Product Manager: The Role and Best Practices for Beginners
Zumvu
JANUARY 25, 2023
SaaS companies need product managers to ensure that their products meet customer needs, stay competitive in the market, and continue generating revenue.
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Unifying projects and products: The power of program management in martech
Martech
APRIL 12, 2024
As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. Let’s explore the essential role of programs in product management, project management and marketing operations, bridging technical details with business priorities.
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Adams & Knight Adds Five New Employees
Adams & Knight Marketing
JANUARY 11, 2023
As a passionate storyteller, Bonner will develop, execute and manage innovative and multi-dimensional earned media strategies as well as oversee the creation of comprehensive public relations plans for the agency’s clients and organizations. AVON, Conn.,
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Maximizing Work Productivity: Essential Strategies for Effective Time Management
Vertical Response
APRIL 19, 2024
How can you elevate your work productivity starting today? Expect no fluff here—just the core principles of time management and productivity enhancement that can revolutionize your workday. The Importance of Workplace Productivity Workplace productivity is the fuel that drives business success.
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New ways to identify B2B buying group members
Martech
MAY 2, 2024
This group can comprise anywhere from a handful to over a dozen members, each with their own roles, responsibilities and agendas. They contact the target account, network and gather important information about the group members, their roles and their interests related to the seller’s product or category.
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The Role of Influencers in Consumer Purchasing Decisions
Jeff Bullas
JANUARY 10, 2023
And in this article, we’ll explore the role influencers play when marketing your business. Influencer marketing is a relatively new digital marketing strategy that involves using celebrities or influencers to promote a brand or product through social media. The role of influencer marketing in inbound marketing.
The role of artificial intelligence in business in 2024
Sprout Social
FEBRUARY 29, 2024
This article will explore the diverse roles AI plays in enhancing business functions like marketing, operations, product development, human resources, customer support and security. Each plays a critical role in enhancing decision-making, optimizing operations and driving innovation.
Transform 117
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Hiring a marketing technology manager: Best of the Bot
Martech
NOVEMBER 14, 2023
Prompt: What does a Marketing Technology Manager do? Answer: A Marketing Technology Manager, also known as a maestro, plays a crucial role in the implementation and integration of marketing software within an organization. Do I need a Marketing Technology Manager and what is this person’s role?
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Building a future-ready marketing operations team
Martech
FEBRUARY 12, 2024
The content for the new product line needed revamping, and sales were carping about the lack of leads. She also knew her management wanted to reduce her staff by 20%. What kind of team did she need to ensure that AI was managed effectively, efficiently, and ethically? Project Management. Measurement management.
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AI-powered content management: How to make your workflows more efficient
Search Engine Land
MARCH 11, 2024
But managing that content for various channels and platforms can be a monumental task. Enter generative AI – artificial intelligence technology so advanced and humanlike that it has changed how we create, manage and deliver content. Follow this five-step process when integrating AI into your content management workflow: 1.
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Effort shaming: Balancing work ethic and burnout in marketing
Search Engine Land
MAY 3, 2024
I don’t keep odd hours because I have to; I do it because that’s when I feel most productive and fulfilled.” We need to get better at spotting stress and identifying when the workload is getting too much, especially with the move towards hybrid roles. “It’s a passion.
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How to make the most of your marketing work management solution
Martech
FEBRUARY 19, 2024
Traditional project management tools might not fully meet the requirements of B2B marketing teams. That’s where marketing work management solutions step in. These solutions go beyond project management, simplifying and revolutionizing critical business processes for better outcomes and performance.
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15 Best Examples of Professional Goals [+Tips to Achieve Them]
Hubspot Marketing
MAY 1, 2024
However, under your overarching goal, you might have smaller, more manageable goals with a specific, actionable framework attached to them to help you reach your biggest goal. Social media management tools can help you keep up with your posts and nurture relationships with your followers.
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31 free social media templates that will elevate your workflows
Sprout Social
APRIL 25, 2024
There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Social media strategy templates Social media calendar templates Social media post templates Social media reporting templates Social media management templates What is a social media template?
10 ChatGPT prompts for digital marketers by Digital Marketing Depot
Search Engine Land
MARCH 27, 2024
This guide offers a curated collection of prompts tailored to various marketing roles, from social media to SEO. Learn best practices for interacting with AI and discover how to effectively leverage tools like ChatGPT to boost productivity, creativity, and strategic thinking.
10 ChatGPT prompts for digital marketers by Digital Marketing Depot
Martech
MARCH 27, 2024
This guide offers a curated collection of prompts tailored to various marketing roles, from social media to SEO. Learn best practices for interacting with AI and discover how to effectively leverage tools like ChatGPT to boost productivity, creativity, and strategic thinking.
