SmartBrief - Marketing

AUGUST 14, 2024

Deloitte Consulting’s “ 2024 Back-to-School Retail Survey ” breaks down consumers’ spending intent amid financial pressures, the effect of social media on spending plans and how leveraging generative AI can help attract tech-savvy shoppers. This is even more important as loyal back-to-school shoppers spend 35% more on average.

Retail 105

Retail Shoppers Marketers Marketing 105

Sprout Social

SEPTEMBER 17, 2024

Social media for retail in the UK: crafting an engaging customer journey The beauty of social media in retail is its ability to accompany shoppers along the path to purchase. Whenever you’re running a sale, launching a new product or promoting a special offer, you need to let your social media followers know. Cross-promotion is key.

Retail 123

Retail Shoppers User-Generated Customer Journey 123

Martech

MAY 29, 2024

The latest Salesforce Shopping Index data suggests that shoppers are holding onto their purse strings until later in the year — at least, if 2023 is any guide. “We’re seeing a lot of trends precipitate from last year,” she said, “which is mainly this price-conscious shopper.

Shoppers 115

Shoppers Non-Profit Retail Shipping 115

Vertical Response

OCTOBER 6, 2024

Key Takeaways Email marketing is essential for capturing Black Friday sales, with 75% of consumers preferring it for promotions and potential for high engagement. Building anticipation through pre-Black Friday email campaigns using teaser emails and early access promotions can significantly boost customer excitement and sales.

Email Marketing 105

Email Marketing Marketing Strategy Shoppers Marketers 105

Hubspot Marketing

NOVEMBER 16, 2023

Throughout the holiday season, we at Google have annually watched shoppers move between 4 distinct mindsets , or what we call the ‘4Ds:’ deliberate, deal-seeking, determined, and devoted. These shoppers also spent over $47 billion in retail in the two weeks after December 25th. That proportion of shoppers increased in December.

Shoppers 128

Shoppers Gen Z Branding Retail 128

Martech

JANUARY 9, 2025

Capabilities of the new solution include: Profiles connecting shoppers with a cloud-based loyalty wallet, supporting personalized targeting and real-time basket analysis. Omnichannel promotion planning with real-time redemption to deliver offers, digital payment and gifting to all customers across all channels. Why we care.

Retail 108

Retail Management Shoppers eCommerce 108

Search Engine Land

SEPTEMBER 17, 2024

Why it matters : The holiday season is crucial for retailers, and Meta’s new tools are designed to help you cut through the noise, drive sales both online and in-store, and create personalized, high-impact ads that meet shoppers where they are. Key details.

Advertising 89

Advertising Advertisers Shoppers Retail 89

Martech

MARCH 22, 2023

Ecommerce shoppers’ use of buy-now-pay-later (BNPL) was up 10% in January and February compared to last year, according to Adobe’s latest ecommerce survey. This suggests inflation is making shoppers use the payment plans to purchase lower-priced items. BNPL up, revenues down. Popular for furniture. Get MarTech! In your inbox.

Shoppers 108

Shoppers eCommerce Price Promotion 108

Sprout Social

MARCH 14, 2025

We recommend promoting your event on your primary marketing channels and offering exclusive products or discounts to build buzz. The following trends keep shoppers hooked and turn these livestreams into must-watch events. But now, instead of just promoting a brand, theyll have a real stake in its success.

Branding 118

Branding Gen Z Energy Shoppers 118

illumin

NOVEMBER 21, 2024

While shoppers are still looking to save, they are also expected to spend the same amount as in 2023. Young shoppers looking to treat themselves According to a recent survey of 1,000 U.S. Big on gifts, not on spending Even with optimistic predictions for the 2024 holiday season, shoppers are still looking to save wherever possible.

Gen Z 105

Gen Z Shoppers Millennials Retail 105

Practical eCommerce - Marketing

JANUARY 12, 2025

Online merchants serving civically engaged shoppers will find excellent promotional opportunities on the growing X platform. The post How to Promote Products on X appeared first on Practical Ecommerce.

Promotion 101

Promotion Product Shoppers eCommerce 101

illumin

JANUARY 14, 2025

Retail advertising trends in 2025: Shifting strategies for a more personalized shopper experience a. With tools like Google Cloud AI and Salesforce’s Einstein, retailers can craft personalized product recommendations, targeted offers, and dynamic pricing tailored to individual shoppers.

