Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. Also tucked in the job description? Owned and organic channels.

Event Marketing

Hubspot Marketing

APRIL 23, 2025

They pour money into ads and PR, hoping to buy attention. Channels That Drive Earned Media Value Public relations (PR): Getting your brand featured in news articles, magazines, TV, or radio through strategic outreach for free. Its high-quality Signature Select products and dedication to its $1.50 Most brands chase exposure.

PR

Hootsuite

OCTOBER 22, 2024

Advocacy content can include everything from job postings to blog articles to industry resources to new product launches. It aids in PR crises and issue management. Research suggests that businesses with engaged employees show higher profitability (+23%), customer loyalty (+10%), and productivity (+18%).

PR

Buffer Marketing

OCTOBER 31, 2024

High-resolution, well-lit content with gorgeous imagery will help you show off the results of a crafty project or the beauty of your products. A list or round-up Whether it’s a list of tips, top products, your business offerings, or favorite content from the past year, a round-up video or carousel will work well on Instagram.

Transform

Martech

OCTOBER 24, 2024

Or what about Brainfish to help users self-learn about your product at scale in a contextual way? Automating repetitive tasks boosts productivity and reduces costs. There’s a broad range of writing tools, from PR content to conversion-optimized shop texts, social media posts, video captions and even technical writing.

Copywriting

Hubspot Marketing

OCTOBER 28, 2024

Most Fenty Beauty videos will feature a person showing the products they're using and how to apply them to achieve specific looks. How-to videos are a great way to show the quality of your products and how they work. Behind-the-Scenes Do you want to show your audience the care and craftsmanship that goes into making our products?

Video Marketing

Martech

NOVEMBER 1, 2024

integrated AI across various marketing functions , including content, video, events, PR, lead generation, product marketing and sales enablement. This boosted productivity by over 30%, increased lead generation by 50% and made their marketing efforts ROI-positive. Here are a few examples: Tomorrow.io

Key Performance Indicator

Hubspot Marketing

JULY 8, 2025

They started with a story: a clear explanation of what was changing in the market, and why their product existed because of it. And how does your product help them respond? I thought it would show how productive we were. Try a basic PR outreach round? Maybe you’re waiting on a product launch. Bring in an agency.

CMO

Hootsuite

OCTOBER 7, 2024

Which network drove the most brand awareness for our product launch? Mentionlytics Source: Mentionlytics Best for: PR and communications teams, brand monitoring teams, product marketers, researchers at small to medium-sized businesses. What were our top posts on LinkedIn this year? Should we post more on Instagram next month?

Analytics

Search Engine Land

SEPTEMBER 12, 2024

One of the most talked-about evolutions to the search landscape is OpenAI’s SearchGPT, a product that could rival Google’s dominance soon. Earned media will remain important SearchGPT is likely to prioritize high-authority publications, meaning digital PR and thought leadership may become even more important.

User-Generated

Backlinko

OCTOBER 23, 2024

Sample goals include: Increasing product sales by 30% Boosting organic traffic by 20% in six months Growing email subscribers by 15% this quarter Then, outline the actionable steps you’ll take to achieve each goal. Especially effective for product demonstrations and tutorials. Ebooks: Good for lead generation and comprehensive guides.

Marketing Strategy

Search Engine Land

AUGUST 1, 2024

Guiding in the creation of tools to help my own productivity, which I wouldn’t otherwise be able to do myself without a lot more time and effort. Using AI on your own day-to-day Up to 64% of business owners stated that AI would improve business productivity and 42% believe it will streamline job processes, according to Forbes.

SEO

Martech

AUGUST 9, 2024

As the CEO of a marketing and PR agency, I’ve observed a fascinating trend in recent years: Major cities around the world are undergoing digital transformations, not unlike the shifts we’ve seen in businesses. Pepsi’s logo has evolved over the years, but always maintained its core identity.

Transform

Search Engine Land

JULY 23, 2024

Social media platforms are then explored for additional information about the company, products, services and reviews. Higher quality leads: SEO targets users actively searching for related content or products, resulting in more qualified leads. Brand advocacy: Affiliates promoting your products can enhance credibility.

Digital Marketing

SmartBrief - Marketing

JULY 30, 2024

If you’re curious about discussions in a specific industry, Reddit is an excellent source for gaining industry insights and opinions that can inform your content or product strategy. Agencies can use scans for initial research when onboarding new clients, agencies and brands can use scans to detect current or potential PR issues.

PR

Customers.ai

NOVEMBER 20, 2024

Their preparation got us thinking: what are the must-do steps marketing teams need to take before launching a campaign, whether it’s a Shark Tank debut, a product launch, or a big promotional push? Speak their language, solve their specific pain points, and show how your product or service fits into their lives.

PR

Hubspot Marketing

NOVEMBER 15, 2024

Marketing, sales, customer support, product development: each department was accountable to the company in total but operated within their own walls. He defines it as “shaping an experience for the customer that goes beyond the product.” PR and earned media. Digital marketing like SEO, email, and social media.

CMO

Search Engine Land

JULY 17, 2024

Example Let’s turn attention to the health and wellbeing industry, a space where products and trends emerge constantly. To take this further, they may see specific product trends during this period which can be tracked (trend). If resource is an issue, swap out the content you had planned for that day and create the trend piece first.

