Hubspot Marketing

NOVEMBER 4, 2024

The platform has gone from a simple feed of blurry photos for our friends to a powerhouse for businesses looking to build awareness, generate leads, and sell. As we discussed, Instagram is the third most popular social media platform and welcomes around 2 billion monthly active users. But is it really worth the hype?

Product 114

Product User-Generated eCommerce Shipping 114

Vertical Response

OCTOBER 6, 2024

Key Takeaways Email marketing is essential for capturing Black Friday sales, with 75% of consumers preferring it for promotions and potential for high engagement. Building anticipation through pre-Black Friday email campaigns using teaser emails and early access promotions can significantly boost customer excitement and sales.

Email Marketing 105

Email Marketing Marketing Strategy Shoppers Marketing 105

Sprout Social

JANUARY 27, 2025

Whenever youre running a sale, launching a new product or promoting a special offer, you need to let your social media followers know. Promote your products on social media. Keep the excitement high by posting discount codes, special offers, and promotions. Cross-promotion is key. Dont be shy.

Retail 89

Retail Shoppers User-Generated Customer Journey 89

Hubspot Marketing

NOVEMBER 1, 2024

Influencer Marketing : Without retail or wholesale partners, having relevant influencers and creators promote your product can significantly impact how people perceive your brand. Community gives consumers something larger and deeper to promote and want to talk about. Encourage user-generated content (UGC): More on that shortly.

Manufacturing 131

Manufacturing B2C Non-Profit eCommerce 131

Hootsuite

MARCH 21, 2025

users will buy via Instagram in 2025. High-quality images, curated collections, and user-generated content (UGC) build trust and drive sales. Users can either purchase directly on Instagram (with Checkout) or click through to finish the transaction on the brands website. spend $200+), and 37.3%

eCommerce 96

eCommerce User-Generated Shoppers Entertainment 96

Customers.ai

DECEMBER 17, 2024

Automation tools make this easy: Set triggers to pull users out of flows once they take the desired action. For example, if an email highlights a promotion, send a short SMS reminder a few hours laterdont repeat the same message verbatim. These flows generate the most revenue with minimal effort. SMS drives urgency and action.

Outbound Marketing 82

Outbound Marketing Law Shipping User-Generated 82

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. With over three billion active monthly users , Facebook is still the worlds most-used social platform. What is Facebook marketing?

Gen Z 101

Gen Z User-Generated Marketing Marketers 101

Power Digital Marketing

APRIL 7, 2025

One of the most intriguing trends to emerge is how TikTok fuels Amazon sales, as users see products on TikTok and then turn to Amazon to compare pricing, shipping, and availability before making a purchase. A single post from a creator can spark a buying frenzy, with users flocking to Amazon to check product details.

Branding 52

Branding Shipping Transform Shoppers 52

Litmus

OCTOBER 17, 2024

a special welcome offer—like a discount on the first purchase or free shipping). Loyalty programs: emails that promote exclusive rewards and benefits for returning customers, encouraging them to participate in loyalty programs. This can look like a series of emails or a single email.

Email Marketing 110

Email Marketing Customer Journey Customer loyalty eCommerce 110

Marketing Insider Group

MAY 12, 2025

Bids adjusted by device, location, time, and user behavior: The system reacts instantly to real-time signals, showing your ads when and where theyre most effective. Build Segmented Campaigns for Precision Lumping all users into one campaign limits your ability to speak directly to their needs. Image source 2.

Advertisers 104

Advertisers Advertising Real Estate Shipping 104

Customers.ai

NOVEMBER 18, 2024

User Experience and Ease of Use No one has time for clunky, hard-to-navigate tools. Check out user reviews and community forums to see how responsive the app’s team is to issues and updates. A strong community around an app is also a good sign that it’s trusted by other Shopify users. It’s not about having the most apps.

eCommerce 75

eCommerce User-Generated Transform Customer loyalty 75

Buffer Marketing

DECEMBER 4, 2024

Cross-promotion becomes more effective, allowing you to grow your audience across different channels and solidify your online presence. Know your target audience and create for them TikTok is a melting pot of cultures, age groups, and interests, with over a billion active users. Cross-promotion is a win-win situation when done right.

User-Generated 94

User-Generated Fashion Gen Z Analytics 94

Backlinko

JULY 1, 2025

Create Helpful Website and Blog Content Effort Impact Budget Moderate to high High Free to high Attract your ideal customer with content on your website and blog that answers users’ questions. ChatGPT, Gemini, Claude, and other tools can generate briefs, outlines, and content of all kinds. Ask your customers to share their experience.

