Place, Search Marketers and SEO - Marketing Pro Pulse

SEO Jobs: How to Build a Career in Search Marketing

Backlinko

OCTOBER 16, 2024

SEO jobs are booming. The global SEO industry is projected to reach $157 billion by 2032. (Up Businesses NEED skilled SEOs to compete in the digital space. But before we get into the how-to, let’s look at why SEO is such an attractive career path. Why Choose a Career in SEO? Is SEO worth learning in 2024?

SEO

SEO Search Marketers CMO Marketers

Google’s search market share falls below 90% for first time since 2015

Martech

JANUARY 14, 2025

Googles share of the global search engine market fell below 90% for the first time since 2015, according to Statcounter. Googles global search market share was under 90% during each of the final three months of 2024. Cleary, were seeing a trend with Google losing search market share. Wheres the drop?

Search Marketers

Search Marketers Marketers Marketing SEO

What Is Local Search Marketing & How to Do It Right

Backlinko

DECEMBER 5, 2024

What Is Local Search Marketing? Local search marketing is the process of optimizing a local business online presence. It uses paid and unpaid tactics, like search advertising and local SEO, to help the business appear more prominently in local searches. Why Is Local Search Marketing Important?

Search Marketers

Search Marketers Marketers Marketing SEO

Webinars

Aligning Sales & Marketing to Drive Demand & Build Pipeline

From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

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15 AI tools you should use for SEO

Search Engine Land

SEPTEMBER 27, 2024

AI can significantly streamline SEO tasks, freeing time to focus on high-impact strategies. Below, I’ll share 15 AI tools I’ve used for SEO, each of which has delivered great results. While many alternatives are available, these tools are a strong starting point for exploring and refining your SEO approach. So much more.

SEO

SEO Transform User-Generated Analytics

11 local SEO tools you should be using

Search Engine Land

AUGUST 2, 2024

I don’t exaggerate when I say I use many local SEO tools every day. From Chrome extensions to rank trackers to Google products, I rely on the data and insights these tools provide to help guide my clients’ SEO strategies. whenever a phone number button is clicked) is where you can truly level up your SEO reporting game.

SEO

SEO Place Analytics Search Marketers

Content marketing and SEO: Creating an integrated SEO plan

Search Engine Land

JULY 15, 2024

SEO often finds itself siloed away from other marketing tactics when the best results come from tight integration. Two tactics that should absolutely be integrated for the best results are SEO and content marketing. What is content marketing? It’s marketing but in a nice, non-sales-focused way. What is SEO?

SEO

SEO Content Marketing Entertainment PR

11 essential SEO elements you should be tracking

Martech

NOVEMBER 26, 2024

By now, you may have encountered SEO dashboards, such as those from Screaming Frog, which sync with Looker Studio. Perhaps you use an enterprise tool to track your technical SEO in the cloud. If you’re managing 30-50 or even 100+ sites, does tracking technical SEO with cloud crawlers offer anything actionable? What do we track?

SEO

SEO Health Place Customer

How to harness the power of data gathering for SEO

Search Engine Land

JULY 11, 2024

It’s more than just link bait; it’s future-proofing your SEO strategy. Identify your needs: Types of data gathering Data gathering for SEO can be done in several different ways, including surveys, in-depth interviews or focus groups. This is critical to using the information to inform your SEO efforts and content strategy.

Whitepaper

Whitepaper SEO Transform Health

The complete guide to optimizing content for SEO (with checklist)

Search Engine Land

AUGUST 12, 2024

Follow along and check off each step as you go to create content that both search engines and readers will love. Step 1: Optimize your content strategy for search Your SEO and content strategy should complement each other. Entity research : On-page SEO is more than just keywords. Business email address Sign me up!

SEO

SEO User-Generated Place Market Research

4 initiatives to combat AI-driven SEO traffic losses

Search Engine Land

SEPTEMBER 17, 2024

There seems to be a consensus in SEO that AI Overviews ( AIO ) and other AI-driven content will reduce traffic to external websites. No matter how good your SEO strategy is, you’re likely heading toward (or already experiencing) erosion of traffic beyond your control. . Dig deeper: How to ensure influencers help your SEO campaigns 4.

