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How to Future-Proof Your 2025 B2B Marketing Plan

Trade Press Services Newsletter

Create or Update Your Marketing Plan If you dont already have a marketing plan in place, now is the perfect time to create one. Yet, traditional methods like bylined articles, white papers, case studies, direct mail, and in-person events provide tangible, lasting brand impressions and credibility.

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How to harness the power of data gathering for SEO

Search Engine Land

Many survey tools are relatively inexpensive, if not free and are extremely easy to get started – SurveyMonkey, Jotform or Google Forms are all great places to start. If published as a white paper or static page, create a blog post for promotion and scannability. Without intelligent analysis and insight, data means nothing.

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AI can find your ideal customers, but only humans can build real relationships

Martech

Examples include awarding points for email opens or white paper downloads and deducting points for factors like a personal email address or being outside the target market. Swag: Branded items have their place, too. This system helps prioritize sales efforts, target key accounts and improve conversion rates.

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How to Market a Manufacturing Company in 2024

Marketing Insider Group

Your customers will look online for service providers, so you have to do everything in your power to increase your visibility in the places they’re searching. Creating valuable content like blogs, whitepapers, and case studies establishes your company as an industry expert. Content Marketing Content marketing is another vital strategy.

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The greatest hits: Repurposing your best content for social media

Sprout Social

Instead of constantly coming up with new ideas, social marketers should look at what they already have and repurpose their top-performing blog posts, videos, reports, white papers and more. To reach your target audience, you’ve got to post relevant, entertaining and educational content in multiple places.

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3 Nonprofit Marketing Tactics That Every Small Business Should Try

Buffer Marketing

Less authenticity: Focusing on growth often shifts the marketing strategy toward sales-heavy messaging, sacrificing the authenticity that appeals to local customers in the first place. Less connection: Rapid growth can erode the personalized service that small business customers expect.

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The biggest email newsletter mistake B2B companies keep making

Martech

The client version of the newsletter, with the prominently placed all about us partnership article, yielded a click-through rate 25% lower than the median for this newsletter version. It might be a call to action to fill out a lead generation form or an offer to download a white paper that helps educate subscribers on your product or service.