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The Power of B2B Influencers: How to Leverage Influencer Marketing to Drive Success

Trade Press Services Newsletter

Collaborate with influencers to create valuable, relevant, and informative content that is aligned with target audiences’ needs and interests. While it’s vital to ensure that content is relevant to your target market, don’t try to control the content. Provide influencers with creative flexibility to do what they do best.

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The 4 Ps of Marketing: How to Apply Them in the AI Era

Backlinko

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. We’re talking about: What you’re selling (product) How much it costs (price) Where people can buy it (place) How you tell people about it (promotion) Simple, right? Nailed place and promotion.

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How to Find Influencers or Creators for Your Next Campaign (+Best Practices for Partnerships)

Buffer Marketing

  We'll explore the key steps in identifying, evaluating, and collaborating with influencers to ensure your marketing campaign achieves its goals. By the end of this guide, you'll have a clear roadmap to harness the power of influencer marketing effectively.

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How social listening increases customer advocacy: 6 examples

Hootsuite

In 2024, social media platforms are the place for consumers to voice their opinions and influence others. Get started managing all your social profiles in one place with a free 30-day trial. By turning more consumers into advocates, you can boost your brand awareness and keep your sentiment on the incline. Your final task?

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How to Manage Google Reviews

SocialPilot

Online reviews are the new word of mouth that affects the purchase decisions of your target market consumers. These listings appear right at the top of the search page, complete with a local map and a handy “More Places” link to explore additional businesses in the area.

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5 Ways that AI Analytics Tools Can Make You a Better Marketer

Hubspot Marketing

That’s great for me as a consumer and less great for me as a marketer. AI tools can illuminate the dark funnel , where your potential customers might be researching via social media, Reddit, or other typically untraceable places. For text-based content, this can be useful to test elements like email subject lines.

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Marketers Claim a Broader Role and Increased Influence Amid Pressures

The CMO Survey

Smaller improvements were made in ensuring that the marketing strategy created by generative AI produces is a good fit for the brand and target markets. reduction in marketing overhead costs (versus 7.0% The investment is delivering tangible results: 8.6% improvement in sales productivity (up from 5.1% in Spring 2024) 8.5%