SEO

SEO Real Estate PR Influencer Marketing

How to get faster SEO results

Search Engine Land

AUGUST 20, 2024

Many SEO professionals have been asked by managers or clients, “ How long does SEO take ?” This article discusses ways to get SEO results faster through what the late and great Hamlet Batista called “agile SEO.” Stop doing checklist SEO One common mistake SEOs make is practicing “checklist SEO.”

SEO

SEO Place Management Search Marketers

SEO in the AI Era: 3 Ways to Adapt Your Strategy (and how to get AI to mention your brand)

Orbit Media Studios

OCTOBER 30, 2024

For marketers, AI brings both excitement and anxiety. This is especially true for content marketers and SEOs. No channel is more directly impacted by AI than search. Today, we explore the big topic: AI and the disruption of search marketing. This is similar to SEO featured snippet optimization.

SEO

SEO Branding User-Generated PR

How to maximize PPC and SEO data with co-optimization audits

Search Engine Land

SEPTEMBER 25, 2024

What if I told you that some of the best SEO insights don’t come from organic search data alone? When SEO data is viewed in isolation, it only explains what’s happening in the organic search channel. However, in reality, businesses relying on SEO are supported by multiple channels.

SEO

SEO User-Generated Place Branding

Content length, depth and SEO: Everything you need to know in 2025

Search Engine Land

OCTOBER 3, 2024

The image above is a statement a marketing team might create to impress folks with big words about my SEO consulting business, FLOQ. Still, we can see a vast difference in how Google Search and likely other large language models and AI platforms or functions interpret them. Get the newsletter search marketers rely on.

SEO

SEO User-Generated Communications Place

The Benefits of High-Quality Backlinks for SEO Success

Marketing Insider Group

DECEMBER 2, 2024

One factor that plays a huge role in search engine optimization (SEO) is the use of high-quality backlinks. These inbound links from other websites signal to search engines that your content is valuable and trustworthy, leading to better rankings and visibility. Need help enhancing your SEO strategy? Backlinks Matter.

SEO

SEO Digital Marketing Branding Place

The ultimate guide to HTTP status codes for SEO

Search Engine Land

SEPTEMBER 19, 2024

Below, I’ll break down the most common HTTP status codes for SEO , including which status codes are crucial, why they matter and how to stay on top of them. How HTTP status codes impact SEO. Importance of HTTP status codes for SEO. HTTP status code categories and SEO. What are HTTP status codes? 1xx: Informational.

SEO

SEO User-Generated Management Health

The Benefits of Using Long-Tail Keywords in Your SEO Strategy

Marketing Insider Group

FEBRUARY 17, 2025

Long-tail keywords are a secret weapon as you boost your SEO efforts. They are longer, more specific search phrases, such as “best organic coffee for cold brew,” compared to broad short-tail keywords like “coffee.” Why Are Long-Tail Keywords Important in SEO?

SEO

SEO Transform User-Generated Advertising

8 Remarkable SEO Podcasts to Level Up Your Knowledge

Backlinko

AUGUST 21, 2024

With dozens of SEO podcasts vying for your attention, choosing the right one(s) can be overwhelming. That’s why we’ve curated a list of the best SEO podcasts. To help you navigate the world of SEO and stay on top of the latest industry news. Whether you want to learn SEO as a beginner.

SEO

SEO Affiliate Marketing Digital Marketing PR

What is generative engine optimization (GEO)?

Search Engine Land

JULY 29, 2024

Generative engine optimization (GEO) is the latest major development revolutionizing the way people search and interact with information online. As GEO and its effects on SEO and digital marketing continue to evolve, we’ll cover the basics to equip you with the knowledge to navigate these dynamic changes and stay ahead.

