Search Engine Land

JANUARY 30, 2024

Here are some key areas to focus on: Use white space to declutter your pages. Add in call-to-actions that stand out. Focus on your page speed – slow sites lose 90% of leads. You can add new CTAs, change the layout and copy – anything you can – to entice visitors to take action. Keep your layout consistent.

SEO 120

SEO Transform Copywriting Law 120

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. Regardless of the company or purpose, advertising on a local scale has different tactics than on a national scale. Here’s a playbook to help your company succeed when marketing on a local scale.

Advertising 108

Advertising Advertisers Retail Price 108

Hubspot Marketing

FEBRUARY 16, 2024

The healthcare industry has been through one of its busiest and most challenging periods, leaving healthcare professionals and companies burnt out. I reached out to healthcare professionals and asked how they’re using AI and automation, their tips for getting started with AI, and the tools that healthcare businesses should consider.

Health 98

Health Price User-Generated Communications 98

SmartBrief - Marketing

MARCH 4, 2024

In part one of our three-part series on email newsletter best practices, we addressed core foundational elements of an effective email newsletter , including compelling statistics, defining your goals and audiences and how to use competitive benchmarking to inform the overall email newsletter strategy.

Promotion 92

Promotion User-Generated eCommerce Marketing 92

Buffer Marketing

APRIL 23, 2024

Landing paid partnerships as a creator doesn’t necessarily require a huge following — but it does require a professional influencer media kit.  ”  “It saves a lot of back-and-forth emailing if you're able to share a media kit early on in the conversation. Enter: a media kit.

Influencer Marketing 94

Influencer Marketing Social Media Marketing Price Fashion 94

Hubspot Marketing

FEBRUARY 13, 2024

The industry manages much data, customer service, and daily trend analysis. One search for AI tools in the finance sector, and you’ll find millions of results. We contacted finance professionals and asked how they use AI and automation and their tips for starting with AI. Now, the process is cut in half.

Finance 91

Finance Transform CRM Price 91

Martech

FEBRUARY 8, 2024

With enhancements across LinkedIn strategy tools, lead routing and complex team management, these updates are designed to elevate your marketing, sales and service efforts. Professional-tier customers can now create up to 25 calculated properties, up from five. How has it been for you?

Law 92

Law Management CRM Education 92

Search Engine Land

APRIL 4, 2023

Microsoft Advertising has announced several changes in its April newsletter, including the expansion of professional service ads, the broad match modifier change, and much more. Professional service ads. Microsoft Advertising’s professional service ads are now available globally.

Advertising 83

Advertising Advertisers Marketing Marketers 83

Duct Tape Marketing

APRIL 2, 2024

Premium Pricing for Professional Services written by Shawna Salinger read more at Duct Tape Marketing Are you tired of the race to the bottom in pricing your professional services? Charging a premium elevates your services above the price wars but also transforms the very nature of your client relationships.

Price 71

Price Transform Customer loyalty Communications 71

Hubspot Marketing

FEBRUARY 28, 2024

This could mean actively networking for potential job opportunities, keeping your professional assets up to date, or starting a business on the side. Career cushioning isn’t specific to one job field or profession. In January 2024 , the monthly inflation rate for goods and services in the U.S. Who is doing it?

Promotion 109

Promotion Place Branding Marketing 109

Hubspot Marketing

MAY 27, 2022

Compared with public relations, social media is the new, cool kid on the block, and since the early 2000s has become a significant means of communication between brands and their audience. Social media has allowed ordinary people to become influencers who can help brands promote products and services to specific audiences. Influencing.

PR 138

PR Transform Communications Price 138

Digital Marketer

NOVEMBER 20, 2023

We can also research almost any topic to justify the claims that we make for the products and services we’re trying sell… in almost no time. It means UNLIMITED competition which may be a problem, but more importantly, it means that all businesses will soon lose the competitive advantage known as “professionalism.”

User-Generated 95

User-Generated Marketing Marketers Copywriting 95

Search Engine Land

APRIL 12, 2023

Moreover, this traffic can develop into valuable professional connections and new clients. It’s also more than just a place to list your credentials, add a little blurb about yourself and hope someone is intrigued enough to network with or hire you. Profile photo We are all familiar with the dull, grainy headshots on LinkedIn.

