Search Engine Land

MARCH 24, 2023

Google adds practice problems and math solver structured data and Search Console reports 2021: Google came up with new structured data and Search Console reporting to help educational websites understand which pages had these content types.

Search Marketers 117

Search Marketers PR Non-Profit SEO 117

Search Engine Land

APRIL 18, 2023

You can also do a breakout looking at how SEO is compared to other marketing channels (paid and direct, but you can also split out things like PR if it lives separately). Connect Search Console data: Find your site under Sites , and click URL impression > Web to connect that data. Go to Metrics and select URL clicks.

SEO 98

SEO Analytics PR Branding 98

Exposure Ninja

APRIL 2, 2024

How to structure a URL for multiple locations URL structure doesn’t need to be a complex topic. In its simplest form, a well-structured URL for local SEO would be business.com/location. Even if you have multiple locations in one city, you can create pages for each without complicated URLs. Double win.

SEO 52

SEO User-Generated PR Law 52

Orbit Media Studios

DECEMBER 12, 2023

Here are the five main reasons why redesigned websites see a drop in search traffic: URLs that attracted search traffic were removed URLs that attracted search traffic were changed (even if they were redirected) Content became less keyphrase-focused or less detailed Technical SEO issues appeared (missing schema, longer load times, etc.)

Analytics 69

Analytics Copywriting SEO PR 69

Orbit Media Studios

OCTOBER 17, 2022

One famous study by Ahrefs found that more than 90% of URLs don’t get any traffic from search engines. These are the five most common reasons that a URL doesn’t appear high in search results. Your website lacks a keyphrase-focused URL on the topic. So you need a URL that is focused on the phrase. Not ranking? It’s big.

SEO 141

SEO PR User-Generated Analytics 141

Orbit Media Studios

JANUARY 16, 2024

People add all kinds of crazy stuff to their sites, often without a thought for strategy or their visitors. It adds visual noise without adding clarity. Each one is a missed opportunity to add a keyword. In these cases, you can add the date to the H1 header, the title tag and in the body text. You can put anything there.

PR 123

PR SEO Place Promotion 123

Sprout Social

JANUARY 24, 2024

Home Depot, for example, partnered with the fashion blogger, The Mother Chick, to promote its products via tracked URLs. Marketers can leverage Tagger to add UTMs and platform pixels or create custom URLs. Using tools like Tagger by Sprout Social enhances precision in tracking website traffic. It’s time to #DetoxYourFeed ?

Influencer Marketing 101

Influencer Marketing User-Generated Key Performance Indicator Analytics 101

Scoop.it!

MARCH 14, 2024

The company consistently partners with up-and-coming influencers who get a PR package to review their leather jackets on various social media platforms. When you create a website , it is essential to strategically incorporate relevant keywords into the URL. These posts include links to their product pages in the video descriptions.

Influencer Marketing 85

Influencer Marketing SEO Branding Logistics 85

Search Engine Land

JUNE 27, 2023

Fishkin adds, “For those investing in pro-active social media marketing, we recommend using unique URLs to track activity to social promotions.” Plus, creating at least a dotted line reporting structure with the digital PR team makes sense. And many brands and agencies should consider adopting new organizational structures.

SEO 94

SEO Social Media Marketing User-Generated PR 94

Orbit Media Studios

FEBRUARY 8, 2022

You can add to your advanced filter to remove some of these queries if you’d like. Combining areas like PR, Thought Leadership, and SEO are an effective way of winning in organic growth and industry trust. If you don’t see the page you’re looking for at the top of the list, put the URL into the filter. Don’t just add keywords.

Analytics 98

Analytics SEO Thought Leadership PR 98

Sprout Social

JANUARY 18, 2017

If the word “codes” freaks you out, think of them as labels or tags that you add to a URL. UTM parameters are tags you add to the end of a URL to tell Google Analytics (or your CRM) a full story about where and why a person clicked. That complicated sounding recipe would look like this: URL? Enter UTM URL builders.

Analytics 81

Analytics PR Influencer Marketing CMO 81

Adobe Experience Cloud Blog

DECEMBER 1, 2014

For an infographic, it is best to add them to the bottom with the complete URL. Your embed codes should be added to the bottom of your infographic and will look something like this: Make sure to provide instructions for embedding and add the link you want the embed code to link back to. You can try an embed code generator. .

