Sprout Social

FEBRUARY 28, 2024

At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report.

Health 100

Health Management Branding Customer 100

Sprout Social

MAY 7, 2024

By utilizing social media monitoring tools that offer advanced TikTok analytics , brands gain valuable insights to steer their strategies in the right direction. In this guide, we’ll define TikTok monitoring, why it’s so valuable, how to do it and six TikTok monitoring tools you can use. What is TikTok monitoring?

Branding 79

Branding Analytics Management Customer 79

Martech

APRIL 10, 2024

It’s a scene from a bygone era when companies could woo clients with flashy presentations and empty promises. Forget the bells and whistles, the jargon-filled presentations and promises of a one-size-fits-all solution. We need tools that not only function flawlessly but surpass expectations. But those days are over.

Product 114

Product Transform User-Generated Management 114

Marketing Insider Group

JULY 10, 2023

While you have more data and tools than ever, the glut of information can create a paralysis of analysis. Scientists haven’t yet created programs to make all of your hard decisions, but decision intelligence tools can remove some of the heavy lifting. What is decision intelligence, and which tools do you need to be using right now?

CRM 93

CRM Analytics Fashion Management 93

Backlinko

FEBRUARY 22, 2024

This section presents key statistics highlighting the rapid growth of both general AI and generative AI markets. This is a complete list of the most important AI statistics every marketer needs to know in 2024. Here’s a summary of what you’ll learn: 1. AI Market Size 2. billion in 2022) and accounted for approximately 17.5%

Transform 86

Transform B2C User-Generated Communications 86

Sprout Social

MARCH 5, 2024

To ease collaboration with each of the business lines they serve, Dan created a presentation within his first few months at Nelnet that explains the breadth of the social team’s capabilities and the different skills they can offer each business. The big misconception about social is that it’s easy.

Copywriting 100

Copywriting Education Energy Health 100

Martech

NOVEMBER 20, 2023

Key Questions: During the demo, pay attention to important aspects such as the tool’s ease of use, the vendor’s understanding of your business needs, and whether they offer your “must-have” features. Training and Support: Inquire about the training required to use the software and the available customer support.

Key Performance Indicator 118

Key Performance Indicator User-Generated Analytics Customer 118

Martech

OCTOBER 26, 2023

My presentation centered on the need for marketers to move beyond generative AI and start using AI to gain deeper insights into their customers. One eye-catching statistic from my presentation was the Gartner survey, revealing that 63% of marketers plan to invest in generative AI in the next 24 months.

CMO 119

CMO New Technology Marketing Plan Place 119

Martech

OCTOBER 5, 2021

Choosing the best marketing analytics tools for your organization’s website takes a certain level of discernment. Not every business depends on pageview tracking; product teams rely on valuable data that some tools aren’t designed to track. More from the MarTech Conference >> Choosing a marketing analytics tool.

Analytics 110

Analytics Customer Journey User-Generated Marketing 110

Hubspot Marketing

APRIL 13, 2021

To take full advantage of these benefits, you need to choose the best software for live webinars. The Best Live Webinar Software. Best Webinar Software for Marketers. The team of WebinarNinja focused their tool development on making it easy to track and customize according to a prospect’s position in the funnel.

Analytics 106

Analytics Customer Journey Price Customer 106

Martech

MARCH 6, 2023

Artificial intelligence has dominated headlines recently as the world began to play with a new tool: Chat Generative Pretrained Transformer, better known as ChatGPT. Overall, ChatGPT is a versatile tool that can be used in a wide range of applications that involve natural language processing.”

Whitepaper 117

Whitepaper User-Generated Transform PR 117

Hubspot Marketing

MARCH 1, 2023

What problems and obstacles do you face as a project manager? For many, scope creep, poor communication, and task delays top the list. To state the obvious, project management can be tricky. Without careful planning and strategizing, it can feel like you're f working blind. This typically starts with setting goals. The acronym S.M.A.R.T.

Management 126

Management Key Performance Indicator CRM Communications 126

Rock Content

MARCH 20, 2023

But what does all this mean for the future of Microsoft 365 (and the role of AI), and what new features can users of this popular software suite look forward to in the future? Meanwhile, in PowerPoint, a user might leverage Copilot to translate written or spoken commands into visual or organizational elements for presentations.

