Search Engine Land

MAY 7, 2024

See how Lectric eBike has transformed SEO to gain valuable insights for any ecommerce business looking to significantly enhance organic search traffic and compete in high-stakes markets. At a glance Massive traffic increase: Organic clicks rose from 37,000 to 210,000 per month by targeting high-search commercial keywords.

eCommerce 84

eCommerce PR Real Estate SEO 84

Search Engine Land

NOVEMBER 9, 2023

The role of an SEO professional has undergone a major transformation in recent years. Traditionally, SEO was primarily about keyword optimization and links and ranking well on search engines like Google and Bing. While these elements remain important, search engines today evaluate a much more complex set of ranking factors.

SEO 114

SEO PR Transform eCommerce 114

Search Engine Land

JULY 17, 2023

How does SEO content help increase sales? Many brands make the mistake of relegating search engine optimization (SEO) to ranking websites and driving targeted traffic. However, if executed well, SEO can help you significantly boost your sales. And this is why many brands fail to see how SEO can help them increase sales.

SEO 97

SEO Customer Acquisition Transform Affiliate Marketing 97

Search Engine Land

APRIL 15, 2024

This article explores the growing relationship between brand mentions and their significance in developing share of search and boosting brand search. Examine how brand mentions impact search marketing, both on traditional and social search platforms. Let’s look at the impact of brand mentions on search marketing.

Branding 110

Branding Manufacturing Real Estate PR 110

Search Engine Land

AUGUST 29, 2023

Making the most of your SEO strategy with limited resources can be challenging. Jessica Bowman , an enterprise SEO consultant, and Sara Resnick , global head of organic growth at Shutterstock, shared 30 valuable tips and actionable techniques you can immediately implement at SMX Advanced.

SEO 128

SEO PR User-Generated Management 128

Search Engine Land

APRIL 22, 2024

Rebranding happens when companies grow or face big PR problems. As a marketer and SEO expert, you’ll deal with it due to acquisitions, executive decisions or investor demands. I’ve also included non-SEO things to look for so your company can save money, as revenue becomes tight when this happens. But don’t panic.

PR 113

PR SEO User-Generated Promotion 113

Search Engine Land

OCTOBER 11, 2023

While there are some reasonable assumptions of how Search Generative Experience (SGE) might affect our sites, others are not so realistic. Theories on SGE’s potential traffic impact SGE will undoubtedly impact organic search, with both positive and negative consequences, if it launches as it currently stands. Things to avoid.

SEO 133

SEO Real Estate User-Generated eCommerce 133

Search Engine Land

DECEMBER 13, 2022

Perhaps a PR campaign went viral, and now users worldwide look for your product, creating a constant demand for it. Whatever the reason, an expansion, a new product launch or a diversification will always have to be supported by a prompt, detailed analysis of every element not only in the wider strategy but in SEO, too.

SEO 99

SEO PR Fashion User-Generated 99

Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Whitepaper 124

Whitepaper Analytics User-Generated Key Performance Indicator 124

Search Engine Land

OCTOBER 12, 2023

Since the introduction of generative AI , large language models (LLMs) have conquered the world and found their way into search engines. But is it possible to proactively influence AI performance via large language model optimization (LLMO) or generative AI optimization (GAIO)? Get the daily newsletter search marketers rely on.

Transform 114

Transform PR User-Generated SEO 114

Search Engine Land

JUNE 27, 2023

If you looked over the agenda at SMX Advanced , held June 13-14, you probably spotted this trend: “AI” appears in the titles of 11 sessions, including “How generative AI will change SEO as a profession.” Marketers and executives attended their industry’s most important events to: Keep up to date with industry trends.

SEO 93

SEO Social Media Marketing User-Generated PR 93

Search Engine Land

MARCH 10, 2023

Demand for SEO has been growing yearly based on Google Trends and Exploding Topics data. For many businesses, organic search reach is still a significant source of traffic, leads and sales. At the moment, we’re still seeing an increasing demand for SEO services and corresponding employment opportunities.

