Lynton Web

APRIL 16, 2025

Connecting your operational systems with HubSpot's powerful CRM and marketing tools allows you to create a seamless, personalized experience that transforms casual visitors into loyal members. The integration transforms recreation-type customers into HubSpot contacts and establishes custom household objects to maintain family relationships.

Transform 59

Transform Communications Customer Journey Health 59

illumin

JANUARY 7, 2025

Why illumin is better equipped to help agencies transform their programmatic ad strategy Enhanced data insights illumin offers powerful analytics tools that let agencies dive deeper into client data, uncover actionable insights, and make data-driven decisions that boost campaign performance and ROI.

Transform 59

Transform Advertising Advertisers Analytics 59

Ann Handley

AUGUST 29, 2024

” Her teeth are chaos—yellowed and all over the place. That single moment helps writers plant our feet in one place. It stops you from sailing ahead—letting the story rush out too fast—and instead dams the flow so you find yourself anchored in the best, most scenic place to begin. So I won’t.”

Transform 192

Transform Place Copywriting Marketing 192

Martech

DECEMBER 12, 2024

Half of all governments worldwide will regulate the use of AI by 2026, per Gartner’s prediction , so make sure you have a compliance framework in place. Adding a genAI chatbot might enhance a platform, but it wont transform a product to deliver the speed, efficiency, and precision that AI promises.

Transform 114

Transform User-Generated B2C Management 114

verse.ai

MARCH 25, 2025

Regardless of the industry, lead generation is undergoing a massive transformation. From better market intelligence and more focused segmentation to personalized communication and post-lead follow-ups, these are the seven ways in which AI-driven lead generation will transform your marketing strategy. Enter AI-driven lead generation.

Transform 52

Transform User-Generated New Technology Customer 52

Hubspot Marketing

APRIL 21, 2025

How LinkedIn Transformed Our Business I noticed that despite having over a billion users, only 1% actively post on LinkedIn. This approach wasn't just marginally successful it transformed my career and business trajectory completely. Transform your LinkedIn into a hub for your ecosystem. Heres how I did it.

Transform 112

Transform Branding Place Marketing Strategy 112

Martech

JULY 29, 2024

This gap extends all the way from leadership, and it has the potential to very quickly add to more disillusionment with digital transformation. Premature investments end in failed initiatives Documentation of the failure rate of digital transformations is plentiful. Let’s explore three areas where this is evident.

Transform 140

Transform Branding CMO Education 140

Marketing Insider Group

OCTOBER 9, 2024

Marketing leaders and personnel are still important, but high-level direction can conceivably come from multiple places in the executive suite. Accordingly, we shouldn’t see the transformation of the CMO position as a loss, but rather, as a transformation of leadership structures and hierarchies within organizations.

CMO 121

CMO Transform Advertisers Advertising 121

The CMO Survey

APRIL 1, 2025

AI Transforms Marketing Operations with Measurable Returns Marketings AI revolution continues, with artificial intelligence now powering 17.2% previously) Marketings Strategic Influence Expands Digital transformation and AI capabilities have elevated marketings organizational stature. The investment is delivering tangible results: 8.6%

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

Hubspot Marketing

SEPTEMBER 12, 2024

So instead of fighting for attention in crowded channels, you’re placing your brand in front of people when they’re most receptive and primed to pay close attention. Suddenly, an app that was built for transportation transforms into a robust advertising platform.

Advertising 122

Advertising Advertisers Transform CMO 122

Martech

JANUARY 10, 2025

CDPs are all about data in, or data ingestion from various sources, and data transformation within the platform, Kalpokaite said. Kalpokaite said a helpful place to start is with five simple principles. How will you ingest, transform and activate data? Who’s going to determine what transformation is done inside your CDP?

Transform 120

Transform Customer Journey Customer Place 120

Search Engine Land

JULY 29, 2024

While SEO has traditionally helped brands increase visibility on search engines like Google and Microsoft Bing, GEO is transforming how brands appear on AI-driven platforms. Evolution in user search behavior GEO is essential because AI-driven search is transforming how people find and consume information.

User-Generated 131

User-Generated Transform SEO Law 131

Buffer Marketing

AUGUST 6, 2024

  And, as I started implementing thought leadership strategies into communication efforts for my clients, I saw how their messaging and connection with potential customers was transformed — so The Conscious Publicist became not just a PR advisory, but one focused on thought leadership.  What problems were you trying to solve?

