Social Media Examiner

JANUARY 25, 2024

Want to put your podcast on YouTube? In this article, we'll explore creating video podcasts on YouTube. Why Should You Add YouTube to Your Podcasting Strategy? Wondering how to adapt your show for video viewers?

Social Media Marketing 104

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Businesses Grow

DECEMBER 20, 2023

What you are about to hear is my first entirely voice-synthesized podcast episode. Illustration courtesy MidJourney The post The first voice-synthesized podcast episode appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. What was I going to do? I was sick. I had no energy. But I did have AI. Maybe both.

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Buffer Marketing

FEBRUARY 14, 2024

Podcasts have an undeniable allure for both their creators and fans. As of 2024, over 5 million podcasts and 70 million episodes are available worldwide. With that many podcasts, you can be sure there’s a podcast for everyone.

Entertainment 100

Entertainment Health Influencer Marketing Education 100

Spiralytics

JANUARY 31, 2023

Of course, every emerging technology is a new growth opportunity for marketers, regardless of the format or accessibility, but the channel that reigns supreme in the age of convenience has to be podcasts. Here are a few podcast statistics that cover the specifics of this marketing format.

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CopyBlogger

DECEMBER 21, 2023

Danny Miranda is in the top 1% of podcasters, and has interviewed some of the best entrepreneurs of our time, Continue Reading The post How To Make A Successful Podcast: From A Top 1% Podcaster appeared first on Copyblogger.

Content Marketing 84

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Search Engine Journal

SEPTEMBER 24, 2022

Learn everything you need to know about optimizing podcasts for search. The post Podcasts SEO: How To Make Your Podcast Rank appeared first on Search Engine Journal.

SEO 135

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Hubspot Marketing

SEPTEMBER 7, 2022

Podcasts have become increasingly popular over the years for a variety of reasons. As more people work from home, listening to podcasts helps them feel like they're a part of a discussion among friends. Podcasts are also easily accessible and can be listened to anywhere, whether you're on a long commute or a quick jog.

Health 128

Health Promotion SEO Email Marketing 128

Content Marketing Institute

FEBRUARY 28, 2024

Business podcasts differ from entertainment podcasts — and it’s about more than audience size. Discover the key elements to crafting a podcast strategy that works for your content marketing and business goals.

Entertainment 96

Entertainment Content Marketing Marketing Marketers 96

Social Media Examiner

MARCH 19, 2024

. #1: YouTube Shorts YouTube has introduced a new feature that allows users to remix their favorite music videos on Shorts, providing even more […] The post YouTube Updates: Shorts Features, Creator Tools, Podcasts, and More appeared first on Social Media Examiner.

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Hubspot Marketing

JANUARY 8, 2024

The pandemic birthed a rise in puppies, planting flowers in Animal Crossing , and podcasts — with 1.1m+ shows launched in 2020 alone. But soon, the podcast phenomenon plateaued. New podcasts decreased a year later, and in 2022, fell by 80%. ? Source: NiemanLab Does this mean the podcast train has left the station?

Affiliate Marketing 99

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Hubspot Marketing

SEPTEMBER 6, 2022

82% of marketers planned to continue investing the same amount or increase their investments in podcasts and other audio content for 2022. In this post, we’ll cover 10 strategies that will help you monetize your podcasts and achieve high ROI. How to Monetize a Podcast. The podcast snippet below is an ad from a recent episode.

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Content Marketing Institute

MARCH 6, 2024

So here are over 50 favorite blogs, newsletters, podcasts, and YouTube channels recommended by your content and marketing peers. You’re busy enough doing marketing. You don’t have time to search for content that can help.

Marketing 103

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Social Media Examiner

JANUARY 16, 2024

. #1: YouTube Shorts YouTube Shorts Layouts Templates YouTube has introduced new features to make it easier for creators to convert their long-form videos […] The post YouTube Updates: Shorts, Podcast Migration, Shopping, and More appeared first on Social Media Examiner.

Social Media Marketing 104

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Hubspot Marketing

AUGUST 30, 2022

If you're reading this, you've likely found a topic you could talk about for hours — and now you're ready to launch a podcast. The good news: Spotify is becoming a go-to destination for podcasts. In 2021, Spotify listeners spent 78% more time listening to podcasts than the year before. How to Meet Spotify's Podcast Requirements.