SEO 102

SEO Real Estate PR Customer Journey 102

Search Engine Land

NOVEMBER 20, 2023

After months of seeing Google’s Search Generative Experience (SGE) in action, it’s not the digital marketer’s apocalypse many thought it would be. Here’s how marketers should prepare for Google’s SGE. This new paradigm leverages generative AI to provide personalized answers to user queries.

User-Generated 128

User-Generated SEO Marketing Marketers 128

Search Engine Land

SEPTEMBER 26, 2023

The search and technology behemoth has undoubtedly impacted most human experience across the globe in some form or another, but none more so than for the SEOs of the world. The SEO industry effectively shares its history with Google. Am I the only one who feels like there can’t have been a world without Google?!

SEO 128

SEO Transform User-Generated Health 128

Search Engine Land

JUNE 1, 2023

Google’s announcement of Search Generative Experience (SGE) and the release of Bard are reshaping the digital landscape. These evolutions have many SEO implications. One of the most important is the renewed focus on brand entity SEO. In the past, SEO was largely focused on marketing to humans.

SEO 103

SEO Branding CMO PR 103

Search Engine Land

NOVEMBER 1, 2023

In today’s expansive yet interconnected digital marketing landscape, creating a successful online presence requires a deep understanding of various marketing channels. It amplifies social platforms by intertwining social interactions with search functions, allowing users to search and discover brand and user-generated content.

Retail 103

Retail Branding User-Generated SEO 103

Search Engine Land

FEBRUARY 9, 2024

The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers. I am trained with Search Engine Land content. Prompt: Give a brief overview of search generative experience.

User-Generated 117

User-Generated SEO PR Digital Marketing 117

Search Engine Land

NOVEMBER 1, 2023

Many of us have come to terms with the idea that generative artificial intelligence (genAI) doesn’t autonomously execute some digital PR , SEO or content marketing activities. ChatGPT is a tool to augment certain big digital marketing and SEO tasks. Get the daily newsletter search marketers rely on.

PR 124

PR Digital Marketing SEO User-Generated 124

Orbit Media Studios

JULY 27, 2022

That was the basic strategy 20 years ago when I first started doing SEO. Today, more things show up in more search engine results pages (SERPs) than ever before. So now, we all need more flexible SEO strategies. Old way: Optimize your content to rank and get clicks from search engines. They click. You have traffic.

SEO 97

SEO PR Manufacturing Analytics 97

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. And who can blame them?

Whitepaper 108

Whitepaper Analytics User-Generated Key Performance Indicator 108

Search Engine Land

MARCH 19, 2024

Google’s mission is to guide its users to trustworthy solutions. Modern SEO has to win a more complex, more human credibility contest: a subtle evaluation of the combined “human trustability” of the website owner (corporation or person), the content creator (person or corporation) and the content itself. That has changed.

PR 138

PR User-Generated SEO Digital Marketing 138

Search Engine Land

JULY 3, 2023

Thus, it is increasingly important for search engines and answer machines to identify trustworthy and authoritative sources and weed out all others. This recent evolution in SEO requires new tasks, skills and roles. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

Management 99

Management PR User-Generated Brand Management 99

Search Engine Land

JANUARY 29, 2024

Effective SEO now requires a cross-channel, “search everywhere” strategy as search behaviors expand across platforms. Conducting a search universe analysis (SUA) across platforms like Google, YouTube, TikTok and Reddit is vital to benchmark competitors, identify trends, and optimize content.

Gen Z 114

Gen Z User-Generated SEO Millennials 114

Search Engine Land

JUNE 7, 2023

This example from AuthorityHacker shows a list of Ahrefs alternatives that may be an outreach target for a new SEO SaaS product. AuthorityHacker’s founders are known to produce actionable and relevant content on affiliate and SEO topics. This sort of trendline entices an SEO to look deeper. SUBSCRIBE See terms.

PR 93

PR SEO Thought Leadership User-Generated 93

Search Engine Land

AUGUST 18, 2023

The search and content landscape has significantly changed since the start of 2023. As the usage of generative AI applications soars and search engines integrate AI into the SERP results, a fresh content battleground has emerged. In the past, some marketers would optimize content regardless of its quality.

