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DIY reactive digital PR: How to earn media coverage on a budget

Search Engine Land

Unlike big proactive PR campaigns, where working with professionals can prevent you from wasting a huge amount of time and money, reactive digital PR is usually something that you can bootstrap with a bit of time and effort. When DIY-ing your reactive PR, your superpower is speed. Get the newsletter search marketers rely on.

PR 84
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4 initiatives to combat AI-driven SEO traffic losses

Search Engine Land

We’re leading our clients toward four main initiatives: Digital PR and content distribution. Digital PR and content distribution For many brands, Google is the primary platform for their content distribution. . If you have a PR team or vendor, that would be great. OK, that’s done. Now, let’s talk about how to cope. Processing.

SEO 98
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SearchGPT: What you need to know about OpenAI’s search engine

Search Engine Land

Dig deeper: Visual optimization must-haves for AI-powered search 3. Earned media will remain important SearchGPT is likely to prioritize high-authority publications, meaning digital PR and thought leadership may become even more important. We’re still advising our clients that standard SEO best practices remain relevant.

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How to build B2B authority in the AI search era

Martech

While early fears of zero-click searches linger, the same study revealed a surprising insight 90% of users still click through to cited sources to verify information.So, in B2B contexts where trust and due diligence matter, brands still have an opportunity to capture attention as long as AI references them in the first place.

PR 97
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Content marketing and SEO: Creating an integrated SEO plan

Search Engine Land

Content marketing and SEO Marketing is about being in the right place at the right time. This often means being on search engines when your potential customers seek help or guidance. It is your content that is at the right place and at the right time. That’s some marketing gold right there.

SEO 98
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How SEO and digital PR can drive maximum brand visibility

Search Engine Land

At a time when brand reputation and visibility are critical, blending SEO with digital PR is a must. This article gives an overview of integrating SEO into digital PR to achieve business goals, plus best practices for effective collaboration and communication. Why support digital PR efforts with tested SEO strategies?

PR 110
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Top 5 Online Reputation Tools (Tried & Tested)

Backlinko

It lets you track online mentions, analyze sentiment, and spot early signs of PR crises. A spike in mentions may mean a PR crisis. Manage all reviews in one place 4. Semrush Local Best for managing local business reviews in one place and keeping listings accurate Pricing: $50 per month + the plan you choose ($139.95/mo

PR 96