SEO 119

SEO Copywriting User-Generated Real Estate 119

Search Engine Land

APRIL 8, 2024

The language model is based on content from Search Engine Land layered on top of ChatGPT. Broken Link Building: Find broken links on relevant websites and offer your own content as a replacement. Offer to collaborate on content or ask for their opinion on a topic related to your website.

Finance 105

Finance Manufacturing Health Education 105

Martech

DECEMBER 7, 2023

From cutting-edge gadgets that redefine work efficiency to bespoke items that add a personal touch, each suggestion is handpicked to surprise and delight the marketers in your life. This subscription service transforms your iPad or Android device into a high-performance second screen for your Mac or PC. Three French hens?

Transform 116

Transform Marketing Marketers Branding 116

Search Engine Land

MARCH 27, 2024

This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market. Understanding account-based marketing At its core, ABM is a strategic approach that focuses on targeting high-value accounts with personalized and relevant marketing efforts. See terms.

Marketing 109

Marketing Marketers CRM Digital Marketing 109

Search Engine Land

SEPTEMBER 6, 2023

The language model is based on content from Search Engine Land layered on top of ChatGPT. Clear and prominent contact information: Display your contact information prominently on the page, including phone number, email address, and physical address if applicable. Keep it professional.” Tone) Keep it professional.

SEO 132

SEO Law User-Generated Customer 132

Martech

MARCH 27, 2024

This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market. Understanding account-based marketing At its core, ABM is a strategic approach that focuses on targeting high-value accounts with personalized and relevant marketing efforts.

Marketing 108

Marketing Marketers CRM Digital Marketing 108

Rock Content

MARCH 19, 2024

As of last year, around 50 million people self-identified as professional creators—people who leverage various talents and abilities across online platforms to produce income. Understanding the Impact of Creator-Driven Content on Marketing Modern consumers don’t just want to be creators in their own right.

Key Performance Indicator 72

Key Performance Indicator Marketing Marketers Succession Management 72

Martech

DECEMBER 27, 2023

Even though they are obvious, it’s easy to overlook one or more of them. Make sure your message looks professional, and your mailbox won’t be blocked by email service providers (ESPs). Please take this short survey so we can have your input on the state of martech salaries and careers.

Email Marketing 129

Email Marketing Marketing Marketers CRM 129

AWeber

MARCH 25, 2024

So, email delivery happens when the email you send by your email service provider (ESP) is accepted by the incoming mail server of the person you're sending it to. If you opened up your inbox and saw nothing but spam, you might switch to another service. Gmail measures engagement based on a variety of factors. Yes, really.

Promotion 92

Promotion Email Marketing Place Customer 92

Rock Content

APRIL 9, 2024

A solid, well-rounded suite of tools helps make a team that’s already on point even better, sharper, and more efficient. As Seth Godin says, it’s also about compelling storytelling that paints a vivid picture of what life could be like for consumers if they add a particular product or brand to their repertoire.

Promotion 59

Promotion Analytics Content Marketing SEO 59

Buffer Marketing

SEPTEMBER 11, 2023

This is your street credibility and personal brand all rolled into one. It’s the first impression you’ll make on prospective employers, clients, partners, or investors — so make it count. My own LinkedIn experience I’ve been posting on LinkedIn once a week without fail for six years.

Thought Leadership 128

Thought Leadership Transform Communications Branding 128

Hubspot Marketing

JUNE 5, 2023

AI has undoubtedly upended the way professionals across the organization work. At HubSpot, we've been exploring the fine line between using AI to enhance our content without relying too heavily on it. For instance, your tone will change depending on whether you're creating content for an Instagram post versus a weekly newsletter.

Marketing Plan 120

Marketing Plan SEO Management Product 120

Hubspot Marketing

DECEMBER 1, 2023

If you're like many people, you've likely been tempted to impulsively buy a pull out your credit card for a product or service you saw in an Instagram Reel with an incredibly convenient link to shop. But, once you place your products or services on social media stores or pages, how do you ensure they achieve solid sales?

