Sprout Social

AUGUST 10, 2022

It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. Helps promote your improved products. Influencer marketing has grown from a $1.7

PR 143

PR Influencer Marketing Marketing Marketers 143

Martech

NOVEMBER 6, 2024

The viral emotions driving brand engagement Up to 70% of journalists say PR pros are important to the success of their jobs, yet 49% of journalists seldom or never respond to PR pitches, according to Muck Rack’s State of Journalism 2024. So, where’s the disconnect? What would surprise them? What are they trying to overcome?

PR 134

PR Transform Target Market Content Marketing 134

Martech

MAY 19, 2025

Dig deeper: In a world oftariffsand turmoil, marketing’s insight is a superpower If you aren’t ready to take your product to a new market, sourcing employees globally helps reduce costs without compromising quality. When markets fracture and trade barriers rise, vision separates survivors from thrivers.

Transform 113

Transform PR Law Manufacturing 113

Trade Press Services Newsletter

SEPTEMBER 7, 2022

If you are using press releases—and no other forms of PR content—in your marketing strategy, you are missing out on the benefits other types of PR content can deliver. While press releases are still an effective form of sharing news, PR has evolved and so should your approach. But this is just the starting point.

PR 130

PR Thought Leadership SEO Marketing 130

Search Engine Land

AUGUST 1, 2024

Guiding in the creation of tools to help my own productivity, which I wouldn’t otherwise be able to do myself without a lot more time and effort. Using AI on your own day-to-day Up to 64% of business owners stated that AI would improve business productivity and 42% believe it will streamline job processes, according to Forbes.

SEO 98

SEO PR User-Generated Education 98

Martech

OCTOBER 21, 2024

Product marketing wonders why their shiny new features aren’t getting more of the spotlight on the agenda. But this time, we tried something new: nine months out, we gathered every team — from field marketing and web to PR, community and customer success. PR and media relations : Broadcasters extending your reach. The result?

Transform 116

Transform PR Event Marketing Target Market 116

SmartBrief - Marketing

JULY 30, 2024

If you’re curious about discussions in a specific industry, Reddit is an excellent source for gaining industry insights and opinions that can inform your content or product strategy. Agencies can use scans for initial research when onboarding new clients, agencies and brands can use scans to detect current or potential PR issues.

PR 132

PR Marketing Marketers Industry Insights 132

Buffer Marketing

JULY 12, 2024

name: Schema Change Verification Next, we’ll want to specify when this action is going to be run — this will essentially allow us to define when we want to perform the checks in the PR.  We’ll want to start by checking out the repository at the branch of our PR, for which we’ll use the checkout action.

PR 117

PR Customer User-Generated Place 117

Hubspot Marketing

APRIL 23, 2025

They pour money into ads and PR, hoping to buy attention. Channels That Drive Earned Media Value Public relations (PR): Getting your brand featured in news articles, magazines, TV, or radio through strategic outreach for free. Its high-quality Signature Select products and dedication to its $1.50 Most brands chase exposure.

PR 94

PR User-Generated Transform Thought Leadership 94

SocialPilot

APRIL 23, 2025

billion global social media users sharing and shaping opinions daily, social media is a crucial channel for PR. However, one wrong move, and you will find yourself in a PR crisis receiving instant backlash from large audiences that may even trigger a brand boycott. Community building: This is the heart of PR.

PR 40

PR Branding Whitepaper Thought Leadership 40

Search Engine Land

FEBRUARY 6, 2024

To improve search rankings today, you need a comprehensive digital PR strategy that cultivates expertise, targets key touchpoints in the buyer’s journey, creates compelling data stories, and garners influence through reputation and recognition. Key insights: Digital PR for SEO is not link building but an alternative to link building.

PR 103

PR SEO Customer Journey Thought Leadership 103

Sprout Social

MAY 31, 2023

Many people claim that AI can increase your team’s productivity, but is there any evidence to support this? The collaboration between AI and communication professionals creates a path toward a future where technology enhances human creativity, insight and productivity, redefining what’s possible for individuals at every level.