Transform

Transform User-Generated SEO Law

How to prioritize technical SEO tasks

Search Engine Land

AUGUST 23, 2024

Great content is essential, but technical SEO is the foundation that supports it. Technical SEO often feels like no man’s land. Marketing teams don’t understand it due to jargon like server codes and meta tags, while engineering teams don’t prioritize it because the website functions fine and their QA tests pass. The problem?

SEO

SEO eBook Analytics Management

Internal linking for bloggers: 9 mistakes to fix immediately

Search Engine Land

JULY 10, 2024

Google’s John Mueller touched on this specifically in this Office Hours Hangout from 2022, calling internal linking “super critical for SEO success.” Not only is this good SEO, but it’s also a sound accessibility practice. Mistake 3: Footer link spamming It’s a known fact in SEO that all links are not created equal.

SEO

SEO Fashion Communications Promotion

How search analytics can tailor messaging and maximize performance

Martech

OCTOBER 31, 2024

Search data can show you: The specific problems your customers are trying to solve. Dig deeper: What is search marketing: Why marketers should care The unique insights in search analytics Consumer search data offers brands a window into their audience’s intentions, preferences and behaviors.

Analytics

Analytics Marketing Mix Customer Journey Education

Why we care about search marketing

Martech

JANUARY 23, 2023

Search marketing is a very big deal. Any way you slice it, it amounts to millions of searches per minute , all day, every day. This article will walk you through the basics of search engine marketing (SEM), the umbrella under which search engine optimization (SEO) and paid search (a.k.a.,

Search Marketers

Search Marketers Real Estate eCommerce Marketers

Generative engine optimization: What you need to know

Martech

JULY 30, 2024

Generative engine optimization (GEO) is how marketers can catch this wave. GEO vs. SEO: Similarities and differences How is GEO similar to SEO? How is GEO different from SEO? Take our brief 2024 MarTech Replacement Survey Why GEO is important Impact on organic search Evolution in user search behavior What is GEO?

Transform

Transform User-Generated SEO Digital Marketing

Semrush acquires Third Door Media, including MarTech

Martech

OCTOBER 16, 2024

As a reader of the MarTech website and newsletter and an attendee at the MarTech Conference, you’re part of a community of marketers created by Third Door Media, the company that built and continues to invest in MarTech and its sibling brands Search Engine Land and SMX. Today, our company takes another step in its maturation.

Law

Law Education Digital Marketing SEO

How to influence Google’s AI Overviews

Martech

MARCH 11, 2025

This differs from traditional search results, which display links ranked by relevance and other SEO factors. While AI Overviews offer increased visibility, earning a place within them relies on delivering high-quality content that performs well in traditional search. Email: Business email address Sign me up! Processing.

Transform

Transform User-Generated SEO Branding

The 13-point roadmap for thriving in the age of AI search

Martech

DECEMBER 16, 2024

The AI revolution is transforming the search landscape rapidly, leaving traditional SEO tactics struggling to keep up.Heres a 13-point roadmap to help you deal with changes caused by AI technologies. These include large language models, knowledge graphs, and conversational search engines. Large language models (LLMs).

Transform

Transform User-Generated SEO Communications

SearchGPT: What you need to know about OpenAI’s search engine

Search Engine Land

SEPTEMBER 12, 2024

OpenAI’s recent partnerships with Conde Nast, The Associated Press and Vox highlight the value of content creators and underscores their role in the success of AI-powered search. Marketers should consider targeting high-visibility content sources used by SearchGPT to enhance brand inclusion in its responses.

PR

PR User-Generated Transform Thought Leadership

The Ultimate Guide to Bing SEO

Neil Patel

DECEMBER 13, 2021

When we talk about SEO, Google comes to mind for most search engine marketers. If you can please the search giant, other search engines will follow along and send traffic to your website. The Benefits of Bing SEO. The Benefits of Bing SEO. percent, Bing’s desktop search market has grown by 41.03

SEO

SEO Real Estate Energy Place

Make Google happy by optimizing your WordPress site’s images by Kinsta

Martech

JANUARY 13, 2025

This guide explores how image optimization impacts SEO and overall site performance. How WordPress image optimization affects SEO Optimized images are a cornerstone of successful SEO. When done right, they improve site speed, enhance the user experience, and influence search engine ranking.