Price 99

Price CRM Social Media Marketing Management 99

Rock Content

JANUARY 8, 2024

WriterAccess has two methods of use: you can simply utilize the platform and depend on our freelance experts to deliver content within your strategy, or you can opt for managed services to assist you with both strategy and operations. Our marketing suite consists of three robust platforms: Google Suite, HubSpot, and WriterAccess.

Content Placement 84

Content Placement Energy Management Place 84

Buffer Marketing

APRIL 10, 2024

In 2014, making money on social media was a feat for a select few people like travel creator Gabby Beckford ( @packslight ), who made $2,000 for six Instagram posts in the same year. Top Instagram influencers reported earning as much as $92,000 per post (on the low end) and as much as $2,000,000. 

Affiliate Marketing 95

Affiliate Marketing Non-Profit Finance Promotion 95

Sprout Social

JANUARY 24, 2024

One strategy for driving growth and visibility on the platform is using the right hashtags. In this post, we’ll walk you through finding, using and optimizing LinkedIn hashtags to get more eyes on your content. You can add hashtags to posts, comments, articles, profiles and even pages on the platform.

Analytics 116

Analytics Finance CRM Place 116

Hubspot Marketing

FEBRUARY 15, 2024

Last year, I received an email from my “bank” alerting me to suspicious activity on my account. But a few things just didn’t add up. While the design was professional enough to fool people, the good thing is the company had checks and balances. Instead of using my name, it addressed me as “Dear valued customer.”

Communications 116

Communications Finance PR User-Generated 116

Duct Tape Marketing

FEBRUARY 22, 2024

Unlocking the Secrets to Premium Pricing in Professional Services written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I uncover the intricate world of pricing for professional services. In this episode, you’ll learn: 1.

Price 68

Price Communications CMO Product 68

Hubspot Marketing

FEBRUARY 28, 2024

Apologizing professionally for a mistake you made at work? Learning how to apologize professionally for different scenarios is a skill that everyone should hone. To help with this, I asked ChatGPT to write a professional apology email for me. Apologizing is hard. Even more challenging. Acknowledge the mistake.

Shipping 88

Shipping Communications Customer Email Marketing 88

Marketing Insider Group

AUGUST 15, 2023

This means they reward content that resonates with an audience, demonstrates expertise, and adds tangible value to the lives of readers. In this post, we’re exploring the role of fresh content in SEO, its impact on SEO marketing, and practical strategies you can implement to keep your content fresh and engaging.

SEO 94

SEO Non-Profit User-Generated Content Marketing 94

AWeber

OCTOBER 11, 2023

One of the first tasks I tackled: Getting a professional email address. Which is why I prioritized setting up my professional address. If you run a side hustle, business, or nonprofit, I also recommend that you send emails from a professional email address. What is a professional email address? Let’s jump in.

Non-Profit 89

Non-Profit Email Marketing Branding Customer 89

Martech

FEBRUARY 9, 2024

These days, there’s a significant user shift towards smaller, more private groups known as micro-communities, which add a new dimension to the internet-as-a-city analogy. For marketers, this shift poses a crucial question: How can brands engage with – and learn from – these groups without intruding on their space?

Transform 104

Transform User-Generated Analytics Branding 104

Search Engine Land

SEPTEMBER 11, 2023

Specifically, keep an eye on the years 2017 and 2021, as these were pivotal periods when significant changes occurred. On the other hand, newer publications are moving in to take their place. Still, some media outlets tend to focus on big brands and overlook diversification in their affiliate marketing lists.

Affiliate Marketing 141

Affiliate Marketing Marketing Marketers SEO 141

Hubspot Marketing

DECEMBER 8, 2023

Improved Customer Service A significant advantage of using AI in customer service is the potential to offer 24/7 assistance. In fact, this is the most significant benefit, according to customer service professionals surveyed for The State of AI Report. And that makes for a smoother customer experience.

Customer 105

Customer Gen Z User-Generated Analytics 105

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. LinkedIn hashtag analytics reveal how popular specific hashtags are on the platform and how they impact content performance. Hashtags may be the answer.

Analytics 104

Analytics User-Generated Social Media Marketing Promotion 104