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LinkedIn introduces CTV ads for B2B campaigns

Search Engine Land

In addition to LinkedIn’s self-service Campaign Manager, the company also has a managed offering, LinkedIn Premiere via its partnership with NBCUniversal. Advertisers can add CTV to their LinkedIn campaigns through a network of partners including Paramount, Roku and Samsung Ads. Why we care. Building on video.

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LinkedIn introduces CTV ads for B2B campaigns

Martech

In addition to LinkedIn’s self-service Campaign Manager, the company also has a managed offering, LinkedIn Premiere via its partnership with NBCUniversal. Advertisers can add CTV to their LinkedIn campaigns through a network of partners that includes Paramount, Roku and Samsung Ads. Why we care. Building on video.

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Why Lifestyle Brands Are the New Media Companies

Hubspot Marketing

Success in the media space is a moving target. While prior media conglomerates focused heavily on amassing large audiences and monetizing through advertising, emerging media brands are finding success by creating their own lifestyle brands to generate growth and engagement. In addition to podcasts, trending is also producing movies.

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The complete guide to YouTube Live in 2021

Sprout Social

Premiere a new video. Premiering a video on YouTube lets you watch the video with your audience in real-time. Unlike livestreams, video premieres are not exactly live. Here’s how you can premiere a video on YouTube: Sign in to YouTube. To immediately premiere a video, go to Save/Publish ? Set as Instant Premiere.

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Modernizing healthcare marketing with agility: How Premier got started

Martech

In the first part of this two-part article we looked at the reasons healthcare improvement company Premier decided to transition its marketing organization to an agile approach. There’s the framework and the culture, both of which are required to be successful,” she adds. How agile teams work at Premier. Framework flexibility.

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Modernizing healthcare marketing with agility: A deep dive into agile transformation at Premier, Inc.

Martech

In the first part of this two-part article, learn why Premier Inc. Just before the global pandemic unfolded, Premier, Inc. Before agile and within marketing, work was vastly different at Premier than it is today. At Premier, having stakeholders at the table did, at times, slow the process down. “We

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The power of livestream marketing: Engaging audiences and creating buzz

SmartBrief - Marketing

With more than doubling in five years, livestream marketing can be a successful business strategy for your next campaign. As for entertainment, livestreaming can transport viewers to live concerts, exclusive video game reveals at gaming conventions, or star-studded movie premieres, followed by interactive Q&A sessions.