Thought Leadership 117

Thought Leadership Transform PR Energy 117

Sprout Social

SEPTEMBER 12, 2024

Beyond supporting content creation, AI-driven tools are transforming marketing because these emerging technologies also provide insights through data and analytics. For example, you can use AI to support content ideation development , brainstorming video content ideas and editing copy.

Management 135

Management User-Generated Key Performance Indicator Transform 135

Marketing Insider Group

AUGUST 6, 2024

In this article, we’re exploring how this approach is transforming the way we advertise and why you should be paying attention. It ensures your ads get placed in the most effective spots through smart bidding systems, optimizing your ad spend and maximizing reach. A big part of automated paid media is programmatic advertising.

Advertising 126

Advertising Advertisers Transform Analytics 126

Martech

JULY 30, 2024

While SEO has traditionally helped brands increase visibility on search engines like Google and Microsoft Bing, GEO transforms how brands appear on AI-driven platforms. Additionally, focusing on entities (specific topics, people, places, things) ensures your content is accurately represented by AI, further reinforcing your brand authority.

Transform 114

Transform User-Generated SEO Digital Marketing 114

Vertical Response

JANUARY 4, 2025

Learn how they revamped their sign-up process, segmented their audience, and implemented automated email workflows to transform their seasonal marketing results. However, success depends on having the right strategies in place, such as compelling sign-up forms, audience segmentation, and post-purchase follow-up campaigns.

Email Marketing 96

Email Marketing Transform Shipping Promotion 96

Martech

MARCH 11, 2025

The rise of generative AI Generative AI transforms how content is created, delivered, and consumed. While AI Overviews offer increased visibility, earning a place within them relies on delivering high-quality content that performs well in traditional search. These findings show opportunities (and challenges) for brands.

Transform 127

Transform User-Generated SEO Branding 127

Martech

OCTOBER 22, 2024

During the pandemic years, many more were compelled into digital transformation. Management of products, orders, customers, pricing and promotions in one place. The new offering is available immediately but only to customers in the United States. Why we care. Some small business sectors have always reached into the digital space.

eCommerce 120

eCommerce Transform CRM Price 120

Martech

OCTOBER 25, 2024

GenAI’s transformative power accelerates marketing objectives and unlocks growth. For example, brands should disclose when using photographs of real people and places versus synthetic compositions. The benefits are clear: enhanced productivity, deeper data analysis, personalized experiences, content generation and more.

Transform 136

Transform Customer loyalty User-Generated Management 136

Businesses Grow

JANUARY 6, 2025

The best place to start is my upcoming Personal Branding Master Class , which is the finest of its kind anywhere. You likely want to do better but the business culture in most places rewards dull. At a minimum, it will transform most careers. Are you a trusted and beloved presence cutting through the noise of your marketplace?

Transform 131

Transform Traditional Marketing Education Branding 131

Sprout Social

SEPTEMBER 23, 2024

Let’s be clear: AI and automation are, and will be, transformational to the art and science of marketing. At Sprout, we’ve developed ongoing training and built-in rituals that create new team dynamics and encourage employee experimentation–but with the appropriate guardrails in place.

Transform 84

Transform Marketing Marketers Energy 84

The Drum

JUNE 11, 2025

And CMOs are uniquely placed to protect and strengthen it. In a landscape defined by crumbling trust in institutions and business, geopolitical uncertainty, economic fragility, AI transformation, and fast-changing stakeholder expectations, corporate reputation is no longer a byproduct of business – it’s the bedrock of business success.

Transform 104

Transform CMO Place Branding 104

Martech

SEPTEMBER 12, 2024

“This is the place where sales and marketing teams are falling in love again. In addition, enhancements to Oracle’s revenue transformation solution include: Unified CPQ, contracts, and order management helping to organize and execute complex sales agreements. Oracle’s new digital buying channel. ” Pinkerton asked.

Transform 117

Transform B2C Manufacturing Finance 117

Martech

MARCH 24, 2025

They put AI at the center of their decision-making, asking themselves how AI can improve their processes and transform how they make decisions. AI’s ability to rapidly analyze extensive datasets, combined with human thinking, has the potential to transform how you identify opportunities and manage campaigns.