SEO product manager vs. SEO manager: What’s the difference?
Search Engine Land
MAY 1, 2023
SEO product managers and SEO managers may sound similar, but they entail distinct responsibilities. So, what sets these roles apart? This article covers the different expectations between an SEO product manager and an SEO manager and how each role is designed to operate inside a large organization.
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How to structure people operations to scale SEO success
Search Engine Land
SEPTEMBER 1, 2023
The development team is often a department grab from product or IT, and they end up with task overload. Step 1: Establish product-market fit and viability of SEO strategy I want to start with reviewing product-market fit because this gives you ammunition for ensuring that you’ll get a budget for SEO in the first place.
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8 Ideas for Your TikTok as a B2B Company
Buffer Marketing
APRIL 4, 2024
Here's why building a TikTok presence should be on the radar of B2B businesses: Reach a younger, decision-making audience As younger generations move into decision-making roles within companies and become B2B buyers (the oldest of Gen Z is turning 27 this year), B2B brands must meet them where they are.
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Google announces Performance Max updates – including Gemini integration
Search Engine Land
FEBRUARY 22, 2024
Moving forward, the quantity and diversity of assets will play a more significant role in determining Ad Strength for Performance Max campaigns. This adjustment acknowledges the crucial role these factors play in maximizing the benefits from the wide range of inventory and formats offered across Google channels. Ad Strength.
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AI in retail media? Majority of marketers are optimistic
Martech
MARCH 6, 2024
Nine percent said traditional methods will remain in place with slow adoption, and one percent said they were unsure about AI’s role at this stage. When asked about AI’s role in analyzing and leveraging shopping behavior in-store, these were the responses: 45% say AI will assist, but human analysis will remain primary. Other findings.
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Google Ads boss Jerry Dischler steps down
Search Engine Land
NOVEMBER 29, 2023
Vidhya Srinivasan, who previously led product and engineering for ads, will take over to lead the Ads team and will report directly to Google’s Senior Vice President, Prabhakar Raghavan. Srinivasan, who joined Google from Amazon four years ago, has overseen technical teams across various aspects of the ads product portfolio.
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20 Technical Skills Every Marketer Needs
Hubspot Marketing
DECEMBER 26, 2022
These skills are earned from experiences or education (think, data analysis, project management, and computer programming). LinkedIn data from the past year shows a 20% increase in managers who don't have a traditional four-year degree. With rapidly advancing technology, nearly every role requires some sort of technical skill.
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How AI is changing the game for PPC account managers
Search Engine Land
SEPTEMBER 12, 2023
AI is helping PPC managers focus more on strategic initiatives, such as campaign inputs and back-end management, rather than manual operations. AI will play an increasingly important role in daily operations as PPC evolves. Here’s a closer look at how AI will impact the daily activities of PPC account managers.
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The role of governance: Successful customer journey operations
Martech
OCTOBER 10, 2023
.” Creating a compelling and rewarding customer experience is top of mind for most brands these days, as it is common knowledge that consumers value the journey almost as much as the products and services they buy. Governance helps streamline the customer journey operation process, leading to increased efficiency and productivity.
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Retargeting campaigns to acquire new customers: Best of the MarTechBot
Martech
APRIL 1, 2024
Please list important roles on the marketing team and what tasks they need to complete for the retargeting campaign. Format) Please list important roles on the marketing team and what tasks they need to complete for the retargeting campaign. Understood? Please provide a strategy for using retargeting to acquire new customers.
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The case for better social media technology in 2024
Sprout Social
FEBRUARY 28, 2024
At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them. What is social media technology?
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Google unveils Merchant Center updates to improve delivery times
Search Engine Land
FEBRUARY 19, 2024
Starting April 9, Google will leverage the minimum and maximum attributes for processing time within your product data for both Shopping ads and free listings. The timing of deliveries plays a crucial role in a consumer’s decision-making process when making a purchase. Why we care. Next steps. First spotted. ” Deep dive.
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Career Objective Tips To Get Your Resume Noticed [+ Examples]
Hubspot Marketing
APRIL 5, 2023
A well-crafted statement lets hiring managers learn about your skills and career highlights in a straightforward way. That’s if a hiring manager even makes it to your resume, of course. You can do this in several ways, including: Tailoring the objective to the role you’re applying for. Adding top keywords. Keep it concise.