Communications 143

Communications PR Transform Law 143

Sprout Social

SEPTEMBER 26, 2024

The would-be crisis became a PR triumph. From there, we lined up morning shows, brought on a PR team to help field opportunities and quickly transitioned the message from lactation cookies (which we don’t even sell!) Which makes them more likely to engage and buy when an influencer they trust and relate to endorses a brand or product.

PR 93

PR Influencer Marketing Marketing Marketers 93

Hootsuite

OCTOBER 22, 2024

Advocacy content can include everything from job postings to blog articles to industry resources to new product launches. It aids in PR crises and issue management. Research suggests that businesses with engaged employees show higher profitability (+23%), customer loyalty (+10%), and productivity (+18%).

PR 113

PR Gen Z Thought Leadership Communications 113

Animalz blog

APRIL 24, 2025

You’ll learn how AI affects the customer journey, if it mentions your latest product features, and whether its up to date on your positioning. Potential causes to check for: They published an article comparing their products to competing brands. A particular subreddit praises their product.

PR 109

PR Shipping User-Generated SEO 109

Martech

OCTOBER 24, 2024

Or what about Brainfish to help users self-learn about your product at scale in a contextual way? Automating repetitive tasks boosts productivity and reduces costs. There’s a broad range of writing tools, from PR content to conversion-optimized shop texts, social media posts, video captions and even technical writing.

Copywriting 126

Copywriting Transform PR User-Generated 126

Buffer Marketing

OCTOBER 31, 2024

High-resolution, well-lit content with gorgeous imagery will help you show off the results of a crafty project or the beauty of your products. A list or round-up Whether it’s a list of tips, top products, your business offerings, or favorite content from the past year, a round-up video or carousel will work well on Instagram.

Transform 117

Transform PR Product User-Generated 117

Hootsuite

OCTOBER 7, 2024

Which network drove the most brand awareness for our product launch? Mentionlytics Source: Mentionlytics Best for: PR and communications teams, brand monitoring teams, product marketers, researchers at small to medium-sized businesses. What were our top posts on LinkedIn this year? Should we post more on Instagram next month?

Analytics 118

Analytics PR Price CRM 118

Search Engine Land

JULY 17, 2024

Example Let’s turn attention to the health and wellbeing industry, a space where products and trends emerge constantly. To take this further, they may see specific product trends during this period which can be tracked (trend). If resource is an issue, swap out the content you had planned for that day and create the trend piece first.

SEO 105

SEO Fashion PR Influencer Marketing 105

Search Engine Land

SEPTEMBER 12, 2024

One of the most talked-about evolutions to the search landscape is OpenAI’s SearchGPT, a product that could rival Google’s dominance soon. Earned media will remain important SearchGPT is likely to prioritize high-authority publications, meaning digital PR and thought leadership may become even more important.

PR 100

PR User-Generated Transform Thought Leadership 100

Martech

NOVEMBER 1, 2024

integrated AI across various marketing functions , including content, video, events, PR, lead generation, product marketing and sales enablement. This boosted productivity by over 30%, increased lead generation by 50% and made their marketing efforts ROI-positive. Here are a few examples: Tomorrow.io

Key Performance Indicator 120

Key Performance Indicator Customer Acquisition PR Marketing Strategy 120

Search Engine Land

DECEMBER 6, 2023

In an era influenced by powerful algorithms, the intersection of SEO and PR is crucial but often overlooked by enterprise leadership. PR may not always acknowledge the intricacies of SEO. While SEO, focused on shaping the customer experience, may overlook the human stories conveyed by PR. Why integrate SEO and PR?

PR 104

PR SEO Transform Customer Journey 104

Martech

AUGUST 9, 2024

As the CEO of a marketing and PR agency, I’ve observed a fascinating trend in recent years: Major cities around the world are undergoing digital transformations, not unlike the shifts we’ve seen in businesses. Pepsi’s logo has evolved over the years, but always maintained its core identity.

Transform 116

Transform Energy PR Customer loyalty 116

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. Also tucked in the job description? Owned and organic channels.

Event Marketing 127

Event Marketing Food Direct Mail Entertainment 127

Customers.ai

NOVEMBER 20, 2024

Their preparation got us thinking: what are the must-do steps marketing teams need to take before launching a campaign, whether it’s a Shark Tank debut, a product launch, or a big promotional push? Speak their language, solve their specific pain points, and show how your product or service fits into their lives.

