Backlinko

MARCH 26, 2025

Brand24 Best for spotting sudden spikes in mentions and identifying key influencers Pricing: Starts at $199 per month; 14-day free trial available Brand24 is an AI-powered media monitoring tool. It lets you track online mentions, analyze sentiment, and spot early signs of PR crises. A spike in mentions may mean a PR crisis.

PR

Search Engine Land

AUGUST 1, 2024

PR/digital PR I’m not saying everyone needs to become an expert in outreach and brand management. However, it’s increasingly important to connect with the people in your company who handle press and PR. Traditional PR is catching up on SEO and practices like deep-linking, but they might need some guidance or reminders.

SEO

Hubspot Marketing

JUNE 30, 2025

My Own Experience With Low-Budget Marketing My first job out of college was at a PR agency. I recorded interviews, wrote articles, and created a ton of content — all for the price of a plane ticket. This was back in 2009, and the “playbook” was pretty traditional. I built a list of reporters, cold pitched them, hoped for a hit.

CMO

Martech

FEBRUARY 12, 2025

A PR crisis is one of the most daunting things an organization can face. Years of consolidation, opaque pricing and systemic barriers to care created a perfect storm of public frustration. Its like when Wendys spontaneously announced it would start using dynamic pricing to sell its fast food.

PR

Backlinko

JANUARY 23, 2025

sort=price) generate different URLs. For travel websites, this can lead to rich results like pricing and star ratings. Like this: Use Digital PR for Industry-Wide Authority In the travel industry, digital PR campaigns are one of the best ways to establish authority. These may show similar content.

SEO

Hubspot Marketing

SEPTEMBER 23, 2024

For instance, if you want to improve your domain authority through quality backlinks, you might want to hire a PR firm to help secure thought leadership opportunities. Speaking as a former PR person, I can tell you that media outreach is a specialized skill that’s definitely worth outsourcing. Allocate based on the highest impact.

SEO

Sprout Social

SEPTEMBER 18, 2024

Some common social media goals include: Increasing brand awareness Generating more sales or leads Boosting your community engagement or PR Growing your audience through increasing follower counts Building traffic to your website If you’re already engaged on social media, conduct a global social audit.

Social Media Marketing

Martech

FEBRUARY 18, 2025

AI has been used to predict the long-term impact of different pricing strategies on customer retention, allowing companies to optimize revenue while ensuring customer satisfaction. AI has also been used to monitor whether discounts and sales incentives are applied equitably, ensuring fairness and compliance in pricing strategies.

Transform

Search Engine Land

JULY 22, 2024

With limited time to publish shopping lists, send email blasts and do social media posts, try increasing your pricing because you have to make up for the lack of quantity this year. Track which products are expected to have high conversions and work with your PR and affiliate teams to get your products and services listed at the top.

SEO

Hootsuite

MAY 28, 2025

Feature sets, complexity, and pricing vary. Premium brand pricing starts at $49/month. If your company has a PR team, this tool might also benefit them. Some tools are general all-in-one influencer marketing management solutions. Others specialize in certain aspects, like influencer discovery or campaign management.

Influencer Marketing

Hubspot Marketing

JUNE 17, 2025

All told, these budget-conscious prospects want great value for their money, and they’re more price-motivated than others. Economic uncertainty and rising prices have buyers snapping their wallets shut. Price is an easy way to communicate value, but it’s certainly not the only way. Price matters, but framing matters even more.”

Branding

Sprout Social

SEPTEMBER 24, 2024

Here’s a breakdown of average influencer pricing across key platforms by per post and followers: Instagram, Snapchat and TikTok cost about $10 per post per 1,000 followers, while Facebook and YouTube are more expensive at about $20 per 1,000 followers. Consider factors like audience demographics and engagement levels on each platform.

Influencer Marketing

Hubspot Marketing

JULY 22, 2024

This can include: Positioning Market share Offerings Pricing Our marketing plan template includes space to list out the specific products you compete with, as well as other facets of the other company’s strategy, such as their blogging efforts or customer service reputation. Execution : This third phase is all about your project launch.