User-Generated

User-Generated SEO eCommerce Price

This day in search marketing history: February 2

Search Engine Land

FEBRUARY 1, 2023

Those changes were supposed to happen in June 2020 but were first postponed until 2021 and then delayed a second time due to the upheaval caused by the coronavirus pandemic and shelter-in-place orders. Does CityGrid From Citysearch “Answer” The Local SEO Problem? by Eric Enge 2012: How Much Does SEO Cost?

Search Marketers

Search Marketers Shoppers SEO Marketers

This day in search marketing history: January 14

Search Engine Land

JANUARY 13, 2023

2016: Google documented the attraction with tiny Street View cars as though it were a real place. Market Share. 2010: Yahoo, Bing, and Ask.com all saw their search share drop from November to December. Google Integrates “Real-Time” Messages Into Place Pages, Makes BlackBerry Mobile App More Useful. 2010: Another warning.

Search Marketers

Search Marketers Non-Profit SEO Marketers

How to avoid decision fatigue in SEO

Search Engine Land

SEPTEMBER 1, 2023

In SEO , the implications of decision fatigue are particularly salient. SEO professionals are faced with plenty of daily decisions, from selecting the right long-tailed keyphrases to optimize for to dissecting intricate analytics data from websites. All outcomes can be particularly detrimental in the specialized field of SEO.

SEO

SEO Energy Health Analytics

4 pillars of an effective SEO strategy

Search Engine Land

DECEMBER 18, 2023

SEO can be complicated – in many cases, overcomplicated. It’s easy to get lost in the SEO rabbit hole, spending significant time with minimal results. This article will help you cut through the noise and focus on the four key pillars of SEO that will help you improve visibility in 2024 and beyond.

SEO

SEO User-Generated Place Management

Your SEO guide to the ChatGPT API

Search Engine Land

MARCH 17, 2023

I’m bullish on ChatGPT’s utility for several different SEO-related functions like keyword research , local SEO , content , and link building. This article will show you how to maximize ChatGPT’s API with specific SEO use cases. Get the daily newsletter search marketers rely on. model = "gpt-3.5-turbo")

SEO

SEO Price User-Generated Place

How to become a recommended solution provider on Google entity lists

Search Engine Land

JULY 16, 2024

SEO boils down to this. ” Entity lists are replacing blue links, universal search and featured snippets as the prime spots for “best of” queries in Google search. That is a great short-term SEO win for you. Get the daily newsletter search marketers rely on. That means Google is a recommendation engine.

Key Performance Indicator

Key Performance Indicator SEO Communications User-Generated

SEO strategy: 3 steps to strategic SEO planning

Search Engine Land

FEBRUARY 19, 2024

You are competing with ads, SERP features, and soon integrated generative AI in the form of the Search Generative Experience (SGE). To succeed in this environment, you need a clear, actionable SEO strategy that ensures your content does something different, stands out, and deserves to rank highly. What is an SEO strategy?

SEO

SEO Whitepaper User-Generated Price

How AI is changing the rules of web traffic

Martech

APRIL 10, 2025

In other cases, the AI might mention your brand, prompting users to search for it directly or try entering your URL. A drop in search-generated traffic can make it seem like your SEO efforts have taken a hit. Email: Business email address Sign me up! Processing. The result? ” In that case, there’s no need to worry.

Transform

Transform User-Generated Analytics Retail

5 Proven Ecommerce Growth Strategies ($0 to $100 Million)

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals.

eCommerce

eCommerce Shipping Logistics Transform

Product page SEO: A complete guide

Search Engine Land

FEBRUARY 7, 2024

They serve as the equivalent of your text, conveying content to search engine crawlers. This makes image optimization a must in your SEO strategy. Dig deeper: How to deploy advanced schema at scale (Search Engine Land) Google image SEO best practices (Google Search Central) Get the daily newsletter search marketers rely on.