Analytics 140

Analytics 140

Hubspot Marketing

SEPTEMBER 12, 2022

Want to launch your own podcast (or a podcast for your company) but don’t know where to start? I’ve got you – starting a podcast is simpler than it seems. I was an avid podcast listener for years before deciding to start my own show in 2018. Here’s the ultimate checklist to help you start a successful podcast.

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Businesses Grow

JULY 17, 2023

The Marketing Companion podcast recently had its tenth birthday. The average podcast survives fewer than seven episodes. So let’s look at three aspects of the success of the Marketing Companion podcast. A strange brew Unlike most podcasts, The Marketing Companion publishes every other week instead of weekly.

Entertainment 98

Entertainment Education Marketing Strategy Content Marketing 98

Martech

NOVEMBER 9, 2022

Podcasts are now a top channel for B2B content , with 43% of decision makers saying they use them to get business related content, according to a new study. Dig deeper: Soundrise connects advertisers to podcast creators with shared values. Podcast popularity among B2B execs mirrors that of the U.S. That’s up from 32% in 2019.

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Social Media Examiner

JUNE 13, 2023

Want greater reach for your podcast? Curious how to use YouTube’s podcasting management and analysis tools? In this article, you’ll learn how to create, promote, and analyze podcasts on YouTube. Why Brands and Creators Should Create YouTube Podcasts Since mid-2022, YouTube has been slowly launching its podcast tools.

Promotion 90

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Search Engine Land

FEBRUARY 13, 2023

And that includes podcasts. Podcasting is a popular and fast-growing medium – 79% of Americans aged 12 and up are familiar with podcasting, and 62% have listened to a podcast at least once. No matter your industry or expertise, you can create a podcast about it. What is a podcast? Why start a podcast?

Finance 100

Finance Health Fashion User-Generated 100

Adams & Knight Marketing

FEBRUARY 8, 2023

February 9, 2023) — Adams & Knight , one of the leading integrated marketing agencies in the region, is celebrating the one-year anniversary of its integrated marketing podcast, What’s the Big Idea? which has already gained state-wide recognition and was ranked among the most followed and shared podcasts on Spotify in 2022.

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PR Advertising Advertisers Influencer Marketing 130

Search Engine Roundtable

JANUARY 19, 2023

Google has dropped the playable podcast search result rich snippets. Google seems to have removed the recent episodes playable rich results for podcasts, where Google would show under a specific search result the recent podcasts. 9to5Google reported this first, and there is a bit of confusion around what exactly Google removed.

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DirectMail2.0

MARCH 12, 2024

in this engaging podcast episode. Welcome to the podcast. Chris: Yeah, probably one of the reasons we do a podcast instead of a video podcast, right. Listen to the podcast for the rest of this content! Delve into the fascinating world of direct mail campaigns and discover how DirectMail2.0, Happy to be here.

Direct Mail 52

Direct Mail Real Estate Traditional Marketing Succession Management 52

Content Marketing Institute

MARCH 26, 2024

This Old Marketing has produced over 400 podcast episodes since 2013. Learn how they do it in 2024, from the process to the equipment and the one big thing every successful podcast requires.

Marketing 87

Marketing Marketers 87

Martech

MAY 31, 2023

Here are some marketing technology professional development books and podcasts that I find useful. Recommended podcasts ‘Land of the Giants’ from Vox Media Each season, this podcast focuses on a tech giant or sector. This podcast typically covers hot and emerging trends like generative AI, the metaverse and social media.

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Hubspot Marketing

OCTOBER 4, 2022

Fortunately, I've put together a list of 15 of the best motivational podcasts you can listen to anytime you need affirmations, advice, or words of wisdom. Best Motivation Podcasts. Best Motivational Podcasts on Spotify. Best Motivational Podcasts for Women. Best Motivational Podcasts. Too Smart for This.

