Inc.,

Communications 114

Communications PR Key Performance Indicator Thought Leadership 114

Duct Tape Marketing

JULY 22, 2016

5 Ways Content Marketing Can Benefit PR written by Guest Post read more at Duct Tape Marketing. With the advent of social media, the tables turned for professionals working in the PR industry. Some will say that social media networks are the worst imaginable PR nightmare there is. photo credit PicJumbo. So what’s the trick?

PR 48

PR Content Marketing Marketing Marketers 48

Martech

FEBRUARY 28, 2024

They must provide real value in the right place at the right time. Consumers make purchase decisions largely based on their online research, not necessarily on product packaging, benefits or customer service. Searches for comparison guides, ingredient overviews, brand and product reviews, etc. What does that research look like?

Retail 107

Retail Transform PR Shoppers 107

Jeff Bullas

JANUARY 30, 2023

This included my current situation and…reading “ The 4 Hour Work Week ” by Tim Ferriss, diving into David Meerman Scott’s book “ The New Rules of Marketing and PR ” to discover his take on the role of content in an online social media blogging world and a burning curiosity about the rising social media platforms of Twitter and Facebook.

Fashion 230

Fashion Affiliate Marketing PR Industry Insights 230

Orbit Media Studios

JANUARY 16, 2024

It’s the first question of every visitor on every web page: “Am I in the right place?” It’s the most important place to use a keyphrase on your more authoritative page. Am I in the right place? Labels like Products , Services and Solutions are generic to millions of companies. But homepage headers often fail at this.

PR 123

PR SEO Place Promotion 123

Search Engine Land

NOVEMBER 27, 2023

Let’s look at what conversions to consider and then explore where you can discover keywords with high conversion potential tailored to your business, whether you’re a publisher, a B2B brand or a seller of consumer products. What did our product not solve?

SEO 128

SEO PR Law eBook 128

Buffer Marketing

DECEMBER 12, 2022

It’s a pandemic-era tale we’re all familiar with at this point: In March 2020, I was happily growing my PR consultancy when, suddenly, everything froze. Ultimately, I decided this was a good opportunity to shift away from one-on-one consulting and productize my offerings while providing the same level of transformation.

PR 95

PR Transform Copywriting Energy 95

Martech

APRIL 2, 2024

B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. While LinkedIn is a great place to start, it’s not the only channel brands should explore. Industry expertise Thought leadership isn’t just for PR. Influencers.

Influencer Marketing 122

Influencer Marketing Whitepaper User-Generated Marketing 122

Search Engine Land

APRIL 17, 2024

Play at least 50% of a product video. For example, if you scroll down the Google Merchandise Store data in GA4, then you’ll see the “referral” channel, which is an innovative way to measure digital PR, delivered 5,987 users, 12,260 key events and $10,210 in revenue over the last 90 days. Complete a tutorial.

Whitepaper 127

Whitepaper Analytics User-Generated Key Performance Indicator 127

Marketing Insider Group

OCTOBER 15, 2020

In a world where everything and everyone is connected, one poorly timed or worded message could destroy your business and spiral into a full-blown PR crisis. While many organizations wait until a PR disaster strikes to put a policy in place, proactively developing a strategy prevents you from ever having to deal with social media issues.

PR 145

PR Law Finance Entertainment 145

Search Engine Land

JUNE 8, 2023

Adding the media company’s logos to your brand’s PR bar helps increase shopper trust and conversions. You can be the hero to the PR team because their lives are easier with you keeping an affiliate program alive. It could be about a product, about your company, or to create a solution. The benefits do not stop there.

Management 98

Management PR User-Generated Shoppers 98

Hubspot Marketing

FEBRUARY 21, 2018

If only there were a way to organize your answers to all of these questions -- a place where you could enter in estimated costs for all of your line items, and then compare your projected marketing budget to what you actually end up spending. Product marketing offers a perfect example.