Product

Product SEO Copywriting eCommerce

9 SEO tactics for the holiday period

Search Engine Land

DECEMBER 1, 2023

The holiday season brings a surge of searches around gifts, events, recipes and more. Savvy marketers can capture this traffic spike with targeted SEO strategies. This approach saves you time and leverages the existing SEO value of your content. Dig deeper: Your guide to seasonal content marketing 3. See terms.

SEO

SEO PR eCommerce Analytics

Website redesign SEO checklist: Retaining and improving SEO

Search Engine Land

SEPTEMBER 18, 2023

A new website should be an opportunity to improve SEO, conversion rates and digital marketing as a whole. Unfortunately, it can also be an SEO disaster if not carefully managed. This article outlines the main areas you must consider when redesigning a website to ensure you retain (and improve) your SEO.

SEO

SEO New Technology Management Digital Marketing

This day in search marketing history: January 12

Search Engine Land

JANUARY 11, 2023

E-commerce sales jumped this holiday season as search marketers weathered Google updates. Yoast SEO 17.9 Google News performance report added to Google Search Console. 2021: Google Search Console started showing you how well your news site performed in Google News and the Google News App. consumers spent $204.5

Search Marketers

Search Marketers Health Law Marketers

Does HTML structure matter for SEO?

Search Engine Land

FEBRUARY 5, 2024

In case you missed the latest podcast episode of Search Off the Record, Google’s Gary Ilyes stirred up some controversy when he made a comment about HTML structure not mattering much for SEO. Still, that didn’t stop any of the SEO controversy. So, does HTML structure matter for SEO? So, what does a search engine do? (I’ll

SEO

SEO Place Search Marketers Management

SEO Jobs: How to Build a Career in Search Marketing

Google’s search market share falls below 90% for first time since 2015

Webinars

Trending Sources

What Is Local Search Marketing & How to Do It Right

Webinars

15 AI tools you should use for SEO

11 local SEO tools you should be using

Content marketing and SEO: Creating an integrated SEO plan

11 essential SEO elements you should be tracking

How to harness the power of data gathering for SEO

The complete guide to optimizing content for SEO (with checklist)

4 initiatives to combat AI-driven SEO traffic losses

How to get faster SEO results

SEO in the AI Era: 3 Ways to Adapt Your Strategy (and how to get AI to mention your brand)

How to maximize PPC and SEO data with co-optimization audits

Content length, depth and SEO: Everything you need to know in 2025

The Benefits of High-Quality Backlinks for SEO Success

The ultimate guide to HTTP status codes for SEO

The Benefits of Using Long-Tail Keywords in Your SEO Strategy

8 Remarkable SEO Podcasts to Level Up Your Knowledge

What is generative engine optimization (GEO)?

How to prioritize technical SEO tasks

Internal linking for bloggers: 9 mistakes to fix immediately

How search analytics can tailor messaging and maximize performance

Why we care about search marketing

Generative engine optimization: What you need to know

Semrush acquires Third Door Media, including MarTech

How to influence Google’s AI Overviews

The 13-point roadmap for thriving in the age of AI search

SearchGPT: What you need to know about OpenAI’s search engine

The Ultimate Guide to Bing SEO

Make Google happy by optimizing your WordPress site’s images by Kinsta

This day in search marketing history: February 2

This day in search marketing history: January 14

How to avoid decision fatigue in SEO

4 pillars of an effective SEO strategy

Your SEO guide to the ChatGPT API

How to become a recommended solution provider on Google entity lists

SEO strategy: 3 steps to strategic SEO planning

How AI is changing the rules of web traffic

5 Proven Ecommerce Growth Strategies ($0 to $100 Million)

Product page SEO: A complete guide

9 SEO tactics for the holiday period

Website redesign SEO checklist: Retaining and improving SEO

This day in search marketing history: January 12

Does HTML structure matter for SEO?

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