Search Engine Land

JULY 22, 2024

Collecting data, analyzing past results, generating insights, etc. Worse, they could think that such sleek-looking creatives mean that your price tag will be above their budget. You cannot use a one-size-fits-all approach to copywriting, creative production and tone of voice. Step 2: Design. Step 3: Implementiog.

Price 96

Price eCommerce Customer Journey Copywriting 96

Martech

APRIL 3, 2025

The key to comedy is timing: Two days ago, Microsoft increased the price for Power BI Pro by 40 percent. Here are this weeks AI-powered martech releases: Nimble launched an email marketing feature that enables businesses to send unlimited, HTML-powered, trackable emails directly from the Nimble platform.

User-Generated 77

User-Generated Entertainment Advertising Analytics 77

Hubspot Marketing

MARCH 3, 2025

When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid campaigns, blog content, and email marketing. But users werent converting, and growth stalled. We didnt fully understand how customers found and engaged with our product. Something was off. Sales cycles.

User-Generated 60

User-Generated Customer Acquisition Customer loyalty Marketing 60

Hubspot Marketing

JUNE 19, 2023

At this point in time, it's becoming quite obvious that generative AI isn't going anywhere. In fact, the market's projected to reach $126.5 If your role involves copy or content marketing, you’ve probably heard of Jasper.ai Built-in integration with HubSpot’s content marketing tools. Get tone suggestions. Source Copy.ai

Price 134

Price User-Generated SEO Copywriting 134

OnPassive Marketing

SEPTEMBER 17, 2022

Product marketing management is one of the most exciting and challenging industries today, but it’s also one of the least understood. This blog article breaks down how product marketing managers can help users find and purchase products they need while keeping the company’s overall business goals in mind.

Product Marketing 64

Product Marketing Management Product Marketing 64

Hootsuite

MAY 25, 2023

Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. Hootsuite offers a free caption generator for those who just can’t write another social media caption. And we’re not just saying that because our editor is going to read this… Price: Free trial!

Price 141

Price eCommerce User-Generated Advertising 141

Hubspot Marketing

MAY 16, 2023

This generative AI tool produces answers to almost any question it’s asked. Generative AI is the newest form of artificial intelligence that’s making headlines. While the technology isn’t new, AI can now create authentic content that’s usable in marketing. What is generative AI? Generative AI starts with a prompt.

Price 125

Price User-Generated CRM Copywriting 125

Hubspot Marketing

JUNE 5, 2025

I built the Viral Post Generator, a tool that automatically creates eye-roll-worthy posts, making the formula painfully apparent to everyone. In this post, I'll share how that happened and what I learned about product-market fit, distribution, and modern virality along the way. So, I did what any curious marketer would do.

Transform 103

Transform User-Generated Price Promotion 103

Hubspot Marketing

NOVEMBER 25, 2019

As you focus on some of the more mundane tasks related to social media, you might find that you're losing valuable time that you could use to plan out enticing multimedia campaigns or work on bigger, more productive marketing projects. One subset of AI is called natural language generation (NLG). Sprout Social.

Price 145

Price User-Generated Social Media Marketing Management 145

Unbounce

JANUARY 11, 2025

/ A/B Testing A/B testing for pricing: How to experiment with pricing in 2025 By Josh Gallant. 23 min read Building a product creates momentum. Youre creating, testing, and iterating untilfinallyyou have something you can bring to market with confidence. But then another challenge comes up Pricing.

Price 52

Price Retail User-Generated Law 52

Unbounce

JANUARY 11, 2025

/ A/B Testing A/B testing for pricing: How to experiment with pricing in 2025 By Josh Gallant. 23 min read Building a product creates momentum. Youre creating, testing, and iterating untilfinallyyou have something you can bring to market with confidence. But then another challenge comes up Pricing.

Price 52

Price Retail User-Generated Law 52

Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. Which Social Media Platform Should You Market Products On?

Shoppers 144

Shoppers Product Gen Z Promotion 144

Adobe Experience Cloud Blog

FEBRUARY 1, 2017

Before I lose those of you who are not football fans, I want you to reread the entire opening paragraph with a revised first sentence: “They say the toughest position in a high growth company is the demand generation quarterback.”. Okay, I guess we don’t have to truly adapt to the weather as marketers, but geography plays a factor!