Management 143

Management PR User-Generated Advertising 143

Martech

APRIL 18, 2024

Play at least 50% of a product video. For example, if you scroll down the Google Merchandise Store data in GA4, then you’ll see the “referral” channel, which is an innovative way to measure digital PR, delivered 5,987 users, 12,260 key events and $10,210 in revenue over the last 90 days. Complete a tutorial.

Whitepaper 108

Whitepaper Analytics User-Generated Key Performance Indicator 108

Set Up

JANUARY 30, 2024

But in a post-COVID and highly digitized world, there’s a bourgeoning emphasis on speed, data-driven outcomes, optimizing productivity, and utilizing tech to elevate the quality of our creative services – looking at you, artificial intelligence (AI) and machine learning (ML). But, with a workforce that stretches across the U.S.,

Transform 105

Transform Marketing Marketers PR 105

Hubspot Marketing

MAY 7, 2018

Sometimes, a press release about your company’s new product launch, significant hire, or acquisition fails to pick up the coverage you were expecting. When you need a dose of inspiration, blogs like PR Examples are a great place to find the most compelling PR plays. Photo Credit: PR Examples.

PR 143

PR Law Fashion Price 143

Sprout Social

AUGUST 17, 2022

The same rings true for people asking for product recommendations. . After all, social media is the go-to place for consumers to sound off. These instances can help brands identify a potential social media crisis or PR opportunity sooner rather than later. The problem?

PR 125

PR CRM Analytics Branding 125

Exposure Ninja

AUGUST 11, 2023

The Definition of Marketing According to the Oxford English Dictionary, marketing is “The action or business of promoting and selling products or services, including market research and advertising.” ” The purpose of marketing is to get your product in front of people who want to buy it. What is it, exactly?

Outbound Marketing 52

Outbound Marketing Affiliate Marketing B2C Inbound Marketing 52

Neil Patel

FEBRUARY 9, 2021

For many years, traditional marketing offered brands the choice of print, TV, or radio advertising if they wanted to get the word out about a new product or initiative. Guerrilla marketing is a marketing strategy in which a brand or company uses the element of surprise to promote a new product. What is Guerrilla Marketing?

Stealth Marketing 132

Stealth Marketing PR Social Media Marketing Advertising 132

Hubspot Marketing

OCTOBER 25, 2023

For instance, HubSpot’s CTA for requesting a demo for our marketing product is, “See why over 177,000 customers use HubSpot to make marketing more human at scale.” For instance, you can place the word “finally” at the sentence's beginning, middle, or end. They have no fixed position in a sentence. Keep the character count low.

Whitepaper 113

Whitepaper Copywriting User-Generated PR 113

Search Engine Land

OCTOBER 11, 2023

Greenwashing can anger consumers and bring unwanted bad PR and a potential fine or penalization. They’re particularly handy for sites with a big inventory of products that often update, requiring constant management of the ads. Callout assets might be a common place to greenwash.

Branding 118

Branding Law PR Fashion 118

Search Engine Land

MARCH 10, 2023

Otherwise, you have to invest a lot in outreach and other PR efforts. Social SEO also works in real life when family, friends and colleagues recommend you and your products or services to someone else. They won't buy your product from these people though, neither offline nor online. They have different yet complementary roles.

SEO 103

SEO Real Estate PR Customer Journey 103

Search Engine Land

JANUARY 27, 2023

Everything will not magically fall into place just because you have website traffic. With the helpful content system in place, Google not only takes content quality into account. The first type is linkable but still rather requires PR or outreach, the second one is truly stellar content that attracts links like a magnet.

SEO 101

SEO PR Key Performance Indicator Place 101

Search Engine Land

SEPTEMBER 14, 2023

It wants you to help it figure out what you are and where to place you in its vast knowledge base. Podcast production. Digital PR takes care of links, media mentions and publicity in one nice and tidy package. It’s genuinely hard to fake and almost certainly goes beyond pure SEO. Helpful content, not for search.

PR 138

PR SEO Branding Advertising 138