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Martech

AUGUST 29, 2024

Based on global statistics, around 66% of shoppers plan to buy based on price this year, an increase of 20% since 2020. Also, 43% of shoppers are carrying more debt this year than they did in 2023. Look out for TikTok which has seen a 24% growth in shoppers making purchases since April this year.

Shoppers 70

Shoppers Retail Price Promotion 70

Martech

SEPTEMBER 13, 2024

Personal Shopper recommends products and helps with search. Merchant does all the site-related tasks for merchandisers, including promotions, product descriptions and insights. Service Agent replaces chatbots in handling customer service and replaces chatbots. Buyer helps B2B customers find products, make purchases and track orders.

Shoppers 115

Shoppers User-Generated New Technology Price 115

Sprout Social

APRIL 8, 2025

A 2023 study also found that roughly one-third of luxury shoppers on Pinterest make more than US$100K annually. With more disposable income, Pinners can (and do) spend more than the average social shopper. On average, Pinterest shoppers spend twice as much per month as people on other social media platforms.

Shoppers 103

Shoppers Customer loyalty Analytics Branding 103

Customers.ai

NOVEMBER 26, 2024

Simply put, a bounce-back strategy re-engages your Black Friday shoppers, turning one-time buyers into repeat customers. With targeted ads or emails that hit shortly after their initial buy, you can turn one-time shoppers into repeat customers. Post-purchase, shoppers are still in what we like to call the holiday shopping glow.

Shipping 86

Shipping Shoppers eCommerce Customer loyalty 86

Jeff Bullas

FEBRUARY 15, 2023

You can promote your services through online classifieds, social media, or word of mouth. #7. You can promote your services through online classifieds, social media, or word of mouth. #8. You can promote your services through online classifieds, social media, or word of mouth. #9.

Shoppers 249

Shoppers Affiliate Marketing Fashion Promotion 249

illumin

AUGUST 27, 2024

The previous year proved difficult for retailers, with low consumer confidence and increasing cost of living tightening shoppers’ purse strings. Other studies support this claim, with nearly 75% of shoppers claiming to shop resale. But it seems that tough times are starting to wane. A recent survey from McKinsey & Co.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Sprout Social

JANUARY 27, 2025

Social media for retail in the UK: crafting an engaging customer journey The beauty of social media in UK retail is its capability to captivate shoppers along their purchasing path. Whenever youre running a sale, launching a new product or promoting a special offer, you need to let your social media followers know. Dont be shy.

Retail 85

Retail Shoppers User-Generated Customer Journey 85

Marketing Insider Group

JULY 24, 2024

4) SEO Performance Over 50% of online shoppers use Google to discover new products or brands. Actively promoting your brand and maintaining a positive presence helps boost brand awareness, too. You’ll also want to utilize social media, guest posts, and influencer partnerships to broaden your reach.

Content Marketing 119

Content Marketing Customer Acquisition Marketers Marketing 119

Martech

OCTOBER 22, 2024

A closer look at Amazon’s October promotion shows a silver lining, however. Despite extreme weather in the Southeast this month, promotions in the U.S. competitors, who held promotions the same week. shoppers will be in a buying mood after Election Day. In the U.S. retailers saw a 5% decline in sales. Likely not.

Shoppers 68

Shoppers Retail Health Food 68

Sprout Social

JULY 23, 2024

5 of the best brands on Pinterest More brands are using Pinterest as not only a place to upload shareworthy images, but to promote products and drive conversions. Affirm Affirm is a buy now, pay later service shoppers use to buy products from their favorite brands online.

Gen Z 133

Gen Z Branding Retail Content Placement 133

AWeber

FEBRUARY 6, 2024

The short answer is promotion. To stand out, you need to promote your shop actively. So, whether you are new to promoting an Etsy shop or you had some initiatives in the past, in this article, we’ll cover the what, why, and how of promoting an Etsy shop. Why do you need to promote your Etsy shop? Let’s dive in.

Promotion 115

Promotion Shoppers Advertising Advertisers 115

Backlinko

JANUARY 24, 2025

By limiting the options to these key choices, it avoids overwhelming shoppers. This reassures shoppers that a real, knowledgeable human is always ready to help. Design product pages for people AND search engines: They should load fast, give clear details, and guide shoppers to buy. Take the homepage, for example.

eCommerce 92

eCommerce Shoppers Transform User-Generated 92

Hubspot Marketing

DECEMBER 6, 2024

A recent study even found that of shoppers stopped buying from a brand based upon a conflict of values. As such, with every product launch, collaboration, and promotion, it showcases how it is living its values and purpose because they are intertwined.