User-Generated 111

User-Generated Product Digital Marketing Management 111

Hubspot Marketing

DECEMBER 26, 2022

Content Intelligence Tools. While content intelligence tools can do some of your content creation for you, these tools excel in content strategy. To figure out if these tools can help, try to define your challenges in as much detail as possible. How to Choose the Right Content Intelligence Platform.

Transform 138

Transform User-Generated Analytics SEO 138

Martech

NOVEMBER 8, 2023

Challenges or opportunities The last two items on that list present perhaps the biggest challenges and opportunities for MOps teams. . For marketing organizations bewildered by the choice of tools, Riemersma had a simple message: “Stop implementing software for the sake of software. The consumerization of B2B Data.

User-Generated 106

User-Generated Place Management Analytics 106

Search Engine Land

DECEMBER 15, 2023

Someone could also prompt generative AI to create content in your style, as many tools allow people to do. Artificial intelligence offers exciting opportunities but also raises understandable concerns – including the potential for generative AI models to “take” or misuse content created by human writers and marketers.

User-Generated 129

User-Generated SEO Thought Leadership Place 129

Neil Patel

JANUARY 25, 2021

Everyone has questions when it comes to choosing data analysis software. Why are there so many data analytics tools? You have to arrange your data, explain it, present it properly, and then derive a conclusion from it. Luckily, data analysis software can seriously simplify data analysis—provided you choose the right one.

Price 128

Price Analytics Transform Market Trends 128

Rock Content

MAY 3, 2024

We present to you interactive e-books. Examples of interactive content include quizzes, assessment tools, and calculators.” Using e-books in content strategy is nothing new. For years, digital marketing has been using this type of rich material to educate and demonstrate value within Inbound Marketing strategies. Let’s go!

Transform 59

Transform Key Performance Indicator User-Generated Education 59

Chief Martec

OCTOBER 23, 2022

With an increasingly exasperated tone, people ask, for example, “What’s the point of hundreds of CRMs or marketing automation tools? Coming up with the first few reverse ETL tools to easily (re)hydrate data into your app stack from your data warehouses was super useful. All email marketing tools kinda do the same thing.

Product 82

Product CRM Law User-Generated 82

Sprout Social

NOVEMBER 29, 2023

To help you find the right balance, we’ve put together a guide discussing what Instagram automation is, what can be automated and several tools to help you get started. Instagram automation refers to the use of third-party software to manage your account, carry out tasks and/or interact with users without a human present.

User-Generated 113

User-Generated Analytics Management Social Media Marketing 113

Sprout Social

NOVEMBER 21, 2023

In this article, we’ll walk you through the benefits of competitive monitoring and how to keep an eye on the competition using top strategies, tips and tools. There might be a new automation software slashing marketing costs in half. What is competitive monitoring? Why is competitive monitoring important?

Market Trends 94

Market Trends Market Segmentation New Technology Price 94

Martech

SEPTEMBER 20, 2023

You name a problem, and there’s likely a software promising to solve it. But as we tested new tools, strategy — specifically press release strategy — presented a gap in the AI landscape. Now, there are some really great preexisting tech tools for PR. Absolutely. AI is undoubtedly propelling the world of marketing forward.

PR 122

PR Transform Education Analytics 122

Chief Martec

MARCH 13, 2024

Mobile apps are the most common examples here: social media, learning, personal productivity, creative tools, etc. (3) But it’s one of the largerst and most sophisticated pieces of software on the planet, and no doubt your employees rely on it every day. All this is to say: software permeates everything. Probably not.

Price 94

Price Fashion Management Product 94

Search Engine Land

NOVEMBER 16, 2023

By using SEO report templates , setting up a dashboard in Looker Studio (or other similar platforms), or even granting your clients access to SEO software data points, you can save loads of time. Automated SEO reporting is the process of using digital tools to generate, compile, and deliver SEO performance reports to clients.

SEO 120

SEO Health Communications User-Generated 120

Hubspot Marketing

MAY 30, 2023

AI Applications Examples AI has transformed the business landscape as time-saving tools complete tasks and help make data-backed decisions. A time-saving example is AI analytics tools that use machine learning to process large amounts of data and surface insights that can help marketers track campaign performance.