Thought Leadership 131

Thought Leadership User-Generated Marketing Marketers 131

Hubspot Marketing

FEBRUARY 8, 2023

As I said earlier, a product attribute of the record player is its Bluetooth capability. A product benefit is that this capability allows users to stream their favorite music wirelessly. Why You Need Product Attributes Including product attributes helps consumers get a feel for your product and what it can do for them.

Product 123

Product Manufacturing Price Marketing 123

Hubspot Marketing

MARCH 18, 2020

Companies are taking note of inbound marketing and revamping their strategy and talent pool to generate higher quality leads at about a 60% lower cost per lead than outbound marketing. Your social media team will create and execute social media marketing efforts. Product Marketing Team. Here's how: Talent.

Inbound Marketing 141

Inbound Marketing SEO eBook Communications 141

Adobe Experience Cloud Blog

NOVEMBER 9, 2018

Representatives from support, sales, content marketing, social media, SEM, SEO, training, user experience, engineering should be included to get a more holistic picture. Each team member has a different view of what’s important to the user journey and what defines success and failure. You know how much your monthly overhead is?

User-Generated 132

User-Generated Analytics Thought Leadership Price 132

Neil Patel

NOVEMBER 4, 2020

They already have an existing pool of active users and billions in revenue to plug your store into and start making sales. million sellers and more than 353 million different products to contend with, how do you rise above the noise and get your store found? Marketing that generates sales on Amazon is highly competitive.

Shoppers 143

Shoppers Marketing Marketers Transform 143

Search Engine Land

JULY 28, 2023

If you are in marketing, especially content marketing, exploring the AI-based tools YouTube creators use is essential. They offer insight into the most effective AI video generators that could secure your job in the near future. Then, Ward edited the generated clips on his laptop to produce the final product.

User-Generated 94

User-Generated Transform Food Price 94

Martech

DECEMBER 28, 2021

In 2021, we saw more people starting their shopping journey online, searching for the products they want at the best price and the actual transaction happening in-store. “While shoppers are returning to physical stores, we’re not seeing a decrease in online shopping – in fact, we’re seeing continued growth.

Retail 139

Retail Shoppers eCommerce Manufacturing 139

Hubspot Marketing

JANUARY 20, 2023

Invest in user experience insight tools to monitor user behavior. Estimated cost: $150 User experience insight tools help you see how your audience interacts with your website. You can use social media or industry-specific communities for research to understand your users’ pain points. Forums like Reddit can help too.

eBook 143

eBook CRM User-Generated Marketing 143

Martech

SEPTEMBER 25, 2023

Even when marketing does manage to attribute their efforts to sales, the attribution will inevitably be challenged. A host of other factors contribute to the sales environment, including: Product quality. Pricing customer service. Overall market demand. The blog is not a marketing tactic. Competition.

User-Generated 127

User-Generated Finance Marketing Marketers 127

Martech

JUNE 23, 2022

The whole premise of agile marketing is exactly that: To be agile in our delivery of marketing assets, campaigns, educational content and product launches. To generate conversations within our industries around topics of interest to our clients that would surface the next big thing we’d embark on.

Marketing Plan 109

Marketing Plan Outbound Marketing Marketing Marketers 109

Marketing Insider Group

MAY 25, 2021

Buyer intent is the intention of a buyer (or user) throughout their process of finding and purchasing a service or product. Marketers can use intent data to determine where prospects are in the buyer’s journey and deliver helpful and valuable information to lead them from one stage to the next. Product demos.

Content Marketing 145

Content Marketing eBook Energy Marketing 145

CXL

JULY 21, 2022

How did Outreach grow in just a few years to 50,000 monthly active users , $10 million in new bookings, and net revenue retention (NRR) of more than 140%? The sales platform is intensely devoted to nurturing its monthly active users (MAU). If it improves, your customers get more value from your product. Take Asana.

Customer Acquisition 100

Customer Acquisition User-Generated Price Promotion 100

Search Engine Land

MAY 15, 2023

Flawed SEO content strategy Before investing in SEO, most SaaS product marketing teams will start creating content based on the customer journey stages. This type of content often revolves around branded terms that help with performance marketing and email outreach – but not SEO. Does it serve the user intent?