Thought Leadership 134

Thought Leadership PR eBook Marketing Mix 134

Search Engine Land

OCTOBER 25, 2022

Getting PR or social mentions. After he shared the results on how Twitter carousel boosts organic impressions and clicks, we started using Twitter as the tool to drive more returning visitors to our website and for faster URL indexing. Sometimes, you also need to keep an eye on whether your competitors are: Evolving their product.

SEO 96

SEO Marketing Marketers Key Performance Indicator 96

Search Engine Land

DECEMBER 13, 2022

Perhaps a PR campaign went viral, and now users worldwide look for your product, creating a constant demand for it. Self-contained ecosystems to allow paid and digital PR campaign planning. This information is useful when planning: The types of content to create for digital PR. URL structure. Analysis of new entrants.

SEO 99

SEO PR Fashion User-Generated 99

Search Engine Land

JUNE 1, 2023

To get a CMO onboard, show the opportunity (or threat depending on their mentality) through presenting: Your branded SERP : Do you dominate it with a fully-fleshed out knowledge panel, social media profiles and digital PR articles or at there irrelevant or unwanted links. Relevant industry sites, such as Entrepreneur.com, Forbes or Spotify.

SEO 103

SEO Branding CMO PR 103

Backlinko

MARCH 25, 2024

It’s an online visibility platform with PPC, social media, and digital PR tools—perfect for marketing agencies. You can add a filter to target websites with active links and an authority score of 21 to 100. Optional add-ons: Semrush Local: This feature enhances local visibility and customer choice. And for good reason.

SEO 94

SEO Price User-Generated Analytics 94

Moz

JULY 16, 2019

Control whatever you can on your branded SERPs, whether that’s managing reviews, making sure your GMB is up to date and accurate, and investing in PR to influence news and other mentions that show up on your branded SERP. Add movement to our images when possible. Google is giving small businesses a lot of ways to attract customers.

SEO 46

SEO Retail PR Branding 46

Search Engine Land

AUGUST 29, 2023

Differentiate yourself when using AI When using AI for content, add unique facts, data, and expertise your brand possesses rather than letting the AI recycle the same generic information – which it may also offer to your rivals. Utilize your marketing channels, like email, PR and paid media to support your content strategy.

SEO 128

SEO PR User-Generated Management 128

Neil Patel

NOVEMBER 4, 2020

You can use it to take screenshots, pixelate a certain area in them, and add custom text. Like web clipper, Pocket also has the functionality to add tags to help easily explore and retrieve stories once pulled out of search engine land. The loading speed will also help redirect duplicate content to a canonical URL of preference.

SEO 145

SEO User-Generated PR Analytics 145

Neil Patel

APRIL 5, 2023

Here’s how you use it: Step #1: Enter your competitor’s URL and click “search.” Step #3: Again, enter your competitor’s URL and click “Search.” However, what’s most helpful is the detailed data like referring pages, URLs, domain authority score, and anchor text. Plug the URL of your choice into Majestic’s search bar.

SEO 133

SEO Price Analytics User-Generated 133

Duct Tape Marketing

MAY 21, 2013

I come up with the primary point I want to make from the blog post and then I outline the supporting points, elements and resources that I need to add to fill it out. I write an opening statement, add 3-5 subheads, fill in each and wrap it up with a restatement of the original point. The last thing I add is the headline.

PR 75

PR eBook Place Education 75

Search Engine Land

NOVEMBER 3, 2022

Remember : Holiday-related URLs on your site are not temporary. When a product has been discontinued or when a visitor types an erroneous URL, having a 404 error page will prevent client traffic from coming to a dead end. Make sure you add all the necessary information regarding delivery during the festive season.

SEO 106

SEO PR Gen Z eCommerce 106

Litmus

APRIL 12, 2024

You wouldn’t want email marketing slip-ups to impact the reputation of your root domain, which could harm deliverability for sales, PR, or other team members sending personal or outreach emails from the root domain in their own inbox. Or vice versa. Are there any times when you shouldn’t use an email subdomain?

Management 100

Management PR Health Marketing 100

Exposure Ninja

AUGUST 26, 2022

What users of the technique sometimes miss out on is the expertise and real-life experience required to add new insight to the subject matter. If you aren’t able to add your own perspective or that of your business, then you may wish to reconsider creating content for the search queries you’ve identified.