Real Estate 101

Real Estate Manufacturing Transform Finance 101

Hubspot Marketing

DECEMBER 18, 2020

Whether you're just getting started with ebook creation as a marketing tool, or you're reconsidering the role of ebooks in your existing content strategy, you're likely asking yourself an important question: What is the best ebook format for the ebooks in my marketing library? Some argue that in the world of marketing, ebooks are dead.

eBook 137

eBook Marketing Marketers Price 137

SocialPilot

JANUARY 31, 2024

The same philosophy also applies to the B2B SaaS (Software as a Service) industry. It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. The power of influencers can turn a brand into a phenomenon and a product into a movement.

Influencer Marketing 88

Influencer Marketing User-Generated Education CRM 88

Hubspot Marketing

JUNE 28, 2023

For instance, if you're a pro with a certain software program, talk about how you used it to nail a tricky project or make a process run smoother. That’s a significant percentage, and it’s all because of skill gaps. Sometimes, it’s not there, making it even worse. Use bullet points to showcase your hard skills.

CRM 90

CRM Digital Marketing Management User-Generated 90

Marketing Insider Group

JULY 3, 2023

Test the features in popular marketing software and sites, such as Buzzsumo, Ahrefs, and Trends.co, to discover fresh subjects for content. Best of all, the tool is free. Also, make sure you use Google Trends alongside other marketing tools. The tool shares if a topic is hot, building traction, or declining.

Health 108

Health Place Marketing Plan Content Marketing 108

OnDemand CMO

MAY 18, 2023

In the ever-evolving landscape of sales, professionals are constantly on the lookout for innovative tools and strategies that can give them an edge. One such game-changing technology is Artificial Intelligence (AI), with ChatGPT leading the way as a versatile tool that can revolutionize the sales process.

CMO 78

CMO CRM Market Trends Communications 78

Martech

MAY 19, 2023

This first article of the series will look at generative AI, a category that includes tools you might have used — or at least heard plenty about — like OpenAI’s ChatGPT or Google’s Bard (focused on generating text responses to queries), MidJourney and Dall-E (focused on generating imagery) and many others. What is generative AI?

Transform 145

Transform User-Generated Marketing Marketers 145

Martech

MAY 24, 2022

Although their marketing applications are still growing, both these tools are already being used in many ways. What are the tools and software that enable AR and VR? Augmented reality (AR) is a self-explanatory term— it is a tool that augments or enhances our perception of our physical surroundings. Examples of AR and VR.

Automobile 140

Automobile Health Marketing Marketers 140

Search Engine Land

JANUARY 27, 2023

SEO professionals can access many free and paid platforms, tools, and software. But if you and your competitors are all using the same tools, data, and approaches – how can you set yourself apart? At SMX Next, I shared the SEO tools that will make up my toolkit in 2023. Why do we use SEO tools? The usual suspects.

SEO 129

SEO User-Generated Analytics eCommerce 129

Sprout Social

JUNE 28, 2023

In fact, teams that don’t adopt automation and AI-powered software throughout their tech stack risk falling behind. But with the right tools and processes, automation also breaks down silos and makes your whole business a well-oiled, data-driven machine. Automation tools are popular in marketing departments.

CRM 107

CRM Marketing Marketers Customer Journey 107

Search Engine Land

DECEMBER 4, 2023

And software companies added genAI to their tools to simplify mundane tasks. It’s hard to believe it’s only been a year since ChatGPT burst onto the scene and captured the world’s attention with its remarkably adept chatbot that generates human-like text on command. Built on OpenAI’s GPT-3.5

Transform 129

Transform Copywriting User-Generated Price 129

Hootsuite

MARCH 26, 2024

But since you can’t get more time in your day, the next best thing is to use social media collaboration tools to get everything done. Social collaboration tools make it easier for you to divvy up tasks among teammates, share feedback and ideas, and make sure everyone is on the same page. Try Hootsuite Inbox 2.0

Price 86

Price Communications Social Media Marketing Analytics 86

Spiralytics

JUNE 11, 2023

It’s proving to be another significant tool with high business potential but can raise ethical and legal concerns. Voice cloning AI uses artificial intelligence software to create a near-identical voice of a speaker, mimicking everything from syllable pronunciations to intonation patterns. What is AI Voice Cloning?

Entertainment 97

Entertainment User-Generated Law Health 97