Transform 122

Transform Marketing Marketers User-Generated 122

Martech

JULY 19, 2024

As its roots deepen, the tree finds its place, becoming a trusted and stable part of the ecosystem. Despite earning certifications and demonstrating ambition, his prospects in traditional IT seemed limited due to the pace of digital transformation and marketplace saturation. Each season, the tree matures.

Transform 117

Transform Information Technology Traditional Marketing Place 117

Martech

JANUARY 2, 2025

It turns out, Reeve says, the most successful transformations harness the collective wisdom of middle managers and teams. There were no constraints placed on them. Dig deeper: 4 common pitfalls in failed agile marketing transformations (and how to avoid them) Email: Business email address Sign me up! “The team was focused.

Management 122

Management Transform Finance Marketing 122

Martech

DECEMBER 16, 2024

We create content we assume will resonate, placing it where we believe customers hang out to grab their attention. Dig deeper: How to augment market research and glean customer insights with AI Why do we fall into the assumption trap and how to get out Dropboxs transformation was powerful, but they arent alone.

Marketing Strategy 107

Marketing Strategy Customer Transform Marketing Mix 107

Orbit Media Studios

APRIL 30, 2025

By Andy Crestodina Each of us is on a transformational journey. We can all acquire new AI skills and guide our own transformational journeys. Youre ready for the next stage in your transformational journey. Setting aside AI and just writing up your standard operating procedures (SOPs) may be the right place to start.

Transform 105

Transform User-Generated CMO Copywriting 105

Backlinko

NOVEMBER 8, 2024

But do these classic principles hold up even as AI transforms whole businesses and industries? We’re talking about: What you’re selling (product) How much it costs (price) Where people can buy it (place) How you tell people about it (promotion) Simple, right? Get all the four Ps of marketing right, and your campaigns fall into place.

Price 114

Price Real Estate Promotion Food 114

Martech

JULY 17, 2024

“Whether it’s using natural language generation, natural language processing, natural language understanding to take unstructured data and and transform and normalize that into structured data; whether it’s using machine learning models on the back end. is letting things happen more organically. .

Transform 144

Transform Food Analytics Place 144

Martech

SEPTEMBER 10, 2024

The following strategies offer a helpful starting place. Reporting is one of the most fruitful places for automation. Both in-house ad teams and agencies have used a DAOS to holistically transform manual workflows into a well-oiled automation machine. The question is, how best can automation be applied?

Advertising 120

Advertising Advertisers Non-Profit Real Estate 120

illumin

AUGUST 15, 2024

This lets advertisers reach the right audience, in the right place, without wasting time and effort on irrelevant locations. Reduce the time needed to build customer audiences and transform your campaign. Advertisers should use geotargeting to reach audiences based on their country, state, zip code, and congressional district.

Advertising 105

Advertising Advertisers Transform CRM 105

Hubspot Marketing

DECEMBER 30, 2024

Do you ever struggle to visualize your ideas or consolidate your thoughts in one place? Start by determining the main topic or idea you want to explore and place it at the center of your map. Canva has over 3,000 mind map templates, meaning you can achieve the right look for your map all in one place. I certainly have.

Transform 117

Transform Communications Place Management 117

Hubspot Marketing

OCTOBER 31, 2024

The Longlegs campaign brilliantly invited people to step into the narrative, transforming them into active participants rather than a passive audience. Smile 2 did something similar, breaking the fourth wall in its marketing campaign by placing odd smiling people in random sports events or news broadcasts to draw attention to the movie. “In

Transform 123

Transform Marketing Marketers Entertainment 123

SmartBrief - Marketing

JULY 25, 2024

Whitmer (Mosaicx) Research clearly illustrates the value consumers place on personalization. The good news is that this level of personalization offers businesses the potential to transform a routine shopping experience into something much more engaging – something that offers a deeper connection between customer and brand.

Customer 124

Customer Transform Retail Finance 124

Hootsuite

OCTOBER 9, 2024

In 2024, social media platforms are the place for consumers to voice their opinions and influence others. In other words: They embraced their “Belly Dance” TV ad’s transformation into a viral meme. Get started managing all your social profiles in one place with a free 30-day trial. The key: Social media listening (keep reading).

Customer 112

Customer Food Transform User-Generated 112