Marketing Plan

SocialPilot

JULY 12, 2024

This allows you to track areas for improvement, detect negative sentiment to avoid any PR crisis before it happens, and build a strong brand reputation. And, what is the pricing structure of the tool? Competitor Analytics Keeping an eye on the competition and what they are doing is crucial for any business strategy.

Analytics

Hootsuite

JULY 10, 2024

This happens when your social listening strategy flags a potential PR or other brand crisis developing on social media channels. The brand must strike a balance between quality and price. Your social team should be empowered to manage these types of reactions on their own. Next is the crisis-response reaction.

User-Generated

Sprout Social

MARCH 27, 2025

As a result, weve seen notable audience pushbacksometimes even escalating to full-blown PR crises and brand bankruptcy. The last thing you want to do is be the person scrambling to figure out how to price influencer partnerships or effectively negotiate on behalf of your brand.

Gen Z

Search Engine Land

JULY 11, 2024

We stand on the shoulders of PR, marketing activity and other SEO agencies. Yes, price is a number to you, but it is a feeling to the client. No, your $2,000 per month SEO budget cannot replace the $10,000 per month you’ve been spending on paid search (in three months). SEO doesn’t work like that.

Management

Lynton Web

DECEMBER 29, 2024

Start by looking at the following: Positive Signals : A lead who visits your pricing page three times, opens your last five emails, downloads a crucial whitepaper, or books a demo shows genuine interest. That's where lead scoring enters the picture. A good setup should start with engagement scoring based on specific behaviors.

Customer Journey

Martech

APRIL 9, 2025

What started as a halo effect turned into a PR firestorm. When brands apply the same analytical discipline they use in product launches, pricing strategy or media planning to celebrity partnerships, better decisions follow. At its peak, the Yeezy brand was one of the most successful celebrity collaboration stories in modern retail.

Fashion

Buffer Marketing

OCTOBER 28, 2024

And with Buffer's pay-by-channel pricing model, I've been able to scale the services I pay for up and down based on what I need. Pricing: Free plan available. Pricing: Starts at $69/month. Pricing: Free plan available. Pricing: Starts at $19.79/month Pricing: $625 setup fee. All in all, Predis.ai

Digital Marketing

Exposure Ninja

JULY 18, 2025

Media Coverage : Our digital PR efforts help us get featured in the press, like when we spoke at the House of Lords on remote work or supported Better Business Day at the House of Commons. Earn Coverage with Digital PR Digital PR is the secret to success with AI Search visibility. Leverage PR wins across your other channels.

Branding

Hootsuite

APRIL 29, 2025

Pricing: Amplify is included for Hootsuite Enterprise (custom pricing) customers. Theyre designed to coordinate large networks of advocates and they come with a price tag to match. In fact, many dont even post their prices publicly, you have to contact their sales team to ask (kinda like order the lobster at market price).

Price

Hubspot Marketing

MARCH 5, 2025

He works on content, SEO, PR, and media relations and uses multi-touch attribution models to analyze marketing success. Rather than just measuring form fills or demos booked, the team monitored actions like repeat visits to pricing pages or multiple team members from the same company viewing specific content. Pricing: Free.

Analytics

Hootsuite

DECEMBER 3, 2024

Price: Hootsuite plans start at $99/month #1 Analytics Tool for Growth Beautiful reports. Price: Pricing available on request Best for: Social teams in larger organizations that collaborate with PR, marketing, and other communications teams to make the most of social measurement insights. Clear data.

Analytics

Hubspot Marketing

SEPTEMBER 25, 2024

You might give higher lead scores to leads who visited high-value pages (like pricing pages) or filled out high-value forms (like a demo request). Which pages — and how many pages — did they visit on your site before becoming a customer? Both the number and types of forms and pages are important.