Marketing 85

Marketing Marketers User-Generated Promotion 85

Spiralytics

DECEMBER 18, 2024

million Filipino users , the video-sharing (now also a shopping and live-streaming) platform has gone beyond being just a social app. TikTok advertising refers to the paid marketing opportunities you can use on TikTok to promote your products or services. With over 56.1 What is TikTok Advertising (And How Does It Work)?

Shipping 52

Shipping User-Generated Advertisers Advertising 52

Martech

JULY 14, 2025

For example, if a consumer is looking at a specific product, the agent might suggest complementary items or alert them to ongoing promotions. For example, if a consumer has a question about shipping or returns, the AI can provide immediate answers, reducing frustration.

Product 67

Product Affiliate Marketing Transform Shipping 67

Backlinko

MARCH 26, 2025

Search Network typically delivers higher-intent traffic but at higher costs since users are actively searching for specific terms. Display Network usually offers lower costs per click but may bring less immediate purchase intent since users aren’t actively searching. Even improving to a 7 saves you 28.6% on every click.

Price 83

Price Finance Shipping Real Estate 83

Sprout Social

APRIL 21, 2025

Dr. Martens partnered with singer Cariss Auburn on the #TeamUpOnTheTrack campaign to source user-generated content featuring fans in the brands iconic boots. It lets users get advice from each other and join even more specific groups within the niche makeup space. The UGC was used as new visuals for Auburns song Daydream.

Branding 101

Branding Finance Fashion Health 101

illumin

JUNE 12, 2025

That said, brands should opt for more personalized audience targeting and contextual targeting , to ensure that ads are actually relevant and valuable to users. Use a countdown approach that highlights key shipping deadlines to create urgency. Sending last minute reminders can also be impactful.

Advertisers 74

Advertisers Advertising Shoppers Shipping 74

Vertical Response

NOVEMBER 20, 2024

Key Takeaways Email marketing offers one of the highest returns on investment, with an average of $42 generated for every dollar spent. It serves both promotional and educational purposes, making it a versatile tool in any marketer’s arsenal. Learn how to get the best ROI from your emails and keep your audience engaged.

Email Marketing 64

Email Marketing User-Generated Key Performance Indicator Marketing 64

Customers.ai

NOVEMBER 14, 2024

With inboxes crammed full of promotions, newsletters, and offers, getting your emails noticed (and actually read) has become a real challenge. SaaS Companies : For SaaS businesses, Klaviyo’s segmentation and automation capabilities make it easy to stay in touch with your users throughout their lifecycle. Ugh, no thanks. The best part?

Email Marketing 85

Email Marketing eCommerce Shipping Analytics 85

Backlinko

JANUARY 24, 2025

Thats the blend of buyer psychology, user experience, and strategic design working together to turn visitors into customers. Theyre a perfect mix of SEO and user experience (UX). How Crutchfield Looks on Mobile Crutchfields mobile site is just as user-friendly as the desktop version. Big mistake. But thats not all.

eCommerce 98

eCommerce Shoppers Transform User-Generated 98

Search Engine Land

SEPTEMBER 6, 2024

Inside Google Ads When starting to build a campaign, you’ll use the existing knowledge about your audience to set campaign-level targeting, like what devices your customers usually convert from (using Google Analytics or another source of truth) or which countries you can sell in/ship to. Which sitelink was most popular?

Market Segmentation 87

Market Segmentation Shipping Retail User-Generated 87

Use Insider

SEPTEMBER 13, 2024

Interactive quizzes that help users discover products based on their preferences. Gamified apps that track user progress or achievements, encouraging them to keep interacting with the brand. This allows brands to tailor future marketing efforts while fostering trust by respecting user privacy.

Transform 52

Transform Customer loyalty Marketing Marketers 52

Customers.ai

JANUARY 2, 2025

Their abandoned cart email highlights the product left behind, includes a clear CTA to return to the cart, and sometimes sweetens the deal with free shipping. Engagement : Target active users differently than those whove gone quiet. Killer Example : Warby Parker keeps it simple and classy. How Customers.ai Can Help: Customers.ai

Email Marketing 81

Email Marketing eCommerce Shoppers Marketing 81

SocialPilot

FEBRUARY 6, 2025

For instance, a Google search for a business, Hersheys Chocolate World, and a place, The Statue of Liberty, shows ratings, reviews, and images, offering a complete user experience. Yahoo has 700M+ active users worldwide , making it 3rd most popular search engine. Cons to Note Managing public negative reviews requires prompt attention.