SEO

SocialPilot

APRIL 23, 2025

billion global social media users sharing and shaping opinions daily, social media is a crucial channel for PR. However, one wrong move, and you will find yourself in a PR crisis receiving instant backlash from large audiences that may even trigger a brand boycott. Community building: This is the heart of PR.

PR

Animalz blog

APRIL 24, 2025

You’ll learn how AI affects the customer journey, if it mentions your latest product features, and whether its up to date on your positioning. Potential causes to check for: They published an article comparing their products to competing brands. A particular subreddit praises their product.

PR

Hootsuite

JANUARY 10, 2025

Data can prove the validity of a story (for example, sheep are smart: they can recognize up to 50 other sheep by sight) and help sell a brand or product (Ie: when four out of five dentists recommend a specific toothpaste). She gives an example from a distillery looking to present their total production volume for a year. says Froese.

PR

Sprout Social

SEPTEMBER 19, 2024

What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. Influencers sharing products from brands they personally love often feels more authentic than a social ad a user was served randomly.

Influencer Marketing

Hubspot Marketing

SEPTEMBER 30, 2024

Using AI tools like this one can help marketers discover thought leadership and PR opportunities instantly. You can also localize ads, product marketing assets, and SEO content. It’s about understanding their interests, behaviors, and how they speak so you can market your products or services in a way that resonates with them more.

Thought Leadership

Buffer Marketing

JULY 12, 2024

name: Schema Change Verification Next, we’ll want to specify when this action is going to be run — this will essentially allow us to define when we want to perform the checks in the PR.  We’ll want to start by checking out the repository at the branch of our PR, for which we’ll use the checkout action.

PR

Search Engine Land

SEPTEMBER 27, 2024

With its broad skill set encompassing research, copywriting, technical insights and digital PR, SEO professionals are uniquely positioned to bridge gaps between different marketing disciplines. While it originated from link building efforts, in 2024, digital PR encompasses much more.

Digital Marketing

Martech

JULY 11, 2025

Start each annotation title with a category prefix: Marketing: Campaigns, emails, PR pushes. Product: Launches, updates. Product launches When new products or features go live, annotate them. For example, create one annotation for a product’s launch day and another for the whole campaign period.

Analytics

Orbit Media Studios

OCTOBER 30, 2024

Upload it to PR services. Those activities look a lot like SEO, content marketing, PR and social media. It will show the likelihood that the persona, when asking an AI about a product or service, will see a specific brand included in the responses to their prompts. Use relevant keywords.

SEO

Search Engine Land

JULY 22, 2024

The ability to share specific products is limited as you only have so many videos that can be filmed and placements to publish without chasing fans away. This includes furniture, made-to-order gifts and print-on-demand products. With fewer days until free shipping and time to publish, now is the time to line up the lists.

SEO

Hootsuite

OCTOBER 16, 2024

Sprout Social Best for: Marketing teams at large organizations Coolest feature: Ready-made reports depending on your goals Price: Starting at $199/month For social media managers at enterprise companies looking to streamline their social media efforts, Sprout Social is a popular choice.

Analytics

Sprout Social

SEPTEMBER 18, 2024

For example, KFC’s Kazakhstan account uses the country’s local language and influencers, while promoting country-specific promotions and products. You’ll also need to determine whether the team leads of each country or product have input on your overall global strategy.

Social Media Marketing

Sprout Social

SEPTEMBER 24, 2024

Examples of high-level goals include: Reduce customer acquisition cost (CAC) Increase share of voice in your industry Get product feedback Build brand advocates Become a thought leader While these are common, tailor your goals to your specific challenges. Confirm all stakeholders—from legal to product teams—have approved the plan.

Influencer Marketing

Hootsuite

JULY 10, 2024

You’ll want to monitor keywords related to your brand name, product names, and the names of your brand leaders. You can track what people are saying about you, your top competitors, your products or services — up to two keywords tracking anything at all over the last 7 days. For instance, say you’re focused on reputation monitoring.

User-Generated

Backlinko

MARCH 26, 2025

It lets you track online mentions, analyze sentiment, and spot early signs of PR crises. A spike in mentions may mean a PR crisis. Whether its a CEO interview, product review, or deep-dive industry discussion. This tool stands out by tracking more than social media and news platforms.

PR

Martech

APRIL 24, 2025

When Minifie talks about brand safety, he’s not spinning PR. ChatGPT is your PR intern. But when Steve Jobs returned, Apple’s stock surged 33% in a single day before any new product, just believing in a trusted leader. Put simply, they don’t rent attention through ads. They help brands own the conversation.

Branding

Sprout Social

JANUARY 16, 2025

Instead, bring your audience on a journey with your brand, helping them imagine whats possible with your products. We dont need to be prescriptive about how to use the product, but rather inspire. The Crayola team succeeds at this by spurring on their audiences creativity.

Gen Z

Search Engine Land

JULY 15, 2024

.’ In simple terms, SEO means the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for: Products you sell. Outreach, guest posts and digital PR are your allies here and you can supplement these efforts with paid promotion and content amplification.

SEO

Martech

FEBRUARY 12, 2025

A PR crisis is one of the most daunting things an organization can face. This wasnt just a PR disaster for one company it was an industry-wide lightning rod for broader discussions about healthcare accessibility and corporate accountability. In general, public trust in companies across the board simply isnt very strong.

PR