SEO 111

SEO Customer Acquisition User-Generated Customer Journey 111

Rock Content

APRIL 24, 2023

Content marketing plays an integral role in lead generation, branding, and product marketing. It’s no wonder so many business owners, marketers, and brand owners pay top dollar to outsource their content creation. Many users find the platform is easy-to-use and time-saving when it comes to finding a writer.

Place 95

Place Whitepaper Finance eBook 95

Hubspot Marketing

FEBRUARY 5, 2024

According to Nilan Peiris , Chief Product Officer at Wise, the company aimed to build a product that “blows user’s socks off.” That intended feat has come to fruition because a whopping 70% of Wise’s user growth comes through word-of-mouth marketing (WOMM). Even I discovered Wise through word of mouth.

User-Generated 131

User-Generated Marketing Marketers Social Media Marketing 131

Hubspot Marketing

JULY 28, 2022

Influencer marketing more generally might grow stronger with each new generation. While 26% of social media users ages 25-34 have purchased a product marketed by an influencer in the past three months, 33% of social media users in the 18-24 age range have done the same. Virtual Pop-Up Shops.

Direct Mail 123

Direct Mail Gen Z Fashion Manufacturing 123

Martech

MARCH 29, 2024

The solution will allow users to take content from the planning and workflow stage, through creation and production, to asset management, delivery and performance evaluation. ” Armed with some key questions, we sat down with Don Bennion, senior director, Adobe GenStudio product marketing. In your inbox.

Transform 87

Transform User-Generated Price Management 87

Duct Tape Marketing

APRIL 23, 2025

We explored how customer trust, video marketing, and self-service tools aren’t just trendsthey’re necessities in todays AI-influenced digital landscape. If your inbound marketing feels stale or your SEO strategies are falling flat, it might be time to rethink what you’re willing to say. That's not enough.

Price 51

Price CRM User-Generated CMO 51

Hubspot Marketing

AUGUST 25, 2022

Do you want to spruce up your lead generation method, or do you want to build on the loyalty and goodwill of your existing audience? Most of their app users are 18-25 years old, so they hired influencers in this age bracket to promote their app. Go to your favorite social channels or draft a blog post to generate some buzz.

Influencer Marketing 145

Influencer Marketing Marketing Strategy Marketing Marketers 145

Hubspot Marketing

APRIL 4, 2024

Instagram influencer marketing is a social media tactic in which brands collaborate with influencers to feature or review a sponsored product or service with their followers. Most Instagram influencer campaigns are paid and require the influencer to generate original or co-created content around the brand.

Influencer Marketing 131

Influencer Marketing Branding Gen Z Marketing 131

Digital Marketer

SEPTEMBER 30, 2022

Did you know that 130 million users use Facebook and Instagram to discover sales and buy products during Black Friday weekend alone? . Facebook and Instagram Shops provide an easy way for businesses to showcase their products and reach a wide audience, and offer a convenient way to browse and purchase items with just a few clicks.

Shoppers 72

Shoppers User-Generated Price Product 72

Neil Patel

FEBRUARY 13, 2023

Look at consumer behaviors and examine immediate responses to the market to see how your brand can generate value for consumers. Depending on your industry, this may be a great opportunity to track industry trends and see where your business can solve a need in the market. Buyers are more cautious in a recession about purchases.

B2C 100

B2C Marketing Marketers Price 100

Welcome Software

MAY 30, 2025

Why software teams struggle with GTM coordination In many software companies, Product, Marketing, and Web teams are all sprinting. How a CMP aligns product, marketing and sales At Optimizely, we put our Content Marketing Platform (CMP) to work across the entire GTM motion. Just not always in the same direction.

Transform 52

Transform User-Generated Global Marketing Price 52

Unbounce

JANUARY 23, 2025

headline, CTA pricing). Enhance user experience A/B testing lets you play with a ton of design elementshero images, layouts, colors, CTA buttons, even the content you feature it all impacts user experience (UX). The way a user interacts with your page shapes the action they take. Maintain consistency to ensure optimal UX.

Price 52

Price User-Generated Shipping eBook 52

Unbounce

JANUARY 23, 2025

headline, CTA pricing). Enhance user experience A/B testing lets you play with a ton of design elementshero images, layouts, colors, CTA buttons, even the content you feature it all impacts user experience (UX). The way a user interacts with your page shapes the action they take. Maintain consistency to ensure optimal UX.

Price 52

Price User-Generated Shipping eBook 52