PR 76

PR Gen Z User-Generated Analytics 76

Search Engine Land

JULY 23, 2024

Social media platforms are then explored for additional information about the company, products, services and reviews. Higher quality leads: SEO targets users actively searching for related content or products, resulting in more qualified leads. Brand advocacy: Affiliates promoting your products can enhance credibility.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Hubspot Marketing

OCTOBER 28, 2024

Most Fenty Beauty videos will feature a person showing the products they're using and how to apply them to achieve specific looks. How-to videos are a great way to show the quality of your products and how they work. Behind-the-Scenes Do you want to show your audience the care and craftsmanship that goes into making our products?

Video Marketing 110

Video Marketing User-Generated Marketing Marketers 110

Hootsuite

JULY 10, 2024

You’ll want to monitor keywords related to your brand name, product names, and the names of your brand leaders. You can track what people are saying about you, your top competitors, your products or services — up to two keywords tracking anything at all over the last 7 days. For instance, say you’re focused on reputation monitoring.

User-Generated 129

User-Generated PR Branding Management 129

Sprout Social

SEPTEMBER 19, 2024

What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. Influencers sharing products from brands they personally love often feels more authentic than a social ad a user was served randomly.

Influencer Marketing 130

Influencer Marketing Key Performance Indicator Transform Marketing 130

Martech

APRIL 24, 2025

When Minifie talks about brand safety, he’s not spinning PR. ChatGPT is your PR intern. But when Steve Jobs returned, Apple’s stock surged 33% in a single day before any new product, just believing in a trusted leader. Put simply, they don’t rent attention through ads. They help brands own the conversation.

Branding 100

Branding PR CMO Brand Management 100

Adams & Knight Marketing

JANUARY 11, 2023

Carson Bloomquist joins the video production team as a Creative Producer overseeing the agency’s video projects, from concept to completion. AVON, Conn., Three-time Emmy Award winning journalist Michelle Bonner joins the agency as its new Director of Public Relations. About Adams & Knight.

PR 246

PR Digital Marketing Education Management 246

Hubspot Marketing

SEPTEMBER 30, 2024

Using AI tools like this one can help marketers discover thought leadership and PR opportunities instantly. You can also localize ads, product marketing assets, and SEO content. It’s about understanding their interests, behaviors, and how they speak so you can market your products or services in a way that resonates with them more.

Thought Leadership 132

Thought Leadership User-Generated Marketing Marketers 132

Search Engine Land

JULY 22, 2024

The ability to share specific products is limited as you only have so many videos that can be filmed and placements to publish without chasing fans away. This includes furniture, made-to-order gifts and print-on-demand products. With fewer days until free shipping and time to publish, now is the time to line up the lists.

SEO 98

SEO Shipping Retail PR 98

Backlinko

AUGUST 7, 2024

Linking the Marketing and Engineering Teams One big thing to call out is that it’s generally the main documentation informing collaboration between the Marketing and Product & Engineering teams. Stakeholder use case: Helpful for SEOs, product managers, and team leaders translating SEO work into development and/or marketing roadmaps.

SEO 126

SEO PR Communications Management 126

Hubspot Marketing

NOVEMBER 15, 2024

Marketing, sales, customer support, product development: each department was accountable to the company in total but operated within their own walls. He defines it as “shaping an experience for the customer that goes beyond the product.” PR and earned media. Digital marketing like SEO, email, and social media.

CMO 120

CMO Traditional Marketing Communications Marketing 120

Hootsuite

JANUARY 10, 2025

Data can prove the validity of a story (for example, sheep are smart: they can recognize up to 50 other sheep by sight) and help sell a brand or product (Ie: when four out of five dentists recommend a specific toothpaste). She gives an example from a distillery looking to present their total production volume for a year. says Froese.

PR 125

PR Communications Management Food 125

Search Engine Land

JULY 15, 2024

.’ In simple terms, SEO means the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for: Products you sell. Outreach, guest posts and digital PR are your allies here and you can supplement these efforts with paid promotion and content amplification.

SEO 98

SEO Content Marketing Entertainment PR 98