Copywriting 115

Copywriting SEO User-Generated Education 115

Duct Tape Marketing

MAY 4, 2016

Referral Candy – Easiest way to add refer-a-friend to your store. Prezly – Create your own press room in minutes, with a chosen url and embedding features. The PR Masterclass : How to develop a public relations strategy that works! Ambassador – Online referral program, starts at $200/mo. Further Reading.

Advertising 52

Advertising Advertisers Partner Marketing SEO 52

Exposure Ninja

OCTOBER 16, 2023

They may find you through a search on a search engine, content marketing, digital PR, email marketing, video marketing, social media marketing and more. It includes the content you share on your website, magazines or brochures you produce, guest posts and digital PR campaigns. You need to purchase a domain to use it for your website.

PR 52

PR Marketing Marketers User-Generated 52

Hubspot Marketing

APRIL 1, 2019

The site offers six distinct themes, and adding an article is as easy as pasting a URL and clicking add -- the site takes care of incorporating the title, publication, date, content, and image. Journo Portfolio. On Journo Portfolio you can create a sleek, modern digital portfolio easily. Image courtesy of Journo.

PR 127

PR Analytics Customer Place 127

Neil Patel

DECEMBER 18, 2018

If you add in push notifications and you add in chatbots , however, you’ll double up the traffic you were getting from email. If you want to boost your brand queries, you have to do crazy PR stunts. You can also monitor if the PR stunts are working by typing your brand name into Google Trends. Don’t do this!

eBook 111

eBook User-Generated PR SEO 111

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Sales Campaigns Some solutions allow Marketing to create campaigns that Sales can add prospects into and allow Sales to run targeted campaigns of their own. Social Campaigns Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, retweets, etc.

CRM 132

CRM Analytics Marketing Marketers 132

Duct Tape Marketing

FEBRUARY 6, 2024

Shama is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. Earned media, yes, traditional pr, but also digital. But yeah, I think this battle for privacy and you think you add deep fakes to it.

SEO 65

SEO Transform Gen Z PR 65

Exposure Ninja

NOVEMBER 13, 2023

Add these details to a document with a photo of your ideal client. You should also input their URL into a tool like Semrush* to see which of their pages are likely to be getting the most traffic. Add any keywords you want to continue ranking for to your list. In this section, we’ll look at blogging and digital PR.

Law 52

Law PR Digital Marketing SEO 52

Search Engine Land

OCTOBER 20, 2022

Google and other search engines do not generally frown upon affiliation or monetization of websites as long as these add some unique value. That said, websites that seem to be templated, do not represent a real brand nor provide tangible information about their authors tend to add little to the diversity of search results.

User-Generated 98

User-Generated Real Estate PR Branding 98

Hubspot Marketing

DECEMBER 22, 2023

SEOs, marketers, and PR professionals can also identify valuable link-building opportunities using DA's link quality assessment. Build a Google Apps Script with the help of AI that will automatically check if the specific URL still links to our target page. What we like : Custom images add a lot of personality to your blog posts.

Branding 100

Branding Transform User-Generated SEO 100

Exposure Ninja

APRIL 8, 2022

Searching your product or service will return a list of competitors that are chasing the same audience (if you serve individuals in a specific place, e.g. if you’re a “dentist in Hackney”, don’t forget to add the location to your search). SimilarWeb is a competitor analysis tool that allows users to run reports on any URL. SimilarWeb.

User-Generated 98

User-Generated Analytics SEO Digital Marketing 98

Neil Patel

APRIL 12, 2021

Backlinks refer to URL links from other websites that point back to your website. The best links happen organically (meaning you don’t pay or trade for them), add value to the website, and help the user better understand a topic. PR Release Links. Yes, it’s all in the name. They are links back to your website.

Pharmaceutical 131

Pharmaceutical SEO PR Place 131

Search Engine Land

APRIL 5, 2023

Building homepage links or profile image links through guest posting, podcast guest appearances, PR, and webinars. Once you have a list of URLs with unlinked brand mentions, you can use Ahrefs’ Batch Analysis tool to gather more information about each website. competitors or sites you've already connected with).

eCommerce 100

eCommerce SEO User-Generated PR 100

Content Marketing Institute

FEBRUARY 4, 2019

More pages make it easier for websites to play up key themes, attract backlinks, and add additional pages to target coveted keyword phrases. Page URLs: Can you keep them short and use dashes to separate words? The lengthy URL doesn’t help matters. Use PR strategies and tactics to connect with notable news media.

SEO 107

SEO Whitepaper Advertising Advertisers 107