Food 125

Food Health Education Communications 125

Hubspot Marketing

AUGUST 1, 2022

Before you start, learn everything you need about ecommerce with these 8 podcasts. This list of ecommerce podcasts offers it all – education, inspiration, and entertainment. If you’re a beginner in the ecommerce space and looking for straightforward, tactical advice, this podcast is for you. If so, listen to this podcast.

eCommerce 137

eCommerce Fashion Retail Health 137

Martech

JANUARY 28, 2022

According to data released by advertising intelligence platform MediaRadar, spending on podcast advertising was up over 20% YoY in 2021. It is estimated that more than a third of Americans now listen to podcasts regularly. Most podcast advertising is located midroll with durations of 30 and 60 seconds being most common.

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Digital Marketer

APRIL 28, 2023

Podcasting has become an increasingly popular way for businesses to reach their target audience and build a loyal following. But how can businesses use podcasting as a part of their overall marketing strategy? During the Excite stage, businesses can leverage their podcast to deepen engagement and foster brand loyalty.

Marketing Strategy 77

Marketing Strategy Promotion Marketing Marketers 77

Hubspot Marketing

AUGUST 17, 2022

Podcasts are an excellent way for entrepreneurs to gain inspiration and actionable career advice. However, entrepreneurs in minority communities searching for podcasts for and about people with similar experiences and identities to themselves may have a hard time doing so. Native Business Podcasts. The Diversity Gap.

Education 114

Education Thought Leadership Finance Marketing 114

Martech

NOVEMBER 1, 2022

Market Enginuity, a values-driven media sponsorship company, announced a spinoff — Soundrise — dedicated to the growing podcast industry. While Market Enginuity focuses on public radio sponsorships in local markets, Soundrise provides marketing, sales and operational support to premium independent and non-profit podcast networks.

Advertising 123

Advertising Advertisers Non-Profit Digital Marketing 123

Search Engine Land

OCTOBER 27, 2022

Google advertisers can now advertise on podcasts. Yep, announced today, “advertisers can now align their ads with podcast content globally. Simply create an audio or video campaign and select “Podcast” as a placement.” Today advertisers can officially select “podcast” as their preferred placement.

Advertising 101

Advertising Advertisers 101

Hubspot Marketing

JULY 17, 2023

It's also a popular platform for enjoying podcasts, with 57.8% of podcast listeners in the U.S. YouTube Podcast Best Practices 1. When selecting episode names, use a systematic naming pattern and refrain from using vague terms such as "podcast," "full episode," or "new upload" because YouTube’s algorithms often overlook them.

SEO 84

SEO Promotion Place Product 84

Practical eCommerce - Marketing

DECEMBER 17, 2023

The post iOS 17 Will Impact Podcast Ad Metrics appeared first on Practical Ecommerce. iOS 17 includes a change to how Apple automatically downloads episodes, likely lowering that reported metric.

eCommerce 80

eCommerce Advertising Advertisers Marketing 80

Martech

FEBRUARY 25, 2022

LinkedIn is piloting its own podcast offering, known as the LinkedIn Podcast Network. A few podcasts from the LinkedIn Podcast Network. Podcasts aren’t just for true crime, politics and comedy any more. Podcasts aren’t just for true crime, politics and comedy any more. Image: LinkedIn.

Health 116

Health Digital Marketing Branding Marketing 116

Hubspot Marketing

NOVEMBER 29, 2022

Whether you’re an industry professional or just starting your career, we’ve gathered 8 of the best project management podcasts to help you on your journey. These podcasts cover a wide variety of topics, from company culture to organizational leadership. Manage This — The Project Management Podcast. Take a deep dive below.

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Management Transform Industry Insights Product 109

Neil Patel

DECEMBER 29, 2021

Currently, there are over two million podcasts and more than 48 million episodes waiting for your ears to devour. It’s incredible growth considering there were only 500,000 podcasts in 2018. There’s considerable brand awareness and buying power on podcasts. What Is Google Podcasts Manager?

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Digital Marketer

MAY 30, 2023

My next clue should have been when one podcaster told me he gets 50 to 100 pitches a week and he chose ours. The words still rumble in my head like fading thunder echoing through the sky: “I’ve never known anyone who booked 53 podcasts in two months.” I asked her to get me booked on podcasts.

Communications 85

Communications Entertainment Content Marketing Digital Marketing 85