User-Generated 96

User-Generated SEO PR Content Marketing 96

Search Engine Land

FEBRUARY 27, 2024

Preventing your content from being crawled by GPTBot might limit your brand’s reach to a smaller set of internet users in the future. Attorneys say this language must also state that a generative AI third-party platform could crawl the data collected. Get the daily newsletter search marketers rely on. See terms.

User-Generated 109

User-Generated PR New Technology Branding 109

Search Engine Land

JULY 21, 2023

Impersonating a doctor is not the first thing that comes to mind as a winning SEO strategy, so why is this happening? They hold significant value in SEO. This is what keeps digital PR professionals like me working. Get the daily newsletter search marketers rely on. This isn't “grey hat SEO,” but outright fraud.

PR 84

PR User-Generated SEO Health 84

Search Engine Land

JANUARY 31, 2024

Links have been an integral part of SEO since Google’s early days. While links may not be the single most important ranking factor, they are far from dead and should still be part of a comprehensive SEO strategy. Are links losing relevance in SEO? However, many SEOs still believe in the power of a quality link.

SEO 116

SEO PR Energy User-Generated 116

Search Engine Land

JANUARY 18, 2024

I like to make sure we have at least 2-3 tests going in each platform at a time, not to test for testing’s sake but to find new ways to engage with high-value users. Bonus tip : There will be a ton of AI noise and increasing amounts of AI-generated creative in 2024. Business email address Subscribe Processing. See terms.

User-Generated 116

User-Generated PR Advertising Advertisers 116

Search Engine Land

AUGUST 17, 2023

Microsoft seemed to have a legitimate chance to erode some of Google’s dominance and become a truly worthy competitor to Google, thanks to its new conversational and generative AI take on search. search market share was 6.47% in July, per StatCounter. Bing’s market share peaked at 6.61% in March.

PR 98

PR CMO User-Generated Marketing 98

Search Engine Land

MAY 30, 2023

SEO, social, content or digital PR teams might say that audiences refer to a segment of users from their site who have generated similar behavioral data, share demographic data, or are important to the brand in other ways. This includes users who: Conducted item searches. Login : A user logs in.

Digital Marketing 114

Digital Marketing Marketing Strategy Gen Z Food 114

Search Engine Land

JUNE 8, 2023

Adding the media company’s logos to your brand’s PR bar helps increase shopper trust and conversions. You can be the hero to the PR team because their lives are easier with you keeping an affiliate program alive. But Google’s introduction of AI-powered search could mean a shift away from media listicles.

Management 96

Management PR User-Generated Shoppers 96

Search Engine Land

AUGUST 23, 2023

Earlier this month, Google announced de-emphasizing HowTo and FAQ rich results in search. Last year, to promote more user-centric content, Google added “experience” to their foundational criteria of expertise, authority, and trust, urging marketers to hone in on what matters to end users and consumers.

PR 94

PR User-Generated Customer Journey Marketing Plan 94

Orbit Media Studios

OCTOBER 17, 2022

Each section names a reason you don’t rank, first in plain English and then using fancy SEO jargon. Note: I’m setting aside technical SEO considerations, which are mostly about code, not content. The sitemap and navigation are structured around SEO, keywords and search-optimized content. The phase is too competitive.

SEO 139

SEO PR User-Generated Analytics 139

Search Engine Land

MAY 18, 2023

Generative AI and large language models are set to change the marketing industry as we know it. To stay competitive, you’ll need to understand the technology and how it will impact our marketing efforts, said Christopher Penn, Chief Data Scientist at TrustInsights.ai, who spoke at The MarTech Conference.

Transform 90

Transform Direct Mail PR User-Generated 90

Search Engine Land

NOVEMBER 29, 2022

Google wants to optimize its search system to provide great content for the respective search queries depending on the user’s context and consider the most reliable sources. These assessments may vary for each webpage on a website and are directly related to our users’ searches. quality).

Whitepaper 101

Whitepaper PR User-Generated Advertising 101

Martech

MAY 18, 2023

Generative AI and large language models are set to change the marketing industry as we know it. To stay competitive, you’ll need to understand the technology and how it will impact our marketing efforts, said Christopher Penn, chief data scientist at TrustInsights.ai, speaking at The MarTech Conference. This is the playground.

Transform 93

Transform PR Marketing Marketers 93