Vertical Response

OCTOBER 6, 2024

Key Takeaways Email marketing is essential for capturing Black Friday sales, with 75% of consumers preferring it for promotions and potential for high engagement. Building anticipation through pre-Black Friday email campaigns using teaser emails and early access promotions can significantly boost customer excitement and sales.

Email Marketing

Sprout Social

SEPTEMBER 17, 2024

Social media for retail in the UK: crafting an engaging customer journey The beauty of social media in retail is its ability to accompany shoppers along the path to purchase. Whenever you’re running a sale, launching a new product or promoting a special offer, you need to let your social media followers know. Cross-promotion is key.

Retail

Martech

JUNE 11, 2025

Yet, despite the opportunities to save money, shoppers are signaling fatigue. About 78% of online shopping moments are not led by price promotions, which provides brands with an opportunity for richer storytelling and value-led engagement. Ecommerce calendars have expanded significantly thanks to numerous holidays and cultural events.

eCommerce

Neil Patel

JUNE 25, 2025

Personalize Your Promotions Any brand can turn on a drip campaign and automatically send identical emails to every subscriber. Instead, personalize your promotions. Understand what shoppers really want, and why they buy. Let’s look at seven strategies to develop stronger relationships with customers.

Shoppers

SmartBrief - Marketing

AUGUST 14, 2024

Deloitte Consulting’s “ 2024 Back-to-School Retail Survey ” breaks down consumers’ spending intent amid financial pressures, the effect of social media on spending plans and how leveraging generative AI can help attract tech-savvy shoppers. This is even more important as loyal back-to-school shoppers spend 35% more on average.

Retail

Martech

JANUARY 9, 2025

Capabilities of the new solution include: Profiles connecting shoppers with a cloud-based loyalty wallet, supporting personalized targeting and real-time basket analysis. Omnichannel promotion planning with real-time redemption to deliver offers, digital payment and gifting to all customers across all channels. Why we care.

Retail

Martech

AUGUST 29, 2024

Based on global statistics, around 66% of shoppers plan to buy based on price this year, an increase of 20% since 2020. Also, 43% of shoppers are carrying more debt this year than they did in 2023. Look out for TikTok which has seen a 24% growth in shoppers making purchases since April this year.

Shoppers

illumin

JANUARY 14, 2025

Retail advertising trends in 2025: Shifting strategies for a more personalized shopper experience a. With tools like Google Cloud AI and Salesforce’s Einstein, retailers can craft personalized product recommendations, targeted offers, and dynamic pricing tailored to individual shoppers.

Gen Z

Martech

JULY 18, 2024

Although the event is hosted by ecommerce giant Amazon, other chain stores and specialty retailers ran concurrent promotions. billion shoppers), agreed with Adobe that deeper discounts spurred sales. If they don’t, retailers may risk losing out as shoppers will go elsewhere.” increase over last year. “It’s

eCommerce

Sprout Social

APRIL 8, 2025

A 2023 study also found that roughly one-third of luxury shoppers on Pinterest make more than US$100K annually. With more disposable income, Pinners can (and do) spend more than the average social shopper. On average, Pinterest shoppers spend twice as much per month as people on other social media platforms.

Shoppers

Sprout Social

MARCH 14, 2025

We recommend promoting your event on your primary marketing channels and offering exclusive products or discounts to build buzz. The following trends keep shoppers hooked and turn these livestreams into must-watch events. But now, instead of just promoting a brand, theyll have a real stake in its success.

Branding

Marketing Insider Group

MAY 28, 2025

And while theres no secret manual, per se, there are several proven things you can do to boost foot traffic and turn casual passers-by into enthusiastic shoppers. These decals are affordable and quick to install, making them a superb choice for highlighting promotions, sales, or essential store information. on a Saturday.

Retail

Hubspot Marketing

DECEMBER 6, 2024

A recent study even found that of shoppers stopped buying from a brand based upon a conflict of values. As such, with every product launch, collaboration, and promotion, it showcases how it is living its values and purpose because they are intertwined.

Communications

Customers.ai

NOVEMBER 26, 2024

Simply put, a bounce-back strategy re-engages your Black Friday shoppers, turning one-time buyers into repeat customers. With targeted ads or emails that hit shortly after their initial buy, you can turn one-time shoppers into repeat customers. Post-purchase, shoppers are still in what we like to call the holiday shopping glow.

Shipping

Sprout Social

JANUARY 27, 2025

Social media for retail in the UK: crafting an engaging customer journey The beauty of social media in UK retail is its capability to captivate shoppers along their purchasing path. Whenever youre running a sale, launching a new product or promoting a special offer, you need to let your social media followers know. Dont be shy.

Retail

Marketing Insider Group

JULY 24, 2024

4) SEO Performance Over 50% of online shoppers use Google to discover new products or brands. Actively promoting your brand and maintaining a positive presence helps boost brand awareness, too. You’ll also want to utilize social media, guest posts, and influencer partnerships to broaden your reach.

Content Marketing

Sprout Social

JULY 23, 2024

5 of the best brands on Pinterest More brands are using Pinterest as not only a place to upload shareworthy images, but to promote products and drive conversions. Affirm Affirm is a buy now, pay later service shoppers use to buy products from their favorite brands online.

Gen Z

Vertical Response

AUGUST 19, 2024

Buzz Marketing Strategies Buzz marketing is a dynamic strategy that primarily encourages customers to share company information spontaneously, creating a ripple effect of word-of-mouth promotion. Similarly, companies like Apple create immersive experiences at their physical locations to promote engagement. How does buzz marketing work?

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Litmus

OCTOBER 17, 2024

“50 shoppers are checking this out!”). Loyalty programs: emails that promote exclusive rewards and benefits for returning customers, encouraging them to participate in loyalty programs. Tap into click-boosting tactics. Create a sense of FOMO (fear of missing out) by incorporating Interest Signals (e.g.

