Litmus

NOVEMBER 20, 2024

Promotional offers and discounts dominate engagement metrics, with 78% of respondents highlighting these emails as of top interest. Generational differences are also clear with Gen Z showing stronger enthusiasm—nearly 50% place promotional emails at the top of their inbox preferences. appeared first on Litmus.

Gen Z 75

Gen Z Millennials Shipping User-Generated 75

Vertical Response

OCTOBER 6, 2024

Key Takeaways Email marketing is essential for capturing Black Friday sales, with 75% of consumers preferring it for promotions and potential for high engagement. Building anticipation through pre-Black Friday email campaigns using teaser emails and early access promotions can significantly boost customer excitement and sales.

Email Marketing 105

Email Marketing Marketing Strategy Shoppers Marketing 105

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. With over three billion active monthly users , Facebook is still the worlds most-used social platform. What is Facebook marketing?

Gen Z 94

Gen Z User-Generated Marketing Marketers 94

Hootsuite

MARCH 21, 2025

users will buy via Instagram in 2025. High-quality images, curated collections, and user-generated content (UGC) build trust and drive sales. Users can either purchase directly on Instagram (with Checkout) or click through to finish the transaction on the brands website. spend $200+), and 37.3%

eCommerce 103

eCommerce User-Generated Shoppers Entertainment 103

Hubspot Marketing

NOVEMBER 1, 2024

Influencer Marketing : Without retail or wholesale partners, having relevant influencers and creators promote your product can significantly impact how people perceive your brand. Community gives consumers something larger and deeper to promote and want to talk about. Encourage user-generated content (UGC): More on that shortly.

Manufacturing 121

Manufacturing B2C Non-Profit eCommerce 121

Sprout Social

APRIL 21, 2025

Dr. Martens partnered with singer Cariss Auburn on the #TeamUpOnTheTrack campaign to source user-generated content featuring fans in the brands iconic boots. It lets users get advice from each other and join even more specific groups within the niche makeup space. The UGC was used as new visuals for Auburns song Daydream.

Branding 109

Branding Finance Fashion Health 109

Hootsuite

SEPTEMBER 27, 2021

Well, it’s time to wake up because Maersk’s Instagram feed is full of personable shout-outs to its crews, beautiful sunset shots from the deck of the barge, and other content that shows what traveling the world on a container ship looks like behind the scenes (at least the fun and cool parts). Promote your company culture. Get Started.

Promotion 145

Promotion Product Branding Logistics 145

Power Digital Marketing

APRIL 7, 2025

One of the most intriguing trends to emerge is how TikTok fuels Amazon sales, as users see products on TikTok and then turn to Amazon to compare pricing, shipping, and availability before making a purchase. A single post from a creator can spark a buying frenzy, with users flocking to Amazon to check product details.

Branding 52

Branding Shipping Transform Shoppers 52

AWeber

FEBRUARY 6, 2024

The short answer is promotion. To stand out, you need to promote your shop actively. So, whether you are new to promoting an Etsy shop or you had some initiatives in the past, in this article, we’ll cover the what, why, and how of promoting an Etsy shop. Why do you need to promote your Etsy shop? Let’s dive in.

Promotion 116

Promotion Shoppers Advertising Advertisers 116

GrowMatik

FEBRUARY 24, 2023

Marketers use this as a way to create a sense of scarcity and urgency in promotional campaigns. The best way to do FOMO (fear of missing out) urge to a popup is to add a countdown to show how much time remains before the promotion goes away. The term webhooks is used to refer to user-defined HTTP callbacks. Let’s dig more.

Shipping 96

Shipping Analytics User-Generated CRM 96

Neil Patel

MARCH 9, 2023

Facebook has just under 3 billion active monthly users. billion of those users participate in Facebook Groups. If you’re not already familiar with Facebook Groups , it’s essentially a community within Facebook’s platform that users can join and participate in the discussion. Let’s get started. Who is Your Facebook Group For?

Promotion 112

Promotion User-Generated Advertising Advertisers 112

Hootsuite

JULY 21, 2022

ROI is a measure of all marketing actions that generate value, divided by your investment to achieve those actions. Your ROI shows you which marketing activities generate the most value. When your ROI is above 0, your marketing investments are generating money for your business. We want a positive ROI! Their basic plan is $9.99.

Promotion 126

Promotion Finance Analytics User-Generated 126

Buffer Marketing

DECEMBER 4, 2024

Cross-promotion becomes more effective, allowing you to grow your audience across different channels and solidify your online presence. Know your target audience and create for them TikTok is a melting pot of cultures, age groups, and interests, with over a billion active users. Cross-promotion is a win-win situation when done right.