Real Estate 66

Real Estate Customer Food User-Generated 66

Sprout Social

OCTOBER 3, 2024

Turning AI into your personal assistant for social media is essential during busy seasons because seasonal campaigns also increase content creation needs—crafting holiday-themed posts, promotional offers or scheduling time-sensitive announcements. AI can jump in to generate content ideas tailored to the season or campaign theme.

Social Media Marketing 88

Social Media Marketing User-Generated Shipping Fashion 88

Vertical Response

MARCH 15, 2025

With a user base of over 4.3 billion, email serves as a major channel for direct communication and promotional strategies, particularly when using an email marketing service and an email marketing platform. Through email marketing, businesses can inform customers, enhance brand awareness, and promote products and services effectively.

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

Hubspot Marketing

MAY 13, 2025

When I interviewed Bryan Grover and Martin Ceisel both B2B writers and marketers for an article exploring Reddit user demographics , they both independently called it the Wild West. Redditors want you to bring value, not shamelessly self-promote. So, believe me when I say that Reddit users have seen it all.

Copywriting 78

Copywriting Marketing Marketers User-Generated 78

AWeber

MAY 19, 2025

Thinking about making money from home, but dont want to deal with shipping boxes or managing inventory? Unlike physical goods, theres no shipping, storage costs, or restocking nightmares. Workbooks add interactivity, helping users apply concepts step-by-step. Youre not alone.

Product 93

Product eBook Non-Profit Transform 93

Use Insider

JANUARY 23, 2025

In this guide, youll learn how to take full advantage of WhatsApp eCommerce to generate new customers, drive sales, and create long-term, profitable customer relationships. This includes sending personalized promotional messages, keeping customers updated with timely transactional alerts, and designing conversational shopping experiences.

eCommerce 52

eCommerce Non-Profit Shipping Price 52

Vertical Response

OCTOBER 27, 2024

Incorporating user-generated content in your newsletters enhances authenticity and enriches the reader’s experience. Mobile responsiveness is vital, as many users access emails on mobile devices. Automation plays a significant role in enhancing customer retention.

Key Performance Indicator 96

Key Performance Indicator Email Marketing Communications Transform 96

Use Insider

NOVEMBER 13, 2024

Our growth experts will analyze your website and user behavior data to provide strategies that can yield results as fast as possible. Our growth experts will analyze your website and user behavior data to provide strategies that can yield results as fast as possible. Order confirmations and shipping updates.

Customer Journey 52

Customer Journey User-Generated eCommerce Marketing 52

Buffer Marketing

MAY 13, 2025

Track this metric when: you're experimenting with new content formats you're promoting a message you want to stand out you want to keep a general eye on what your audience responds to How to use post engagement metrics When you see a spike in engagement, don’t stop at the number — figure out what’s behind it.

Analytics 121

Analytics Social Media Marketing Key Performance Indicator Logistics 121

Hubspot Marketing

OCTOBER 29, 2024

Growing at a rate of over 10% each year, B2B ecommerce will generate over $3 billion in sales by 2027. Distributors use ecommerce marketing channels to promote the manufacturer’s goods in an effort to increase sales. B2B ecommerce is a thriving industry. They outline their solutions for healthcare, education, finance, and more.

eCommerce 132

eCommerce B2C Manufacturing Retail 132

SocialPilot

FEBRUARY 3, 2025

billion social media users globally, your target audience is bigger than ever, but so is your competition. Run Paid Ads: Use targeted awareness-focused ad campaigns like Facebook ads, YouTube ads, TikTok ads, and Instagram promotions to reach the right demographics. It is a battlefield where brands thrive or vanish. With over 5.22

Social Media Marketing 76

Social Media Marketing User-Generated Marketing Marketers 76

Use Insider

JANUARY 23, 2025

An SMS marketing strategy outlines how a business plans to use text messaging to engage customers with timely, relevant, and personalization promotions and transactional information. You can also go beyond these standard lead generation approaches by using gamification. This helped the brand achieve a 6% increase in lead generation.

Marketing Strategy 52

Marketing Strategy Customer Journey Marketing Marketers 52

Customers.ai

NOVEMBER 27, 2024

These aren’t your basic “add free shipping” tips. Think personalized product recommendations or localized promotions that make visitors feel like your store was built just for them. Instead of serving the same message to everyone, tailor your popups based on user behavior. That’s where we come in. location, company size).

eCommerce 97

eCommerce Shoppers Shipping Promotion 97