Email Marketing

Search Engine Land

SEPTEMBER 17, 2024

Why it matters : The holiday season is crucial for retailers, and Meta’s new tools are designed to help you cut through the noise, drive sales both online and in-store, and create personalized, high-impact ads that meet shoppers where they are. Key details.

Advertisers

Backlinko

JANUARY 24, 2025

By limiting the options to these key choices, it avoids overwhelming shoppers. This reassures shoppers that a real, knowledgeable human is always ready to help. Design product pages for people AND search engines: They should load fast, give clear details, and guide shoppers to buy. Take the homepage, for example.

eCommerce

Martech

JUNE 24, 2025

What began as a way to promote sponsored products on a retailer’s digital shelf has grown into a powerful and versatile media channel. These formats allow RMNs to reach shoppers off-site while they are engaging with media and content. Shoppers of competitive brands. Consumers who frequently browse the category. Seasonal pushes.

Retail

Martech

AUGUST 5, 2025

The report, “ New Content Mandate: Building Shopper Trust in a Fragmented Retail Media Landscape ,” from Ascendant Network and Inmar Intelligence, says content-driven, omnichannel experiences are now required for building trust with shoppers and driving sales.

Retail

Neil Patel

JUNE 17, 2025

I’ve seen countless businesses transform their growth by attracting loyal buyers instead of constantly chasing new shoppers. As champions, they promote and defend your brand — even when you don’t ask directly. But it’s about more than just customer retention. Discounts are great.

Branding

Hootsuite

MARCH 21, 2025

TL;DR Shoppers on Instagram spend more than on other platforms (40.1% Shoppers spend more on Instagram than on other platforms: Instagram ranks highest among all social media platforms for people who spend $200 or more 40.1% of Instagram shoppers reach this threshold. spend $200+), and 37.3%

eCommerce

Martech

OCTOBER 22, 2024

A closer look at Amazon’s October promotion shows a silver lining, however. Despite extreme weather in the Southeast this month, promotions in the U.S. competitors, who held promotions the same week. shoppers will be in a buying mood after Election Day. In the U.S. retailers saw a 5% decline in sales. Likely not.

Shoppers

Customers.ai

DECEMBER 4, 2024

Instead, you’re speaking directly to your repeat buyers with exclusive perks, re-engaging cart abandoners with tempting discounts, or wowing your seasonal shoppers with time-sensitive offers. Pro tip: Use the “Audience Builder” to create hyper-targeted groups like “holiday gift shoppers” or “last-minute buyers.” Bottom line?

eCommerce

Buffer Marketing

DECEMBER 16, 2024

This unique feature can help drive traffic back to your site, get newsletter signups, land bookings, and promote your offerings while sharing valuable content from around the web. You can even create checkout, cart, and discount links to streamline shoppers' path-to-purchase. It can contain a button, form, image, or text.

Price

Search Engine Land

OCTOBER 2, 2024

Understanding Amazon advertising today When most people think of Amazon advertising, they typically envision promoting products sold on Amazon through Seller Central or Vendor Central. Ads are shown to shoppers based on relevant keywords or products.

Advertising

Martech

SEPTEMBER 13, 2024

Personal Shopper recommends products and helps with search. Merchant does all the site-related tasks for merchandisers, including promotions, product descriptions and insights. Service Agent replaces chatbots in handling customer service and replaces chatbots. Buyer helps B2B customers find products, make purchases and track orders.

Shoppers

Power Digital Marketing

APRIL 7, 2025

Optimized Amazon Listings: Once a TikTok-driven shopper lands on Amazon, the product listing needs to convert them. Exclusive Amazon Deals & Promotions: Consumers are often looking for deals after discovering products on TikTok. Quick response to trending hashtags or audio can make a product go viral.

Branding

Martech

MARCH 27, 2025

Kibo Commerce launched Kibo Agentic Commerce, an AI platform with nine specialized agents supporting various commerce operations, including shopper interaction, customer service, promotions, and analytics. Email: Business email address Sign me up! Processing.

Transform

Hubspot Marketing

MAY 28, 2025

Ecommerce video marketing is the use of videos to promote products, boost online sales, and engage customers on ecommerce platforms and social media. The real-life product clips help shoppers connect with the brand, and they reported a bump in conversion rates. Engage shoppers, showcase products, and drive sales. The main goal?

eCommerce

Hootsuite

NOVEMBER 28, 2024

Reach new shoppers Play your cards right and your Pinterest strategy could have you seeing (several) dollar signs. For instance, travel enthusiasts looking for tips might be intrigued by promoted Pins highlighting micro-financing options for their next adventure.” It’s true: 75% of weekly Pinterest users say they’re always shopping.

Gen Z

Customers.ai

JANUARY 2, 2025

Browse Abandonment Emails : Re-engage window shoppers who clicked around but didnt take the plunge. Why It Works : Its a way to remind shoppers of what caught their eye without coming off as overly salesy. They often include product images, scarcity messaging, or special offers to re-engage shoppers.

Email Marketing

Martech

DECEMBER 18, 2024

What shows up in a TV ad has the potential to influence shoppers on their mobile devices. Also, 23% engage with ad-based games or quizzes promoted by the brand. This is the key component in shoppable interactive TV ads. According to the study, 30% of consumers report using a QR code in a TV ad to learn about a product.

Gen Z

illumin

JUNE 12, 2025

Shoppers expect to spend an average of $199.38 Going personal is the way to go Moreover, the NRF survey showed that shoppers are prioritizing gifts that feel unique or help create lasting memories this Father’s Day. To capitalize on this, brands should be ready with targeted offers and messaging that appeals to late shoppers.

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