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Megan Michuda: Spotlight on the expert
Martech
FEBRUARY 9, 2024
She’s an advisor to martech stack management platform CabinetM and built her own stack management tool Stacktus that CabinetM later acquired. So I was in a product marketing, product development role, working a lot with the engineering team, building mobile apps. Plus, she’s a MarTech contributor.
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The 5 best practices of digital asset management
Martech
DECEMBER 20, 2023
In the world of digital asset management (DAM), there’s a general set of best practices recommended for both set-up and ongoing maintenance of a DAM system. You want to ensure you’re only storing and managing relevant and necessary assets and consistently evaluating whether or not you’re meeting the objectives you defined for your DAM.
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How to Perfect Your Resume Headline (+Examples)
Hubspot Marketing
JUNE 27, 2023
Picture this: A busy hiring manager is sifting through dozens, if not hundreds, of resumes. Resume headlines play a crucial role in capturing the attention of hiring managers and setting the tone for the rest of your resume. Headlines save time for the hiring manager. How can you make yours stand out in a sea of sameness?
Online reputation management: Top 10 hurdles and how to overcome them
Search Engine Land
MAY 9, 2024
As a result, online reputation management (ORM) will never be the same. Generative AI will use more of its internal knowledge management systems to produce more accurate answers, considering real and understood facts. What products or services you offer to fulfill your promise. The search landscape is changing heavily.
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15 Essential Product Marketing Books for 2023
Hubspot Marketing
MAY 5, 2023
The product marketing landscape is continuously changing. To help, we’ve gathered a list of 15 essential product marketing books for your 2023 reading list. 15 Essential Product Marketing Books 1. 15 Essential Product Marketing Books 1. Best for: Understanding the framework of where to begin your product marketing.
How to effectively delegate tasks and manage projects
Martech
MAY 7, 2024
Documenting the request is probably the most important step, and it can be done with a follow-up email, a follow-up Slack message or the creation of a task in a project management tool like Asana, Trello or JIRA. As mentioned above, a project management tool like Asana, Trello or JIRA can do wonders. and “I want you to do X.”
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How to adapt your marketing for the new era of data analytics by Salesforce
Search Engine Land
APRIL 23, 2024
Cox Automotive has spent the past two years building a more complete picture of prospects and clients, including combining role, engagement and product purchase data from across its brands into a centralized location. Now, their teams can target specific audiences with custom product or service messages.
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What Does Product Marketing Do?
Hubspot Marketing
SEPTEMBER 8, 2023
Successful product marketing drives sales. But what exactly is product marketing, and what does product marketing do? While a quick Google query brings up a host of articles about how to use product marketing, very few pieces start from the ground up. What does product marketing do?
How to set and manage PPC expectations for teams and stakeholders
Search Engine Land
APRIL 19, 2024
Here are some ways to set and manage expectations for PPC clients and agency teams. The clearer you can be about the parameters of the relationship and how it will operate, the better you can manage expectations once you’re actually doing the work. For example, how many search engines will you manage for paid or organic search?
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5 keys to an effective crisis communications plan
SmartBrief - Marketing
MAY 8, 2024
It can illuminate any gaps in your company’s protocols for responding to issues , including those in other business areas, such as product development or human resources, that could prevent a crisis if closed. Maybe it causes delays in products being delivered to customers or customer service issues as the company reorganizes roles.
Understanding different product roles in marketing technology acquisition
Martech
AUGUST 9, 2021
In the tech world there are plenty of people devoted to product roles. This makes sense as this practice helps focus a significant number of employees on an organization’s products as well as its users and customers. Product Sponsor. Product Owner. Product Manager.
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The B2B case for retention marketing: 7 key tactics
Martech
MARCH 1, 2024
As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. They have also been trained in concepts like customer management, LTV and the financial value of loyalty. Customer retention is becoming more of a priority for B2B marketers lately.
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Campaign management software: Everything you need to know
Search Engine Land
DECEMBER 20, 2023
Campaign management software helps you automate the manual tasks of planning, launching and measuring the impact of your marketing campaigns. Campaign management software helps keep stakeholders organized. Campaign management software helps keep stakeholders organized. Modern marketing campaigns often have many moving parts.
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AI won’t replace social teams: Here’s why
Sprout Social
MAY 23, 2023
This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? Let’s get into why AI likely won’t be taking your role, and how using AI in social media can help you focus on the impactful part of your role—and less on the busywork. Imagine that.
Shipping 132
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The power of metadata: An introduction for DAM users
Martech
APRIL 9, 2024
Effective search is the foundation of a successful digital asset management (DAM) system. This article explores the essential role of metadata in driving successful DAM practices. The role of metadata in digital asset management DAM is more than a technology; it is a people- and process-driven experience.
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