User-Generated 84

User-Generated Fashion Gen Z Analytics 84

Customers.ai

NOVEMBER 14, 2024

With inboxes crammed full of promotions, newsletters, and offers, getting your emails noticed (and actually read) has become a real challenge. SaaS Companies : For SaaS businesses, Klaviyo’s segmentation and automation capabilities make it easy to stay in touch with your users throughout their lifecycle. Ugh, no thanks. The best part?

Email Marketing 83

Email Marketing eCommerce Shipping Analytics 83

Customers.ai

NOVEMBER 18, 2024

User Experience and Ease of Use No one has time for clunky, hard-to-navigate tools. Check out user reviews and community forums to see how responsive the app’s team is to issues and updates. A strong community around an app is also a good sign that it’s trusted by other Shopify users. It’s not about having the most apps.

eCommerce 73

eCommerce User-Generated Transform Customer loyalty 73

Sprout Social

MAY 12, 2025

According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel. In 2024, Australian Android users spent an average of 42 hours and 13 minutes per month on the app, equating to roughly an hour and a half per day.

Gen Z 69

Gen Z Transform Fashion Food 69

GrowMatik

AUGUST 31, 2023

We are excited to announce that Growmatik has undergone some exciting new updates that our users have been asking for! Next-generation automation section Smart automations are the backbone of Growmatik, and we are constantly looking for ways to make them more efficient, intelligent, and personalized.

Shipping 97

Shipping Branding User-Generated Key Performance Indicator 97

Hubspot Marketing

OCTOBER 29, 2024

Growing at a rate of over 10% each year, B2B ecommerce will generate over $3 billion in sales by 2027. Distributors use ecommerce marketing channels to promote the manufacturer’s goods in an effort to increase sales. B2B ecommerce is a thriving industry. They outline their solutions for healthcare, education, finance, and more.

eCommerce 120

eCommerce B2C Manufacturing Retail 120

Litmus

OCTOBER 17, 2024

a special welcome offer—like a discount on the first purchase or free shipping). Loyalty programs: emails that promote exclusive rewards and benefits for returning customers, encouraging them to participate in loyalty programs. This can look like a series of emails or a single email.

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

SocialPilot

FEBRUARY 3, 2025

billion social media users globally, your target audience is bigger than ever, but so is your competition. Run Paid Ads: Use targeted awareness-focused ad campaigns like Facebook ads, YouTube ads, TikTok ads, and Instagram promotions to reach the right demographics. It is a battlefield where brands thrive or vanish. With over 5.22

Social Media Marketing 73

Social Media Marketing User-Generated Marketing Marketers 73

Hubspot Marketing

MAY 13, 2025

When I interviewed Bryan Grover and Martin Ceisel both B2B writers and marketers for an article exploring Reddit user demographics , they both independently called it the Wild West. Redditors want you to bring value, not shamelessly self-promote. So, believe me when I say that Reddit users have seen it all.

Copywriting 64

Copywriting Marketing Marketers User-Generated 64

Search Engine Land

SEPTEMBER 6, 2024

Inside Google Ads When starting to build a campaign, you’ll use the existing knowledge about your audience to set campaign-level targeting, like what devices your customers usually convert from (using Google Analytics or another source of truth) or which countries you can sell in/ship to. Which sitelink was most popular?

Market Segmentation 87

Market Segmentation Shipping Retail User-Generated 87

Customers.ai

DECEMBER 17, 2024

Automation tools make this easy: Set triggers to pull users out of flows once they take the desired action. For example, if an email highlights a promotion, send a short SMS reminder a few hours laterdont repeat the same message verbatim. These flows generate the most revenue with minimal effort. SMS drives urgency and action.

Outbound Marketing 80

Outbound Marketing Law Shipping User-Generated 80

Martech

MARCH 7, 2024

Draft smarter promotions fast Harnessing the power of Einstein AI and trusted data from the Salesforce Platform, this feature allows users to draft promotions effortlessly. Based on product data and customer shopping behavior, Einstein generates intelligent promotions with just a few clicks. Let’s dig into it.

Shipping 113

Shipping User-Generated CRM Promotion 113

Sprout Social

OCTOBER 3, 2024

Turning AI into your personal assistant for social media is essential during busy seasons because seasonal campaigns also increase content creation needs—crafting holiday-themed posts, promotional offers or scheduling time-sensitive announcements. AI can jump in to generate content ideas tailored to the season or campaign theme.