Communications 111

Communications Branding Shoppers Fashion 111

Martech

MARCH 27, 2025

Kibo Commerce launched Kibo Agentic Commerce, an AI platform with nine specialized agents supporting various commerce operations, including shopper interaction, customer service, promotions, and analytics. Email: Business email address Sign me up! Processing.

Transform 75

Transform Shoppers Retail User-Generated 75

Hootsuite

MARCH 21, 2025

TL;DR Shoppers on Instagram spend more than on other platforms (40.1% Shoppers spend more on Instagram than on other platforms: Instagram ranks highest among all social media platforms for people who spend $200 or more 40.1% of Instagram shoppers reach this threshold. spend $200+), and 37.3%

eCommerce 98

eCommerce Shoppers User-Generated Entertainment 98

Vertical Response

AUGUST 19, 2024

Buzz Marketing Strategies Buzz marketing is a dynamic strategy that primarily encourages customers to share company information spontaneously, creating a ripple effect of word-of-mouth promotion. Similarly, companies like Apple create immersive experiences at their physical locations to promote engagement. How does buzz marketing work?

Advertisers 84

Advertisers Advertising Buzz Marketing Marketers 84

illumin

MARCH 27, 2025

Starting this Spring, a streamlined checkout will direct shoppers to the advertisers website to complete their purchase. Coming also this Spring, Meta will introduce the ability for advertisers to request emails before sharing promo codes in promotion ads, helping businesses strengthen customer connections.

Shoppers 66

Shoppers User-Generated Retail Advertising 66

Search Engine Land

AUGUST 13, 2024

More than 45% of global shoppers say accurate product descriptions influence them the most when shopping online, according to a 2023 VML study. Feed management platforms can also reduce the risk of overselling during promotions by using inventory buffers, which allow brands to control how much inventory is displayed on a marketplace.

eCommerce 86

eCommerce Branding Retail Shoppers 86

Customers.ai

DECEMBER 4, 2024

Instead, you’re speaking directly to your repeat buyers with exclusive perks, re-engaging cart abandoners with tempting discounts, or wowing your seasonal shoppers with time-sensitive offers. Pro tip: Use the “Audience Builder” to create hyper-targeted groups like “holiday gift shoppers” or “last-minute buyers.” Bottom line?

eCommerce 75

eCommerce Shoppers Price Customer Journey 75

Backlinko

APRIL 29, 2025

These keywords make your brand more discoverable, especially when shoppers are looking to solve specific problems. Shoppers use these keywords to compare different products’ features that match their needs. Plus, it confuses shoppers by showing them irrelevant pages from your site.

eCommerce 80

eCommerce Food Shoppers Retail 80

Jeff Bullas

MARCH 15, 2023

For instance, if your blind visitors stopped at an image promoting a 50% off travel shopping sale without alt tags, screen readers may only read it as “Image, Sale.” As shoppers land on the accessiBe-powered site and hit the tab key (the standard navigation key), accessiBe switches the accessible mode on.

Law 246

Law Shoppers Non-Profit Price 246

Hubspot Marketing

NOVEMBER 4, 2024

When you work with creators, they can easily tag the products they’re promoting in posts or Reels and send traffic directly to the brand’s Shop page to take action. Knowing this, you absolutely want to collaborate with influencers your audience loves to promote and tag your products in their content.

Product 110

Product User-Generated eCommerce Shipping 110

Set Up

NOVEMBER 26, 2024

This is further supported by a recent Forbes report that reveals that many shoppers feel Black Friday "no longer means anything," signaling a growing fatigue with the over-saturation of deals. Amazon, Walmart, and Target began their discounts weeks in advance, reshaping the shopping season to accommodate a broader audience​.

Transform 59

Transform Retail Shoppers Price 59

Litmus

OCTOBER 17, 2024

“50 shoppers are checking this out!”). Loyalty programs: emails that promote exclusive rewards and benefits for returning customers, encouraging them to participate in loyalty programs. Tap into click-boosting tactics. Create a sense of FOMO (fear of missing out) by incorporating Interest Signals (e.g.

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

Buffer Marketing

DECEMBER 16, 2024

This unique feature can help drive traffic back to your site, get newsletter signups, land bookings, and promote your offerings while sharing valuable content from around the web. You can even create checkout, cart, and discount links to streamline shoppers' path-to-purchase. It can contain a button, form, image, or text.

Price 111

Price User-Generated Analytics Shoppers 111