Logistics

SocialPilot

AUGUST 5, 2025

SocialPilot Looking for powerful analytics without the high enterprise-level pricing? It’s a great tool for large enterprises, but it comes at a premium price. Instead of finding out about a PR issue in a headline, you’ll spot the trend when it first surfaces in a thread or TikTok comment and stop it before it spirals.

Analytics

Animalz blog

JULY 29, 2025

We set conversions around ‘book a demo,’ ‘talk to sales,’ or pricing-page visits’ and track them weekly, even daily.” So if it is a new product launch or a feature release, then we’re going to time that with our PR strategy, with our social strategy. “We don’t stop at pageviews or downloads.

PR

Search Engine Land

OCTOBER 1, 2024

By analyzing these patterns, you can answer very strategic digital marketing , PR and SEO questions: What types of media placements drove these search patterns? Should we consistently invest in PR or SEO instead of short-term campaigns? The messaging of “quality at a low price” is consistent around the brand.

Branding

Search Engine Land

AUGUST 7, 2024

Verify if they build quality links through organic methods like outreach or PR. Avoid link farms and agencies that promise guaranteed results, offer suspiciously low prices or use PBN (Private Blog Network) links. Additional tips To find the right agency: Discuss their backlink strategies, review case studies and read testimonials.

SEO

Exposure Ninja

DECEMBER 12, 2024

What do they think about your pricing and quality? Actions: Digital PR & Quality Mentions: Secure coverage in reputable industry outlets to influence how AI tools perceive and recommend you. You need to understand what AI tools ‘know’ about your business. Are they accurately representing your services?

Thought Leadership

Exposure Ninja

JUNE 13, 2025

Look at their products, pricing, branding, customer reviews, and marketing tactics. When your brand shows up the same way across every touchpoint — your website, socials, emails, ads, digital PR and packaging— it becomes instantly recognisable and builds the trust that turns browsers into buyers. What are they doing well?

Branding

SocialPilot

JUNE 26, 2025

Tip: Here’s how to make Pinterest work for your brand: Promote blog posts, guides, or downloadable resources Showcase product collections, gift guides, or tutorials Share step-by-step visuals like recipes, DIYs, or how-tos Set up a Business account to access analytics, run Shoppable Pins, and create ad campaigns that drive traffic and sales.

Gen Z

Duct Tape Marketing

NOVEMBER 27, 2024

They're things that are pr, they're great PR and marketing, but they're not necessarily scalable. OCI has four to eight times the bandwidth of other clouds offers one consistent price instead of a variable regional pricing. John Jantsch (05:43): It's exhausting. Jeannie Walters (05:44): Yeah, it's exhausting.

Customer

Exposure Ninja

JULY 18, 2025

Build Strong Brand Mentions With Digital PR AI platforms are trained to recognise authority, and one of the strongest signals of authority is how often and where your brand is mentioned across the web. Bottom-funnel content should support purchasing decisions with testimonials, pricing, or feature breakdowns. Anticipate the next steps.

User-Generated

Exposure Ninja

JULY 24, 2025

“But we noticed a recurring issue: ChatGPT and other tools consistently described the brand as ‘expensive’ After a strategic pricing repositioning and messaging update, we re-tested the same prompts six weeks later, and the negative sentiment was gone.” Digital PR and reputation management can help here.

User-Generated

Backlinko

NOVEMBER 4, 2024

Below, you’ll learn seven HARO alternatives, along with pros, cons, and pricing, to help you score authority-building backlinks. Pricing Connectively offers a free plan, which gives you 10 pitches per month. Connectively pricing works out to about $0.80 Ready to dive in? Let’s go! per pitch for my team.

PR

Animalz blog

DECEMBER 19, 2024

“ How Jess Cook Turns Content and PR into a Power Couple at Island”: A Q&A interview with Islands Head of Content & Comms about content and PR, based on a LinkedIn post she shared on the subject. The sign up boxes that let you request pricing breakdowns for some of our content.

Content Marketing