Remove product-led-saas-pricing
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Visible and invisible tech stacks, and the upsides and downsides of “shadow IT” in martech and beyond

Chief Martec

The empirical stack data we recently shared from Zylo, a leading SaaS management platform, showed that even after a year of belt-tightening, the average SMB (500 employees or less) still has 162 SaaS apps. Mobile apps are the most common examples here: social media, learning, personal productivity, creative tools, etc. (3)

Price 95
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Composability and usage-based pricing go hand-in-hand for martech applications

Chief Martec

Martech software companies — and SaaS vendors in general — have several different ways they can charge for their products. The classic SaaS subscription models have used seat-based and tier-based pricing. As a buyer, you pay for the number of people (“seats”) using the product in your company.

Price 97
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7 Tips to Highlight Product Features on Your Website

Neil Patel

Whether your customers are shopping for tennis shoes or a marketing automation tool, they care about your product’s features. Features (along with price and design) are one of the main factors people consider when comparing products. Your product’s features are massive selling points, so they need to be clear and compelling.

Product 142
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Product-led growth: how to convert your product into the company’s central growth point

Rock Content

The business world has entered a new dimension and, to adapt to it, we need to understand the concept of Product-led Growth (PLG). Besides, it is a very effective approach when positioning a product to generate brand credibility in the market and add more value to the customers acquired. What is Product-led Growth?

Product 89
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12 must-read CRO case studies to inspire your next campaign

Unbounce

12 real CRO case studies from top brands How to run an effective CRO initiative SHARE Josh Gallant Josh is the founder of Backstage SEO , an organic growth firm that helps SaaS companies capture demand. If you worked in the SaaS space, you’d know that paid ads may not be the strongest driver. a great reference point.

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US Justice Department sues Google again, aims to dismantle its ad division

Search Engine Land

Google also faces additional antitrust lawsuits from several state attorneys general, including one focused on its advertising business led by Texas Attorney General Ken Paxton. We’ve already responded in detail to many similar claims made in the complaint led by the Texas Attorney General.” ” Not new. Why we care.

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What is personalization at scale? (and how to achieve it)

Use Insider

For example: eCommerce stores (like Amazon) show different products to each individual visitor based on their browsing and purchase history. The benefits of personalization at scale include: Higher conversion rates, as more customers are willing to buy products and services that are relevant to them. Purchase history.