Social Media Marketing 90

Social Media Marketing User-Generated Shipping Fashion 90

Backlinko

MARCH 26, 2025

Search Network typically delivers higher-intent traffic but at higher costs since users are actively searching for specific terms. Display Network usually offers lower costs per click but may bring less immediate purchase intent since users aren’t actively searching. Even improving to a 7 saves you 28.6% on every click.

Price 76

Price Finance Shipping Real Estate 76

Vertical Response

NOVEMBER 20, 2024

Key Takeaways Email marketing offers one of the highest returns on investment, with an average of $42 generated for every dollar spent. It serves both promotional and educational purposes, making it a versatile tool in any marketer’s arsenal. Learn how to get the best ROI from your emails and keep your audience engaged.

Email Marketing 64

Email Marketing User-Generated Key Performance Indicator Marketing 64

Backlinko

JANUARY 24, 2025

Thats the blend of buyer psychology, user experience, and strategic design working together to turn visitors into customers. Theyre a perfect mix of SEO and user experience (UX). How Crutchfield Looks on Mobile Crutchfields mobile site is just as user-friendly as the desktop version. Big mistake. But thats not all.

eCommerce 92

eCommerce Shoppers Transform User-Generated 92

Buffer Marketing

AUGUST 31, 2022

I've been working at Buffer since 2014, and even before I joined, I was always impressed by the Buffer team's product and engineering culture: how quick they shipped improvements and how close everyone was to the users (not uncommon to see engineers responding to comments on Twitter!).

Shipping 130

Shipping User-Generated PR Energy 130

Use Insider

JANUARY 23, 2025

In this guide, youll learn how to take full advantage of WhatsApp eCommerce to generate new customers, drive sales, and create long-term, profitable customer relationships. This includes sending personalized promotional messages, keeping customers updated with timely transactional alerts, and designing conversational shopping experiences.

eCommerce 52

eCommerce Non-Profit Shipping Price 52

Spiralytics

DECEMBER 18, 2024

million Filipino users , the video-sharing (now also a shopping and live-streaming) platform has gone beyond being just a social app. TikTok advertising refers to the paid marketing opportunities you can use on TikTok to promote your products or services. With over 56.1 What is TikTok Advertising (And How Does It Work)?

Shipping 52

Shipping User-Generated Advertising Advertisers 52

Sprout Social

SEPTEMBER 21, 2021

fee on items costing $8 or less: merchants are responsible for setting their own shipping/return policies. Then, you’ll be asked to specify your shipping policies and return window. Want to set up a free shipping threshold or offer rush delivery? Consider promoting some sale items or even a Facebook Shops exclusive sale.

Shoppers 141

Shoppers Shipping eCommerce Price 141

SocialPilot

FEBRUARY 6, 2025

For instance, a Google search for a business, Hersheys Chocolate World, and a place, The Statue of Liberty, shows ratings, reviews, and images, offering a complete user experience. Yahoo has 700M+ active users worldwide , making it 3rd most popular search engine. Cons to Note Managing public negative reviews requires prompt attention.

Real Estate 62

Real Estate Customer Food User-Generated 62

Use Insider

SEPTEMBER 13, 2024

Interactive quizzes that help users discover products based on their preferences. Gamified apps that track user progress or achievements, encouraging them to keep interacting with the brand. This allows brands to tailor future marketing efforts while fostering trust by respecting user privacy.

Transform 52

Transform Customer loyalty Marketing Marketers 52

Vertical Response

OCTOBER 27, 2024

Incorporating user-generated content in your newsletters enhances authenticity and enriches the reader’s experience. Mobile responsiveness is vital, as many users access emails on mobile devices. Automation plays a significant role in enhancing customer retention.

Key Performance Indicator 96

Key Performance Indicator Email Marketing Communications Transform 96

Customers.ai

JANUARY 2, 2025

Their abandoned cart email highlights the product left behind, includes a clear CTA to return to the cart, and sometimes sweetens the deal with free shipping. Engagement : Target active users differently than those whove gone quiet. Killer Example : Warby Parker keeps it simple and classy. How Customers.ai Can Help: Customers.ai

Email Marketing 79

Email Marketing eCommerce Shoppers Marketing 79

Sprout Social

JUNE 23, 2021

And of course, promoting these materials and how-tos is central to the brand’s social media strategy. Create a sense of community through user-generated content. For example, what does your shipping policy look like? You’re invited. ??. The process of churn reduction doesn’t happen by accident. Any guarantees?

Customer 141

Customer Shipping CRM Education 141